5W PR

FEBRUARY 22, 2025

Defense Advanced Research Projects Agency (DARPA) effectively uses multimedia content on their public website to explain advanced research projects to general audiences. Fostering Government-Industry Collaboration PR plays a crucial role in facilitating partnerships between defense tech companies and government agencies.

Publicity 78

Publicity Privacy Technology Ethics 78

5W PR

APRIL 3, 2025

The Public Relations Society of America’s (PRSA) Code of Ethics provides key guidelines: honesty, expertise, independence, loyalty, and fairness. By viewing crisis prevention through an ethical lens, organizations protect their reputations while creating sustainable value for all stakeholders.

Ethics 78

Ethics Leadership Crisis Training 78

5W PR

FEBRUARY 27, 2025

Companies like Mattel and Hasbro maintain dedicated safety communication teams that coordinate with regulatory bodies, manage consumer inquiries, and oversee recall procedures. These teams develop response templates, maintain media relationships, and create crisis communication plans that activate the moment safety concerns surface.

Communications 78

Communications Education Consumer Guidelines 78

PRSay

MARCH 16, 2020

What follows are basic guidelines and resources that PRSA members can use to initiate and support factual conversations in your community and with your internal and external audiences. The CDC provides communication resources here. Other valuable resources include the U.S.

Crisis 218

Crisis Communications Publicity Resources 218

Onclusive

NOVEMBER 8, 2023

Companies often hire specialized agencies on a project basis to assist with specific repositioning or market research. Internal Communications Internal communications are crucial in determining how things are accomplished in any organization. Crisis Communications There were some serious PR blunders in 2020.

Training 195

Training Media Training Crisis Communications Reputation 195

Prohibition

DECEMBER 17, 2021

When a crisis hits the news, we are reminded of a valuable lesson: that companies and businesses often have to act fast in order to prevent further damage from taking place. Crisis communications is an important aspect to tackle as a business owner. This guide is written to assist in every aspect of crisis communication.

Crisis Communications 62

Crisis Communications Crisis Communications Crisis Management 62

Sword and the Script

APRIL 2, 2019

It found as the Wall Street Journal reported , “Advertisers with in-house agencies increased to 64% of the survey’s respondents from 42% a decade ago, according to the study.” (By So, what does this in-housing trend mean for PR agencies? The legal community, and more specifically the in-house effect on law firms bear insight.

Agency 116

Agency Trends Marketing Survey 116

5W PR

FEBRUARY 24, 2025

According to the Public Relations Society of America, the first 24 hours of crisis response often determine public perception outcomes. Regular updates and refinements to your crisis simulation program will help ensure your organization remains prepared for whatever challenges arise.

Crisis 78

Crisis Crisis Management Technology Exercises 78

MaccaPR

JANUARY 13, 2025

Changes within the public relations landscape dont only affect us as PR professionals, but were also responsible for guiding our clients through the ever-evolving world of Marketing, PR and Communications. Prepare by developing a crisis management plan with rapid response protocols designed for the speed of social media.

Crisis Management 62

Crisis Management Crisis Social Media Reddit 62

5W PR

JUNE 11, 2024

PR initiatives could involve devising ethical guidelines for AI developers, or transparent communication about data collection practices and privacy measures. Crisis communication planning Regardless of the positivity of PR efforts, situations requiring public concern redressal may arise.

Privacy 78

Privacy Media Transportation Crisis Communications 78

5W PR

JULY 16, 2024

Yet, for influencer marketing agencies to achieve the full potential, a robust partner in public relations is essential. Crisis management and brand protection Despite meticulous planning, influencer campaigns can encounter unforeseen challenges. Adhering to FTC guidelines builds consumer trust through honesty.

Publicity 78

Publicity Product Launch Guidelines Advertising 78

Sword and the Script

DECEMBER 26, 2017

12) Emotion in crisis communications works. 37% of publishers are not in compliance with FTC guidelines on native ads. Can your agency bring big ideas and execute? Brands in Politics ). 11) Corporate reputation suffers with bad experiences. “82% 82% of consumers stopped doing business after a bad experience.”.

Content Marketing 140

Content Marketing Social Media SEO Publicity 140

Ethical Voices

APRIL 2, 2025

I worked in the industry for over 20 years working for a large company, a small company, for myself, for an agency, and then I had a really wonderful and surprising opportunity to move into academia. I teach a crisis communication class and we talk about what happens when you leave your internal audiences behind.

Ethics 40

Ethics How To Employee Agency 40

Konnect Agency

MARCH 31, 2020

As the global community continues to experience the impact of the health and economic crisis of COVID-19, we as a PR Agency are continuing to keep current on best marketing practices during this unprecedented time. Questions to Keep Asking: Am I bringing value to my audience?

Communications 69

Communications Crisis Communications Crisis Social Media 69

Sword and the Script

DECEMBER 26, 2023

This year, we saw in-house teams get downsized and agency budgets get reduced. By emotionally being able to ‘read the room,’ which is at the heart of human communication and indeed PR, as it helps for example: PR pro’s discern whether a story idea is suitable to pitch to a publication or not.

Writing 211

Writing Communications Marketing B2B 211

Shift Communications

MAY 16, 2023

How To Approach AI in Communications and Media Strategy While innovators move fast and build stuff, established companies are white knuckling about how to contend with this new technology.

Company 78

Company Technology Privacy Guidelines 78

Shift Communications

MAY 16, 2023

How To Approach AI in Communications and Media Strategy While innovators move fast and build stuff, established companies are white knuckling about how to contend with this new technology.

