5W PR

MARCH 18, 2025

According to a 2022 study by Deloitte, only 32% of healthcare organizations have comprehensive crisis communication plans in place, leaving many vulnerable when incidents occur. Document all protocols in a crisis communication playbook that’s regularly reviewed and updated. Pause promotional content that could appear insensitive.

Crisis 60

Crisis Healthcare Crisis Communications Crisis Management 60

5W PR

FEBRUARY 17, 2025

This guide outlines key steps to restoring trust and rebuilding a brands reputation through crisis management and PR. Acknowledge and Take Responsibility for the Crisis The first step in repairing a damaged reputation is acknowledging the issue. Trust, once lost, can be regained through sustained effort and genuine commitment.

Crisis 78

Crisis Brand Branding Case Study 78

Melissa Agnes

JANUARY 27, 2015

There is currently a huge divide between police officers / agencies and the communities they serve. Yes, there are some police officers and agencies out there doing it right, but for the most part, there is chaos and confusion and negativity and frustration – on both sides of the divide. Tweet this!)

Community 100

Community Crisis Crisis Management Crisis Communications 100

Prohibition

JANUARY 24, 2022

The negative reaction caused by unplanned events can quickly snowball into a full-fledged mess, but that’s where a PR agency comes in to provide documentation, analysis and actionable advice to help companies handle their most sensitive high stakes situations with professionalism. Reputation management.

Crisis Communications 62

Crisis Communications Crisis Agency Communications 62

Melissa Agnes

OCTOBER 22, 2014

Some of the most important and rewarding work I do is in helping the public service sector, be it police agencies, fire departments, cities and municipalities, hospitals, emergency management departments and others, better plan and prepare for a crisis or emergency situation.

Conference 100

Conference Social Media Media Crisis 100

Stephen Waddington

DECEMBER 2, 2019

It’s indicative of the fact that outside of customer service social media engagement has largely become a paid activity. Budgets for monitoring and listening to customers have fallen by 9% this year. Voice/search apps have taken over chatbots as one of the areas in which agencies need more education.

Digital PR 78

Digital PR Report Communications Crisis Management 78

5W PR

OCTOBER 10, 2024

Positive media coverage significantly enhances a brand’s credibility and visibility, attracting new customers and driving bookings.  Crisis Management Even the most successful brands can face challenges. Transparency, honesty, and timely communication are key elements of effective crisis management. 

Consumer 78

Consumer Brand Branding Crisis Management 78

Prohibition

DECEMBER 9, 2021

Each PR crisis will affect each company, brand or individual in a different way – that’s because they’re all different. And not every company has an appropriate response to that specific crisis. This is where effective PR crisis management comes in. Create a written crisis plan.

Crisis 62

Crisis Crisis Management Reputation Crisis Communications 62

Prohibition

APRIL 7, 2022

Facebook becomes the go to for customer services enquires and launches Facebook reels. For customer service, Facebook messenger is becoming the go-to for dealing with queries, with customers increasingly turning to Facebook to find out about brands and address queries on messenger.

Instagram 62

Instagram Social Media Trends Media 62

Prohibition

APRIL 7, 2022

Facebook becomes the go to for customer services enquires and launches Facebook reels. For customer service, Facebook messenger is becoming the go-to for dealing with queries, with customers increasingly turning to Facebook to find out about brands and address queries on messenger.

Social Media 62

Social Media Trends Media Instagram 62

Sword and the Script

JANUARY 3, 2023

Social media: PR practitioners may manage an organization’s social media accounts and use them to communicate with the public and promote the organization. Public affairs: This involves working with government officials and agencies to shape public policy and advocate on behalf of an organization.”.

Interviews 113

Interviews Publicity Technology Social Media 113

Waxing UnLyrical

APRIL 11, 2012

One of my biggest peeves is seeing a company start a Twitter account or Facebook Page after a crisis happens, or seeing an uptick in activity after the bottom falls out. Nothing says, “I care more about money than customer service” than that. It’s a real relationship, people – you have to cultivate it.

