Communications Conversations

DECEMBER 17, 2014

And, it also includes some syndicated content from the Wall Street Journal, which I really enjoy. One thing I learned pretty quickly when I worked on the agency side is that when the client asks if you can do something, you say “yes” and figure it out later. But at the end of the day we write off a fair amount of work.

Corporate 148

Corporate Fashion Agency Travel 148

The Hoffman Agency

JANUARY 31, 2022

Feeling like I had exhausted all my options, I enrolled in a journalism class. I was hesitant at first because to me, journalism sounded like reporters or editors writing daily newsletters and articles, which was not appealing to me. I knew my major, and I was excited.

Journalism 36

Journalism Technology Fashion Sports 36

Sword and the Script

DECEMBER 21, 2021

I believe when people write predictions, they aren’t just saying what they think will happen but revealing a reflection of sorts. Growth of independent journalism. “We This year, we’ve seen brands and agencies alike trying – and struggling – to find and hire strong PR pros. Brad Marley , Chief Storyteller, Yelram Media .

Marketing 214

Marketing Content Marketing Social Media Employee 214

Cision

MARCH 29, 2016

– Richard Toohey, writing in Public Relations Quarterly , Fall 1972. Steve Radick of Cramer-Kasselt (2014) writes that the entire customer journey is oftentimes ignored by communication professionals. Radick says this in a straightforward fashion: “PR is no longer about just getting ‘ink’ in print or pixels.

Retail 120

Retail Pitching Print Writing 120

Communications Conversations

MAY 30, 2018

“I’m done with agency life. You could replace “agency life” with “corporate life” and insert a whole other sub-set of people, too. Kelly Groehler, Tim Westermeyer and Betsy Andersen all traded in their corporate and agency PR careers for work in another field. But, these three people did.

Apparel 106

Apparel Public Affairs Corporate Training 106

Communications Conversations

MARCH 29, 2019

Of course, I couldn’t write a post like this without nominating a couple people myself! In the span of five years, Tess has excelled in marketing, communications, production, and business development roles in agencies, on the client side, and with non-profits. They had to be younger than 30. And, they had to work in Minnesota.

Social Media 128

Social Media Agriculture Marketing Media 128

Maxim Behar

NOVEMBER 23, 2020

In fact, I've been doing this for at least 40 years - first in journalism and then in business. I can turn an amateur into a professional in a few months, but I can turn us into a lazy hard-working or intriguing team player. -Did agencies stop working because of the coronavirus? And there is not much difference.

Crisis Management 83

Crisis Management Crisis Advertising Advertising 83

Sword and the Script

FEBRUARY 26, 2019

She did review it and ended up writing about it too. >>>Also see: The PR Opportunity for Brands as Publishers Tinker with Journalism. PR professionals, especially agencies, are prone to overstate the relationships, but there is an element of being a familiar, diligent and reliable source. Of course not.

Content Marketing 86

Content Marketing Marketing Pitching Survey 86

Shift Communications

MAY 26, 2015

In the world of PR, landing client coverage in publications like The New York Times, The Wall Street Journal or Bloomberg Businessweek is the ultimate win — and when that story runs in print, it’s icing on the cake. Once the reporter expresses interest in actually writing a story, congratulations — you’re halfway there!

Print 60

Print Product Launch Fashion Report 60

PR Conversations

JULY 30, 2014

These opposing, simplistic interpretations, are combined in Cutlip’s overview: Bernays was a brilliant person who had a spectacular career, but to use an old-fashioned word, he was a braggart. A ban by the Croatian government on state use of services provided by PR agencies. Source: The Unseen Power: Public Relations: A History].

Communications 104

Communications Education Study Fashion 104

Journalistics

JANUARY 24, 2016

Don’t get me wrong, I’m a huge fan of HubSpot – and content marketing, brand journalism, inbound marketing, demand generation and marketing automation. These posts represent the types of things you might not want to write about again. Some might call me old-fashioned when it comes to media relations.

Blogging 69

Blogging Strategy How To Writing 69

Sword and the Script

DECEMBER 30, 2017

Not long after that I started this blog and began writing. The median salary at PR agencies rose to $90,000 from $84,500 last year, while the median corporate salary dipped slightly to $126,000 from $130,000. 4) The PR Opportunity for Brands as Publishers Tinker with Journalism. People are irrational. Social alerts.

