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The ROI of client education: Turning knowledge sharing into a conversion engine

Agility PR Solutions

By prioritizing knowledge sharing, agencies can create stronger, more collaborative relationships with their clients while achieving measurable returns on investment. Client education has become indispensable in the modern PR and communications landscape.

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Vet Media Agencies With These 5 Measurement Questions

Onclusive

A few weeks ago, our Director of PR Engineering published a post about how to best manage outsourced PR as a guide for those looking to streamline their processes. I expanded upon this thought recently in the Forbes article “Six Questions to Ask Before You Hire a Media Agency,” noting that being crystal clear on […].

Agency 218
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PR Agency Search: Priorities in a PR Expanded World

Deirdre Breakenridge

Almost four in 10 respondents to a survey of corporate communications, marketing and industry leaders for CommunicationsMatch’s new PR and Communications Agency Search Report said they were looking to hire new agencies in 2017. That’s a lot of new agencies being hired, but it also means other agencies will be dropped.

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The New Era Of Press Releases: Multimedia, SEO, And Social Media Integration

5W PR

This evolution reflects broader shifts in how people consume information and how search engines index content. SEO Optimization: Making Press Releases Work for Search Search engines now play a vital role in how press release content reaches audiences. Research from PR Newswire shows that multimedia press releases generate up to 9.7

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PR’s Unsung Technical Visionary: Patrick Liang Promoted to CTO at Onclusive

Onclusive

In the world of PR and Communications, our heroes are typically Chief Communications Officers, PR agency chiefs, masterful account executives who continually craft the right stories, and media relations experts who consistently garner great coverage. Rarely is that distinction conferred upon a technologist.

Analytics 347
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Influencer Marketing Search Engine to Roll Out on Facebook

Ronn Torossian

The post Influencer Marketing Search Engine to Roll Out on Facebook appeared first on 5WPR CEO Ronn Torossian Founder's Blog. In May 2018, the company announced that they are now working on an influencer marketing platform. The influencer marketing platform allows brands and companies to find … READ MORE ».

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How to Win With Guest Posting in 2025 (With Jasper Morris of Profit Engine)

Buzzstream

Jasper is the Director of UK-based link building agency Profit Engine, which focuses on guest posting and niche edits. Develop an Evaluation Scoring Method Jasper talks about how Profit Engine employs a 16-point checklist to evaluate sites for factors like: Traffic trends (consistent or growing traffic is a good sign).