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How a PR agency can contribute to your communications strategy, and how to select the right agency for your business

Onclusive

A strong PR agency that aligns with and understands your business can be an invaluable strategic adviser and resource for your brand in this endeavor. However, not all brand and PR agency relationships are created equal. Why work with a PR agency, and is it right for your organization?

Agency 195
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Why B2B Tech Companies Need Public Relations to Stand Out in a Competitive Market

5W PR

Crisis Management and Reputation Management Effective PR mitigates damage and protects a company’s reputation in the event of a crisis or negative publicity. A well-prepared PR team develops crisis communication plans, responds to media inquiries, and restores public trust.

B2B 78
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Strategic PR Tactics for B2B Tech Companies: Building Credibility and Trust

5W PR

Media Relations Cultivating strong relationships with journalists is crucial for securing media coverage. Identifying target media outlets that align with the industry and developing compelling pitches that are newsworthy and relevant to their audience are essential steps.

B2B 78
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Digital PR spend increases significantly, but still not enough investment in training

Stuart Bruce

Depressingly the need for more investment in training was also one of the main findings of last year’s report. I find it surprising that the most popular services clients buy from PR agencies are social influencer outreach (12%) and blogger outreach (9%), both of which are often better done by the in-house PR team.

Training 119
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Why You Should Hire a Crisis Communications Agency?

Prohibition

The negative reaction caused by unplanned events can quickly snowball into a full-fledged mess, but that’s where a PR agency comes in to provide documentation, analysis and actionable advice to help companies handle their most sensitive high stakes situations with professionalism. Reputation management.

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Why PR is Crucial for Effective Media Planning in a Digital World

5W PR

Organizations can develop comprehensive communication plans that meet their goals by understanding the target audience, building credibility and trust, leveraging media relations, creating and distributing compelling content, and preparing for crises. Crisis Management In the fast-paced digital world, crises can emerge unexpectedly.

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How PR Shapes Defense Tech’s Influence and Impact

5W PR

PR Agencies Know How to Convey the Message Defense tech is not about entertainment, it’s about protecting and saving lives. To that end, nowadays, PR agencies carefully craft tailored PR strategies for clients and help them navigate ethical gray areas.

Ethics 78