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How PR Drives Sustainable Practices at Ski Resorts: An Executive’s Perspective

5W PR

Public relations plays a central role in promoting eco-friendly practices, from renewable energy adoption to water conservation. million annually through energy efficiency programs while generating positive press coverage that reinforced their leadership in sustainable operations. For example, Vail Resorts saved over $2.5

Energy 78
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Sustainable Spirits: How Eco-Friendly Practices Can Boost Brand Loyalty

5W PR

These forward-thinking brands are not only crafting exceptional spirits but also redefining the industry’s relationship with the environment and society by working with an alcohol marketing agency that employs the best strategies. Minimizing waste is a crucial aspect of sustainable operations.

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Sustainable Travel Marketing: Engaging the Eco-Conscious Traveler

5W PR

In today’s environmentally conscious world, sustainable travel has emerged as a powerful force, driving a shift in tourism practices, which is why hospitality marketing agencies are important. They seek out destinations and experiences that minimize environmental impact, support local communities, and promote cultural preservation.

Travel 78
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How Sustainability is Shaping the Future of Alcohol Branding

5W PR

This shift towards sustainable consumption is reshaping the future of alcohol branding, prompting brands to rethink their production processes, packaging materials, and marketing strategies and work with alcohol marketing agencies that can help.

Brand 78
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Sustainability in Alcohol Marketing: How Eco-Friendly Packaging Can Boost Brand Image

5W PR

This presents a unique opportunity for alcohol brands to not only reduce their carbon footprint but also enhance their brand image and customer loyalty, all of which require working with an alcohol marketing agency. They utilize renewable energy, reduce waste, and source local ingredients.

Brand 78
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Faces & Markets of PRGN: Ireland – A Dynamic Economy and a Great Place to Do Business

Bianchi Biz Blog

Faces and Markets of PRGN is a series of blog posts in 2024 that puts Public Relations Global Network (PRGN) member agencies and their markets in the spotlight. Other key industries include manufacturing, aerospace, medical devices, pharmaceuticals and renewable energy. For PR practitioners, keeping pace with technology (e.g.

Radio 83
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Behind the Headlines with Mónica Cortés

Cision

Mónica Cortés recently joined Comunicad LLC , the full-service, cross-cultural national public relations and marketing agency, as their Senior Vice President of Strategy Development! What are some of the differences in building a communication strategy on a national level compared to a local level?

Local 227