ImPRessions - Crenshaw Communications

OCTOBER 7, 2016

Selecting the right public relations agency is a bit like dating, and it can be fraught with some of the same perils and challenges. It helps to break down the PR agency search process into key phases and to articulate questions to elicit the best responses. What are our key criteria for an agency partner? The Meeting.

Agency 175

Agency Measurement Meeting Tools 175

ImPRessions - Crenshaw Communications

JULY 2, 2019

As the national holiday approaches, it’s a fitting time to consider what independence means in the world of PR agencies. In our industry independent agencies have grown at a brisk clip when compared to publicly-held PR firms for the past few years, although the larger agencies experienced a nice rally in 2019.

Agency 259

Agency Creativity Internal International 259

Ishmael's Corner

DECEMBER 21, 2014

Whether it’s taking over a restaurant to cook a meal or trying to stay upright playing broom ball (hockey minus ice skates,) company off sites often bring a creative bent to team building for a PR agency. I believe there’s culture of group travel rooted in Japan. It turns out everyone has artistic talent.

Agency 146

Agency Travel Creativity Groups 146

Cision

OCTOBER 23, 2017

Overreliance on analytics overshadows creativity, which can hinder your chances to earn more media. When you focus solely on optimizing for clicks or conversions, you miss the opportunity for the audience to emotionally connect with a clever or creative piece of content. Brand identity also gets lost when you focus too much on data.

Creativity 149

Creativity Marketing Media Analytics 149

ImPRessions - Crenshaw Communications

JUNE 15, 2017

They might be looking to join a large international company as the newest corporate communications hire, or want to break into PR at a nonprofit group. My personal bias is for a small or midsize agency, but it’s really more about the classic agency structure and what it offers for team members. Usually it’s the only business.

Agency 122

Agency Nonprofit Corporate Training 122

PRSay

NOVEMBER 25, 2019

But behind the scenes, it represents a shift in the industry, and one that your creative team can learn from. If Selena Gomez or Steven Soderbergh can use everyday tech for their next big project, then your team can too, though you’ll still need a talented group to create the content itself. Adobe Creative Cloud.

Creativity 148

Creativity Film Video Retail 148

Deirdre Breakenridge

FEBRUARY 12, 2015

A Guest Post by Nicole Rodrigues, CEO & Founder, NRPR Group. Advertising agencies created ads for multiple outlets, public relations handled media inquiries and proactively sought after coverage, marketing agencies did a variety of things, but generally focused on brand identity and creative attention-garnering activities.

Tools 150

Tools Agency Instagram Groups 150

Deirdre Breakenridge

MAY 1, 2017

Video content is the future of social media and for brands, businesses or influencers questioning the benefits, we detail five ways going live has improved our agency. So naturally, when Facebook’s Live feature debuted we immediately knew the potential for businesses, brands and our agency. Build and Establish Thought Leadership.

Video 283

Video Facebook Social Media Creativity 283

5W PR

DECEMBER 6, 2024

Thats why its ideal to work with an alcohol marketing agency to navigate these waters effectively. Balancing Creativity and Compliance Crafting engaging and memorable alcohol advertising campaigns while adhering to strict regulatory standards can be a delicate balancing act.

Advertising 78

Advertising Advertising Ethics Local 78

Shift Communications

OCTOBER 17, 2014

For my team, for my clients, for the Agency. It requires agility, and keeps me thinking creatively. This dedicated group pitch time was intimidating for everyone at first, which is why I named it “Cliff Jumping” The more you do it, the easier it is, and it helps to have peer pressure on your side to make the leap.

Agency 146

Agency Pitching Training Meeting 146

ImPRessions - Crenshaw Communications

SEPTEMBER 8, 2017

And we’ve written about what agencies need from their client partners in order to be successful. The chief parameters of the client-agency relationship are covered in the letter of agreement, and planning documents will further outline expectations. Has the agency maintained staffing as promised? Beyond The LOA.

Agency 136

Agency Print Course Travel 136

ImPRessions - Crenshaw Communications

MAY 13, 2021

Crenshaw Communications, a New York-based public relations agency specializing in B2B technology PR, is seeking an Assistant Account Executive (AAE) to join our dynamic B2B technology team. Here’s what you’ll be doing: -Assist the group and all supervising account members in development and maintenance of media lists. Summer Fridays.

