Communications Conversations

SEPTEMBER 14, 2017

And, they’re just not respected by big companies and agencies (that’s not me saying it–that’s coming right from the people I’ve talked to about this the last few months). People like Jamie Kvamme from Polaris who will be teaching our class on social media advertising. So, there’s a gap.

Media Training 0

Media Training Training Social Media Media 0

Bianchi Biz Blog

DECEMBER 5, 2024

Faces and Markets of PRGN is a series of blog posts in 2024 that puts Public Relations Global Network (PRGN) member agencies and their markets in the spotlight. This in turn has put the onus on PR agencies to evolve their skillsets and service offerings to support clients’ business objectives.

Radio 83

Radio Sports Marketing Local 83

ImPRessions - Crenshaw Communications

JANUARY 16, 2018

Agency teams may think they’re in constant touch with clients as the emails fly back and forth, but that’s not enough. Agency teams should take the time to explain, based on personal experience and expertise, why a story will or won’t work and where possible, how to take a bland or unworkable pitch and improve it.

Skype 170

Skype Interviews Crisis Communications Crisis 170

Onclusive

NOVEMBER 8, 2023

Companies often hire specialized agencies on a project basis to assist with specific repositioning or market research. Media Training With the reach of today’s media formats and the explosion of publications, media training is important for a much larger number of people in an organization.

Training 195

Training Media Training Crisis Communications Reputation 195

Prohibition

JANUARY 24, 2022

Having a crisis communication plan in place ahead of time reduces confusion, ensures an effective communication flow, and improves messaging timeliness during or after a crisis. The basics of good crisis communications are the same for every company. The basics of good crisis communications are the same for every company.

Crisis Communications 62

Crisis Communications Crisis Agency Communications 62

PRSay

APRIL 2, 2020

The COVID-19 pandemic is creating unprecedented challenges for the news media. Social distancing has forced journalists to change nearly every aspect of how they do their jobs as they navigate a new way of reporting amid the biggest health crisis in a century. Communicators can also be the “helpers” to the media right now.

Skype 206

Skype How To Crisis Pitching 206

Stuart Bruce

JULY 15, 2014

He might have a point if you simply look at how social media can be used for consumer marketing or customer service. He apparently fails to understand social media’s importance for corporate affairs, corporate reputation, investor relations, human resources, CSR and crisis communications to name but a few.

Social Media 132

Social Media Public Affairs Media Crisis Communications 132

Stuart Bruce

OCTOBER 6, 2016

Depressingly the need for more investment in training was also one of the main findings of last year’s report. I find it surprising that the most popular services clients buy from PR agencies are social influencer outreach (12%) and blogger outreach (9%), both of which are often better done by the in-house PR team.

Training 119

Training Digital PR Media Training Education 119

Konnect Agency

JUNE 22, 2023

In today’s fast-paced world and in our current climate, businesses are more vulnerable than ever to face a crisis that could negatively impact their public reputation and ultimately their bottom line. The goal of a crisis PR plan is to minimize the impact of a crisis on a business’s reputation, operations, and finances.

Crisis Communications 52

Crisis Communications Crisis Agency Communications 52

5W PR

AUGUST 1, 2024

Patients are increasingly turning to online reviews and media portrayals to make informed decisions about their care. Healthcare PR agencies play a pivotal role in safeguarding and nurturing a positive reputation, fostering trust within the community, and ultimately, attracting and retaining patients.

Healthcare 78

Healthcare Reputation Publicity Media Training 78

ImPRessions - Crenshaw Communications

JULY 19, 2018

He’s now blaming the marketing agency involved in a media training session for goading him into uttering a racist word. Elon Musk also made waves with a self-inflicted PR crisis this week — this one on a more global scale.

Leadership 136

Leadership Media Training Employee Travel 136

ImPRessions - Crenshaw Communications

OCTOBER 11, 2017

When considering an agency to handle reputation management and media relations for a company, consider these signs as indicators of the need to boost PR efforts. Without a PR firm in tow, the odds are that a company spokesperson hasn’t been thoroughly prepared to face the media. A company crisis is looming.

Company 136

Company Interviews Reputation Privacy 136

5W PR

JUNE 20, 2024

PR Agencies Know How to Convey the Message Defense tech is not about entertainment, it’s about protecting and saving lives. To that end, nowadays, PR agencies carefully craft tailored PR strategies for clients and help them navigate ethical gray areas.

