Sword and the Script

NOVEMBER 6, 2018

Creativity and risky marketing efforts don’t always find receptive purse strings in B2B, but it could well be the only thing left in “a sea of sameness.”. Instead, the documentary makes the market – customers and prospective customers – the hero in the film, as it walks the audience through four high profile breaches. execute them?

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B2B Creativity Film Trade Shows 75

Sword and the Script

FEBRUARY 4, 2017

Yet that’s the central responsibility of the creative marketer – to convert the uninteresting into something interesting. If you focus solely on the film, you’ll be a couple minutes into the story before you realize there’s a virtualization software company behind it. 3) Creativity is the Soul of CMO.

Creativity 60

Creativity Storytelling B2B Film 60

ImPRessions - Crenshaw Communications

APRIL 5, 2017

Marketers use data to inform their creative campaigns, and digital ads are bought without any communication between agency and media company. The argument for an influencer division is a strong one for many PR agencies. Agency teams also track campaign performance, measuring ROI and presenting analytics.

Trends 149

Trends Fashion Video YouTube 149

Buzzstream

FEBRUARY 3, 2021

What I wasn’t initially anticipating within the field is the creativity, anticipation and thrill it entails when conceiving campaigns, writing pitches and landing links. However, in terms of Digital PR many agencies transformed their tactics to ensure that campaign concepts are not as distanced from the client’s core area as they once were.

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Digital PR Industry Strategy Film 170

Sword and the Script

AUGUST 12, 2014

On the upside, this would be my first real gig at a tech PR agency. It was my ticket into an industry where the perennial phrase “PR agency experience preferred” finds its way onto corporate public relations and PR agency job listings alike. How do I get a job at a PR Agency? How to Get Ahead as a PR Account Executive.

How To 123

How To Film Agency Corporate 123

Shift Communications

SEPTEMBER 22, 2014

From the keynotes: Innovators who drive transformative change are: 1) open, creative; 2) conscientious; 3) disagreeable. It’s not about being creative in real-time, it’s about nurturing a mentality that enables creative responses at the drop of a hat. Do’s and Don’ts of Real-Time Marketing, Ekaterina Walters ).

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Report Mobile Pinterest Conference 135

Deirdre Breakenridge

DECEMBER 4, 2018

Similarly, many nonprofits today aim to develop relationships with young people and benefit from their creative minds. Social media tools are the perfect avenues to share stories to get instant feedback and promote agency and self-expression among young people. A new Pew Research Center survey of U.S.

Nonprofit 240

Nonprofit Storytelling Instagram Facebook 240

ImPRessions - Crenshaw Communications

NOVEMBER 23, 2016

Beyond vertical video, users now have so many different ways to watch video, and the hunger for great video content is so great that PR agencies are investing in video. Agencies are having to think of new, creative ways to use video for selling a product or message. Video goes vertical.

Trends 120

Trends Mobile Video Film 120

Konnect Agency

FEBRUARY 24, 2020

YouTube is a space to express creative freedom and extend your brand story. Brands can create in-house studios where they film product shoots and video content. AwesomenessTV’s YouTube Channel shares different content series focusing on film. The post How to Utilize YouTube for Your Brand appeared first on Konnect Agency.

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YouTube Brand Branding How To 98

Cision

AUGUST 18, 2016

I’m most excited at the opportunity to marry my background in creative, strategy and research with the capabilities of an agency leader in consumer PR and cause marketing. At Cone, my expertise in uncovering these consumer insights will further enhance the agency’s creative campaigns and initiatives. And myself!

Nonprofit 120

Nonprofit Analytics Consumer Creativity 120

PRSay

JANUARY 21, 2020

Not only is the show filmed in gorgeous locations on high-end equipment, but it’s written, produced and edited by an experienced team of producers who are trained in how to tell stories that appeal to target audiences. Be sure to use the expertise of a creative team , or your content could suffer. Expert producers.

Communications 161

Communications Storytelling Film Training 161

5W PR

MAY 4, 2023

Being Creative and Innovative Nostalgia marketing uses the past, but brands can still be creative. The trailer for the film shows a world filled with the color pink, and there are references to many other incarnations of the doll throughout the years. film is another example of nostalgia marketing.

