Stephen Waddington

AUGUST 12, 2020

Nine entrepreneurs talk about the agencies they’ve launched during the pandemic. I caught up with nine agency founders who have started their businesses during the COVID-19 crisis to talk about their proposition, motivation and the lessons that they’d share with others thinking of doing the same. I wish them all good luck.

Agency 161

Agency Meeting Retail Energy 161

Prohibition

FEBRUARY 10, 2023

As part of our ongoing work to showcase C4 Energy, the fastest-growing drink brand in U.S, to the UK market, we’ve been supporting them with a series of retained activity including influencer , paid and organic social media campaigns, as well as stand out creative and video content.

Creativity 62

Creativity Print Marketing Retail 62

Stephen Waddington

DECEMBER 17, 2018

Agencies are straightforward organisations to manage. He’s an agency boss based in New Zealand that helped build Edelman in Europe, and latterly Asia. His presentation guide on agency management is a must read for anyone in the business. Don’t over complicate it, save your energy for clients. Everything else will follow.

Agency 114

Agency Energy Marketing Financial 114

The Resolution Blog

APRIL 26, 2019

From Being Told He Was “Too Gay to Pitch” to Leading an Award Winning PR Agency: Steve Strickland’s Story We got the chance to talk to Steve Stickland, co-founder with Gary Wheldon of new award-winning PR agency Talker Tailor Trouble Maker , about starting an agency, standing out, and creating campaigns that have the “wow” factor.

Agency 120

Agency Pitching Energy Creativity 120

Shift Communications

OCTOBER 16, 2017

In 1926, psychologist Graham Wallas outlined the basic creative process, which has been the overall framework for understanding and fostering creativity for almost a century. The Wallas process has four general stages: Preparation : loading up your mind to be creative. Inspiration/Insight : the process of generating ideas.

Creativity 96

Creativity Product Launch Examples Energy 96

Prohibition

FEBRUARY 15, 2023

We worked on various projects alongside our talented in-house creative team that allowed us to help brands convey key messages, showcase new products and support wider campaign activity. To find out more about our creative or wider services, please contact the team. Last year was a busy and exciting one for team Prohibition.

B2C 62

B2C Creativity Energy Print 62

Deirdre Breakenridge

FEBRUARY 12, 2015

Advertising agencies created ads for multiple outlets, public relations handled media inquiries and proactively sought after coverage, marketing agencies did a variety of things, but generally focused on brand identity and creative attention-garnering activities. Of course, there’s plenty more each did, but you get the gist.

Tools 150

Tools Agency Instagram Groups 150

Stephen Waddington

JULY 7, 2022

A paper published in the Climate Change journal in November 2021 reported on the role of public relations agencies in climate change politics. It said that agencies played a key role in polluting the climate change debate. All PRCA members, including those working in the energy sector, are bound by the association’s code of conduct.

Leadership 111

Leadership Publicity Energy Crisis 111

Stephen Waddington

OCTOBER 4, 2022

A new research paper spotlights flaws in the how agencies win business. Public relations agencies are expected to pitch for free, follow ambiguous processes, and contracts are frequently awarded on the basis of intangible metrics such as chemistry and creativity.

Pitching 117

Pitching Publicity System Energy 117

5W PR

FEBRUARY 28, 2024

Brands at SXSW get to enjoy the glow of Austin’s creative sun, attract new fans, forge powerful connections, and learn more about upcoming trends. Future-proofing the company vision Dive into the latest tech trends , film innovations, and creative ideas, keeping the brand ahead of the curve. What is SXSW?

Branding 78

Branding Brand How To Film 78

The Hoffman Agency

JULY 16, 2019

By Mark Pinsent, Managing Director Europe, The Hoffman Agency. I’ve been mulling the idea of creativity in public relations lately. I’ve nothing against the big idea, and the creative thinking that goes into it. The ongoing need for creativity in public relations. Tips for structuring a creative PR programme.

Creativity 41

Creativity Energy Ethics Course 41

The Proactive Report

NOVEMBER 3, 2022

While digital marketing agencies often provide reputation management services, it is important to differentiate PR from marketing and understand the purposes of both. Mike Falkow is the Creative Director of Meritus Media Inc. The difference between PR and Marketing. For more Digital PR Tips subscribe to our newsletter.