Company 78

Company Technology Privacy Guidelines 78

PRSay

OCTOBER 14, 2019

Therefore… You may need to ditch your crisis plan. Whether you work for an organization or an agency, one of the most agonizing annual rituals is the pitching of a new crisis plan. When the threat is driven at lightning speed by social media, there is no time to read through long, complex materials.

Crisis 88

Crisis Crisis Management Training Mobile 88

Shift Communications

AUGUST 16, 2016

Keeping this brand voice list in your plan helps ensure that all communications are speaking about your brand in the same way – showing your customers consistency and reliability. A crisis communication plan. Social media crisis guidelines should be included as well. A social media plan. Liz Iannotti.

Company 60

Company Guidelines Crisis Measurement 60

Victorious PR

JUNE 15, 2023

PR becomes paramount during these times to provide clear and transparent communication to stakeholders, including investors, users, and the community. Building Trust and Credibility Regulatory news can impact the perception of the entire crypto industry. Note: Victorious PR, as a rule, does not deal in reputation management.

Community 52

Community Education Leadership Guidelines 52

Burrelles Fresh Ideas

JANUARY 9, 2024

Search and Monitor Monitoring enables brands and PR agencies to track earned media wins, be aware of up-to-date industry insights, and even keep tabs on competitors from the news (print and online), blogs, social media, and broadcasts in near real-time. If one thing is certain, technology and the media will continue to change.

Pitching 96

Pitching Print Report Measurement 96

MaccaPR

FEBRUARY 19, 2018

To explore what your company can learn from the CrossFit crisis, I checked in with Paul Omodt, a former VP of Crisis and Critical Issues with the PR agency Padilla and ex-director of communications for the Air Line Pilots Association, who now operates his own consulting firm , Omodt & Associates Critical Communications.

Instagram 98

Instagram Crisis Local Privacy 98

Solo PR Pro

AUGUST 2, 2022

. “Being an educator keeps me on my toes and forces me to know the latest trends, tips and techniques for working in communications,” says Kristie Aylett , APR, Fellow PRSA and agency principal with The KARD Group PR/Marketing. “It gives me additional credibility among my peers and clients.”

Education 107

Education Course Nonprofit Resources 107

Prohibition

JANUARY 7, 2022

But as disaster management experts and government agencies have learned over time, it is possible to prepare for disaster. You want to take immediate action but make sure that your long-term goals aren’t set back by the short-term crisis. How important is crisis management? When a crisis occurs, time is of the essence.

Crisis Management 62

Crisis Management Crisis Reputation Financial 62

Prohibition

MAY 15, 2020

Aer Lingus tried to adapt to the new social distancing guidelines that have come into play on their flights promising customers that more flights would take place to avoid overcrowding. COVID-19 has had a huge impact on pretty much everything and everyone, especially for the travel and tourism industry.

Crisis 71

Crisis Government Social Media Reputation 71

Waxing UnLyrical

APRIL 15, 2016

As more and more brands jump on the influencer marketing bandwagon, how they structure influencer programs and communications is becoming increasingly important. Here are some guidelines. If you have an archaic approval system within your company (or in your agency-brand communications), these ideas might be DOA.

Marketing 40

Marketing Guidelines Social Media Banking 40

The Hoffman Agency

DECEMBER 13, 2023

When you decide to oust and then reinstate your CEO, a little comms planning can help avoid a descent into chaos (source: Shutterstock) Though the headlines provided nail-biting entertainment, it’s quite literally a guideline for how to fail at communications and create your own crisis in a matter of days.

Crisis 36

Crisis How To Guidelines Reputation 36

Prohibition

MAY 15, 2020

Aer Lingus tried to adapt to the new social distancing guidelines that have come into play on their flights promising customers that more flights would take place to avoid overcrowding. COVID-19 has had a huge impact on pretty much everything and everyone, especially for the travel and tourism industry.

Crisis 62

Crisis Government Social Media Reputation 62

Waxing UnLyrical

MARCH 9, 2016

My area of interest is in crisis communication. From studying crises in social media, I’ve learned that brands often communicate through a different social media channel to get the word out when an account and/or website has been hacked (this is not one of those times to keep quiet ). Learnings from social.

Instagram 40

Instagram Privacy Guidelines Social Media 40

Waxing UnLyrical

MARCH 9, 2016

My area of interest is in crisis communication. From studying crises in social media, I’ve learned that brands often communicate through a different social media channel to get the word out when an account and/or website has been hacked (this is not one of those times to keep quiet ). Learnings from social.

Instagram 32

Instagram Privacy Guidelines Social Media 32

5W PR

MARCH 30, 2025

Managing Crisis Communications in Cyber Defense When security incidents occur, PR teams must act quickly to control the narrative and maintain stakeholder trust. Their approach shows how organizations can communicate progress without revealing vulnerabilities.

Technology 78

Technology Government Public Affairs Education 78

5W PR

OCTOBER 16, 2024

By conducting thorough research, building strong relationships, and providing clear guidelines, PR professionals can help brands maximize the benefits of influencer marketing and achieve their goals. This involves open communication, trust, and respect.

Guidelines 78

Guidelines Marketing Crisis Management Crisis 78

Prowly

MARCH 6, 2025

The best way to get started is to do some market research, either by paying an agency or running your own customer surveys, interviews, and competitor brand analysis. Document your brand guidelines to make it easy for the entire team to collaborate. No brand guidelines.

Brand 80

Brand Branding How To Guidelines 80

Sword and the Script

DECEMBER 10, 2024

Priority goes to crisis comm and results-measurement On the heels of a busy year, we expect 2025 to be more focused. We expect to see less interest in proactive crisis communication planning, and more effort toward ongoing strategic communication, issues management and advocacy needs.

Marketing 216

Marketing Content Marketing Data Pitching 216