ImPRessions - Crenshaw Communications

MAY 20, 2020

Slack’s long list of integration partners, like Google Drive, Zoom and Outlook, can help nearly any team work smarter. . In the fast-paced climate of a PR agency, to-do lists are essential. For content marketers, Hubspot or a competitor is a must-have. For content marketers, Hubspot or a competitor is a must-have.

Mobile 306

Mobile Content Marketing Pitching Social Media 306

ImPRessions - Crenshaw Communications

JANUARY 5, 2017

According to The Holmes Report, only 27% of agency leaders responding to the survey think the term “public relations” will clearly and adequately describe the work they do by the year 2020. When it comes to content, quality and relevance have replaced sheer quantity as a key metric. billion over the next five years.

Trends 124

Trends SEO Leadership Print 124

Buzzstream

JANUARY 9, 2019

Content marketing takes time and effort. By working together with other guest bloggers on content creation and helping each other get mentioned, we’re building useful, long-term relationships. It’s no secret that only a few large companies dominate the Google search results. Look for other options .

Content Marketing 134

Content Marketing Marketing How To Resources 134

5W PR

APRIL 7, 2025

Data analysis and measurement tools now give content creators unprecedented ability to understand their audience and create content that resonates. According to research by Semrush, content marketing leaders are 3x more likely to report success when they have a documented content strategy backed by data.

Data 78

Data Strategy How To Analytics 78

ImPRessions - Crenshaw Communications

JULY 22, 2019

Established publications that link to a brand will boost search listings due to their domain authority, and ever since Google determined that brand mentions are “implied links,” they work harder to drive SEO also. PR is (nearly) immune to ad-blocking. But does it scale?

Mobile 244

Mobile SEO Web Journalism 244

5W PR

NOVEMBER 26, 2024

Authentic Collaborations Encourage influencers to create genuine and organic content that showcases the game’s unique features and benefits. Track Performance Monitor metrics such as engagement rates, website traffic, and sales to measure the impact of influencer marketing campaigns.

Video 78

Video Trends Marketing Advertising 78

Cision

DECEMBER 4, 2017

They shared a Google doc with live notes, live YouTube video streams, and formulated #HugOps to cover social media. Google Doc with live notes [link]. About Avinash Nair: Avinash Nair is a digital marketer at E2M, India’s premium content marketing agency. You can find him on Twitter: @AviNair52.

Crisis 271

Crisis Branding Brand How To 271

Rock the Status Quo

SEPTEMBER 9, 2014

Agencies, PR and marketing professionals, bloggers and anyone doing social media (who doesn’t?) It wouldn’t be on Google if it weren’t okay to use!) You paid the photographer AND agency, after all, so it belongs to you!) She can be an agency or marketing departments best friend.

Blogging 194

Blogging Agency Social Media Content Marketing 194

Sword and the Script

APRIL 1, 2025

Prophet cites Pew Research data that one in five Americans now regularly get their news from social media influencers as part of its motivation to add influencer marketing to its product. PR pros are getting into publishing with content marketing. Publishers are getting into PR with sponsored content and niche wire services.

Software 159

Software Pitching SEO Tools 159

5W PR

OCTOBER 22, 2024

In today’s highly competitive travel and hospitality industry, standing out requires a strategic and integrated approach to marketing. A 360-degree marketing strategy from a hospitality marketing agency , encompassing a wide range of channels and tactics, is essential to reach the target audience effectively and drive bookings.

Travel 78

Travel Marketing Engineering Advertising 78

5W PR

FEBRUARY 5, 2025

Research from the Content Marketing Institute shows that 80% of top-performing B2B content marketers prioritize building audiences through owned media channels. Tools like Google Analytics 4 offer deeper understanding of how audiences interact with your content across channels.

Branding 78

Branding Brand Media Journalism 78

Flack's Revenge

DECEMBER 20, 2018

Far too many brands delegate, and relegate social strategy development and implementation to their ad agencies, internal marketing departments, even their PR intern, with a mandate to replicate, share, and spread commercial messages. Have you been recommending a change in strategy regarding social media? Be Helpful.

Marketing 244

Marketing Facebook Social Media Community 244

Cision

MAY 26, 2016

A few of my favorite examples of content that delights, in no particular order, are: PNR with This Old Marketing – This is a great content marketing podcast hosted by Joe Pulizzi and Robert Rose. Sometimes it means consulting with an agency or freelancer. You’ve produced your content and distributed it.

