ImPRessions - Crenshaw Communications

APRIL 20, 2020

To sweeten its program, Google also pledged $250 million in ad credits to the World Health Organization (WHO) and other public health agencies (this, after saying it would provide a paltry $25 million earlier.) Sure, what helps its advertisers helps Google, but it’s real money where it’s needed.

Branding 284

Branding Brand Small Business Retail 284

ImPRessions - Crenshaw Communications

MAY 20, 2020

In the fast-paced climate of a PR agency, to-do lists are essential. Right now creative collaboration looks different given our need to stay apart, but with Jamboard, it can still work. Simply record your call and it will be transcribed and a transcript emailed to you. Never miss an important nugget of information on a call again. .

Mobile 306

Mobile Content Marketing Pitching Social Media 306

Cision

APRIL 28, 2017

Mónica Cortés recently joined Comunicad LLC , the full-service, cross-cultural national public relations and marketing agency, as their Senior Vice President of Strategy Development! What are some of the differences in building a communication strategy on a national level compared to a local level?

Local 227

Local Energy Agency Policies 227

Agility PR Solutions

APRIL 27, 2021

In fact, new research from design and creative agencies directory Visual Objects reveals that 76 percent of consumers look for a company’s online presence before visiting in-person. The post How’s your local SEO? Therefore, it’s […].

Local 94

Local SEO Consumer Creativity 94

5W PR

JANUARY 21, 2025

The Power of Focused Reach When MAC Cosmetics wanted to connect with makeup enthusiasts in specific metropolitan areas, they partnered with local beauty nano-influencers rather than national names. Creative Freedom Within Guidelines Micro-influencers build trust through their unique voices and perspectives.

Guidelines 78

Guidelines Pinterest Advertising Advertising 78

Cision

JUNE 22, 2017

Further, his work at MCS has led to many successful national and local broadcast media relations campaigns. This past May, Eliot was promoted to president of MCS and placed in charge of heading up the long range business plans for the agency. Congratulations on your new role as agency president of MCS Healthcare Public Relations!

Healthcare 266

Healthcare Analytics Agency Trends 266

Melissa Agnes

NOVEMBER 19, 2014

In wanting to volunteer for a position as a tactical medic/doctor on a local SWAT team, he attended the two-week school alongside veteran police officers, detectives, and sergeants. Some of our agencies have become slaves to these bureaucratic standards, keeping us from resolving the crisis through creativity or outside-the-box thinking.

Crisis Management 266

Crisis Management Crisis System Policies 266

5W PR

FEBRUARY 9, 2025

Smart, strategic PR doesn’t require a massive budget – it demands creativity, relationship-building, and consistent execution. If you’re entering a new market, prioritize local business press and industry analysts who can validate your expansion. Your PR strategy should align with broader business goals.

Strategy 78

Strategy Case Study Pitching Measurement 78

Communications Conversations

APRIL 21, 2020

Many agencies have asked employees to take pay cuts. But, as people go on the job hunt once again, many will need help brushing up their LinkedIn profile and coming up with creative ways to get their names in front of the right people. Consider: Commenting on local professional super networkers posts. And, it worked. Your story.

LinkedIn 179

LinkedIn Local Creativity Pitching 179

5W PR

DECEMBER 1, 2020

All of this means that public relations experts should be creative in creating and pitch stories to the media outlets and the public. The post Creative Ways to Pitch Media During a Pandemic appeared first on NY PR Agency 5W Public Relations Blog - 5WPR.

Creativity 88

Creativity Pitching Small Business Media 88

Polaris

NOVEMBER 20, 2014

creative agency. On the designated date, Mullick organized the surprise party while George, Caine’s dad, distracted the youngster with a visit to their local pizza joint. Forbe s and Fast Company both wrote about Caine’s determination and creativity. The rest, as they say, is history. Mullick is a partner at an L.A.

Storytelling 199

Storytelling Reddit Video Creativity 199

Cision

JUNE 22, 2017

So, in addition to producing the most creative, compelling public service announcement possible, you need a similarly smart distribution plan in mind. In the past, we relied solely on earned media pickup of public service announcements via local and national broadcasts. You may also develop audio versions for local and national radio.

Publicity 224

Publicity Real Estate Nonprofit Television 224

PRSay

DECEMBER 10, 2021

In the PR community, agencies and in-house leaders have an opportunity to listen to their teams, lead with empathy and imagine a better future. A PR agency in Minneapolis that I know polled its teams and was surprised to learn how many employees preferred working remotely most days, including post-COVID. Avoid constant changes.

