MaccaPR

AUGUST 10, 2020

3M, Thomson Reuters and ADP – and by his video, “7 Ways B2B Marketers Are Responding to the CoronaCrisis” – we poured ourselves a quarantini and grilled Chris on how marketers can survive and even thrive during this pandemic. What can B2B marketers focus upon during this time of crisis? It’s chaos out there. Can you elaborate?

B2B 71

B2B Interviews Crisis Trade Shows 71

Stephen Waddington

OCTOBER 13, 2020

I’ve had the unique position of recording the huge changes in how private and public sector organisations in the UK have communicated during the COVID-19 crisis. If the internal and external communication function inside an organisation didn’t report directly to management before the crisis - it almost certainly will now.

Report 144

Report Communications Government Crisis 144

PRSay

APRIL 15, 2020

Now that we’re settled into another month of working remotely, our leadership team has focused on working better together and keeping our agency’s supportive culture at the front and center. It’s a powerful reminder that each person in our agency is navigating this life-changing period of time individually. Keep the routine.

How To 189

How To Meeting Employee International 189

PRSay

OCTOBER 27, 2020

“In times of great adversity, we see the very best leaders rise to the top,” James Wright said while presenting the workshop “Navigating through Crisis with Confidence: Lessons in Crisis Management From COVID-19,” at PRSA’s ICON 2020 virtual conference. Leaders should also see the bright side in a crisis. Find the right tone.

Crisis Management 112

Crisis Management Crisis Employee Conference 112

Sword and the Script

SEPTEMBER 8, 2020

B2B thought leadership drives perceptions, trust and sales A survey of 3,000+ business executives by Edelman and LinkedIn connected B2B thought leadership to trust and sales. 89% of decision-makers say thought leadership “can be effective in enhancing their perceptions of an organization.”

Survey 96

Survey Industry Leadership Study 96

Prohibition

FEBRUARY 14, 2023

Strategies used in tech PR include thought leadership, social media management, strategic partnerships and community engagement, content marketing, media relations , and influencer marketing. Working with a Tech PR agency can help to ensure that the right strategies are used for maximum results. neon lights.

Strategy 62

Strategy Brand Branding Technology 62

PRSay

JULY 14, 2020

I immediately told my leadership team and informed my staff, letting everyone know how I would be running the company and the things that would and would not be changing. And in a time of great uncertainty, it was an important factor in bringing our group together. That extended to my own personal life when I became part of the story.

System 158

System Community Social Media Employee 158

Deirdre Breakenridge

APRIL 17, 2017

Watch a video summary of this article on the CommunicationsMatch YouTube Channel. CommunicationsMatch is a search tool that helps companies find communications agencies and consultants by industry and communications expertise, location and size. Simon Erskine Locke, Founder & CEO of CommunicationsMatch TM.

Measurement 247

Measurement Communications Banking Crisis Communications 247

ImPRessions - Crenshaw Communications

JANUARY 5, 2017

According to The Holmes Report, only 27% of agency leaders responding to the survey think the term “public relations” will clearly and adequately describe the work they do by the year 2020. Thought leadership is more important than ever. Thought leadership is relevant not just to B2B organizations, but to consumer product companies.

Trends 124

Trends SEO Leadership Print 124

Cision

JULY 28, 2016

PadillaCRT has defined health as a strategic growth area for the agency. It’s what sets our agency apart, makes clients trust your work and keeps them coming back. Have you ever had to deal with a major brand crisis? You cannot work in health care PR without a major brand crisis. How can they overcome them?

Pharmaceuticals 120

Pharmaceuticals Nonprofit Healthcare Travel 120

Critical Mention

SEPTEMBER 9, 2018

In a PRSA survey, according to both in-house PR departments and agencies over 50% of people think there’s going to be considerable change in the business. Video marketing is a primary example: a whopping 85% of companies regard video as part of their marketing strategy. Aria Finger / Tuesday, Oct.

Conference 66

Conference Crisis Management Survey Big Data 66

Sword and the Script

APRIL 15, 2017

See these related posts: Crisis Comms: No one More Reliable than an Employee. Corp Comm Frets Leadership in Crisis Comms, says Study. Avoid the Noid: A Mascot that Became a PR Crisis Case Study. There’s no weakness in providing a well-deserved apology in crisis. Does your agency bring passion to the table?