B2B 203

B2B Policies Case Study Enterprise 203

Stephen Waddington

DECEMBER 17, 2018

Agencies are straightforward organisations to manage. He’s an agency boss based in New Zealand that helped build Edelman in Europe, and latterly Asia. Brain now has a portfolio career that includes a non-exec role a Enero Group, the group that includes Frank and Hotwire. It’s no more complicated than A to Z.

Agency 114

Agency Energy Marketing Financial 114

Stern + Associates

MARCH 25, 2025

After 40 years under the leadership of its founder Susan Stern, Stern + Associates, the public relations division of Stern Strategy Group, has joined VVK PR + Creative , a fast-growing Detroit-based agency led by CEO Peter Van Dyke. Were incredibly proud and grateful to bring this track record to VVK.

Leadership 62

Leadership Creativity Groups Corporate 62

PRSay

MAY 21, 2021

As social and public-health factors intensify an already noisy communications environment for organizations, agencies whose communicators collaborate well to address such challenges help build lasting partnerships with their clients. Collaborative agencies make sure the right people are connected to the right projects.

Communications 203

Communications Nonprofit Creativity Agency 203

Cision

JUNE 22, 2017

This past May, Eliot was promoted to president of MCS and placed in charge of heading up the long range business plans for the agency. Congratulations on your new role as agency president of MCS Healthcare Public Relations! I would also like to see the agency become more of a household name.

Healthcare 266

Healthcare Analytics Agency Trends 266

Buzzstream

SEPTEMBER 18, 2024

I didn’t know Darren Kingman before chatting with him , but I loved the work he produced at Root Digital , his UK-based digital PR, SEO, and content marketing agency. If you’re struggling to create interesting, creative content, this is an episode to pay close attention to. Like they just do statistics posts. Darren: Yeah.

Creativity 117

Creativity Digital PR Data Pitching 117

ImPRessions - Crenshaw Communications

MAY 20, 2020

In the fast-paced climate of a PR agency, to-do lists are essential. Todoist will help keep you organized by categorizing tasks into groups depending on projects or teams. Right now creative collaboration looks different given our need to stay apart, but with Jamboard, it can still work.

Mobile 306

Mobile Content Marketing Pitching Social Media 306

5W PR

NOVEMBER 21, 2024

These contests can encourage creativity and generate excitement around the book. Create online forums or social media groups where readers can discuss the books, share their thoughts, and connect with other fans. Run contests related to the book’s themes, such as drawing, writing, or cosplay competitions.

Industry 78

Industry Apparel Print Marketing 78

5W PR

NOVEMBER 26, 2024

Encourage players to join online forums, social media groups, and Discord servers where they can interact, share experiences, and provide feedback. Experiment with different ad creatives and targeting strategies to optimize the campaigns for maximum results. Community Building Fostering a sense of belonging is crucial.

Video 78

Video Trends Marketing Advertising 78

Melissa Agnes

JULY 2, 2014

She wanted to be her best creative self, writing for a greater cause than simply selling a product. And watching her social circle express their true creative talents in theatre and music certainly wasn’t helping. In fact, sometimes it seems like the world of media, or even ad agencies, is a constant revolving door.

Reputation 250

Reputation Print Customer Service Creativity 250

Critical Mention

FEBRUARY 4, 2020

Powell Tate partners with organizations across sectors — global corporations, advocacy groups, nonprofits and foundations, coalitions, national trade associations and government agencies. Message: We are a progressive public relations agency, designed to reach a profoundly diverse global market. Edelman PR. Finn Partners.

Public Affairs 172

Public Affairs Creativity Nonprofit Radio 172

5W PR

OCTOBER 2, 2024

PR and content creation done by a creative agency can elevate brand awareness, foster engagement, and drive business objectives when strategically aligned. By merging PR’s strategic acumen with content creation’s creative prowess, organizations can produce content that resonates, engages, and achieves business goals.

Creativity 78

Creativity Communications Crisis Communications Crisis 78

Cision

APRIL 28, 2017

Mónica Cortés recently joined Comunicad LLC , the full-service, cross-cultural national public relations and marketing agency, as their Senior Vice President of Strategy Development! What business development mistakes do you see communication and PR agencies typically make, and what advice do you have for avoiding those pitfalls?

Local 227

Local Energy Agency Policies 227

PRSay

FEBRUARY 3, 2020

When an entire race of people is not widely recognized for being innovative, creative, smart, resilient change agents, it can diminish their relevance and self-esteem. He then went on to open his own agency in New York City, becoming the first African American to gain national prominence as a PR practitioner. Baker was a first.