Employee 193

Employee Policies Agency Study 193

Onclusive

NOVEMBER 8, 2023

Companies often hire specialized agencies on a project basis to assist with specific repositioning or market research. The PR pro may train spokespeople themselves or hire an outside agency or consultant to lead a one-time session. Niche industry events, role-specific conferences (catered to developers, creatives, etc.),

Training 195

Training Media Training Crisis Communications Reputation 195

Solo PR Pro

FEBRUARY 25, 2021

My mix has always included agency partnerships, but 2020 forced me to get creative and leverage those agency partnerships to stabilize my business. What are agency partnerships? Agency partnerships usually form as a result of traditional advertising and marketing agencies not having PR pros on staff.

Agency 79

Agency Creativity Media Relations Nonprofit 79

Cision

MARCH 24, 2017

Austin & Williams, the advertising, branding and digital marketing agency has recently tapped Jody Fisher, a NYC PR veteran, to head up its new in- house PR practice. Jody joins the agency with an extensive background in communications. He began as a radio reporter before transitioning to PR in 1999.

Enterprise 227

Enterprise Agency Radio Fashion 227

PRSay

AUGUST 16, 2022

If you lead a growing PR agency, then perhaps you can make a significant impact on a social issue such as food insecurity. Before getting started, remember to carefully vet all nonprofits and authentically align your agency, clients and employers with mutually beneficial partnerships. RunSignUp. . Custom Ink. YouGiveGoods.

Company 158

Company Nonprofit Apparel Banking 158

Frederik Vincx

NOVEMBER 8, 2016

First six years of working in communication agencies as a designer and creative, followed by four years of building software for these agencies. Two weeks ago I quit my job as co-founder and creative director of communication software company Prezly and now I’m ready for a new adventure. A social sabbatical. Principles.

Agriculture 155

Agriculture Software Local Community 155

Burrelles Fresh Ideas

NOVEMBER 7, 2023

Once upon a time, many moons ago, I worked at a large PR agency as part of the consumer technology team. PR agency life can be gratifying and exciting, just as it can be fast-paced and stress-inducing. Agencies are usually structured as teams specializing in specific industries, outlets or channels. And that’s okay!

Agency 89

Agency Energy Crisis Management Industry 89

PRSay

MARCH 20, 2019

During the week, Pittsburgh’s Megha Pai works as an assistant account executive at the agency Havas PR , where she creates social media content, pitches journalists and drafts news releases. “I carve out that time for creative writing because I look forward to it.” It’s a great creative outlet.

Writing 122

Writing Creativity Local Pitching 122

5W PR

JANUARY 26, 2024

These days, consumers aren’t going to be paying attention to the latest promotional effort from an oral hygiene brand unless it’s able to grab their attention with innovative and creative ways. They’ll have to focus on creating campaigns that really stick with consumers and make an impression.

Creativity 78

Creativity How To Storytelling Consumer 78

PRSay

JANUARY 9, 2020

When we began this decade, many local newspapers had at least 10 more pages of non-syndicated content than they do today. 2020 is the perfect time to take a fresh, creative approach to your partnerships. Yet, in reflection, so much has changed. Organic reach on social media was also still possible for brands.

Trends 168

Trends Nonprofit Consumer Newspapers 168

Cision

JUNE 15, 2017

Hispanic public relations professionals, I’m excited to work with this year’s diverse volunteer board representing corporate, agency, consultants, and media entities, to help cultivate our future leaders and propel our industry. We also host our annual National ¡Bravo! Award submission opens mid-June with new categories!

Automotive 245

Automotive Resources Consumer Course 245

ImPRessions - Crenshaw Communications

SEPTEMBER 12, 2017

million to local customers. It was part of a summer 15th anniversary promotion to challenge the local baseball team into winning 15 straight games. Local Author Stages Book-Signing at Favorite Retailer… 7-Eleven? Like the best PR-driven ideas, it is creatively designed yet simply executed. Kudos all around.

Branding 136

Branding Brand Local Hotels 136

PRSay

JANUARY 11, 2021

Her résumé also features innovative leadership roles, including as executive vice president and managing director of GM MediaWorks, the stand-alone agency of GM, and as president of Ingenuity Media for the Martin Agency. I’ve worked at agencies, in technology, in broader communication strategy and a more-narrow media focus.

