ImPRessions - Crenshaw Communications

JANUARY 5, 2017

Have you decided that 2017 is the year to form a partnership with a new public relations agency? Whether it’s your first foray into agency PR or you’re an old hand at such relationships, we have some advice to help you and your team create conditions for success. This, of course, applies to both parties.

Agency 136

Agency Meeting Print Course 136

Onclusive

AUGUST 9, 2021

PR pros will need to either write content themselves or help to drive strategy with a team of writers, editors and guest blog contributors. It’s not uncommon for specialized agencies to be hired on a project basis to help with specific repositioning or market research. Writing & Editing of Miscellaneous PR Assets.

Training 370

Training Media Training Crisis Communications Reputation 370

ImPRessions - Crenshaw Communications

JUNE 24, 2021

There are many skills that are valuable at a B2B (business-to-business) PR agency. Yet at many specialist agencies, some characteristics are more important than others. Of course, this is true for nearly anyone on the front lines of public relations, but it’s more specialized in B2B. They’re always up-to-date.

B2B 278

B2B Leadership Survey Data 278

ImPRessions - Crenshaw Communications

JUNE 8, 2021

According to Glassdoor, the average interview process from first contact to a possible offer can last up to 23 days – varying of course based on the industry. One of the benefits of working in a small PR agency is the relationships you build with your co-workers and senior management. Does the agency plan to hire more talent?

Interviews 296

Interviews Employee Agency Company 296

ImPRessions - Crenshaw Communications

SEPTEMBER 16, 2022

While many people think that a PR agency ’s responsibilities boil down to announcements and media placement, we can’t discount the power of thought leadership for business executives, especially for B2B companies. . Great company. Speaking opportunities are more than just getting a leader on a stage.

Leadership 295

Leadership Industry Conference Trade Shows 295

ImPRessions - Crenshaw Communications

AUGUST 28, 2018

So it’s usually a good feeling to finally sign the agency agreement. Many PR agencies have a proprietary immersion and startup process, but even if they don’t, on-boarding is a critical first step in the relationship. The first order of business is immersion into your business by the agency team. Deep-dive meetings.

Agency 136

Agency Meeting Internal International 136

ImPRessions - Crenshaw Communications

AUGUST 24, 2018

Write a rock-solid PR plan. Of course, any PR plan is dependent on budget, manpower – and time. See this earlier post for tips on knowing when to bring in an agency. The post How To Write A Rock-Solid PR Plan appeared first on Crenshaw Communications. But a sound, carefully conceived program is a road map to success.

Writing 136

Writing How To Pitching Privacy 136

Deirdre Breakenridge

AUGUST 26, 2014

While communications may be your forte, with strengths such as writing, creativity, organization and research, your passion might be for something else altogether. If so, the agency route might be the best for you. Beyond exposing you to a variety of vertical industries, the agency world also offers different office settings.

Industry 316

Industry Fashion Travel Tourism 316

Deirdre Breakenridge

FEBRUARY 12, 2015

Advertising agencies created ads for multiple outlets, public relations handled media inquiries and proactively sought after coverage, marketing agencies did a variety of things, but generally focused on brand identity and creative attention-garnering activities. Of course, there’s plenty more each did, but you get the gist.

Tools 150

Tools Agency Instagram Groups 150

ImPRessions - Crenshaw Communications

JUNE 13, 2017

The client and agency contacts have happily bonded at a new business presentation, with great chemistry all around. Of course, employee turnover can happen at any company, but when it happens on the agency side, it should be a blip, not a breakdown. We’ve all been there. This is bad practice all around. But it happens.

Media Training 249

Media Training Policies Agency Interviews 249

Sword and the Script

DECEMBER 26, 2023

Great communicators will have the mental toughness and swift ability to pivot that is necessary to respond to this chaotic world and keep PR and marketing on course. This year, we saw in-house teams get downsized and agency budgets get reduced. There’s no point in building a reputation if the startup is facing an existential threat.

Writing 211

Writing Communications Marketing B2B 211

ImPRessions - Crenshaw Communications

SEPTEMBER 12, 2016

Of course, this works best when the company or organization is based in the area, but it doesn’t always have to be the case. John was good enough to answer our “three questions from a PR agency” for this post. Read the magazine, know the section and the editor and write your pitch like you were writing the story.

