ImPRessions - Crenshaw Communications

NOVEMBER 23, 2021

As a PR agency team , we also have a lot to be thankful for at our firm. From Slack to Zoom, PR pros have gotten creative about how to stay connected in a remote environment. The post What PR Agencies Should Be Thankful For appeared first on Crenshaw Communications. Tech tools for staying connected .

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ImPRessions - Crenshaw Communications

OCTOBER 28, 2020

On the agency side, it’s sometimes because the team overpromises in their eagerness to win a new client. Fortunately, most collaborative ideas can be successful, — with research, work, and creativity. With this, my mind is fresh everyday to think creatively for clients. Explain what is required .

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Publicity How To Agency Product Launch 334

ImPRessions - Crenshaw Communications

FEBRUARY 12, 2018

The best public relations partnerships are client-agency collaborations that involve a serious time commitment on both sides. But what if the client has limited time to invest with the agency team? Or if it lacks experienced staff to manage the agency effort? Get a strong start with your PR agency. Invite the agency in.

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ImPRessions - Crenshaw Communications

AUGUST 29, 2022

As B2B PR pros, we’re always looking for creative ways to tell a story. A client might think their agency is working slowly, isn’t putting in enough care, or is doing a bad job if a journalist has gone quiet. The post How To Manage Being “Ghosted” By Media appeared first on Crenshaw Communications.

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ImPRessions - Crenshaw Communications

AUGUST 13, 2020

As a top PR agency we’re lucky to work with many organizations that prioritize the relationship we share. The same is true of almost any PR agency or team. With that in mind, here are some of the key building blocks of a successful collaborative relationship between a company and their PR agency or internal team. Don’t be shy.

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5W PR

MAY 30, 2023

Hair product companies are constantly looking for new and creative ways to convey the results of their products to consumers. For example, brands could create a video that shows how to create a certain hairstyle using a product. They can also provide a step-by-step tutorial on how to use the product for maximum results.

Creativity 88

Creativity Video Social Media Education 88

5W PR

NOVEMBER 6, 2024

Developing a successful video game marketing campaign for a new video game requires a strategic approach that combines creativity, data-driven insights, and targeted execution. The last one is player retention, which involves assessing how many players continue to engage with the game over time.

Video 78

Video How To Marketing Television 78

Wadds Inc.

SEPTEMBER 15, 2023

Crispin Manners’ new book How To Sell Value – Demystified aims to change that and to move agencies away from a time-based billing model. Whether and how to move away from time-based pricing is a question that comes up a lot with creative agencies. Manners reinforces the need for real agency-wide expertise.

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How To Case Study Financial Agency 124

Burrelles Fresh Ideas

NOVEMBER 7, 2023

Once upon a time, many moons ago, I worked at a large PR agency as part of the consumer technology team. PR agency life can be gratifying and exciting, just as it can be fast-paced and stress-inducing. Agencies are usually structured as teams specializing in specific industries, outlets or channels. And that’s okay!

Agency 89

Agency Energy Crisis Management Industry 89

Deirdre Breakenridge

NOVEMBER 11, 2015

ET, the #PRStudChat community will gather to discuss Creative PR and how smart PR today requires a combination of creative storytelling, powerful visual imagery and data-driven decision making. Geben was named the national media relations agency of the year (Ragan/PR Daily) and a top 10 agency for startups (Agency Post).

Creativity 0

Creativity Community Storytelling Agency 0

Stephen Waddington

AUGUST 12, 2020

Nine entrepreneurs talk about the agencies they’ve launched during the pandemic. I caught up with nine agency founders who have started their businesses during the COVID-19 crisis to talk about their proposition, motivation and the lessons that they’d share with others thinking of doing the same. I wish them all good luck.

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wiredPRworks

APRIL 29, 2020

One of the fun things about being a creative is, well, you get to be creative! – that mapped out the best possible creative solutions? When you automate creativity, you discover the best options. Small changes in creative lead to big changes in performance. Marpipe is a multivariate creative testing platform.

Creativity 52

Creativity How To Engineering Advertising 52

wiredPRworks

APRIL 29, 2020

One of the fun things about being a creative is, well, you get to be creative! – that mapped out the best possible creative solutions? When you automate creativity, you discover the best options. Small changes in creative lead to big changes in performance. Marpipe is a multivariate creative testing platform.