Energy 183

Energy Journalism Leadership Meeting 183

5W PR

SEPTEMBER 9, 2021

From press kits to media contacts to online reputation management, small businesses are hiring public relations specialists and adopting communications strategies to help tell their stories, boost their visibility, and meaningfully engage with consumers local stores and online. When it comes to building trust and credibility, PR is king.

Small Business 158

Small Business Publicity Social Media Web 158

Barokas

FEBRUARY 4, 2019

Our staff is smart, gritty and creative. As that experience carried him into agency life, he managed high profile campaigns, including the introduction of BMW NA’s Z3 Roadster in conjunction with MGM and the 007 movie GoldenEye. It has raised several hundred thousand dollars for local charities. Karli Barokas.

Leadership 114

Leadership Energy Agency Local 114

ImPRessions - Crenshaw Communications

MARCH 6, 2020

Showing appreciation for those who make things happen is important for any organization, but it’s particularly so for a services business like a PR agency. Maybe change up your environment and take that session offsite to a local coffee shop, smoothie bar, or park. A change of scenery can sometimes help spark creativity.

Employee 156

Employee Policies Pitching Groups 156

Shift Communications

MARCH 20, 2015

Building connections is also about taking the initiative and getting creative. Whether your alma mater is across town or halfway across the country, colleges and universities often host local and regional events. As I’ve worked to expand my professional horizons (i.e. Coffee dates. Alumni networks. Zach Burrus. Marketing Analyst.

Creativity 60

Creativity LinkedIn Meeting Interviews 60

Buzzstream

FEBRUARY 17, 2025

Another recommendation I have from my time working at an agency is that sometimes site authority shifts due to changes from the monitoring tool itself. This works best when an agency or consultant owns all SEO and content marketing aspects, including digital PR. What Does it Impact? But it doesnt happen overnight. How to Track Impact?

Digital PR 112

Digital PR Report Google Radio 112

Cision

APRIL 26, 2016

In this interview, Ashley discusses how to best leverage data and analytics, establish specific objectives for your communication strategy and be creative and take risks with your public relations efforts. That said, I think brands can still stand out, but it takes more creativity and getting out of their comfort zones.

Telecommunications 120

Telecommunications Public Affairs Newspapers Transportation 120

Polaris

NOVEMBER 17, 2015

Local TV, radio, newspapers, and trade magazines all conducted interviews and ran stories in response to our ideas. #2 Instead of pitching media on the products, we distributed a “creativity kit” for spring break, a time of the year when parents, grandparents, and caregivers are searching for projects to entertain their kids.

Agency 100

Agency Newspapers Radio Interviews 100

Konnect Agency

JANUARY 7, 2022

By working with a PR agency experienced in B2B marketing and the franchise industry, their team of experts can help create a fully integrated multichannel program for your franchise development needs. How A PR Agency Fine-Tunes Your Strategy Plan. How A PR Agency Targets Your Audience. Supporting Local Market Development.

Agency 52

Agency Local Newspapers Interviews 52

Konnect Agency

JANUARY 7, 2022

By working with a PR agency experienced in B2B marketing and the franchise industry, their team of experts can help create a fully integrated multichannel program for your franchise development needs. How A PR Agency Fine-Tunes Your Strategy Plan. How A PR Agency Targets Your Audience. Supporting Local Market Development.

Agency 52

Agency Local Newspapers Interviews 52

Sword and the Script

NOVEMBER 6, 2018

Creativity and risky marketing efforts don’t always find receptive purse strings in B2B, but it could well be the only thing left in “a sea of sameness.”. Live events are always among the top B2B lead generation tactics and things that are happening is a news peg for PR, with local, national and in this case, international angles. * * *.

B2B 74

B2B Creativity Film Trade Shows 74

ImPRessions - Crenshaw Communications

APRIL 27, 2016

The most critical decision isn’t whether to hire a PR agency or an in-house director. ” A good PR agency should offer honest advice instead of telling you what you want to hear. Some startups make the mistake of meeting with high-level tech publications or giving local media interviews before they’re ready.

Local 120

Local Interviews Agency Technology 120

Flack's Revenge

APRIL 24, 2018

The NY Tech Meetup mail list is a great way to keep up with the local tech community and make connections. It does not help that many PR agencies do a poor job (that said, several journalists on the thread commented that the most amateurish efforts come from startup teams themselves). It’s a noisy list, and the debate can get heated.

Agency 159

Agency Strategy Crisis Management Pitching 159