Buzzstream

JANUARY 20, 2025

This case study is from the people at Tank, a digital PR agency that helps clients to realise their digital ambition by marketing beyond the obvious. This kind of information can be turned into a powerful campaign that will cut through the noise of other PR agencies trying to get journalists to publish their content.

Digital PR 62

Digital PR International Internal Data 62

Onclusive

AUGUST 9, 2021

Our job descriptions tell us what we’ll be responsible for in a given public relations or communications role, but we rarely reference the J.D. It’s not uncommon for specialized agencies to be hired on a project basis to help with specific repositioning or market research. What does that really entail, though? Internal Communications.

Training 370

Training Media Training Crisis Communications Reputation 370

Polaris

JANUARY 13, 2015

If your business is hiring a PR agency , you’ll want to hire a rock star—not a PR wannabe. When hiring a PR agency look for an inquisitive team who asks about your objectives, the competitive landscape, your marketing plan (including creative executions), and your customers. 3: Ability to work with other agency partners.

Agency 100

Agency eBook Measurement Creativity 100

Buzzstream

SEPTEMBER 18, 2024

I didn’t know Darren Kingman before chatting with him , but I loved the work he produced at Root Digital , his UK-based digital PR, SEO, and content marketing agency. If you’re struggling to create interesting, creative content, this is an episode to pay close attention to. So, and that’s what the concept.

Creativity 117

Creativity Digital PR Data Pitching 117

5W PR

FEBRUARY 9, 2025

Smart, strategic PR doesn’t require a massive budget – it demands creativity, relationship-building, and consistent execution. Share original research, industry analysis, and customer success stories that journalists can reference. Develop a company blog that showcases your expertise and provides real value to readers.

Strategy 78

Strategy Case Study Pitching Measurement 78

ImPRessions - Crenshaw Communications

JANUARY 8, 2016

Ideally an agency’s selection isn’t based solely on category experience, but it’s an easy way to make a first cut. An agency should have determined this before they ever meet with a potential PR partner, and obviously that person should be in the room. Can you offer an example of a creative strategy?

B2B 159

B2B Creativity Agency Meeting 159

Onclusive

FEBRUARY 22, 2018

Mika Stambaugh is an Emmy award winning journalist and dynamic entrepreneur known for her creative strategies in executing media and communication campaigns. I came to the name after incorporating my initials — ‘MAS’ is Spanish for ‘more’ — and ‘ink’ references pen-to-paper; writing your story to build and manage your communications.

Interviews 284

Interviews Radio Small Business Pitching 284

Konnect Agency

MARCH 10, 2023

The importance of asking questions, creating moodboards, and fostering collaboration in the work of a Creative Agency. Why a Creative Agency Uses Visual Tools to Communicate Visuals aren’t just crucial to the final product but invaluable to the process that gets you there. Why Does a Creative Agency Use Moodboards?

Creativity 52

Creativity Agency Survey Examples 52

The Proactive Report

NOVEMBER 3, 2022

Reputation management, originally a Public Relations term, refers to the influencing, controlling, enhancing, or concealing of an individual’s or group’s reputation — especially online. Mike Falkow is the Creative Director of Meritus Media Inc. Reputation management definition. The difference between PR and Marketing.

Digital PR 246

Digital PR Reputation Employee Social Media 246

MaccaPR

JULY 13, 2017

What does it take to build a national public relations agency powerhouse from scratch that earns 250 industry awards, competes against the world’s largest PR firms, achieves a double-digit compounded annual growth rate, and still maintains a vibrant agency culture of ‘Spongsters?’. Not agreeing on what success looks like.

Agency 97

Agency Interviews Film Advertising 97

PRSay

FEBRUARY 3, 2020

When an entire race of people is not widely recognized for being innovative, creative, smart, resilient change agents, it can diminish their relevance and self-esteem. He then went on to open his own agency in New York City, becoming the first African American to gain national prominence as a PR practitioner. Baker was a first.

Publicity 218

Publicity Leadership Groups Creativity 218

ImPRessions - Crenshaw Communications

FEBRUARY 4, 2016

Choosing the right PR agency for your company can be a daunting challenge, but fortunately there’s plenty of knowledge to be shared on the subject. Look for an agency with no conflicts but recent experience in your industry. Don’t neglect references. Look for relevant experience. Look for relevant experience.

