PR in High Definition

AUGUST 28, 2024

These personas should include demographic information, preferences, communication channels they frequent, as well as their key motivations. Plan for Crisis Management – Even the most well-executed PR plans can face unexpected challenges. That’s why it’s crucial to have a crisis management plan in place. The magic formula?

Strategy 62

Strategy Crisis Management Measurement Product Launch 62

Shift Communications

JULY 26, 2017

Check out part 1 and part 2 before diving into the following post on the importance of speed during a crisis situation. . While they may be faster than Michael Phelps in the water , they are way too slow in controlling their narrative in the media. There’s a crisis communications mantra: tell it all, tell it early and tell it yourself.

Case Study 101

Case Study Crisis Study Crisis Communications 101

PRSay

APRIL 2, 2020

The COVID-19 pandemic is creating unprecedented challenges for the news media. Social distancing has forced journalists to change nearly every aspect of how they do their jobs as they navigate a new way of reporting amid the biggest health crisis in a century. Communicators can also be the “helpers” to the media right now.

Skype 206

Skype How To Crisis Pitching 206

Landis PR

JULY 29, 2024

Communications, media and PR market in San Francisco The thriving communications agency marketplace is very segmented in Northern California. Many agencies or small consultancies specialize in narrow market segments such as tech or life sciences. Work with agencies that understand the paid AND pay-to-play universe.

Communications 59

Communications Healthcare Biotechnology Tourism 59

Landis PR

OCTOBER 25, 2021

Healthcare communications changed along with it, but no one could have predicted at the start of COVID that we’d be struggling with this continuing crisis today. The appetite for information doesn’t follow an antiquated nine-to-five work week. COVID information fatigue is high. Media train and test new spokespersons.

Healthcare 98

Healthcare Communications Measurement Resources 98

Stuart Bruce

OCTOBER 6, 2016

Depressingly the need for more investment in training was also one of the main findings of last year’s report. I find it surprising that the most popular services clients buy from PR agencies are social influencer outreach (12%) and blogger outreach (9%), both of which are often better done by the in-house PR team.

Training 119

Training Digital PR Media Training Education 119

Cision

AUGUST 24, 2016

Have you ever had to deal with a major brand crisis? I contacted an agency and had a few productive conversations, but did not hear from them for months. Then, out of the blue, the agency principal called and said he had a friend on the board of directors of a company whose CEO had been “caught cooking the books.”

Social Media 120

Social Media Reputation Crisis Media Training 120

Reputation Us

JANUARY 13, 2016

It’s no longer enough to protect and serve their communities; law enforcement agencies must now rebuild public trust. From our work with law enforcement clients and our stronghold in crisis communications, the recognition that effective communication is necessary — even critical — is no longer the issue. The S.W.O.T.

Communications 60

Communications Crisis Reputation Local 60

MaccaPR

MAY 23, 2016

After college I transitioned to a job at a life science marketing agency in Chicago and am now helping healthcare clients with their communications strategies here at Maccabee. According to the 2016 Trust Barometer published by agency Edelman Health, the general public’s trust in healthcare in the U.S. What does that mean?

Conference 80

Conference Healthcare Marketing Crisis 80

5W PR

AUGUST 1, 2024

Patients are increasingly turning to online reviews and media portrayals to make informed decisions about their care. Healthcare PR agencies play a pivotal role in safeguarding and nurturing a positive reputation, fostering trust within the community, and ultimately, attracting and retaining patients.

Healthcare 78

Healthcare Reputation Publicity Media Training 78

5W PR

JUNE 20, 2024

PR Agencies Know How to Convey the Message Defense tech is not about entertainment, it’s about protecting and saving lives. To that end, nowadays, PR agencies carefully craft tailored PR strategies for clients and help them navigate ethical gray areas.

Ethics 78

Ethics Technology Crisis Management Exercises 78

Waxing UnLyrical

JULY 3, 2013

Staffing agencies sell “solutions.” Author information Daniel Cohen Owner & Lead Writer at RedShift Writers Daniel J. Instead, many entrepreneurs attempt to achieve pie-in-the-sky concepts that lack focus and force of a particular shape or personality that stands out in the mind of the prospect.

Marketing 100

Marketing SEO Writing Engineering 100

5W PR

JUNE 11, 2024

Several channels can be utilized for such educational efforts, from press releases that simplify complex AI concepts to interviews with AI experts, and social media campaigns leveraging infographics or explainer videos. Demystifying AI through PR fosters informed dialogues and engenders public trust.

Privacy 78

Privacy Media Transportation Crisis Communications 78

5W PR

JANUARY 31, 2024

Here are some common types of Tech PR and how they’re implemented: Product Launch PR: Focuses on creating buzz and generating media coverage for new product releases, highlighting their features and benefits. It’s important to have a plan in place before a crisis might arise.

Technology 78

Technology Product Launch Crisis Management Case Study 78

PRSay

JUNE 28, 2022

A press conference can be a risky way to convey information to the media and the public, particularly during a crisis. According to media reports, authorities have repeatedly corrected official statements about the shooting after those statements were contradicted by new information. Learning from the past.

Conference 183

Conference Crisis Training Public Affairs 183

Remote PR Jobs

SEPTEMBER 25, 2023

Thanks to the growth of digital platforms like social media, the news cycle is rotating faster than ever before. Couple that with an endless to-do list of research, writing, media training and more, and it seems nearly impossible to keep up, let alone make sense of it all.

Pitching 100

Pitching Interviews Trends Journalism 100

ImPRessions - Crenshaw Communications

MARCH 22, 2018

For a somewhat more informative take, check out our wisdom for tech startup s to determine the best time to bring on a PR agency. Olivia has been called to media-train politicians and everyday citizens for their “15 minutes” – something that seems to happen with frequency in the real world.

Airlines 170

Airlines Local Film Media Training 170

Cision

NOVEMBER 3, 2016

Of course, PR professionals have long been trained to be mindful of the consequences of unintended recipients of critical information, and they know how to counsel clients not to engage in the worn out ‘off the record’ argument. That’s media training 101. Better yet, adopt a “digital etiquette.”.

Social Media 120

Social Media Media Reputation Training 120

Critical Mention

OCTOBER 24, 2019

We exist to educate, inspire and celebrate forward-thinking communicators and brands through expert insight, job leads, agency directory, digital tools, courses and annual Bespoke Communication Awards program. Map out your PR career plan: PR Career Guide: Public Relations Job Titles, Descriptions, & Salary. PRNEWS Blog.

Blogging 68

Blogging Education Resources Creativity 68