Agency 120

Agency Real Estate Pitching Local 120

ImPRessions - Crenshaw Communications

MARCH 25, 2016

A relationship with a public relations agency can be a little like a marriage. Take a look on Quora , or talk to someone experienced in working with many different PR agencies, and you’re likely to hear about a range of experiences, from highly productive to sorely disappointing. Ask what they need. Tie PR to business goals.

Agency 120

Agency How To Product Launch Internal 120

Polaris

NOVEMBER 17, 2014

Journalists have editors overseeing their work, correcting their typos or awkward language and often writing their headlines. Bloggers, on the other hand, don’t have an editor to pull them back before they rant about a bad pitch or other faux pas committed by a PR agency or brand. Bloggers don’t have an editor.

Media Relations 232

Media Relations Marketing Media Fashion 232

ImPRessions - Crenshaw Communications

JUNE 3, 2021

Being an intern at a top New York PR agency has exposed me to many things I hadn’t experienced before. It’s interesting because most people think of PR as writing press releases or pitching to reporters, but things like event submissions show that it’s a lot more than that. Usually it’s in the context of when something is due.

Journalism 344

Journalism International Internal Pitching 344

Sword and the Script

APRIL 1, 2025

As you write a pitch, it uses generative AI to build a media list based on the text of your pitches. Of course, as widely reported fewer people trust the media. PRophet adds influencer marketing PRophet, which develops software for public relations that centers on pitching, said it added influencer marketing to its tool.

Software 158

Software Pitching SEO Tools 158

ImPRessions - Crenshaw Communications

JULY 20, 2020

Despite the consolidation that ad tech and the PR agencies that serve it have seen over the past several years, the space remains extremely crowded. Many reporters aren’t willing to write a story about a technology provider without an advertiser or publisher willing to speak about the value proposition. Clients need to speak.

How To 241

How To Advertising Advertising Data 241

Deirdre Breakenridge

APRIL 10, 2017

Not to mention all the conferences and travel you can write off! agency, media and. If you have a well-developed network of relationships you’ve nurtured over time, you’ll be able to count on them to keep you in mind the next time they or one of their colleagues needs a PR agency. How will you keep your PR skills up-to-date?

Travel 281

Travel Technology Conference LinkedIn 281

Melissa Agnes

OCTOBER 16, 2014

College and academics, including me, push to increase enrollments in courses, believing in study, research, and degree programs to educate the next generation of emergency managers. I am the Planning Section Chief for our agency so I write all the incident action plans for planned and unplanned events which I really enjoy.

Education 270

Education Government Policies Wikipedia 270

Burrelles Fresh Ideas

NOVEMBER 7, 2023

Once upon a time, many moons ago, I worked at a large PR agency as part of the consumer technology team. PR agency life can be gratifying and exciting, just as it can be fast-paced and stress-inducing. Agencies are usually structured as teams specializing in specific industries, outlets or channels. And that’s okay!

Agency 89

Agency Energy Crisis Management Industry 89

ImPRessions - Crenshaw Communications

JUNE 11, 2020

Journalists are finding less value in press releases with only 3% saying they heavily rely on the document for their writing. Of course we can offer data alone, but by sharing it in press release format, we shape the story and allow room for the client to offer their commentary through quotes in the release. Here’s why.

SEO 221

SEO Data B2B Writing 221

ImPRessions - Crenshaw Communications

OCTOBER 29, 2021

My first PR agency boss, Bob Dorf, used to say that his inventory went down in the elevator every night. Of course, it stemmed from an error I made as a fresh faced intern. To commemorate this day and celebrate PR colleagues across the world, we’re sharing some of the best PR advice we’ve received in our careers.

Internal 310

Internal International Meeting Leadership 310

The Proactive Report

MARCH 27, 2020

Here are some ideas: Write useful blog posts and post the links in your social content. Agencies could teach graphic design to small businesses or students. Ulan Nutritional Systems launched a nutrition coaching course for health care practitioners that can be delivered via online meetings. They will be will be watching.

Crisis 225

Crisis How To Small Business Social Media 225

Sword and the Script

APRIL 2, 2019

It found as the Wall Street Journal reported , “Advertisers with in-house agencies increased to 64% of the survey’s respondents from 42% a decade ago, according to the study.” (By By the way, the WSJ reporter on that byline used to write for PRWeek). So, what does this in-housing trend mean for PR agencies? Sound familiar?

Agency 116

Agency Trends Marketing Survey 116

Cision

APRIL 7, 2017

Kristin Daher, the President and founder of Powerhouse Communications , spearheads the creative communications agency providing a wide range of media relations, brand strategy, and social media services with a specialty in the foodservice and franchise space. The agency life is the only life I’ve ever known.