Energy 136

Energy Agency B2B Leadership 136

5W PR

JANUARY 12, 2024

Creative Ideas to Generate Leads for Your B2B Business In the realm of B2B marketing, the challenge often lies in finding creative and effective ways to generate leads. B2B stands for business-to-business, referring to transactions and interactions between businesses rather than between a business and individual consumers.

B2B 78

B2B Creativity Case Study B2C 78

Konnect Agency

SEPTEMBER 2, 2022

What’s a brand book, when do I need one, and how can a creative agency help? At Konnect we believe the best brand books are built as an easy reference guide and are evergreen, rooted in strategy and built with the future in mind. A creative agency-fueled map for your brand’s many endeavors.

Creativity 52

Creativity Agency Brand Branding 52

Solo PR Pro

FEBRUARY 25, 2021

My mix has always included agency partnerships, but 2020 forced me to get creative and leverage those agency partnerships to stabilize my business. What are agency partnerships? Agency partnerships usually form as a result of traditional advertising and marketing agencies not having PR pros on staff.

Agency 75

Agency Creativity Media Relations Nonprofit 75

ImPRessions - Crenshaw Communications

MARCH 14, 2017

In our own informal polling on how to improve the client-agency experience, the desire to create a better public relations RFP process was near the top of the list. Typically agencies feel potential clients create unwieldy RFPs that don’t necessarily generate the most relevant information for clients who want the best agency partner.

Meeting 191

Meeting Agency Creativity Case Study 191

Shift Communications

DECEMBER 18, 2014

To understand how systems access informs your PR program, we’ll reference the SHIFT Earned Media Hub Strategy as the base framework. That information, combined with audience research done by your PR agency, should narrow down which publications and influencers will be most receptive to your message.

Data 157

Data Data-Driven PR System Analytics 157

Sword and the Script

SEPTEMBER 17, 2024

Her agency is a HubSpot shop and so, at my request, she provided an example video that constructively critiques HubSpot’s website. Moreover, these clients have frequently referred us to other businesses, resulting in a growth in clientele.” He leads a digital marketing agency called Anthem Software.

B2B 181

B2B Marketing LinkedIn Video 181

PRSay

FEBRUARY 1, 2022

And while the Anvil programs have a proud, long history of shining a light on our industry’s most effective and creative efforts, PRSA and its Honors & Awards Committee are not resting on their laurels. The pros behind the programs.

Crisis Communications 158

Crisis Communications Crisis Creativity Data 158

PRSay

JANUARY 11, 2021

Her résumé also features innovative leadership roles, including as executive vice president and managing director of GM MediaWorks, the stand-alone agency of GM, and as president of Ingenuity Media for the Martin Agency. I’ve worked at agencies, in technology, in broader communication strategy and a more-narrow media focus.

Energy 183

Energy Journalism Leadership Meeting 183

Shift Communications

NOVEMBER 11, 2016

Imagine: you and your team work tirelessly to develop a solid PR plan for your client, chock full of creative story angles. cta] The post Buzzwords to Avoid When Pitching ANYONE appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin. Don’t say: Content. Stephanie Siano. Account Executive.

Pitching 127

Pitching Sports Web Trends 127

Onclusive

NOVEMBER 8, 2023

Our job descriptions tell us what we’ll be responsible for in a given public relations or communications role, but we rarely reference the J.D. Companies often hire specialized agencies on a project basis to assist with specific repositioning or market research. What do the responsibilities of PR really entail, though?

Training 195

Training Media Training Crisis Communications Reputation 195

Sword and the Script

JULY 21, 2018

Limited is the operative word, because while measurements are important, you can’t directly measure everything, like the impact of creativity, and yet we know these things have value. 1) Creative and analytics as whole-brained partners. I’m afraid the creative process will lose its soul,” said one CMO but those fears are overblown.

Creativity 67

Creativity Marketing Analytics Measurement 67

PRSay

JULY 2, 2019

In order to make sure that your brand can relate to all demographics and speak today’s language, your communications team will have to effortlessly engage in pop culture references and branding without trying too hard. Be creative. Creativity is key! Be genuine. Don’t forget that sometimes the company “we” can seem off-putting.

Brand 141

Brand Branding Insurance Insurance 141

Buzzstream

DECEMBER 4, 2024

Strike a balance between creativity and sales Create campaigns that capture attention without coming across as overtly advertorial. Build community In-house work can become repetitive and sometimes isolating from the digital PR community (as compared to an agency). Today, I’d like to discuss in-house versus agency life.