Ethics 78

Ethics Technology Crisis Management Exercises 78

Waxing UnLyrical

APRIL 11, 2012

Invest in getting your spokesperson(s) media trained. Getting media trained helps you stay on message and bridge back to you talking points without sounding like a robot or some disingenuous suit – a *big* problem to avoid when you’re in crisis mode. Take the time to develop a crisis communications plan.

Media Training 70

Media Training Crisis Training Crisis Communications 70

Cision

AUGUST 24, 2016

Have you ever had to deal with a major brand crisis? I contacted an agency and had a few productive conversations, but did not hear from them for months. Then, out of the blue, the agency principal called and said he had a friend on the board of directors of a company whose CEO had been “caught cooking the books.”

Social Media 120

Social Media Reputation Crisis Media Training 120

5W PR

OCTOBER 7, 2024

Organizations can develop comprehensive communication plans that meet their goals by understanding the target audience, building credibility and trust, leveraging media relations, creating and distributing compelling content, and preparing for crises. Crisis Management In the fast-paced digital world, crises can emerge unexpectedly.

Crisis Management 78

Crisis Management Media Crisis Reputation 78

Mindful Marketing

FEBRUARY 15, 2017

Hiring an agency can seem pretty cool – having a dedicated team of professionals promoting you and your business all day sounds nice, right? So when is the right time to hire a PR agency? There are a plethora of tools to make it easy until you reach the pivot point to needing a full blown agency. Crisis communications?

Agency 50

Agency Crisis Communications Measurement Analytics 50

Prohibition

APRIL 23, 2020

In the midst of a crisis, reputations that have been so hard to build can be easily destroyed and the effects can be hard to undo. It doesn’t take much to provoke a crisis, sometimes just a simple mistake on social media can be enough. The key to any crisis communication is to be proactive, transparent and accountable.

Crisis 62

Crisis Telecommunications Reputation Crisis Communications 62

5W PR

JUNE 11, 2024

PR practitioners can ensure balanced media coverage by proactively pitching stories about AI advancements to journalists. Besides story pitching, PR also prepares AI researchers and developers for media interactions by providing media training.

Privacy 78

Privacy Media Transportation Crisis Communications 78

Communications Conversations

DECEMBER 17, 2019

Some even called for the ad agency that helped develop the campaign to be fired! The bigger question, to me, is this: Do we now need a full-blown crisis plan to accompany our ad campaigns in the event the Internet Flash Mob decides to congregate around our brand? OK, so maybe it’s not a full-blown crisis plan. Crisis 101.

Case Study 78

Case Study Crisis Media Training Training 78

Reputation Us

JANUARY 13, 2016

It’s no longer enough to protect and serve their communities; law enforcement agencies must now rebuild public trust. From our work with law enforcement clients and our stronghold in crisis communications, the recognition that effective communication is necessary — even critical — is no longer the issue. The S.W.O.T.

Communications 60

Communications Crisis Reputation Local 60

MaccaPR

MAY 23, 2016

After college I transitioned to a job at a life science marketing agency in Chicago and am now helping healthcare clients with their communications strategies here at Maccabee. According to the 2016 Trust Barometer published by agency Edelman Health, the general public’s trust in healthcare in the U.S. Communicating During a Crisis.

Conference 80

Conference Healthcare Marketing Crisis 80

PR in High Definition

FEBRUARY 22, 2017

I consider myself fortunate that the last two agencies I’ve worked at have placed SEO high up the list of skills that PRs should know about. So why have PR agencies been slowing down on SEO services? Moving into social media has meant that many agencies are producing high levels of content for both organic and paid social channels.

SEO 76

SEO Engineering Google Content Marketing 76

Landis PR

OCTOBER 25, 2021

Healthcare communications changed along with it, but no one could have predicted at the start of COVID that we’d be struggling with this continuing crisis today. Whether you’re an agency serving healthcare clients, an in-house team or a vendor to the industry, you’re understaffed. Media train and test new spokespersons.

Healthcare 98

Healthcare Communications Measurement Resources 98

Cision

NOVEMBER 3, 2016

Of course, PR professionals have long been trained to be mindful of the consequences of unintended recipients of critical information, and they know how to counsel clients not to engage in the worn out ‘off the record’ argument. That’s media training 101. Social media can be a tremendous asset to leverage for global awareness.