Pitching 228

Pitching Agency Social Media Creativity 228

ImPRessions - Crenshaw Communications

MAY 15, 2017

Of course, anyone entering the field is likely to look at the different paths to a career, which typically means exploring large agencies, in-house opportunities, and smaller firms. We’d like to make the case for agency work for any aspiring PR strategist. PR Agencies Offer Breadth of Experience.

Skype 147

Skype Agency Meeting Software 147

PRSay

NOVEMBER 12, 2020

Journalists want to do a great job and they want to write great stories. The pandemic has] been all-consuming, particularly for me as someone who focuses on writing about consumer health,” he said. “I And of course, stay flexible. “I I think we’re much more open to (remote interviews) nowadays, of course,” O’Connor said.

Journalism 211

Journalism Report Interviews Meeting 211

Onclusive

NOVEMBER 8, 2023

PR pros will need to either write content themselves or help to drive strategy with a team of writers, editors and guest blog contributors. Companies often hire specialized agencies on a project basis to assist with specific repositioning or market research. They may also be responsible for managing any outsourced content creators.

Training 195

Training Media Training Crisis Communications Reputation 195

Cision

JUNE 15, 2017

Hispanic public relations professionals, I’m excited to work with this year’s diverse volunteer board representing corporate, agency, consultants, and media entities, to help cultivate our future leaders and propel our industry. I like all kinds of music from classic rock to country, pop and of course Latin music.

Automotive 245

Automotive Resources Consumer Strategy 245

ImPRessions - Crenshaw Communications

JANUARY 3, 2023

In most cases, agency PR is a typical office job and being a musician is about performing live in front of people. Whether you’re writing a byline or preparing for a gig, it’s important to understand your audience. Working at a top B2B tech PR firm rocks. But there are surprising parallels. Know your audience.

Pitching 193

Pitching B2B Examples Interviews 193

Ishmael's Corner

AUGUST 24, 2014

Of course, to generate backlinks, you must create content that prompts other digital properties to share your content with their audiences. Create a halo effect for The Hoffman Agency that ultimately differentiates the Agency in new business and the recruitment of talent. They interpret backlinks as “votes” for the content.

Leadership 164

Leadership Blogging Storytelling SEO 164

Rock the Status Quo

JANUARY 22, 2015

For example, if I see posts all over Facebook about the Leaning Tower of Pisa having fallen over due to a massive earthquake in Italy, then of course I might believe it. And isn’t it interesting that it’s a PR agency doing the belittling, when the value of media drives their business? Is it shared by the NYT? Digital PR'

Agency 100

Agency Survey Customer Service Engineering 100

PR 20/20

MAY 8, 2019

As HubSpot’s first agency partner back in 2008 , we’ve built our firm on the back of automation and have witnessed it transform the industry over the last decade. We’ve decided to accelerate the transformation to drive efficiency and performance for our agency and our clients. AI should make us better people, professionals and brands.

Agency 84

Agency Enterprise Technology Analytics 84

ImPRessions - Crenshaw Communications

SEPTEMBER 15, 2022

While many people think that a PR agency ’s responsibilities boil down to announcements and media placement, we can’t discount the power of thought leadership for business executives, especially for B2B companies. . Great company. Speaking opportunities are more than just getting a leader on a stage.

Leadership 170

Leadership Industry Conference Trade Shows 170

Cision

JUNE 1, 2017

This can be found from the smallest agencies to the largest corporations. KD: The most memorable milestone in my career was taking a leap of faith and starting my own agency, Powerhouse Communications. The traditional agency model is failing. What is your favorite thing about being a woman who has made it into the C-Suite?

Sports 245

Sports Agency Creativity Industry 245

PRSay

FEBRUARY 7, 2024

Through the years, the PR and comms fields have been attractive landing spots for journalists with their writing and storytelling skills and media prowess. During the five-week course, several co-presenters will join them. Journalists have excellent communications skills, such as writing and the ability to speak clearly and concisely.

Communications 193

Communications Sports Journalism Fashion 193

ImPRessions - Crenshaw Communications

JANUARY 4, 2016

Every good PR agency knows how to turn a holiday into an opportunity for good work. Goals are a way to challenge oneself and stay on course (or redirect when needed), and they help take stock of what really counts. Sharpen writing skills. Solid writing skills never go out of fashion when it comes to media and public relations.

Fashion 149

Fashion Writing Pitching Internal 149