Analytics 200

Analytics Energy Google Customer Service 200

5W PR

APRIL 13, 2025

The post Using Customer Transformation Stories To Create Compelling PR Narratives appeared first on Public Relations Blog | 5W PR Agency | PR Firm. Regular analysis allows for optimization of storytelling approaches.

Storytelling 78

Storytelling Case Study Measurement Education 78

Sword and the Script

DECEMBER 28, 2021

However, the cadence of publishing still meets one absolute requirement of content marketing : consistency in publishing matters as much as anything else. If you want content marketing to augment PR, social media and other marketing activities…. Google is Killing FeedBurner Email; Here are 4 Alternatives.

Blogging 160

Blogging Software Google Content Marketing 160

Cision

MARCH 13, 2017

In the world of digital marketing, traditional marketing tactics have been reinvented so many times that it is not rare for traditionalists to get disillusioned. Snippets use schema.org structured markup to display content effectively and match user’s specific search query. ScreramingFrog. This is where you will require a CMS.

SEO 229

SEO Social Media Tools Google 229

Shift Communications

SEPTEMBER 17, 2014

Check your social networks and Google Analytics. Google Analytics can provide demographic and location data about your site visitors. Marketing Coordinator. The post How to Build An Audience for Your New Blog appeared first on SHIFT Communications PR Agency | Boston | New York | San Francisco. Tori Sabourin.

Blogging 161

Blogging How To SEO Analytics 161

Cision

JULY 25, 2017

.” That’s a pretty bold statement considering that Google has more than 200 reported ranking factors. Search engines like Google and Bing regularly probe the quality of sites, which means those with low-quality get pushed down in the search results. So, how can you ensure that happens?

Strategy 257

Strategy How To SEO Engineering 257

Shift Communications

OCTOBER 10, 2014

With the advent of new technologies for the public relations, marketing and advertising industries, it can be hard for a new business or solo entrepreneur to know where to get started and what the current best practices should be. Account Manager, Marketing Technology. Chel Wolverton.

Marketing 144

Marketing Advertising Advertising Small Business 144

Shift Communications

OCTOBER 24, 2017

While product trials and demos can whet an editor’s appetite for a story, recipes are rich content that can both maximize PR campaigns and drive measurable business results in multiple ways. according to Google Trends. This makes it that much harder to stand out in both the reporter and public’s mind. Alan Marcus. Vice President .

Content Marketing 74

Content Marketing Marketing Google Trends 74

Tribe Builder Media

APRIL 9, 2019

Why is it that content marketing is touted as one of the best online marketing strategies for business exposure? OK, that’s great, but exactly how do you go about perfecting the art of content marketing ? Content marketing resources… lots and lots of resources —that’s how!

Resources 65

Resources Content Marketing Marketing Leadership 65

ImPRessions - Crenshaw Communications

JANUARY 24, 2018

And anyone who has managed a PR-driven content marketing program understands that it can work in a far more enduring way than digital advertising. High-quality, “evergreen” content can live for years, driving SEO ranking and attracting traffic for a minimal investment. .” PR outcomes are measurable.

Journalism 185

Journalism Advertising Advertising SEO 185

Sword and the Script

JULY 9, 2016

To me, this liking phenomenon is a gimmick and gimmicks on Twitter are about as old as Twitter itself (Google faces a similar challenge in SEO). If you enjoyed this post, you might also like: Is Content Marketing Better than Advertising? Photo credit: Flickr, Daniel Sjöström, ENDLESS ( CC BY-SA 2.0 ).

Content Marketing 84

Content Marketing Social Media Marketing Media 84

Waxing UnLyrical

MAY 2, 2013

Google Trends. Then take those new ideas back to the Google Keyword Tool and gather more info. See, for example, the screen shot below showing the relative usage of the terms “search engine optimization” as compared to “content marketing.”. Google Analytics. Google search. Customer Care Team.

Blogging 111

Blogging SEO Web Google 111

Communications Conversations

NOVEMBER 10, 2014

The Wordsmith folks ran me through just how easy it is to generate monthly-type reports using Google Analytics. This would save me–and vendors and agencies, in general–A LOT of time! Technology Tools content marketing content strategy wordsmith wordsmith content wordsmith content marketing wordsmith robot'

Corporate 146

Corporate Communications Tools Content Marketing 146

Cision

JANUARY 11, 2018

Earned media has become increasingly important with 89 percent of marketing/communications professionals saying they use it to support the demand generation goal of driving brand awareness. The growth of influencer marketing was explosive with the number of platforms and agencies in the space increasing by 220 percent in the last two years.

