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User-generated content

Ronn Torossian

Digital video cameras are now within the reach of many, and hence an advertising agency is not always needed to make an ad. The films […]. A very popular example of user-generated content dates back to 2005, when two people in lab coats began dropping Mentos into bottles of Diet Coke and began recording the results.

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How to Use Digital Storytelling in Non-Alcohol Marketing to Build Brand Loyalty

5W PR

Digital storytelling and alcohol marketing agencies have emerged as a powerful tool, particularly in the non-alcohol marketing space. Create visually stunning short films that tell a compelling story. Clearly articulate how the brand’s products or services can enhance consumers’ lives.

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Latest Trailer Shows Even Darker Batman

Ronn Torossian

Fans of the 1960s version of Batman, as well as the over-the-top theatrical nature of the 80s and 90s films, may have wished for a return to the comic fun of those earlier films. Still, Batman’s newly-released trailer, starring Robert Pattinson, is not moving the franchise in that direction. Based on the trailer, it appears […].

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Terms You Overhear During A PR Internship

ImPRessions - Crenshaw Communications

Being an intern at a top New York PR agency has exposed me to many things I hadn’t experienced before. Get Sarah McLachlan to film a PSA! Guest post by Crenshaw Communications intern, Jordan Farbowitz . I’ve been able to use my content skills for press releases and bylined article drafts. And it’s up to journalists to “adopt” them.

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The Power of Esports in Video Game Marketing: How Brands Are Cashing In

5W PR

Branded Content Creating original content, such as short films, documentaries, or web series, allows brands to tell engaging stories that resonate with the esports audience. The post The Power of Esports in Video Game Marketing: How Brands Are Cashing In appeared first on Public Relations Blog | 5W PR Agency | PR Firm.

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B2B – A Whole New World

Ronn Torossian

After Walt Disney released the movie “Aladdin” in 1992, it became the highest-grossing film of the year thanks, in part, to its hit song, “A Whole New World.” A line from the song pretty much summarizes the current marketing sphere for B2B brands, “A whole new world with new horizons to pursue.” COVID-19 and technology […].

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Building A Wildly Successful PR Agency: The Doug Spong Interview

MaccaPR

What does it take to build a national public relations agency powerhouse from scratch that earns 250 industry awards, competes against the world’s largest PR firms, achieves a double-digit compounded annual growth rate, and still maintains a vibrant agency culture of ‘Spongsters?’. Not agreeing on what success looks like.

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