Digital PR 71

Digital PR SEO Agency Pitching 71

Buzzstream

APRIL 2, 2025

” But Jane Hunt from digital PR agency JBH literally wrote the book on Digital PR. But the term digital PR traditionally refers to link building. Jane: Yeah, so although we are calling it digital pr, a lot of agencies are basically saying they’re doing digital pr. What it should be is something a bit more creative.

Digital PR 62

Digital PR Brand Branding SEO 62

Cision

MAY 11, 2016

I’m inspired by their creativity and enthusiasm to deliver results. . Brands should seek out communication professionals who are motivated by change and find creative solutions to keep their clients relevant. I always want to represent brands that will positively reflect back onto my brand or agency. Never, ever burn bridges.

Television 120

Television Travel Tourism Pitching 120

ImPRessions - Crenshaw Communications

MAY 9, 2016

It got me thinking about how honest any agency should be when the stakes are high or the situation is sticky. In public relations, our reasons for objecting to a strategy or creative direction is not always straightforward. Reference specific experience. But it’s not always so easy.

How To 120

How To Construction Product Launch Local 120

Communications Conversations

NOVEMBER 5, 2021

And, how could this further my business (or career, if you’re someone who works for an agency/company)? After all, these people could refer me business. Other times it’s a bit more creative. what should I be doing? Here’s what I learned and observed: I’m not sure there’s a lot to gain.

Viral 146

Viral LinkedIn Social Media Employee 146

Buzzstream

MAY 9, 2018

Groups that reference past promotion get a further boost of +2.3%. I should point out that this data covers the breadth of BuzzStream customers, which includes agencies and independent companies across a wide range of industries. Reference to past promotion. Refer to Past Promotion. Reply rates are decreased by -1.3%

Data 120

Data SEO Groups Pitching 120

5W PR

JULY 15, 2020

A media kit, also referred to as a press kit, is a pre-packaged set of marketing materials that promote a person, business, or cause. In fact, a creative media kit that showcases the brand’s personality, is much more likely to be successful than a simple set of documents. Creative Media Kit Ideas.

How To 176

How To Media Guidelines Pitching 176

Shift Communications

SEPTEMBER 18, 2017

I personally don’t have a PR agency for my blog, but if I did, I would provide them this data. What would a data-driven PR agency like SHIFT do with it? They’d refer me to a Creative Services team to prepare video, audio, and infographics so that they’re in publication – with links to my website – in January.

Analytics 132

Analytics Data-Driven PR Data Software 132

Sword and the Script

JANUARY 3, 2023

Public affairs: This involves working with government officials and agencies to shape public policy and advocate on behalf of an organization.”. Creativity: PR practitioners must be able to think creatively and come up with new and innovative ideas for campaigns and projects.

Interviews 113

Interviews Publicity Technology Social Media 113

5W PR

MAY 4, 2023

This includes the era, pop culture references, or memories that evoke a sense of nostalgia. Being Creative and Innovative Nostalgia marketing uses the past, but brands can still be creative. The post Tap Into Nostalgia for Your Marketing appeared first on Public Relations Blog | 5W PR Agency | PR Firm.

Film 88

Film Marketing Consumer Fashion 88

Stephen Waddington

MAY 19, 2020

The freelance PR market shut down in the first week of April as agencies and in-house teams reacted to the markets they serve and cut costs. Those insights will lead to better briefs to inform creative and content. Digital led creative, rooted in an audience insight, will cut through noisy channels. Sneeze guards top the list.

Government 151

Government Crisis Energy Community 151

ImPRessions - Crenshaw Communications

APRIL 14, 2017

The same rules that PR teams use to prepare media spokespeople to stay on message in interview situations apply to client and agency negotiations. The urge to slip in “creative extensions” or other extras like events or social media work, can happen, especially if the language isn’t spelled out clearly.

How To 136

How To Case Study Meeting Examples 136

PR Fuel

NOVEMBER 11, 2021

A press release refers to written communication that reports news related to an organization. Advertising refers to marketing communication that employs openly sponsored and non-personal messages to promote products, services, or ideas. Advertisements typically offer a much wider creative space compared to press releases.

Advertising 105

Advertising Advertising Writing Product Launch 105