Media Training 70

Media Training Crisis Training Crisis Communications 70

Norton's Notes

OCTOBER 13, 2014

Put together after a YouGov study of 228 agency and in-house PR professionals across a wide range of sectors, the results are, for me, both encouraging and worrying. Agency and in-house skill sets continue to grow, which makes common sense considering the growth in digital and practitioners having no choice but to skill up.

Digital PR 45

Digital PR Trends Training Media Training 45

PR News

JULY 20, 2016

Sand between your tanned toes and the relaxing sound of waves hitting the shore. Happy hour that begins at 4pm (it’s 5’oclock somewhere). Visiting new places. Dealing with crowds (literally, being able to deal with crowds). Such are the joys of summer. It’s enough to make you forget what’s going on back at the office.… … Continued.

Blogging 52

Blogging Communications Customer Service Crisis Management 52

PR News

JULY 20, 2016

Sand between your tanned toes and the relaxing sound of waves hitting the shore. Happy hour that begins at 4pm (it’s 5’oclock somewhere). Visiting new places. Dealing with crowds (literally, being able to deal with crowds). Such are the joys of summer. It’s enough to make you forget what’s going on back at the office.… … Continued.

Blogging 48

Blogging Communications Customer Service Crisis Management 48

5W PR

MARCH 13, 2025

Their experiences show that success in crisis management often comes down to three key elements: swift action, transparent communication, and a deep understanding of industry-specific stakeholder expectations. Johnson & Johnson’s handling of the 1982 Tylenol crisis remains a masterclass in crisis management.

Crisis 78

Crisis Examples Industry Crisis Management 78

Prohibition

JANUARY 7, 2022

Crisis management is something every company needs to implement as part of its business processes. Without a documented plan, how would you handle a crisis? If you think you could never be the victim of a crisis, think again. How do you define crisis management? A successful crisis plan is proactive.

Crisis Management 62

Crisis Management Crisis Reputation Financial 62

5W PR

JANUARY 18, 2025

A public relations crisis can strike any organization at any time, threatening to erode hard-earned trust, damage its brand reputation, and even jeopardize its very existence. However, a crisis doesn’t have to be a death knell. Focus on long-term goals and demonstrate sustained commitment to improvement.

Crisis 78

Crisis Brand Branding How To 78

5W PR

APRIL 9, 2024

Data breaches, security loopholes, and service breakdowns are just some crises that could send a tech firm into a frenzy. Crisis management blueprint The foundation of public relations crisis preparedness is a detailed crisis management blueprint. Training and drills A plan on paper is just the first step.

Crisis Management 78

Crisis Management B2B Crisis Company 78

Prohibition

DECEMBER 17, 2021

Strategic communication during a crisis offers organisations the credibility they need to develop their strategies and re-enter the marketplace in order to provide relevant services to their stakeholders. Who needs crisis communication? In today’s fast-paced world, businesses are not immune to the exposure of a crisis.

Crisis Communications 62

Crisis Communications Crisis Communications Crisis Management 62

Sword and the Script

DECEMBER 20, 2022

There are so many thoughtful contributions – from people working on both the in-house and agency sides. Bill Byrne , Managing Director, Remedy Public Relations. ” ~ Molly McPherson , APR, Public Relations and Crisis Manager, Molly + Co. To that end, this year’s roundup is uh-mazing. Year of employer branding.

Marketing 213

Marketing Content Marketing Data Social Media 213

NewsWhip

JUNE 10, 2021

Deploying crisis management teams | Jump to text. It comes down to every customer service interaction. How would you define the difference between risk management and crisis management? The relationship between risk and innovation | Jump to text. Addressing unprecedented risks | Jump to text.

Reputation 78

Reputation Crisis Management Crisis Enterprise 78

The Stalwart Blog

APRIL 26, 2020

Dave Oates: When I went to the private sector about 20 years ago, I started as a promotional PR guy working for a couple of agencies. Maybe it’s a poor customer service call that somebody threatened to go on their blog or talk about them on Instagram.

Crisis 78

Crisis Local Facebook Social Media 78