ImPRessions - Crenshaw Communications

JUNE 15, 2017

Let’s face it, any of the above would be a win for a recent graduate, but — barring a rich equity offer from a high-flying tech startup — I’d strongly advise jobseekers to take a position at a PR agency as opposed to a corporate or nonprofit gig. Agencies offer a path to promotion. Almost certainly, yes.

Agency 122

Agency Nonprofit Corporate Training 122

Stephen Waddington

JULY 19, 2022

Socially Mobile helps practitioners step up as managers and increase their earning potential. We've opened paid and funded applications for the third Socially Mobile cohort , the leadership communication programme that aims to increase diversity in public relations. What's your highlight of the Socially Mobile programme?

Mobile 142

Mobile Meeting Course LinkedIn 142

ImPRessions - Crenshaw Communications

MAY 20, 2020

In our business, we’re fairly glued to our mobile devices because we need to be accessible to both journalists and clients. . On average, mobile device users have about somewhere between 60 to 90 apps on a single device. In the fast-paced climate of a PR agency, to-do lists are essential. Bonus: Starbucks.

Mobile 306

Mobile Content Marketing Pitching Social Media 306

Cision

OCTOBER 23, 2017

Overreliance on analytics overshadows creativity, which can hinder your chances to earn more media. When you focus solely on optimizing for clicks or conversions, you miss the opportunity for the audience to emotionally connect with a clever or creative piece of content. Creative and Content Go Hand-In-Hand.

Creativity 149

Creativity Marketing Media Analytics 149

Konnect Agency

FEBRUARY 27, 2025

When you step back and take a wider view, youll notice opportunities for creativity everywhere you look. Alice Mushrooms: A Road Trip Like No Other Alice Mushrooms hit the road in April 2023 with a vintage 1969 Chevrolet ice cream truck, turning it into a mobile brand experience. The results were impressive: Sales increased by 48%.

Creativity 52

Creativity Agriculture Viral Mobile 52

Cision

FEBRUARY 3, 2017

It continues a thought leading series based on Agency and Client-side workplace issues, and is the basis of a forthcoming coaching and mentoring book to be published in 2017 alongside the 15th anniversary of the agency. By and large, digital content, specifically mobile content is the future. Search dominates.

Creativity 120

Creativity SEO Mobile Journalism 120

Deirdre Breakenridge

AUGUST 26, 2014

But this direction has kept me flexible and enhanced my creativity by ensuring I do not simply rely on what works in any one industry. Techies, for example, might enjoy working with a mobile start-up, while fashion gurus would rather work at a boutique PR firm. If so, the agency route might be the best for you.

Industry 316

Industry Fashion Travel Tourism 316

ImPRessions - Crenshaw Communications

JANUARY 12, 2018

A PR program operates best when the client has tasked an internal manager for the work, and all parties agree on what the agency needs to succeed. Allow the agency creative freedom. It’s incumbent upon the agency to demonstrate sound thinking and earn results from the start of the relationship.

Publicity 256

Publicity Brand Branding Storytelling 256

5W PR

DECEMBER 30, 2024

By leveraging the creativity and experiences of travelers and working with a hospitality marketing agency , businesses can create more engaging, relatable, and trustworthy content that resonates with their target audience. This makes it easier to discover and curate UGC.

Travel 78

Travel Marketing Privacy Community 78

Bianchi Biz Blog

DECEMBER 5, 2024

Faces and Markets of PRGN is a series of blog posts in 2024 that puts Public Relations Global Network (PRGN) member agencies and their markets in the spotlight. The Irish media landscape is dominated by the state broadcaster, RTE, whose reach extends to TV, radio, online, mobile and social media.

Radio 83

Radio Sports Marketing Local 83

5W PR

DECEMBER 29, 2024

By harnessing the power of data, technology, and creativity, CPG brands can deliver tailored experiences that resonate with consumers, drive sales, and build lasting relationships. Create personalized product displays on websites and mobile apps, highlighting relevant items based on user behavior and preferences.

Consumer 78

Consumer How To Privacy Fashion 78

Wadds Inc.

JULY 19, 2022

Socially Mobile helps practitioners step up as managers and increase their earning potential. We've opened paid and funded applications for the third Socially Mobile cohort , the leadership communication programme that aims to increase diversity in public relations. What's your highlight of the Socially Mobile programme?

Mobile 94

Mobile Meeting Course LinkedIn 94

Bianchi Biz Blog

MARCH 2, 2023

So, why are some Purchasing and Procurement buyers still making decisions based on the lowest PR agency rates? If a buyer picks the agency with the lowest rate, they think they can get more hours from the budget, and therefore, more or better results. Some of the blame falls upon the PR agency industry itself. And why is that?