Film 88

Film Marketing Consumer Fashion 88

The Resolution Blog

AUGUST 19, 2019

Having worked on popular shows like Big Brother and Love Island, worked featured on major TV channels, and experienced working with both agencies and brand teams, he was the perfect person to have this chat with. bear in mind we’d already been filming for six weeks with participants drinking all sorts on set.

Film 120

Film Instagram Sports Analytics 120

Cision

SEPTEMBER 23, 2016

When done right, they can be creative and compelling. “There is a lot of creativity and value to be had in media tours. As the brand or PR agency behind the media tour, you will be driving the action. These tours aren’t just efficient, though. Success all comes down to spending your budget on the right things.

Media 120

Media Television Pharmaceuticals Radio 120

Stephen Waddington

AUGUST 14, 2018

It developed from my own need as a practitioner: a tool for my own PR agency, something that would allow me to create functional, up-to-date press releases, manage contacts, optimise media distribution and deliver better results each day. We switched our creative PR efforts for educational activities.

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Tools Education Film Local 112

The Resolution Blog

OCTOBER 15, 2019

Love, Little Rock Location: US The brand: Little Rock Regional Chamber The agency: Stone Ward It all started with an ad. The agency that worked with the Little Rock Regional Chamber, Stone Ward, bought the ad in The Washington Post and sprinkled some cash into targeted online ads. In total, less than $80,000 was spent on ads.

B2B 120

B2B B2C Facebook Storytelling 120

5W PR

FEBRUARY 28, 2024

SXSW 2024 isn’t just a music festival, it’s a cultural vortex taking everyone into a whirlwind of film, tech, and interactive media. Brands at SXSW get to enjoy the glow of Austin’s creative sun, attract new fans, forge powerful connections, and learn more about upcoming trends. What is SXSW?

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Branding Brand How To Film 78

Wadds Inc.

AUGUST 14, 2023

Creative capabilities in particular are highly sought after – so the Uncommon/Havas deal was not surprising. However, for owners of sought after capabilities, and agencies with strong propositions leading to good growth, and profitability, it remains a good market. Are there any trends agency owners should have on their radar?

Agency 52

Agency Sports Public Affairs Creativity 52

Sword and the Script

JANUARY 25, 2020

It takes rationality but little creativity to design an argument using conventional rhetoric.”. Like a magician, each story he tells triggers one of three hormonal responses in your mind: dopamine (focus, motivation and memory), oxytocin (trust, generosity and bonding) or endorphins (creativity). Persuading with a story is hard [work].

Storytelling 124

Storytelling Examples B2B Chemicals 124

PR for Anyone

OCTOBER 25, 2023

The Broadcasting Years Diane has gained a multifaceted skill set with her extensive background that includes radio, television, film, communications, and broadcasting. This transition showcased her adaptability and commitment to excellence in the ever-evolving field of media and communications.

Storytelling 130

Storytelling Airlines Film Energy 130

Prohibition

APRIL 7, 2020

Here are just a few of them that are a great place to start if you want to be more creative with your video content on social media: Facebook Live. When filming a live segment on Facebook, users can interact with the brand by commenting and reacting to the video whilst the brand is live.

Video 149

Video Social Media Instagram Facebook 149

Shift Communications

DECEMBER 15, 2015

But you can’t film one part of a Vine, save it, and then upload the other parts on a different day once you’ve gotten them. If you have a clear creative vision for Vines that can be planned and filmed in one sitting, the platform is for you. Pro tip: storyboard your vines and establish clear parts to film. Amanda Loewy.

Branding 60

Branding Brand Film YouTube 60

5W PR

APRIL 7, 2023

Sharing recipe tutorials is also an effective approach where a blogger can film themselves preparing a recipe while providing step-by-step instructions for the viewers to follow. The post Promotional Opportunities for Food Bloggers appeared first on Public Relations Blog | 5W PR Agency | PR Firm.

Film 88

Film Video YouTube Instagram 88

Communications Conversations

JUNE 28, 2018

How and why did you get into sports PR after a number of years on the agency side? My goal was always to find my way into sports PR (I’m sure every agency I’ve worked for can testify to me constantly seeking out those sports related opportunities!), What did you find most valuable about your time on the agency side?

