PRSay

DECEMBER 19, 2024

She later joined her sister Jean Schoonover at the Madison Avenue agency, Dudley-Anderson-Yutzy (D-A-Y). This decision led to the departure of all but two male agency leaders, who took their corporate clients with them. In 1989, Hunter reinvented her career at age 62 and founded the eponymous agency known as HUNTER.

Ethics 78

Ethics Agency Journalism Leadership 78

ImPRessions - Crenshaw Communications

MAY 31, 2024

As a panelist mentioned, WPP CEO Mark Read was recently the target of a deepfake video scam that used AI to simulate his voice in an effort to get a potential partner agency to fund a new venture. First, it’s our obligation – as independent agents and on behalf of clients – to operate within stringent ethical guidelines.

Trends 203

Trends How To Ethics Reputation 203

5W PR

FEBRUARY 3, 2025

PR professionals now operate in an environment where public opinion shifts rapidly, and social movements can mobilize massive audiences against brands perceived to have crossed ethical lines. The post Managing Brand Reputation in an Era of Digital Backlash appeared first on Public Relations Blog | 5W PR Agency | PR Firm.

Reputation 78

Reputation Branding Brand Crisis 78

Ishmael's Corner

DECEMBER 11, 2018

The post The Ethics of PR Consultancies in “Choosing” Clients appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. You may have read how the management consulting firm McKinsey took on an assignment with the South African government and the state-owned power company, Eskom.

Ethics 113

Ethics Storytelling Government Company 113

PRSay

OCTOBER 20, 2023

Focusing on “Today’s Tools, Future Projections and the Ethical Frontier,” PRSA CEO Linda Thomas Brooks moderated the panel featuring: Carmen San Segundo, global communications director of corporate social responsibility and sustainability, IBM; Aaron Kwittken , CEO, Stagwell Marketing Cloud, Comms Tech Unit; Cayce Myers, APR, Ph.D.

Communications 166

Communications Ethics Training Hotels 166

PRSay

JUNE 9, 2021

the French conglomerate that had $11 billion in revenue last year, is the first marketing agency to face a lawsuit in the opioid crisis. In a statement, the agency said: “We proudly support organizations fighting the opioid epidemic in Massachusetts and across the country. Publicis Health acted solely as an advertising agency.

Crisis 167

Crisis Ethics Publicity Marketing 167

Ethical Voices

OCTOBER 27, 2022

When I started gathering ethics stories for the week, I was sad because I thought it would be a quiet week. While it skirts legal boundaries based on historical contracts, it opens a host of ethics issues – what is fair use and when do we say no? . The new ethics question this week, is what took brands so long to take action? .

Ethics 84

Ethics Corporate Report Technology 84

5W PR

JANUARY 1, 2023

One essential element that contributes to the overall reputation of businesses is a corporate social responsibility. Investing in CSR can help companies develop a corporate reputation, and attract customers while protecting businesses from any damage to their reputation, as well as helping them recover faster after a PR crisis.

Reputation 158

Reputation Corporate Policies Ethics 158

PRSay

NOVEMBER 4, 2022

And the work of our corporate communications team had turned to sharing accurate, timely information and serving as an important adjunct to under-resourced public health agencies. Linda Staley, APR, Fellow PRSA, a member of the PRSA Board of Ethics and Professional Standards, is past president of the Blue Ridge Chapter.

Ethics 167

Ethics Social Media Education Resources 167

Ethical Voices

AUGUST 1, 2022

Ken discusses a number of important ethics issues, including: Too many beers – Ethics and client conflicts. Can corporations really be ethical media enterprises? I’ve been practicing public relations for 34 years now, both the agency and in-house side. The death of truth and the need for regulation.

Ethics 73

Ethics Agency Journalism Corporate 73

PRSay

JULY 29, 2022

Tirso Gomez Brumana, corporate communications senior director Latin America at Paramount, said communicators should ask themselves whether a given topic is “worth going out and talking about it. Performance of digital tasks often places professionals in front of ethical conflicts when making decisions.”. Embrace DE&I.

Communications 158

Communications Public Affairs Insurance Insurance 158

5W PR

FEBRUARY 17, 2025

Whether the issue stems from a product failure, a public relations misstep, or an ethical controversy, the damage to a brands reputation can be significant. Avoiding corporate jargon and using a human tone can make communications more relatable and trustworthy. Customers want to feel heard and understood.