Agency 109

Agency Automotive Engineering Education 109

5W PR

DECEMBER 21, 2024

By harnessing the power of data, technology, and creativity, CPG brands can deliver tailored experiences that resonate with consumers, drive sales, and build lasting relationships. Create personalized product displays on websites and mobile apps, highlighting relevant items based on user behavior and preferences.

Consumer 78

Consumer How To Privacy Fashion 78

Critical Mention

FEBRUARY 4, 2020

Mission: We join forces with clients to bring critical issues to the forefront of conversation and mobilize audiences when it matters most. Powell Tate partners with organizations across sectors — global corporations, advocacy groups, nonprofits and foundations, coalitions, national trade associations and government agencies.

Public Affairs 172

Public Affairs Creativity Nonprofit Radio 172

ImPRessions - Crenshaw Communications

JUNE 12, 2018

He started the PR agency that still bears his name in 1952. But Edelman really thrived later when his agency built a reputation for creating product marketing events and stunts. But Edelman really thrived later when his agency built a reputation for creating product marketing events and stunts. The rest is history.

Corporate 178

Corporate Mobile Energy Public Affairs 178

Shift Communications

SEPTEMBER 22, 2014

From the keynotes: Innovators who drive transformative change are: 1) open, creative; 2) conscientious; 3) disagreeable. About mobile: Marketers must focus less on mobile technology and more on mobile behavior. Always ask the question, what are people doing while they are using their mobile devices?

Report 135

Report Mobile Pinterest Conference 135

ImPRessions - Crenshaw Communications

MAY 4, 2018

This is the time of year when PR agencies have the opportunity to bring on fresh talent, as a crop of new college graduates enters the workforce. Unlike those entering the workforce on the heels of the recession, today’s PR hopefuls are likely to be welcomed by top agencies and corporations. Consider a PR agency.

How To 189

How To Nonprofit Interviews Privacy 189

Business Wire

JUNE 28, 2017

51% of consumers are getting their news from their mobile device and the trend is going upwards. First, that journalists must today master editorial and technology techniques, social media specifics and creativity. Mobile = Visual Multimedia is not an option anymore. 3/ Be creative - Innovate when preparing your news release.

Mobile 153

Mobile SEO Web Training 153

5W PR

MARCH 7, 2025

Leading fitness brands use AI to customize their mobile app experiences, website content, and even in-gym digital displays based on individual member profiles. The key to success lies in viewing AI not as a replacement for human marketing expertise, but as a powerful tool that amplifies human creativity and strategic thinking.

Marketing 78

Marketing System Data Analytics 78

ImPRessions - Crenshaw Communications

SEPTEMBER 26, 2019

Here are some examples of times when I broke the PR agency or media relations “rules” and was rewarded. Many people rely on a high-quality conference setup and their mobile phones for text and social media communication. Be creative. In any business there are rules — spoken and unspoken. Don’t be robotic.

Pitching 197

Pitching Conference Internal International 197

Sword and the Script

JUNE 8, 2019

However, when I really consider the word innovation in marketing, I tend to think of creativity. While technology can certainly change how we do marketing, it’s still reliant on creative inputs. Templated mobile apps and other marketing mechanisms hadn’t arrived yet. There weren’t a lot of standards yet defined. Talk to Us !

Creativity 82

Creativity Technology Marketing Web 82

Cision

MARCH 24, 2017

Austin & Williams, the advertising, branding and digital marketing agency has recently tapped Jody Fisher, a NYC PR veteran, to head up its new in- house PR practice. Jody joins the agency with an extensive background in communications. He began as a radio reporter before transitioning to PR in 1999.

Enterprise 227

Enterprise Agency Radio Fashion 227

Stephen Waddington

MARCH 3, 2020

Agency teams are working on their pitches for the Skidz account. This blog got exclusive access to a brainstorm in one of London’s leading creative shops. CREATIVE TEAM: dirty pants are the tragedy and Skidz is the hero Skidz are more than just pants, they’re a life philosophy. ACCOUNT TEAM: love this creative idea.

Pitching 79

Pitching Agency Creativity Guidelines 79

ImPRessions - Crenshaw Communications

NOVEMBER 23, 2016

From the mobile video explosion to emerging social platforms, 2016 has brought many content-related developments that affect the public relations industry and the work PR people do every day. Agencies are having to think of new, creative ways to use video for selling a product or message. Mo’ mobile!