Digital PR 246

Digital PR Reputation Employee Social Media 246

Prohibition

OCTOBER 20, 2021

We recently started working with US sports nutrition giant Nutrabolt, supporting the launch of America’s fastest growing performance energy brand, C4, to a UK audience. We were looking for an agency that really understood what we were looking to achieve and one that was we able to meet the challenging brief we have set for the next 12 months.

Energy 62

Energy Sports Creativity Instagram 62

5W PR

AUGUST 31, 2023

Crafting a winning advertising campaign for a beverage brand requires a blend of creativity, strategic thinking, and a deep understanding of consumer preferences. Whether it’s a burst of energy, hydration, nutritional value, or taste, emphasize what consumers will gain from choosing the brand’s product.

Branding 78

Branding Brand How To Advertising 78

Wadds Inc.

OCTOBER 4, 2022

A new research paper spotlights flaws in the how agencies win business. Public relations agencies are expected to pitch for free, follow ambiguous processes, and contracts are frequently awarded on the basis of intangible metrics such as chemistry and creativity.

Pitching 78

Pitching Publicity System Energy 78

Stephen Waddington

MARCH 4, 2021

Human beings are creative social animals. Wake up and smell the energy Creative working is tough. There is a growing stack of tools to help but it is no replacement for feeling and smelling the energy of a team. We all bring our personal experience to the discussion about the divide between home and office working.

Energy 177

Energy Survey Exercises Creativity 177

PR in High Definition

AUGUST 28, 2024

Now is a great time to capitalise on your team’s renewed energy to brainstorm and plan. Assess what team and resources you have in-house as well as externally, such as an experienced PR agency, to ensure you have the right team in place to execute your plans. Strategy + Plan + A-team + budget = Success!

Strategy 62

Strategy Crisis Management Measurement Product Launch 62

PRSay

JANUARY 11, 2021

Her résumé also features innovative leadership roles, including as executive vice president and managing director of GM MediaWorks, the stand-alone agency of GM, and as president of Ingenuity Media for the Martin Agency. I’ve worked at agencies, in technology, in broader communication strategy and a more-narrow media focus.

Energy 180

Energy Journalism Leadership Meeting 180

Prohibition

DECEMBER 22, 2022

We celebrated our 10-year anniversary, were named a Top 10 PR Agency by Prolific North, moved to a new office in the heart of Leeds City Centre and added more faces to our team – it’s been an amazing year all around. Exploding C4 into the UK market with amazing creative, engaging influencers and a WHSmith’s PoS launch.

Case Study 62

Case Study Energy Creativity Agency 62

Buzzstream

SEPTEMBER 18, 2024

I didn’t know Darren Kingman before chatting with him , but I loved the work he produced at Root Digital , his UK-based digital PR, SEO, and content marketing agency. If you’re struggling to create interesting, creative content, this is an episode to pay close attention to. Like they just do statistics posts. Darren: Yeah.

Creativity 117

Creativity Digital PR Data Pitching 117

5W PR

JANUARY 12, 2024

Convenience becomes a luxury, freeing up precious energy for what truly matters. SuperNoodle provides educational content for children of many ages, while KiwiCo’s Tinker Crate sends families on creative quests, complete with themed materials and engaging challenges.

Branding 78

Branding Brand Energy Community 78

Konnect Agency

APRIL 16, 2020

Does this present a unique time to develop creative services & solutions , or spend more time with those you love IRL or virtually? How is your energy level? The post 4 Tips For Being Your Best Under Pressure appeared first on Konnect Agency. How might you be able to be create and innovate during this time? – Beth M.

Energy 93

Energy Agency Creativity Course 93

PR for Anyone

OCTOBER 25, 2023

If you’ve been following her on Instagram, you’ll know exactly what we mean – Diane Britt-Smith radiates positivity and exudes a contagious energy that’s hard to resist. This transition showcased her adaptability and commitment to excellence in the ever-evolving field of media and communications.

Storytelling 130

Storytelling Airlines Film Energy 130

Shift Communications

JANUARY 28, 2015

I enjoy having the opportunity to interact with everyone across the Agency regardless of what level or team they’re on. It’s no secret that the PR and marketing industry is fast moving and constantly changing, especially when you’re working for a progressive agency like SHIFT. As for challenges, that answer is largely two-fold.

Agency 60

Agency Real Estate Creativity Training 60

5W PR

OCTOBER 30, 2023

The process of upcycling food involves identifying unused or underutilized food sources and creatively transforming them into appealing, safe, and nutritious products. Resource efficiency Upcycling conserves valuable resources such as water, energy, and agricultural land. How does food upcycling work?

