Shift Communications

OCTOBER 16, 2017

In 1926, psychologist Graham Wallas outlined the basic creative process, which has been the overall framework for understanding and fostering creativity for almost a century. The Wallas process has four general stages: Preparation : loading up your mind to be creative. Inspiration/Insight : the process of generating ideas.

Creativity 96

Creativity Product Launch Examples Energy 96

The Resolution Blog

APRIL 26, 2019

From Being Told He Was “Too Gay to Pitch” to Leading an Award Winning PR Agency: Steve Strickland’s Story We got the chance to talk to Steve Stickland, co-founder with Gary Wheldon of new award-winning PR agency Talker Tailor Trouble Maker , about starting an agency, standing out, and creating campaigns that have the “wow” factor.

Agency 120

Agency Pitching Energy Creativity 120

Cision

JUNE 22, 2017

This past May, Eliot was promoted to president of MCS and placed in charge of heading up the long range business plans for the agency. Congratulations on your new role as agency president of MCS Healthcare Public Relations! I would also like to see the agency become more of a household name.

Healthcare 266

Healthcare Analytics Agency Trends 266

Cision

APRIL 28, 2017

Mónica Cortés recently joined Comunicad LLC , the full-service, cross-cultural national public relations and marketing agency, as their Senior Vice President of Strategy Development! What business development mistakes do you see communication and PR agencies typically make, and what advice do you have for avoiding those pitfalls?

Local 227

Local Energy Agency Policies 227

Cision

AUGUST 10, 2017

Leuthauser joined Bollare in 2011 as senior account manager, and eventually moved up to become the accessories director, and most recently executive director of the agency. There are always last minute curve balls, but if you can get ahead of them with proactive and creative thinking, it cuts out a lot of the stress and keeps the process fun!

Energy 212

Energy Creativity Social Media Industry 212

Bianchi Biz Blog

DECEMBER 5, 2024

Faces and Markets of PRGN is a series of blog posts in 2024 that puts Public Relations Global Network (PRGN) member agencies and their markets in the spotlight. Other key industries include manufacturing, aerospace, medical devices, pharmaceuticals and renewable energy. For PR practitioners, keeping pace with technology (e.g.

Radio 83

Radio Sports Marketing Local 83

Burrelles Fresh Ideas

NOVEMBER 7, 2023

Once upon a time, many moons ago, I worked at a large PR agency as part of the consumer technology team. PR agency life can be gratifying and exciting, just as it can be fast-paced and stress-inducing. Agencies are usually structured as teams specializing in specific industries, outlets or channels. And that’s okay!

Agency 89

Agency Energy Crisis Management Industry 89

The Proactive Report

NOVEMBER 3, 2022

While digital marketing agencies often provide reputation management services, it is important to differentiate PR from marketing and understand the purposes of both. Mike Falkow is the Creative Director of Meritus Media Inc. The difference between PR and Marketing. For more Digital PR Tips subscribe to our newsletter.

Digital PR 246

Digital PR Reputation Employee Energy 246

ImPRessions - Crenshaw Communications

JUNE 12, 2018

He started the PR agency that still bears his name in 1952. But Edelman really thrived later when his agency built a reputation for creating product marketing events and stunts. But Edelman really thrived later when his agency built a reputation for creating product marketing events and stunts. The rest is history.

Corporate 178

Corporate Mobile Energy Public Affairs 178

Cision

MARCH 24, 2017

Austin & Williams, the advertising, branding and digital marketing agency has recently tapped Jody Fisher, a NYC PR veteran, to head up its new in- house PR practice. Jody joins the agency with an extensive background in communications. He began as a radio reporter before transitioning to PR in 1999.

Enterprise 227

Enterprise Agency Radio Fashion 227

PRSay

JANUARY 11, 2021

Her résumé also features innovative leadership roles, including as executive vice president and managing director of GM MediaWorks, the stand-alone agency of GM, and as president of Ingenuity Media for the Martin Agency. I’ve worked at agencies, in technology, in broader communication strategy and a more-narrow media focus.

Energy 180

Energy Journalism Leadership Meeting 180

Stephen Waddington

MARCH 4, 2021

Human beings are creative social animals. Wake up and smell the energy Creative working is tough. There is a growing stack of tools to help but it is no replacement for feeling and smelling the energy of a team. We all bring our personal experience to the discussion about the divide between home and office working.