Crisis 78

Crisis Branding Brand Case Study 78

Ethical Voices

FEBRUARY 26, 2024

Pete area, but I’ve worked in agencies, corporations, and my experience spans a variety of industries including academia, banking, government, healthcare, tourism, and utilities. Thinking about your career from circus to healthcare to agency, what is the most difficult ethical challenge you ever confronted?

Ethics 94

Ethics Healthcare Government Energy 94

Sword and the Script

APRIL 2, 2019

In other words, corporate communications is adding headcount and work that used to go to outside PR firms is being kept inside. It found as the Wall Street Journal reported , “Advertisers with in-house agencies increased to 64% of the survey’s respondents from 42% a decade ago, according to the study.” (By Then the economy changed.

Agency 116

Agency Trends Marketing Survey 116

Ethical Voices

DECEMBER 12, 2022

While I was a bit under the weather from a cold, Rebecca provided ethics insights on a number of topics, including: . The two things every ethical communicator must embrace. I’ve spent the last 25 years of my career in corporate communication as an agency owner, and with WE Communications who acquired my business back in 2016.

Ethics 75

Ethics Branding Brand International 75

5W PR

FEBRUARY 24, 2025

The Foundation of Crisis Simulation Crisis simulations in defense tech differ from standard corporate exercises due to the industry’s unique characteristics. The post Crisis Simulation in Defense Tech PR appeared first on Public Relations Blog | 5W PR Agency | PR Firm.

Crisis 78

Crisis Crisis Management Technology Exercises 78

5W PR

JULY 15, 2023

In the beauty and wellness industry , corporate communications play a crucial role in shaping brand perception, establishing credibility, and fostering customer trust. Corporate social responsibility Corporate social responsibility (CSR) initiatives are increasingly important in the beauty and wellness industry.

Corporate 78

Corporate Industry Communications Ethics 78

Ethical Voices

APRIL 2, 2025

I worked in the industry for over 20 years working for a large company, a small company, for myself, for an agency, and then I had a really wonderful and surprising opportunity to move into academia. What is the most difficult ethical challenge you ever confronted at work? I had just gotten a master’s degree.

Ethics 40

Ethics How To Employee Agency 40

PRSay

JULY 12, 2024

Artificial intelligence was nearly tied with corporate responsibility as the top PR trend that respondents expect to see grow over the next three years. However, AI also raises ethical dilemmas such as factual errors, misinformation, biases, social consequences, and problems with transparency, privacy and data security.

Trends 179

Trends Publicity Survey Privacy 179

Bianchi Biz Blog

NOVEMBER 21, 2024

Faces and Markets of PRGN is a series of blog posts in 2024 that puts Public Relations Global Network (PRGN) member agencies and their markets in the spotlight. Stéphane Billiet, vice president of We change We are pleased to share the next post in a series of in-depth profiles of key international markets written by one of our PRGN partners.

Marketing 90

Marketing Pinterest Radio Instagram 90

PRSay

SEPTEMBER 26, 2017

Each September, PRSA recognizes Public Relations Ethics Month, supported by programs presented by the PRSA Board of Ethics and Professional Standards (BEPS). This year’s theme, Public Relations Ethics: Strengthening Our Core, guides a special focus on the six core values highlighted in the PRSA Code of Ethics.

Ethics 110

Ethics Financial Agency LinkedIn 110

Ethical Voices

JANUARY 22, 2024

He discusses a number of important ethics issues, including: What to do when your client asks you to besmirch the competition How to effectively and ethically build trust What to do when employees, clients and partners break your trust Why don’t you tell us a little bit more about yourself and your career?

Ethics 79

Ethics How To Training Employee 79

Ethical Voices

AUGUST 22, 2022

She discusses a number of important issues, including: The ethical challenges of weaponized communication. After my time there, went on to Ogilvy, a very large global PR agency specializing in tech, before I founded Volume PR. How am I engaging with respect to the agency of my audience, with respect to codes of civility?

Ethics 78

Ethics Communications Agency Technology 78

PRSay

JANUARY 29, 2018

For more than 100 years, all of us — agencies, clients and educators, working together around the world through mutuality of endeavor — defined a new industry. Great counseling firms were founded and legendary corporate communications departments were born. That was 50 years ago.

Survey 134

Survey Ethics Leadership Course 134

ImPRessions - Crenshaw Communications

MARCH 6, 2017

Most companies hire PR agencies to help them get out positive news. What, if anything, can a PR or corporate communications expert do to turn things around? Well, do tell your employees what your company values are, and make sure every new hire understands your business code of ethics, but don’t stop there.