Social Media 120

Social Media Media Reputation Training 120

PR in High Definition

FEBRUARY 22, 2017

I consider myself fortunate that the last two agencies I’ve worked at have placed SEO high up the list of skills that PRs should know about. So why have PR agencies been slowing down on SEO services? Moving into social media has meant that many agencies are producing high levels of content for both organic and paid social channels.

SEO 66

SEO Engineering Google Content Marketing 66

Waxing UnLyrical

JULY 3, 2013

Staffing agencies sell “solutions.” Instead, many entrepreneurs attempt to achieve pie-in-the-sky concepts that lack focus and force of a particular shape or personality that stands out in the mind of the prospect. Tech companies start calling themselves “idea incubators.” Design firms become “marketing strategists.”.

Marketing 104

Marketing SEO Writing Engineering 104

PR in High Definition

AUGUST 28, 2024

Then, develop creative concepts that either leverage the identified milestones or serve as PR drivers during valley periods to ensure momentum is maintained Spokesperson readiness – Developing a spokesperson matrix is key, as is ensuring buy-in from your spokespeople and ensuring they are media trained. The magic formula?

Strategy 62

Strategy Crisis Management Measurement Product Launch 62

5W PR

JANUARY 31, 2024

Here are some common types of Tech PR and how they’re implemented: Product Launch PR: Focuses on creating buzz and generating media coverage for new product releases, highlighting their features and benefits. It’s important to have a plan in place before a crisis might arise. FAQ What is a Tech PR Agency?

Technology 78

Technology Product Launch Crisis Management Case Study 78

PR in High Definition

AUGUST 24, 2020

When our PR agency Firefly was born, I could not have imagined the mere existence of social media, let alone the impact it would have. Fast-forward to today and social media is not only dominating the world around us but playing an active role in the comms world too. I went online to Friends United which was a Swingers Club.

Social Media 86

Social Media Media Television Ethics 86

Remote PR Jobs

SEPTEMBER 25, 2023

Thanks to the growth of digital platforms like social media, the news cycle is rotating faster than ever before. Couple that with an endless to-do list of research, writing, media training and more, and it seems nearly impossible to keep up, let alone make sense of it all.

Pitching 100

Pitching Interviews Trends Journalism 100

Critical Mention

OCTOBER 24, 2019

We exist to educate, inspire and celebrate forward-thinking communicators and brands through expert insight, job leads, agency directory, digital tools, courses and annual Bespoke Communication Awards program. Map out your PR career plan: PR Career Guide: Public Relations Job Titles, Descriptions, & Salary. PRNEWS Blog.

Blogging 68

Blogging Education Resources Creativity 68

Norton's Notes

OCTOBER 13, 2014

Put together after a YouGov study of 228 agency and in-house PR professionals across a wide range of sectors, the results are, for me, both encouraging and worrying. Agency and in-house skill sets continue to grow, which makes common sense considering the growth in digital and practitioners having no choice but to skill up.

Digital PR 45

Digital PR Trends Training Media Training 45

Landis PR

JULY 29, 2024

Communications, media and PR market in San Francisco The thriving communications agency marketplace is very segmented in Northern California. Many agencies or small consultancies specialize in narrow market segments such as tech or life sciences. Work with agencies that understand the paid AND pay-to-play universe.

Communications 59

Communications Healthcare Biotechnology Tourism 59

Landis PR

FEBRUARY 12, 2024

Have they been media trained? If you don’t have the bona fides to weigh in…don’t. Move quickly. Newsjacking is an opportunity that you have to jump on. A day late is…too late. Prepare your subject matter experts (SMEs). Make sure they’re available and have three good key messages to communicate. Do you have data to support the subject?

Tools 64

Tools Case Study Media Training Local 64

Mindful Marketing

APRIL 18, 2016

They create content – everything from award and speaking submissions to infographics, videos, photos, bylines and white papers – as well as train executives on speaking and presentation skills, assist HR with creative ad copy, manage crisis situations and even manage social media channels for brands and executives.

Analytics 50

Analytics Training Meeting Measurement 50

Prohibition

JULY 19, 2018

Crisis public relation strategies. Social media promotion and responses to negative comments online. Media training. Should you use a public relations agency? Depending on your needs, an agency can be a great asset. Copy writing, blogging and content generation. Influencer relations. Community management.

Publicity 48

Publicity Advertising Advertising Tools 48