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Faces & Markets of PRGN: Toronto, Canada: Diversity is Our Strength

Bianchi Biz Blog

Faces and Markets of PRGN is a series of blog posts in 2024 that puts Public Relations Global Network (PRGN) member agencies and their markets in the spotlight. Canadas main media companies are headquartered in Toronto, and the city is home to a vibrant film industry. Media Profile is one of the largest independent firms in Canada.

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5 Scariest Halloween Campaigns of the Past Decade

Critical Mention

MGM films staged a telekinetic surprise. In 2013, to promote “Carrie,” a remake of the original 1976 version, its distribution company MGM Films created a Halloween surprise for customers who were taking a coffee break at a local coffee shop in New York. After the infamous horror film “IT” was remade in 2017, Warner Bros.

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What Peak Movie and TV Season Can Teach You About Public Relations

PRSay

A massive amount of planning goes into each film and television show, and the principles can be applied to your work as well. For the film and television industry, timing is everything. For film studios, a potential award-winner should be released late in the year, when movies are much more likely to garner awards buzz.

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3 Tips For A Killer Media Tour

ImPRessions - Crenshaw Communications

It dates back to the days when authors would travel from city to city to promote a new book in a blitz of media interviews, or when celebrities push a film to 20 cities in an afternoon of local TV chats via satellite. The term is a little misleading, however. Today most media tours aren’t exactly like that.

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How to Get Ahead for the Young PR Account Executive

Sword and the Script

On the upside, this would be my first real gig at a tech PR agency. It was my ticket into an industry where the perennial phrase “PR agency experience preferred” finds its way onto corporate public relations and PR agency job listings alike. How do I get a job at a PR Agency? How to Get Ahead as a PR Account Executive.

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Creative Brand Events for Spring

5W PR

Companies can leverage this by partnering with local fitness studios and trainers to conduct classes in open-air spaces. Ideas include holding a sustainable clothing brand fashion show, showcasing eco-friendly products or partnering with a local thrift store or vintage shop for a curated pop-up shop of sustainable finds.

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Booking a PR tool to ride

Stephen Waddington

It developed from my own need as a practitioner: a tool for my own PR agency, something that would allow me to create functional, up-to-date press releases, manage contacts, optimise media distribution and deliver better results each day. It’s how we won over the local market. The PR industry can be resistant to innovation.

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