Reputation 159

Reputation How To Employee Financial 159

Sword and the Script

MARCH 18, 2017

News and coverage can contribute to a corporate reputation, but it’s rarely the catalyst. This is where corporate leaders get confused about PR. PR isn’t an event, it’s a process that unfolds over time and contributes to a corporate reputation. Is your PR agency bring creative ideas to the table? Talk to Us!

Corporate 70

Corporate Reputation Branding Brand 70

PRSay

SEPTEMBER 27, 2016

The other, a few years younger, is a skilled digital content creator/strategist with a fast-growing agency. As Bill Bergman wrote last year in Mediapost Agency Daily, “ … digital marketing is continually in motion; changing and evolving daily with small and unnoticeable technological advancements.”. Both love their jobs.

Ethics 60

Ethics Advertising Advertising Technology 60

PRSay

FEBRUARY 7, 2024

Sherry, before your agency career, you worked as a reporter for trade publications as well as in local NYC TV news. I was a good writer, researcher and storyteller, and had been on the other side of both print and broadcast pitches, but I did not fully understand all the nuances of public relations prior to joining the agency.

Communications 193

Communications Sports Journalism Fashion 193

PRSay

APRIL 13, 2021

I needed the framework of a third-party endorsement from a known commodity — with infinite reach, a solid reputation and a well-articulated Code of Ethics. Working for a national telecommunications firm in Atlanta, I lost a seismic bump up the corporate ladder. A setback at work. My APR journey began when I didn’t receive a promotion.

Telecommunications 199

Telecommunications Community Ethics Financial 199

PR 20/20

MAY 8, 2019

Brands will need to become more human with greater resources dedicated to listening, relationship building, ethics, empathy, creativity, culture and community. As HubSpot’s first agency partner back in 2008 , we’ve built our firm on the back of automation and have witnessed it transform the industry over the last decade. Are you ready?

Agency 84

Agency Enterprise Technology Analytics 84

Ethical Voices

SEPTEMBER 26, 2022

Kena discusses several important ethics issues, including: What to do ethically when your boss is the problem. The ethical challenges of online identity. The most important ethics priority for healthcare communicators. Always on the corporate side, never on the agency side, but in multiple industries.

Healthcare 70

Healthcare Ethics Communications System 70

Prowly

FEBRUARY 18, 2025

They're well-planned, based on a solid knowledge of their target audience, tracked through precise metrics, and the agencies and teams behind them monitored those campaigns as they happened in real-time. Whether you're in an agency or in-house team, Prowly can be your campaign's best friend.

Examples 104

Examples How To Product Launch Print 104

Ethical Voices

SEPTEMBER 18, 2023

Joining me on this week’s episode of EthicalVoices is Cheryll Forsatz , the Vice President of Corporate Communications and Public Relations for Ferrero USA. I am a corporate communications and brand strategist with more than 25 years of experience working with global consumer brands. They’re a real fan. That’s it.

Ethics 52

Ethics Product Launch Corporate Consumer 52

MaccaPR

JULY 2, 2014

However, Wikipedia has basically told company representatives (whether they be PR agency or in-house communicators) NOT to edit their companies’ pages. Our agency''s rule of thumb has always been to proceed with extreme caution when doing anything involving Wikipedia. It’s against the rules. Always follow the rules!

Wikipedia 101

Wikipedia Marketing Ethics Facebook 101

PRSay

APRIL 11, 2018

I have a wide range of experience, from internal to corporate to digital communications. My studies reignited that decade-old academic in me, especially because it highlighted an important opportunity for my growth: more experience conducting research (rarely a priority in the corporate world).

Exercises 113

Exercises Corporate Ethics Study 113

Cision

JUNE 1, 2017

This can be found from the smallest agencies to the largest corporations. KD: The most memorable milestone in my career was taking a leap of faith and starting my own agency, Powerhouse Communications. The traditional agency model is failing.

Sports 245

Sports Agency Creativity Industry 245

Ethical Voices

JUNE 12, 2023

I’ve brought that lens to the agency space and as a consultant. What is the most difficult ethical challenge you ever confronted? I have been on the client and agency side of the relationship. The easiest way out is one of the two paths that a lot of agencies take. It lacks originality.

Ethics 72

Ethics Storytelling Communications Training 72