Corporate 80

Corporate Airlines How To Crisis 80

ImPRessions - Crenshaw Communications

JANUARY 30, 2018

The site is always looking for contributors, making it a go-to for thought leadership pieces and guest blogging. Does your company have a stake in the current opioid crisis? No matter where your company is in its relationship with employees, service providers or clients, The Muse has relevant content. The Cision Blog. Boing Boing.

Blogging 170

Blogging Writing Creativity Storytelling 170

Prohibition

AUGUST 19, 2021

It is important to remember that what people find when they search for you online and what other people say about you in the press, social media, online forums, profiles, videos, and images have an enormous influence on how they perceive you. An organisation cannot afford to underestimate the impact its executive leadership has on its brand.

Reputation 118

Reputation Google Crisis Management Engineering 118

Sword and the Script

DECEMBER 21, 2021

Video gets even bigger. This year, we’ve seen brands and agencies alike trying – and struggling – to find and hire strong PR pros. It’s good news for contextual advertising companies, who have already started reaping the benefits of marketing’s ‘identity crisis.’ Tom Pick , Digital Marketing Consultant, Webbiquity , LLC.

Marketing 214

Marketing Content Marketing Social Media Employee 214

Solo PR Pro

FEBRUARY 2, 2021

: Mary Barber, APR , Fellow PRSA, President of The Barber Group Gayle Falkenthal, APR , Fellow PRSA, President of the Falcon Valley Group Kristie Aylett, APR , Fellow PRSA, Agency Principal of The KARD Group, UAB member. Leadership is 20% of the exam. Here’s what these experts shared about the APR and how to begin.

Study 96

Study Ethics Education Groups 96

Cision

APRIL 6, 2016

Do you know how to mitigate a crisis in real time? This is due to lack of budget, internal resources and in many cases, not having the right internal teams and agencies to execute correctly. Others refer to this as employee advocacy, and it can come in many forms to include thought leadership, customer support, social selling, etc.

Employee 120

Employee Storytelling Content Marketing Leadership 120

Maxim Behar

AUGUST 11, 2024

He is a globally recognised expert in media relations, social media, corporate affairs, and crisis management. into a brilliant machine for innovative projects and leadership in the Public Relations business globally. Especially in the field of social media and video production. has been announced Company of the Year.

Leadership 64

Leadership Industry Crisis Management Groups 64

Sword and the Script

SEPTEMBER 3, 2016

1) Even in Crisis, Focus on the Right Audience. For example, you can explore leadership and marketing skills utilized during the 2016 election. Interactive, “data,” and “video” all showed low success rates (“map” was not far behind).” . Need expert B2B PR help for positioning, pitching or crisis?

Pitching 62

Pitching Crisis Policies Corporate 62

Communications Conversations

MARCH 6, 2018

I’m on the front lines helping drive messaging, strategy and crisis management. It eliminates time zone issues and gives us real bench strength, crisis capabilities, language capabilities and cultural knowledge. Video still rules. Video continues to be more and more important. But now the key is short video.

Social Media 102

Social Media Media Corporate Resources 102

ReimaginePR

MAY 23, 2015

This is the same college, it was recently revealed, where 10 women recruits allege they have been sexually assaulted by senior cadets and have since sought protection from a lawyer because they feared being thrown out by the college, its leadership accused of displaying protectionist attitudes towards those accused of sexual crimes.

Report 120

Report System Leadership Crisis 120

ReimaginePR

MAY 23, 2015

This is the same college, it was recently revealed, where 10 women recruits allege they have been sexually assaulted by senior cadets and have since sought protection from a lawyer because they feared being thrown out by the college, its leadership accused of displaying protectionist attitudes towards those accused of sexual crimes.

Report 120

Report System Leadership Crisis 120

Maxim Behar

DECEMBER 20, 2022

Thank you so much for all your positive energy, leadership, and goodwill. Our industry continues to suffer from a lack of visible leadership. Many of the people running the world’s biggest agencies are almost invisible on the global stage. This is what I can see every time when I visit your great agency in Sofia.

Energy 52

Energy Groups International Internal 52

Sword and the Script

MAY 29, 2018

3) “Thought leadership can’t be outsourced. 17) “The overall importance of consistent messaging, particularly when it comes to crisis and strategic communications, and not to play it as it comes.”. Scheduling time to get videos or photos is important to getting the message to the public.”. It needs to be authentic.”.

Corporate 76

Corporate Communications Survey Employee 76

Stephen Waddington

DECEMBER 30, 2019

This covered the glass ceiling, pay gap, lack of mentorship opportunities and stereotyped expectations of leadership style, where leadership is usually seen as a masculine trait. Offices are predominantly structured around masculine way of working and doing things and around masculine behavioural and leadership patterns.