Creativity 52

Creativity How To Engineering Advertising 52

ImPRessions - Crenshaw Communications

OCTOBER 18, 2022

At a top PR agency , winning a new client is when the real work starts. For more pointers about what to ask and how to gather assets, see Cliff’s post about startup protocol. It should also provide context to reflect how the business or brand fits into the industry as well as adjacent niche stories they can address.

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ImPRessions - Crenshaw Communications

OCTOBER 18, 2022

At a top PR agency , winning a new client is when the real work starts. For more pointers about what to ask and how to gather assets, see Cliff’s post about startup protocol. It should also provide context to reflect how the business or brand fits into the industry as well as adjacent niche stories they can address.

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How To Case Study Meeting Pitching 203

ImPRessions - Crenshaw Communications

FEBRUARY 25, 2016

As with any creative process, brilliant ideas don’t come out of nowhere; in fact, they are usually hard earned. More often than not there’s a process that came before the inspiration, and PR teams can use these steps to trigger those great, creative ideas. It strikes like a muse, or lightning from the sky, right?

Creativity 174

Creativity Exercises Survey Writing 174

ImPRessions - Crenshaw Communications

JULY 26, 2019

Eighty-five percent of agencies say they do a good job of setting client expectations during the sales process, yet 77% say they have difficulty during the relationship. Where does the disparity come from, and how can agencies correct it? Be realistic. What we’re after is impact. Set communication levels.

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How To Agency Survey Education 225

ImPRessions - Crenshaw Communications

MAY 1, 2019

There are all types of PR problems, but the one that nobody wants to deal with is the public relations program that just isn’t generating traction, or one where outcomes fall short of expectations by the client or PR agency. ” But most PR agencies have become more sophisticated about goal-setting and measurement.

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How To Interviews Measurement Storytelling 257

ImPRessions - Crenshaw Communications

JULY 20, 2020

Despite the consolidation that ad tech and the PR agencies that serve it have seen over the past several years, the space remains extremely crowded. Weshould get creative with tactics. The post How To Stand Out In Ad Tech PR appeared first on Crenshaw Communications. Think outside the B2B box. Reach out and let me know. .

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Deirdre Breakenridge

MARCH 12, 2015

Years ago, I was a PR person working at a creative marketing communications agency. The company had three distinct divisions: PR / Communications (that was my area), Creative Marketing & Advertising and Web, Multimedia & Video. We shared ideas, concepts and I was able to watch how creative ideas came to life.

Creativity 150

Creativity Web Social Media Data 150

Shift Communications

OCTOBER 2, 2014

I did it for the challenge, but I knew that applying my traditional creative director background to the world of earned media came with uncertainties. I had always considered PR people to be incredibly smart, aggressive and socially savvy, yet I still wondered if it was really a launchpad for great creative.

Creativity 141

Creativity Construction Agency Social Media 141

5W PR

DECEMBER 19, 2023

In the dynamic world of media and marketing, creating a PR stunt that captures attention and aligns with your brand’s values and marketing goals is a high-wire act of creativity and strategy. Craft a Creative Concept: Innovate a unique, engaging, and authentic concept for your brand.

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How To Ethics Measurement Creativity 78

Stern + Associates

AUGUST 25, 2023

Public relations (PR) agencies can help you do this by improving your messaging strategy. However, finding the right PR agency to partner with is rarely a cut-and-dry task. Considering the following tips will help you find the public relations agency that fits your business. However, this is rarely the case in real life.

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5W PR

FEBRUARY 28, 2024

Brands at SXSW get to enjoy the glow of Austin’s creative sun, attract new fans, forge powerful connections, and learn more about upcoming trends. Future-proofing the company vision Dive into the latest tech trends , film innovations, and creative ideas, keeping the brand ahead of the curve. What is SXSW?

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Branding Brand How To Film 78

Axia PR

OCTOBER 31, 2019

Here's how to approach a PR firm and create a long-lasting, beneficial partnership. Many companies would benefit from a real-life example of how to properly engage a PR firm. Most companies try to approach hiring a PR agency (or any creative or professional services firm) the same way they buy office supplies: in bulk.