Trends 120

Trends Mobile Video Film 120

Bianchi Biz Blog

MAY 26, 2022

This is a perfect time to connect yourself with PR and marketing agency partners that have significant experience with CES and similar B2B tradeshows. Shows engagement, mobilization and enthusiasm on the topic. 9 Reasons Our PR Agency May Not Respond to Your RFP. Author: Jaclyn Bussert. Are You A Bad Client?

Mobile 86

Mobile Technology Automotive Meeting 86

Shift Communications

FEBRUARY 16, 2016

The way we think of the “internet” as a place for brands must fundamentally change to reflect the rise of mobile. Now, the experience of the internet is tied more and more to mobile devices. It is a totally different display experience on mobile. It’s no longer a matter of brands considering strong mobile adaptation.

Mobile 60

Mobile Examples Branding Brand 60

5W PR

JANUARY 26, 2024

These days, consumers aren’t going to be paying attention to the latest promotional effort from an oral hygiene brand unless it’s able to grab their attention with innovative and creative ways. They’ll have to focus on creating campaigns that really stick with consumers and make an impression.

Creativity 78

Creativity How To Storytelling Consumer 78

Shift Communications

MARCH 2, 2015

This time, they’ve made the bold pronouncement that websites which are not friendly to mobile devices will be penalized in search results. From the Official Google Webmasters Blog : “Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal. ” How will this impact your brand? Christopher S.

Mobile 60

Mobile SEO Guidelines Software 60

Beyond PR

OCTOBER 24, 2017

Overreliance on analytics overshadows creativity, which can hinder your chances to earn more media. When you focus solely on optimizing for clicks or conversions, you miss the opportunity for the audience to emotionally connect with a clever or creative piece of content. Creative and Content Go Hand-In-Hand.

Creativity 70

Creativity Marketing Media Analytics 70

ImPRessions - Crenshaw Communications

MAY 26, 2016

Imagination and creativity will rule. Paying for content won’t make it go viral or inspire the public — only the spark of imagination and creativity will be able to do that. In the age of higher quality content and greater competition for audiences, brands will be looking for more creative, novel, eye-catching ideas.

Viral 136

Viral Creativity Advertising Advertising 136

Shift Communications

DECEMBER 18, 2014

That information, combined with audience research done by your PR agency, should narrow down which publications and influencers will be most receptive to your message. For example, previous PPC ad data that shows certain taglines in ads to be more effective would be very useful for a creative team building an infographic on the same topic.

Data 157

Data Data-Driven PR System Analytics 157

ImPRessions - Crenshaw Communications

JANUARY 30, 2018

One of the best ways is to stay on top of key PR industry blogs as well as more general sites that offer a fresh take on business, creativity, and content. Pop Culture/Creativity Blogs. This blog is full of content to help teams be more creative. Want to boost your public relations acumen? The Wrike Blog. Smart Blogger.

Blogging 170

Blogging Writing Creativity Storytelling 170

5W PR

OCTOBER 9, 2017

5 – Get Creative. Getting (and staying) creative can be difficult. Her creativity has allowed her page to quickly amass over 35,000 engaged followers. Here’s what keeps her creative: “My three children are definitely the inspiration for my feed. 6 – Keep it Mobile-Friendly. comScore 2016 U.S. comScore 2016 U.S.

Social Media 112

Social Media Media Mobile Pinterest 112

Shift Communications

MAY 22, 2017

In short, as mobile and digital make nearly every transaction seamless, legacy companies must adapt quickly or be completely disrupted. Those PR professionals, in-house teams, and agencies which build data science capabilities quickly will have a decided advantage over those who do not, but talent will be the greatest challenge.

Publicity 166

Publicity Analytics Data Advertising 166

ImPRessions - Crenshaw Communications

JANUARY 9, 2020

Marty Swant is an experienced advertising reporter who went to Forbes this summer after spending four years at Adweek covering emerging tech, agencies, brands, and the growing intersection of Silicon Valley and D.C. His current beat is breaking news, trends, and controversies affecting marketers, agencies, and platforms.

Twitter 177

Twitter Advertising Advertising Report 177

Shift Communications

JULY 20, 2015

We pride ourselves on our smart, dedicated, creative (and who can forget ballsy) culture. This week, we check in with Jenny Lafortune, the Agency’s Art Director based in our Boston office. Jenny gives us insight into her role on the Creative Services team and offers advice for those looking for a glimpse into the SHIFT life.

Agency 60

Agency Creativity Infographics eBook 60