Government 103

Government Education Print Ethics 103

Sword and the Script

DECEMBER 26, 2023

To enhance empathy and connection with their teams and clients, organizations will foster employee brand ambassadors, highlight origin stories, show behind-the-scenes videos, and encourage user-generated content. This year, we saw in-house teams get downsized and agency budgets get reduced.

Writing 194

Writing Communications Marketing B2B 194

Karen Freberg

NOVEMBER 4, 2018

The Breeders’ Cup has been our class client for my PR and Crisis Communication class this semester, and this has been one of the best experiences I have had. This brought some more leadership and team work experience to the table. This is a game changer for video content. However, I can say that it was beyond worth it!

Social Media 52

Social Media Video Conference Analytics 52

5W PR

AUGUST 1, 2024

Healthcare PR agencies play a pivotal role in safeguarding and nurturing a positive reputation, fostering trust within the community, and ultimately, attracting and retaining patients. Establishing thought leadership Public relations enable healthcare organizations to position themselves as trusted sources of health information.

Healthcare 78

Healthcare Reputation Publicity Media Training 78

Maxim Behar

MAY 31, 2021

So, I started my small one-man show advertising agency that produced souvenirs, business cards, and calendars. Before we were consultants, we were sitting quietly, looking at the ceiling, and the clients used to come and say ‘Please advise me how to make this article’ or ‘How do I solve this crisis’. Watch the whole video here.

Newspapers 52

Newspapers Social Media Ethics Travel 52

Shift Communications

JUNE 6, 2023

A call for generative AI risk management As with any potential crisis situation, planning and preparation will always be your best defense. Sit with your leadership teams and scenario plan for the unthinkable. What could happen and how should you respond when it does? Keep in mind, genAI is not actually intelligence.

Enterprise 78

Enterprise Reputation Crisis System 78

Sword and the Script

DECEMBER 20, 2022

There are so many thoughtful contributions – from people working on both the in-house and agency sides. In-house and agency teams will be hard at work supporting Chief Information Security Officers (CISO) with messaging that convinces their leadership colleagues and board of directors that preparing for cyber-attacks is critical.

Marketing 192

Marketing Content Marketing Data Social Media 192

Deirdre Breakenridge

MAY 23, 2017

A good public relations professional will counsel their client to have a blog or content hub as a way to showcase thought leadership, earned media placements, company news, and announcements, and engage with fans and followers. Yet, we are often the shoemakers with no shoes. Or in this case, what your blog is all about.

Blogging 282

Blogging Case Study Social Media Instagram 282

PRSay

AUGUST 14, 2019

How did your time in the Marine Corps prepare you for agency and corporate life? There’s the leadership and management standpoint; at a relatively young age you are responsible for leading a group of people. And all those things come into play at an agency. Well, I don’t think we’ve had to shift our crisis approach.

Internal 68

Internal International Conference Public Affairs 68

Critical Mention

OCTOBER 24, 2019

Our take on PRsay’s blog: PRsay is an excellent resource for those looking for professional development advice or PR leadership tips. Our top picks: If you’re looking for ways to boost your content strategy, this blog post is for you: Creating a Video Storytelling Strategy That Gets Results. PRNEWS Blog.

Blogging 68

Blogging Education Resources Creativity 68

Landis PR

JANUARY 3, 2022

Here are 25 predictions for yet another unpredictable year from the worldwide members of PRGN, the network where agency members gather to connect and share: 1. If companies do not incorporate these new values, they will have to prepare to face a crisis. Karl Rickhamre, Agency Principal, Coast Communications , Stockholm, Sweden.

Trends 52

Trends Trade Shows Agency Communications 52

Journalistics

MARCH 18, 2016

Crisis Communications – how to prepare for or manage crisis communications via social media. Crisis Communications. I also think you should never allow agencies to register accounts on your behalf.” 9. “Have fun with crisis communications planning. ” – Jeremy Porter, blacQube.

Social Media 45

Social Media Media Storytelling Local 45

Journalistics

MARCH 18, 2016

Crisis Communications – how to prepare for or manage crisis communications via social media. Crisis Communications. I also think you should never allow agencies to register accounts on your behalf.” 9. “Have fun with crisis communications planning. ” – Jeremy Porter, blacQube.

Social Media 40

Social Media Media Storytelling Local 40