Energy 177

Energy Survey Exercises Creativity 177

Cision

MAY 26, 2016

Sometimes it means consulting with an agency or freelancer. It’s an investment of time and energy, but it doesn’t take all that much money to pull off. David Greenspan is the Creative Director at TM34 Marketing , a full service digital marketing agency. After you’ve done your brainstorming, it’s time to get creating.

Analytics 200

Analytics Energy Google Customer Service 200

Landis PR

MAY 28, 2024

Today Photo courtesy of Pixabay Denmark is particularly strong in information technology, renewable energy, sustainability, and life sciences – and also has a vibrant creative industry, encompassing design, fashion, architecture and media. Focus is strong on work-life balance, with quite a high degree of personal freedom for employees.

Energy 59

Energy Technology Biotechnology Pharmaceuticals 59

Cision

JUNE 1, 2017

This can be found from the smallest agencies to the largest corporations. KD: The most memorable milestone in my career was taking a leap of faith and starting my own agency, Powerhouse Communications. The traditional agency model is failing. Good competition helps keep you flexible, nimble and creative.

Sports 245

Sports Agency Creativity Industry 245

ImPRessions - Crenshaw Communications

FEBRUARY 4, 2016

Choosing the right PR agency for your company can be a daunting challenge, but fortunately there’s plenty of knowledge to be shared on the subject. Look for an agency with no conflicts but recent experience in your industry. Look for relevant experience. Look for relevant experience. Don’t neglect references.

Energy 136

Energy Agency B2B Leadership 136

ImPRessions - Crenshaw Communications

MARCH 17, 2017

It’s not enough to research the agency you’re applying to – that’s your baseline. And, one of the best ways to improve writing is by reading — following a varied diet of great journalistic and creative content. But in all agencies, the importance of business communication can’t be underestimated.

Training 159

Training Pitching Writing Video 159

5W PR

JANUARY 26, 2024

These days, consumers aren’t going to be paying attention to the latest promotional effort from an oral hygiene brand unless it’s able to grab their attention with innovative and creative ways. They’ll have to focus on creating campaigns that really stick with consumers and make an impression.

Creativity 78

Creativity How To Storytelling Consumer 78

Stephen Waddington

JULY 7, 2022

A paper published in the Climate Change journal in November 2021 reported on the role of public relations agencies in climate change politics. It said that agencies played a key role in polluting the climate change debate. All PRCA members, including those working in the energy sector, are bound by the association’s code of conduct.

Leadership 111

Leadership Publicity Energy Crisis 111

ImPRessions - Crenshaw Communications

DECEMBER 6, 2017

There’s a certain rhythm to working in public relations – agencies tackle new business opportunities, work closely with client teams and do the day-to-day work of media relations and thought leadership. From the warm kumbaya feeling of a company win to the frustrations of losing – that is PR agency life. Learn from it.

Publicity 160

Publicity System Energy Creativity 160

Stephen Waddington

OCTOBER 4, 2022

A new research paper spotlights flaws in the how agencies win business. Public relations agencies are expected to pitch for free, follow ambiguous processes, and contracts are frequently awarded on the basis of intangible metrics such as chemistry and creativity.

Pitching 117

Pitching Publicity System Energy 117

Barokas

FEBRUARY 4, 2019

Our staff is smart, gritty and creative. We give back to our communities with passion and energy. As that experience carried him into agency life, he managed high profile campaigns, including the introduction of BMW NA’s Z3 Roadster in conjunction with MGM and the 007 movie GoldenEye. And our new COO David Mandell fits right in.

Leadership 114

Leadership Energy Agency Local 114

Prohibition

FEBRUARY 10, 2023

As part of our ongoing work to showcase C4 Energy, the fastest-growing drink brand in U.S, to the UK market, we’ve been supporting them with a series of retained activity including influencer , paid and organic social media campaigns, as well as stand out creative and video content.

Creativity 62

Creativity Print Marketing Retail 62

Stephen Waddington

MAY 19, 2020

The freelance PR market shut down in the first week of April as agencies and in-house teams reacted to the markets they serve and cut costs. In the public sector, communicators have never been busier, as energy is directed to public education and information. Those insights will lead to better briefs to inform creative and content.