Communications 225

Communications Marketing Radio Airlines 225

5W PR

JANUARY 4, 2025

Content marketing is another powerful tool that can help companies attract and retain potential players. By creating high-quality content like vlogs, trailers, and gameplay videos, companies can showcase the development process, generate excitement, and provide valuable insights into the game.

Marketing 78

Marketing Instagram Advertising Advertising 78

Polaris

NOVEMBER 24, 2014

A typical RFP for a marketing or PR firm asks for a company history, annual revenue, related experience, staffing details, hourly rates, client recommendations and even detailed strategic or tactical plans on how the agency will address the client’s business objectives. Ask colleagues, friends and Google for referrals.

Marketing 168

Marketing Policies Agency eBook 168

Sword and the Script

DECEMBER 26, 2023

By focusing on building trust, marketing and communications pros will also raise Google search algorithm ranking. This year, we saw in-house teams get downsized and agency budgets get reduced. Marketing investment was redirected towards demand generation (content marketing, paid media) as startups looked for deal flow.

Writing 211

Writing Communications Marketing B2B 211

The Resolution Blog

OCTOBER 7, 2015

Fast forward seven years, and I wish I – and the rest of the public relations industry – had taken more of an interest in the evolution of search marketing. How many PR agencies consider SEO when they’re coming up with PR strategies for clients? We, as an industry, switched on to its potential years ago.

SEO 120

SEO Engineering Content Marketing Google 120

Buzzstream

APRIL 2, 2025

” But Jane Hunt from digital PR agency JBH literally wrote the book on Digital PR. Digital PR is more than “PR done online” ; it’s a strategic blend of content marketing, SEO, and traditional PR tactics, focused on earning links and building brand credibility. So yeah, hopefully now’s the time.

Digital PR 62

Digital PR Branding Brand SEO 62

Cision

OCTOBER 19, 2017

Even if you don’t want this extra data, simply having a spreadsheet with a list of researched keywords can make it easy for anyone involved in creating content for your company to find the keywords your brand will best benefit from using. Another valuable tool is Google Analytics. Do Your Research. Get Feedback and Alignment.

Branding 208

Branding Brand How To SEO 208

ImPRessions - Crenshaw Communications

JUNE 11, 2018

A PR team or agency would work to build brand credibility through news announcements and feature stories. What’s more, by understanding the basics of recent changes in search and content marketing, PR people are ideally suited to help clients advance their search ranking while driving visibility and reputation.

SEO 147

SEO B2B Google Guidelines 147

Sword and the Script

APRIL 18, 2017

This is evident in that core PR tenants have been prominently at work in marketing trends over the last decade. See these related posts: PR, Social Media and the Imperative of Content Marketing [UML]. Why Content Marketing and Public Relations Need Each Other. Why We Can’t Just be PR Pros Anymore. Talk to Us!

Publicity 127

Publicity Marketing Content Marketing Software 127

PR 20/20

MAY 8, 2019

More Intelligent” Marketing Automation. I love traditional marketing automation. As HubSpot’s first agency partner back in 2008 , we’ve built our firm on the back of automation and have witnessed it transform the industry over the last decade. We’re doing this in three primary ways: Marketing Artificial Intelligence Institute.

Agency 84

Agency Enterprise Technology Analytics 84

Buzzstream

FEBRUARY 13, 2025

With seemingly new AI models dropping daily, agencies and site owners are all scrambling for answers on how and what to prioritize to appear in AI search results. Furthermore, there are fears that AI-generated search will eventually overtake traditional Google search, rendering link building obsolete. AI is driving SEOs crazy.

SEO 62

SEO Journalism Radio Google 62

The Resolution Blog

JANUARY 8, 2018

More ways to view the world’s questions AnswerThePublic.com, our tool that demonstrates the way people ask questions on Google has had a refresh! What if what we know in marketing is holding us back? When I left comms agency work for PR technology I felt I had to unlearn many of the techniques I’d built up over 13 years.

Tools 137

Tools Publicity SEO Measurement 137