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AI and Journalism: What’s Next?

PRSay

But if you must continue, then let’s consider the explosive growth of generative AI technologies like ChatGPT and Google Bard. With every new technology, there’s concern that reporters will become obsolete. The intersection of journalism and AI is the most important media issue of our time. You can stop reading there.

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Latin American PR Leaders on New Communication Essentials

PRSay

A growing multiplicity of voices and communications channels accompanies disruptive technologies and radical new business models. Gallo, head of communications and public affairs, Latin America, at the Zurich Insurance Group. and account executive at MileniumGroup, a communications and marketing boutique agency in Latin America.

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What should you do when you think you received an unlawful order? Dave Honchul

Ethical Voices

He’s a public affairs specialist at the US Department of the Treasury and a docent at the National Museum of the US Air Force. He discusses a number of important ethics issues, including: What should you do when you think you received an unlawful order? What is the most difficult ethical challenge you ever confronted?

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Ethical Issues in Merging the Science and Art of Public Relations: Aaron Kwittken

Ethical Voices

Ethical issues in merging the science and art of public relations. I spent the last 30+ plus years, mostly in agency PR. I started in Washington DC in Public Affairs and Crisis Management. I started in Washington DC in Public Affairs and Crisis Management. And I’m chair of the agency today.

Ethics 52
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An “Interview” with ChatGPT: What is Public Relations? How Has PR Changed? Will Artificial Intelligence Replace Comms Pros?

Sword and the Script

Public affairs: This involves working with government officials and agencies to shape public policy and advocate on behalf of an organization.”. This is reflective of a traditional view of public relations. How is technology being used in public relations? And in B2B marketing it already does.

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Hyundai “Message To Space” TV Spot – Marketing Masterpiece or Brilliant Illusion?

MaccaPR

Message To Space,” created by agency Innocean Worldwide, depicts how Hyundai worked with a 13-year-old girl who appears to be Stephanie Virts of Houston, daughter of NASA astronaut Terry Virts, to send a message to her father as he circles the Earth in the International Space Station. Ethically ambiguous? million views on YouTube?

Film 48
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Examining the (weird) science of communication presentations

PR Conversations

Ethics experts in science or public relations have many interchangeable ideas and see the “public” through different lenses. I would deem Danielle Brigida an early adopter of social media and online technology in the non-profit sector. Kelly Rusk is communications director and partner at the Banfield Agency.