Government 151

Government Crisis Energy Community 151

Shift Communications

JANUARY 28, 2015

I enjoy having the opportunity to interact with everyone across the Agency regardless of what level or team they’re on. It’s no secret that the PR and marketing industry is fast moving and constantly changing, especially when you’re working for a progressive agency like SHIFT. As for challenges, that answer is largely two-fold.

Agency 60

Agency Real Estate Creativity Training 60

Shift Communications

JULY 19, 2017

There’s the tide of public opinion – the heat, the energy. This series will touch briefly on the following offerings/capabilities from SHIFT’s PR, marketing tech and creative services teams: Media monitoring. 1 appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin. Media training.

Case Study 118

Case Study Crisis Management Crisis Study 118

Shift Communications

AUGUST 31, 2016

Get creative. Working with a smaller PR budget doesn’t mean you can’t still get creative. We pride ourselves in being a creative firm so don’t forget about that because your client can’t execute the craziest PR stunts. Whatever the goal is, make sure you are both on the same page before developing a campaign for success.

Publicity 100

Publicity How To Creativity Energy 100

Konnect Agency

APRIL 16, 2020

Does this present a unique time to develop creative services & solutions , or spend more time with those you love IRL or virtually? How is your energy level? The post 4 Tips For Being Your Best Under Pressure appeared first on Konnect Agency. How might you be able to be create and innovate during this time? – Beth M.

Energy 93

Energy Agency Creativity Course 93

Cision

APRIL 26, 2016

In this interview, Ashley discusses how to best leverage data and analytics, establish specific objectives for your communication strategy and be creative and take risks with your public relations efforts. That said, I think brands can still stand out, but it takes more creativity and getting out of their comfort zones.

Telecommunications 120

Telecommunications Public Affairs Newspapers Transportation 120

PRSay

AUGUST 27, 2019

’ When you put others first and focus on how you can help them instead of what you can gain from the interaction, it creates positive energy, creativity and goodwill that breeds success for everyone involved. Here’s to decades of success for future College of Fellows inductees!”

Energy 138

Energy Employee Creativity Consumer 138

The Resolution Blog

NOVEMBER 17, 2015

In the last few weeks I have seen new creativity, structures, strategies and tactics - PR teams are trying new things and the best part? It’s through those conversations I have seen a new energy and more importantly, better results. Up until February this year I led a communications team at a digital marketing agency.

eBook 120

eBook Print Conference Measurement 120

ImPRessions - Crenshaw Communications

AUGUST 11, 2016

Although what we do is more data-driven and more measurable than ever, like any good professional service, it also relies on intangibles like creativity, experience, and judgment. It takes time and energy, not only from the PR agency or team, but from the client. You’re not giving it enough time.

Energy 168

Energy Measurement Media Relations Local 168

Prohibition

FEBRUARY 15, 2023

We worked on various projects alongside our talented in-house creative team that allowed us to help brands convey key messages, showcase new products and support wider campaign activity. To find out more about our creative or wider services, please contact the team. Last year was a busy and exciting one for team Prohibition.

B2C 62

B2C Creativity Energy Print 62

Cision

SEPTEMBER 25, 2015

I could escort a tech executive to a taping at CNBC in the morning and write a set of key messages for an energy client in the afternoon. It was creative. In my agency role, I noticed that budgets were slashed and positions were cut, but the scope of work expanded. Creativity and originality were among the first things to slip.

Survey 120

Survey Print Creativity Energy 120

The Hoffman Agency

JULY 16, 2019

By Mark Pinsent, Managing Director Europe, The Hoffman Agency. I’ve been mulling the idea of creativity in public relations lately. I’ve nothing against the big idea, and the creative thinking that goes into it. The ongoing need for creativity in public relations. Tips for structuring a creative PR programme.

Creativity 41

Creativity Energy Ethics Course 41

Prohibition

OCTOBER 20, 2021

We recently started working with US sports nutrition giant Nutrabolt, supporting the launch of America’s fastest growing performance energy brand, C4, to a UK audience. We were looking for an agency that really understood what we were looking to achieve and one that was we able to meet the challenging brief we have set for the next 12 months.

Energy 62

Energy Sports Creativity Instagram 62

Wadds Inc.

OCTOBER 4, 2022

A new research paper spotlights flaws in the how agencies win business. Public relations agencies are expected to pitch for free, follow ambiguous processes, and contracts are frequently awarded on the basis of intangible metrics such as chemistry and creativity.

Pitching 78

Pitching Publicity System Energy 78