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Agency Company How To Creativity 48

PR 20/20

JANUARY 10, 2023

You're at a fork in the road—do you need to hire a marketing agency for ongoing or one-time support? To help you answer the question, we've outlined the most important considerations for companies contemplating hiring a marketing agency below. What does a marketing agency do? In what capacity can I work with a marketing agency?

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Agency Marketing Internal International 74

ImPRessions - Crenshaw Communications

MAY 4, 2018

This is the time of year when PR agencies have the opportunity to bring on fresh talent, as a crop of new college graduates enters the workforce. Unlike those entering the workforce on the heels of the recession, today’s PR hopefuls are likely to be welcomed by top agencies and corporations. Consider a PR agency.

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How To Nonprofit Interviews Privacy 189

Prohibition

MAY 22, 2023

Social media adverts come in all shapes and sizes, and understanding which type of creative works best for your campaign is important for you to achieve the best results possible. What are the different types of ad creative? Static ads are great for showcasing a singular product, or a designed piece of creative.

Creativity 62

Creativity Social Media Advertising Advertising 62

ImPRessions - Crenshaw Communications

OCTOBER 7, 2016

Selecting the right public relations agency is a bit like dating, and it can be fraught with some of the same perils and challenges. How to ensure you get both style and substance, as well as the perfect fit, or the closest thing to it? What are our key criteria for an agency partner? Who will ultimately decide on the PR agency?

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Agency Measurement Meeting Tools 175

Wildfire

NOVEMBER 29, 2018

And as Ritson has argued before, a brief to an agency is not something you can do at the last minute — and it starts way before you actually put pen to paper. He actually believes that the state of briefing communications agencies is so bad in his experience that he recommends marketers go on a course to learn how do it properly.

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Agency How To Course Creativity 56

Ishmael's Corner

DECEMBER 23, 2014

Everyone perceives advertising agencies as creative. The Super Bowl delivers three hours of programming that essentially turns into a promo for creativity in the ad biz. People also categorize the digital shops under creativity. It also begs the question, how much do clients actually care about the behavior?

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Creativity Communications Storytelling Transportation 122

Solo PR Pro

FEBRUARY 25, 2021

My mix has always included agency partnerships, but 2020 forced me to get creative and leverage those agency partnerships to stabilize my business. What are agency partnerships? Agency partnerships usually form as a result of traditional advertising and marketing agencies not having PR pros on staff.

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Agency Creativity Media Relations Nonprofit 76

Konnect Agency

FEBRUARY 7, 2022

While the future of live events continues to be murky, PR agencies are cracking the code on how to host and get the most out of digital and virtual events. Why Brands Should Embrace Digital Events With the Help of a PR Agency. Three Ways a PR Agency Can Maximize Your Digital Event. Looking for a PR agency?

Agency 59

Agency Creativity Examples Conference 59

ImPRessions - Crenshaw Communications

MAY 10, 2019

Working in a PR agency means working with clients and making them happy. Clients pay agencies for ideas. There is no autopilot on the PR agency dashboard. The steady drumbeat of coverage that agencies strive for demand new thinking because there won’t always be something newsworthy to talk about. Be responsive.

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How To Agency Meeting Communications 170

Konnect Agency

FEBRUARY 7, 2022

While the future of live events continues to be murky, PR agencies are cracking the code on how to host and get the most out of digital and virtual events. Why Brands Should Embrace Digital Events With the Help of a PR Agency. Three Ways a PR Agency Can Maximize Your Digital Event. Looking for a PR agency?

Agency 52

Agency Creativity Examples Conference 52

PRSay

FEBRUARY 28, 2024

It’s critically important to have diverse individuals reviewing the creative, reviewing the content” before it goes out. ” Panelist Myron King, chief integration officer at the branding agency VML, said “the conversation is moving from DEI to belonging and then to backlash.

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How To Nonprofit Resources Groups 102

ImPRessions - Crenshaw Communications

MAY 13, 2021

Crenshaw Communications, a New York-based public relations agency specializing in B2B technology PR, is seeking a Senior Account Executive (SAE) to join our dynamic B2B technology team. within a PR agency setting or in-house. . Participate in/lead brainstorming sessions to develop strategic/creative thinking for clients.

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B2B Policies Case Study Enterprise 291