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5 Scariest Halloween Campaigns of the Past Decade

Critical Mention

MGM films staged a telekinetic surprise. In 2013, to promote “Carrie,” a remake of the original 1976 version, its distribution company MGM Films created a Halloween surprise for customers who were taking a coffee break at a local coffee shop in New York. This video quickly went viral and has more than 40 million views on YouTube.

Film 131
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Lessons in Brand Cross-Promotions from ‘Barbenheimer’

PRSay

The two films — one a bright, uplifting tale of a doll come to life, the other a dark drama about “the father of the atomic bomb” — were both released on July 21, which led moviegoers to coin the term “ Barbenheimer.” In the case of “Barbenheimer,” the overt irony of their unlikely pairing helped fuel the success of both films.

Brand 133
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The Power Of Creativity In PR

ImPRessions - Crenshaw Communications

According to The Holmes Report’s Creativity in PR study, which surveys PR executives all over the world, 68% of PR agency respondents say their clients are more likely to approach the PR team for “big creative ideas” than in the past. This promotion of a mundane personal health topic made all the difference.

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Digital PR Strategy: Industry Insights and The Methods That Secure Coverage in 2021

Buzzstream

However, in terms of Digital PR many agencies transformed their tactics to ensure that campaign concepts are not as distanced from the client’s core area as they once were. Campaigns at agencies are often planned months in advance, which can be tricky at the best of times as you never know when a breaking story will take over the news agenda.

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FutureM and INBOUND: The SHIFT Report

Shift Communications

So many brands try to be the next viral sensation of real-time marketing every time a new crisis or pop culture event occurs. And rumor has it that our resident ninja, podcaster and VP of Marketing Technology rigged a mobile TV studio and filmed a FutureM/INBOUND video interview series – but shhhh, that’s still classified info!

Report 135
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The Cost of a PR Disaster

Shift Communications

Innovations in technology and the rise of social media make it possible for bad press and controversy to spread virally. Unhappy customers are typically very vocal, and cellphone cameras make it too easy to capture any potential gaffes on film. One of the main causes of bad press is a poor customer experience.

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Social media updates: Instagram scraps square video, Facebook moves towards TikTok-style feeds & TikTok prioritises accessibility

Prohibition

It’s not just TikTok we can see parallels with amid these updates, dual camera mode is also looking to be introduced, enabling users to film both what is in front of them, and their own reaction using both cameras. An ode to the new BeReal app? Time will tell, but definitely one to watch. Facebook splits its news feed .

Instagram 118