Sports 113

Sports Travel Television Journalism 113

Prohibition

FEBRUARY 26, 2021

This month, get to know our creative and talented Account Manager (and also our Employee of the Year 2020), Victoria! It may sound cliched, but I love that every day is different – I can go from planning an integrated B2B campaign, to drafting press features, to filming with macro influencers! How long have you been at Prohibition?

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Meeting Fashion Film Creativity 62

Solo PR Pro

MAY 14, 2021

Originally from Southern California, she had moved to New York City to dabble in the film, television and entertainment industries. Her immersion into this world of creativity sparked her curiosity for what existed behind the camera lens. A serendipitous moment: Naming the agency.

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Meeting Training Study Film 105

The Resolution Blog

JULY 30, 2019

To shine against all the noise, you need to be extra creative. Instead, once it had started to pick up momentum, its creators (advertising creatives Chris Godfrey and Alissa Khan-Whelan) decided to use its visibility to power something good. These awards celebrate the very best in brand communications with an emphasis on creativity.

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Instagram Examples Branding Brand 120

Critical Mention

FEBRUARY 12, 2019

When they started filming, I thought to myself, “Am I really on this show? I booked that with my assistant and not a booking agency. I also filmed three music videos by the end of this year which is very exciting. Q: What was it like getting so much publicity from The Real World: Denver ? Is this real life right now?”

Interviews 91

Interviews Film Instagram Writing 91

Buzzstream

JANUARY 30, 2020

However, this time my thinking was different as we’d recently started work with a video production agency. Although big budget Hollywood style films isn’t their usual area, I knew input from them would carry weight and could offer the hundreds of publications already writing about the new trailer something to work with.

SEO 71

SEO Film Reddit Video 71

Cision

APRIL 12, 2016

At the same time, I’m fortunate to work on W magazine, because it means that what I’m pitching are provocative stories—often with a predictive look at fashion, film and art—along with addictive videos and bold imagery. My favorite social media platform is…Instagram for its visually immersive quality and Tumblr for its creative community.

Fashion 120

Fashion Pitching Journalism Social Media 120

Shift Communications

DECEMBER 6, 2016

So, prepare and plan for these moments in a thoughtful and creative way to get your client quality air time. Where can media film? Are there areas media cannot film? cta] The post How to Break through the Broadcast Static appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin.

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How To Film Pitching Guidelines 60

The Hoffman Agency

NOVEMBER 20, 2020

Not only that, but the music video was masterfully directed like a short film and edited with a super interesting visual point of view (*swoon* I’m also a film nerd). It’s designed so much like a short film that it actually “stars” Saoirse Ronan (who also happens to be one of my all-time favorite actresses; it’s like Ed knew.).

Film 69

Film Energy YouTube Storytelling 69

Prohibition

FEBRUARY 2, 2024

While it may have felt like the longest month in existence, it didn’t stop the creative minds of marketers around the world. Combining the use of its classic slogan and the current conversation around AI, KitKat Canada came up with a creative video campaign encouraging us to give AI tools a bit of breathing room. You did it.

Marketing 62

Marketing Film Creativity B2C 62

Prohibition

AUGUST 3, 2021

In June, we booked in some IN PERSON, yes you have read that correctly, in person filming for our client, Birchwood Park. We love getting our creative hats on here at Prohibition! Here’s a little behind the scenes of some filming we’ve been doing recently for our client, @birchwood_park ??.

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Case Study Film Video Study 62

Prohibition

JULY 28, 2021

Animation is a really clever and creative feature that can take your corporate video content to the next level. If you want to take it a step further and really show your creative flair, consider adding additional animated elements throughout that will really engage your audience. Be dynamic in your approach to filming the content.

Video 62

Video Corporate Product Launch Film 62

Konnect Agency

MARCH 7, 2022

How A PR Agency Can Elevate Your Product Launch. A great way to give significant time back to the company is by leaning on a PR Agency. Your PR Agency can conduct an in-depth competitive analysis among like-minded brands, delivering key insights into the white space to own on social and in the media landscape.

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Product Launch Consumer Agency Film 59

PR 20/20

SEPTEMBER 17, 2019

The South by Southwest Conference & Festivals “celebrate the convergence of the interactive, film, and music industries.” Traffic & Conversion Summit 2020 will feature seven tracks including: big ideas, agencies only, digital retailers, digital advertisers, content marketers, conversational marketers and growth hackers.

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Conference Marketing Case Study Content Marketing 97