Publicity 218

Publicity Leadership Groups Creativity 218

Sword and the Script

FEBRUARY 16, 2019

I sense we are reaching that point in marketing, with respect to data and creativity. This is the role of creativity in marketing: to drive an emotional connection and feeling of belonging. Where every business has data, perhaps even the same data, we cannot have, by definition, the same creativity.

Creativity 80

Creativity Study Survey Advertising 80

MaccaPR

JULY 13, 2017

What does it take to build a national public relations agency powerhouse from scratch that earns 250 industry awards, competes against the world’s largest PR firms, achieves a double-digit compounded annual growth rate, and still maintains a vibrant agency culture of ‘Spongsters?’. Not agreeing on what success looks like.

Agency 97

Agency Interviews Film Advertising 97

ImPRessions - Crenshaw Communications

NOVEMBER 28, 2017

Prospects who take PR agency searches seriously. Let’s face it, an agency search is arduous and time-consuming for both sides. Yet for a typical PR agency, particularly a small firm, participation in a formal search is a big decision and a major time commitment. What’s on our holiday PR wish list.

SEO 200

SEO Pitching Agency Exercises 200

ImPRessions - Crenshaw Communications

APRIL 13, 2023

It was refreshing and exciting and definitely influenced my decision to join the agency. It’s a PR agency with fewer than 25 employees, and more than a third are people of color. Agencies should shape their policies to attract a diverse pool of applicants for open positions. It’s also vital to be inclusive of culture.

Employee 156

Employee Community Groups Interviews 156

Shift Communications

FEBRUARY 26, 2020

“We work with healthcare clients in every one of our brands, providing a wide range of services, including insights, strategic planning, public relations, medical communications, clinical trial services, creative, branding and market access,” said Ralph Sutton, International Managing Partner, AVENIR GLOBAL.

Healthcare 128

Healthcare Public Affairs Creativity Agency 128

PRSay

OCTOBER 6, 2021

Parajon — who has agency and creative experience working with National Geographic and HBO, and in-house experience at Spotify and now Netflix — is learning what it takes to build a global entertainment brand and keep it at the forefront of culture. Cut your teeth at a big agency, and hone your craft at a small agency,” he said.

Agency 166

Agency Creativity Brand Branding 166

The Proactive Report

NOVEMBER 3, 2022

Reputation management, originally a Public Relations term, refers to the influencing, controlling, enhancing, or concealing of an individual’s or group’s reputation — especially online. Mike Falkow is the Creative Director of Meritus Media Inc. Reputation management definition. The difference between PR and Marketing.

Digital PR 246

Digital PR Reputation Employee Social Media 246

Flack's Revenge

DECEMBER 20, 2018

Far too many brands delegate, and relegate social strategy development and implementation to their ad agencies, internal marketing departments, even their PR intern, with a mandate to replicate, share, and spread commercial messages. Have you been recommending a change in strategy regarding social media? Be Helpful.

Marketing 244

Marketing Facebook Social Media Community 244

ImPRessions - Crenshaw Communications

MAY 4, 2018

This is the time of year when PR agencies have the opportunity to bring on fresh talent, as a crop of new college graduates enters the workforce. Unlike those entering the workforce on the heels of the recession, today’s PR hopefuls are likely to be welcomed by top agencies and corporations. Consider a PR agency.

How To 189

How To Nonprofit Interviews Privacy 189

PRSay

JANUARY 9, 2018

We’re in the midst of a time of massive disruption in our profession, and it’s shifting the fundamentals — the structure of agencies and teams, the workings of agency-client partnerships and the ways we employ and deploy talent. Karen van Bergen is CEO, Omnicom Public Relations Group, New York.

Measurement 126

Measurement Creativity Analytics Groups 126

Sword and the Script

JUNE 8, 2019

However, when I really consider the word innovation in marketing, I tend to think of creativity. While technology can certainly change how we do marketing, it’s still reliant on creative inputs. So, grouping these together allows you to check the box for innovation without really doing anything new. ideas and execute them?

Creativity 82

Creativity Technology Marketing Web 82

5W PR

MARCH 26, 2025

The post Digital PR Strategies for Lifestyle Event Growth appeared first on Public Relations Blog | 5W PR Agency | PR Firm. For example, when beauty brand Glossier launched their first pop-up shop, they partnered with 100+ micro-influencers who created genuine content about their experiences, resulting in lines around the block.

Digital PR 78

Digital PR Strategy Instagram Fashion 78