Critical Mention

APRIL 17, 2019

Today, nearly 90 percent of companies are using social media marketing and Dreamgrow reports over 60 percent of customers expect companies to offer customer service through their social channels. With the data privacy scandal that rocked Facebook in 2018, transparency became a critical social media trend this year.

Social Media 61

Social Media Trends Media Instagram 61

The Hoffman Agency

MARCH 11, 2019

Many businesses, of course, rely on collecting, analysing and using personal data to succeed — for instance in marketing and customer service — and the concern was that GDPR would see this ability significantly limited, as consumers opted-out (or declined to opt-in) to their data being collected used in these ways. Handy stuff.

Data 28

Data Agency Industry Privacy 28

5W PR

MARCH 13, 2025

Tech Sector: Speed and Transparency in the Digital Age Technology companies face unique challenges during crises, particularly regarding data privacy and security. The post Crisis PR Examples: Industry-Specific Lessons from the Front Lines appeared first on Public Relations Blog | 5W PR Agency | PR Firm.

Crisis 78

Crisis Examples Industry Crisis Management 78

Sword and the Script

DECEMBER 20, 2022

There are so many thoughtful contributions – from people working on both the in-house and agency sides. In-house and agency teams will be hard at work supporting Chief Information Security Officers (CISO) with messaging that convinces their leadership colleagues and board of directors that preparing for cyber-attacks is critical.

Marketing 213

Marketing Content Marketing Data Social Media 213

Waxing UnLyrical

MARCH 9, 2016

I checked my email, and Elliott from Customer Service at Instagram had messaged me back telling me to give the email address tied to the account. BUT… then Elliott emailed me back and told me that, due to the privacy of the owner of the account , they could not tell me anything about it.

Instagram 40

Instagram Privacy Guidelines Social Media 40

Waxing UnLyrical

MARCH 9, 2016

I checked my email, and Elliott from Customer Service at Instagram had messaged me back telling me to give the email address tied to the account. BUT… then Elliott emailed me back and told me that, due to the privacy of the owner of the account , they could not tell me anything about it.

Instagram 32

Instagram Privacy Guidelines Social Media 32

5W PR

APRIL 3, 2025

Develop personalization strategies that: Use customer data to tailor content and offers Adapt messaging based on previous interactions Consider channel preferences Account for customer lifecycle stage Respect privacy preferences Remember that personalization extends beyond using customer names.

Strategy 78

Strategy Marketing How To Guidelines 78

Sword and the Script

DECEMBER 11, 2018

There’s something in here for every discipline of marketing – be it strategy, PR, content marketing, SEO, digital, social media, customer marketing, and so much more. It’s a list worth perusing carefully because there are real gems in here from CMOs, agency leaders and many consummate professionals. 7: Lou Hoffman.

Social Media 116

Social Media Marketing Media Creativity 116