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PRCA Digital PR and Communications Report: "Digital PR moves fast"

Stephen Waddington

In the past 12 months digital PR has seen investment in content and paid social media but cuts in SEO and social listening. It’s hard to unpick a clear story from the PRCA’s Annual Digital PR and Communications Report. Digital PR moves fast as Danny Whatmough, chair of the PRCA Digital Group suggests in his introduction.

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10 Best HARO & Connectively Alternatives (Since it Shut Down)

Buzzstream

Id say overall their customer service is also a standout for me. Its founder, Dan Griffiths, told me, The service is currently free of charge for American and Canadian requests. Ive never used them personally, so I went to UK-based digital PR freelancer Danielle Amponsah for her thoughts. Who is it best for?

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Managing the Aftermath of a Digital PR Crisis

5W PR

Depending on the severity of the PR crisis, it could take some significant action to woo customers and fans back into the proverbial trust circle. For retail brands, this might include special offers, new discounts, and a more proactive customer service process that shows customers they’re appreciated and important.

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Defining Content Relevance in Digital PR w/ James Brockbank

Buzzstream

I met Digitaloft’s founder, James Brockbank, at their Digital PR Summit in Manchester. With his deep SEO background, he can explain technical aspects like Google’s patents while still naturally integrating that into his agency’s digital PR and content strategy without it feeling forced.

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As Trust Declines, How Are You Helping Clients (or Your Agency) Earn It?

Rock the Status Quo

And isn’t it interesting that it’s a PR agency doing the belittling, when the value of media drives their business? Of course Edelman is viewed as a leading PR agency in the US – the world, even – but it interested me because the Trust Barometer drives stories such as “News Media No Longer Trusted!

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PRCA Digital PR Report 2015 need for more digital PR training and digital PR budgets expected to grow

Stuart Bruce

The Public Relations Consultants Association (PRCA) has revealed the findings of its Digital PR Report 2015, with insights across the following key areas: In-house budgeting for blogger outreach continues to grow and PR agencies increasingly entrusted with this work. However, there are some interesting indications.

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Preparing For A Cookieless Future In Digital Marketing

5W PR

This might include: Website behavioral data Customer purchase history Email engagement metrics Survey responses Customer service interactions Mobile app usage data Implement clear value exchanges to encourage users to share their data willingly.

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