Blogging 71

Blogging B2B Content Marketing Trade Shows 71

Journalistics

JANUARY 24, 2016

Don’t get me wrong, I’m a huge fan of HubSpot – and content marketing, brand journalism, inbound marketing, demand generation and marketing automation. These posts represent the types of things you might not want to write about again. Some might call me old-fashioned when it comes to media relations.

Blogging 40

Blogging Strategy How To Writing 40

Buzzstream

FEBRUARY 3, 2021

What I wasn’t initially anticipating within the field is the creativity, anticipation and thrill it entails when conceiving campaigns, writing pitches and landing links. However, in terms of Digital PR many agencies transformed their tactics to ensure that campaign concepts are not as distanced from the client’s core area as they once were.

Digital PR 170

Digital PR Industry Strategy Film 170

Sword and the Script

MARCH 1, 2022

Or the Longview Journal in the case of this particular announcement. Old fashioned press releases and advertising can lead to bona fide editorial coverage. The announcement pitches this as enabling “PR agencies to sell robust guaranteed placement packages to their clients.” NOT an editorial placement. Are you kidding?

Software 122

Software Case Study Advertising Advertising 122

Presspage

APRIL 20, 2018

As traditional news outlets shrink, organizations are learning to tell their stories in a journalistic fashion through text, photographs, infographics, videos and other means. Streamline your newsroom for harried writers Many communicators—perhaps most—have experience in journalism. Here are some ways to do that: 1.

Video 84

Video Engineering Financial Infographics 84

Sword and the Script

OCTOBER 15, 2019

When you have a significant announcement that you think is newsworthy, you can’t just rely on old fashioned email pitching. Looking for an agency that can think big and execute? In addition, it’s a way for smaller companies to punch above their weight class in two ways. 1) Use paid social to support media pitching. On Twitter.

B2B 76

B2B Facebook Advertising Advertising 76

ImPRessions - Crenshaw Communications

AUGUST 30, 2016

Between developing media strategy, taking meetings and writing press materials, the typical public relations team is crazy busy. Still the gold standard for the business professional, from world news to fashion, it takes the most complex stories and turns them into fascinating reads.

Agency 149

Agency Real Estate Journalism Fashion 149

Bad Pitch Blog

MAY 3, 2009

You know, the attitude that says that if you advertise with us, pay us for so-called award nominations, come to our dinners, and be super-extra-friendly to us, we’ll write articles featuring your work. If I wanted to learn more about the others, surely I wouldn’t get my intelligence from a magazine that writes fluff stories.

Advertising 41

Advertising Advertising Fashion Creativity 41

Flatiron Communications

NOVEMBER 14, 2014

My answer: my (regularly curated) stream of those I follow on Twitter, followed by The New York Times, Wall Street Journal, and my Facebook newsfeed. I’ve thus been keeping tabs on a startup called Niche with which giant agency Weber Shandwick reportedly just cut a strategic partnership.

Media 34

Media Mobile Pinterest Journalism 34

Flatiron Communications

NOVEMBER 14, 2014

My answer: my (regularly curated) stream of those I follow on Twitter, followed by The New York Times, Wall Street Journal, and my Facebook newsfeed. I’ve thus been keeping tabs on a startup called Niche with which giant agency Weber Shandwick reportedly just cut a strategic partnership.

Media 28

Media Mobile Pinterest Journalism 28

Buzzstream

JUNE 5, 2024

Results: The survey tapped into something special because it ended up with over 800 LRD, including coverage from the New York Times, Wall Street Journal, TimeOut, ArsTechnica, and foreign sites like Observatório docinema and El País. I’m writing this piece during Mental Health Awareness Month in May. Start free trial 11.

Digital PR 62

Digital PR Examples Strategy Survey 62

Masters in Communications

FEBRUARY 12, 2022

Today, printed media includes not only newspapers but magazines, professional publications, academic journals, comic books, and graphic novels (photographic and illustrated communication is also printed media), even local newsletters put through doors about upcoming events is printed media.

Ethics 52

Ethics Communications Print Television 52