Trends 78

Trends Agriculture Resources Consumer 78

ImPRessions - Crenshaw Communications

JUNE 12, 2018

He started the PR agency that still bears his name in 1952. But Edelman really thrived later when his agency built a reputation for creating product marketing events and stunts. But Edelman really thrived later when his agency built a reputation for creating product marketing events and stunts. The rest is history.

Corporate 178

Corporate Mobile Energy Public Affairs 178

Wadds Inc.

JULY 7, 2022

A paper published in the Climate Change journal in November 2021 reported on the role of public relations agencies in climate change politics. It said that agencies played a key role in polluting the climate change debate. All PRCA members, including those working in the energy sector, are bound by the association’s code of conduct.

Leadership 52

Leadership Publicity Energy Crisis 52

5W PR

APRIL 18, 2023

This includes using regenerative agriculture practices and renewable energy in production. Offering consumers immersive experiences like virtual tastings or creative recipe ideas can create a memorable impression. The post Standing Out Among Plant-Based Beverages appeared first on Public Relations Blog | 5W PR Agency | PR Firm.

Agriculture 88

Agriculture Consumer Energy Education 88

Barokas

FEBRUARY 4, 2019

Our staff is smart, gritty and creative. We give back to our communities with passion and energy. As that experience carried him into agency life, he managed high profile campaigns, including the introduction of BMW NA’s Z3 Roadster in conjunction with MGM and the 007 movie GoldenEye. And our new COO David Mandell fits right in.

Leadership 114

Leadership Energy Agency Local 114

Cision

AUGUST 10, 2017

Leuthauser joined Bollare in 2011 as senior account manager, and eventually moved up to become the accessories director, and most recently executive director of the agency. There are always last minute curve balls, but if you can get ahead of them with proactive and creative thinking, it cuts out a lot of the stress and keeps the process fun!

Energy 212

Energy Creativity Social Media Industry 212

Buzzstream

NOVEMBER 20, 2024

Not according to Amber Carnegie , Creative Lead from UK-based digital PR agency Verve Search. Use Creative Workshops for Ideation Don’t skimp on brainstorming. Quote from Amber : “We run creative workshops before we go into ideation. The creative lead at Verve Search. Is hero content dying?

Digital PR 71

Digital PR Data SEO Strategy 71

Cision

APRIL 28, 2017

Mónica Cortés recently joined Comunicad LLC , the full-service, cross-cultural national public relations and marketing agency, as their Senior Vice President of Strategy Development! What business development mistakes do you see communication and PR agencies typically make, and what advice do you have for avoiding those pitfalls?

Local 227

Local Energy Agency Policies 227

ImPRessions - Crenshaw Communications

FEBRUARY 4, 2016

Choosing the right PR agency for your company can be a daunting challenge, but fortunately there’s plenty of knowledge to be shared on the subject. Look for an agency with no conflicts but recent experience in your industry. Look for relevant experience. Look for relevant experience. Don’t neglect references.

Energy 136

Energy Agency B2B Leadership 136

Wadds Inc.

JULY 31, 2023

We recently wrote about the high volume of mergers and acquisition (M&A) activity in the creative agency market (and got more business out of it). This can lead to competitive willy-waving and a waste of time and energy while directors argue about what they believe to be the next steps or priorities. At Wadds Inc.,

Energy 52

Energy Policies Travel Creativity 52

Cision

JUNE 22, 2017

This past May, Eliot was promoted to president of MCS and placed in charge of heading up the long range business plans for the agency. Congratulations on your new role as agency president of MCS Healthcare Public Relations! I would also like to see the agency become more of a household name.

Healthcare 266

Healthcare Analytics Agency Trends 266

ImPRessions - Crenshaw Communications

MARCH 17, 2017

It’s not enough to research the agency you’re applying to – that’s your baseline. And, one of the best ways to improve writing is by reading — following a varied diet of great journalistic and creative content. But in all agencies, the importance of business communication can’t be underestimated.

Training 159

Training Pitching Writing Video 159

Stephen Waddington

MAY 19, 2020

The freelance PR market shut down in the first week of April as agencies and in-house teams reacted to the markets they serve and cut costs. In the public sector, communicators have never been busier, as energy is directed to public education and information. Those insights will lead to better briefs to inform creative and content.

Crisis 151

Crisis Government Energy Community 151