ImPRessions - Crenshaw Communications

JUNE 28, 2022

For a creative services firm – like ad, PR or marketing agencies – differentiation is key. One way agencies distinguish themselves is by touting their independent status. But in PR, calling an agency “independent” is sometimes a polite way of saying “cheap.” And it sometimes applies.

Agency 351

Agency Creativity Corporate Internal 351

ImPRessions - Crenshaw Communications

APRIL 29, 2022

For a PR agency team, few things are more important than having media contacts at the ready. That may sound easy enough, but check out any reporter’s Twitter feed and you’ll probably see complaints about agencies who reach out to irrelevant or outdated contacts, or target their pitches in clumsy ways. Media contacts aren’t magic….they’re

Agency 170

Agency Media Software Pitching 170

ImPRessions - Crenshaw Communications

JANUARY 24, 2022

The authors call out several PR giants for creating and promoting “front groups” (with misleading names like Foundation For Clean Air Progress) that actually oppose clean-air legislation. The group fingered Edelman for its work for many brand-name fossil-fuel companies and trade organizations. Edelman under pressure.

Policies 309

Policies Creativity Reputation Groups 309

ImPRessions - Crenshaw Communications

JULY 2, 2019

As the national holiday approaches, it’s a fitting time to consider what independence means in the world of PR agencies. In our industry independent agencies have grown at a brisk clip when compared to publicly-held PR firms for the past few years, although the larger agencies experienced a nice rally in 2019.

Agency 259

Agency Creativity Internal International 259

ImPRessions - Crenshaw Communications

AUGUST 5, 2019

Mega-agency Edelman recently made waves by resigning a lucrative engagement working with for-profit corrections company The GEO Group, a top contractor for ICE. But as the agency that has tried to align its brand with public trust, one hopes it has learned from its mistakes. Adweek has receipts. But it gets worse!

Industry 217

Industry Reputation Groups Internal 217

PRSay

MAY 6, 2022

With the internship season on the horizon, PRsay asked agency leaders from PRSA’s Counselors Academy for their thoughts on what makes a strong program. That starts with giving them meaningful, portfolio-building work and committing to teaching and mentoring during their time at your agency. Inspire PR Group. “At

Agency 124

Agency Internal International Meeting 124

Wadds Inc.

OCTOBER 16, 2024

The creative agencies we work with have talent and ambition, but crucially also a recognition of what they don’t know. We also know how to find solutions to the main barriers preventing agencies scaling up, namely access to finance, finding and retaining top talent and connections and resources. The image shown is of Wadds Inc.’s

Creativity 52

Creativity Agency Leadership Sports 52

Wadds Inc.

MARCH 9, 2025

In my early career at a global agency, I worked in a team of 18 peers six men and 12 women, all highly-skilled and ambitious in our field of corporate publish relations. Two decades later, only two of us from that group now hold top-tier senior leadership positions in global agencies. Both are men. This isnt just a coincidence.

Publicity 94

Publicity Leadership LinkedIn Report 94

Business Wire

JUNE 12, 2020

No longer is policy news limited to non-profit organizations, associations, special interest groups and government agencies; public and private corporations are taking a more active stance related to current legislation, particular issues and decisions.

Public Affairs 229

Public Affairs Resources Publicity Blogging 229

Prowly

JANUARY 31, 2024

Besides in-house PR and marketing teams, there is another group that can benefit from social listening tools – public relations agencies.

Case Study 104

Case Study Study Agency Tools 104

Remote PR Jobs

DECEMBER 31, 2024

Due to the price point, this is a good option for a mid sized or a large agency. Notiqued Agency Boutique Program: Think of it as the Muck Rack for independent professionals. Its an easy, effective way to level up your outreach and make a bigger impact without the need for a big team.

Tools 100

Tools Communications Software Google 100

5W PR

MARCH 25, 2025

Consider these proven content types: Before/after transformation photos (with member permission) Quick-form workout demonstrations Behind-the-scenes studio content Member success stories Trainer introductions and expertise highlights Class schedules and special events Facebook Groups provide another powerful channel for community building.

Strategy 78

Strategy Marketing Local SEO 78

5W PR

FEBRUARY 18, 2025

The defense technology sector faces unique challenges when communicating innovations to stakeholders, government agencies, and the public. Building Credibility Through Expert Partnerships Defense technology companies gain authority by partnering strategically with government agencies, academic institutions, and industry experts.

Technology 78

Technology Wireless Government Guidelines 78

ImPRessions - Crenshaw Communications

JUNE 3, 2020

It’s a small gesture, but to demonstrate support, we will donate $5000 to the following groups: Color of Change. Some recommended reading for those interested: Black Americans still are victims of hate crimes more than any other group (Public Integrity). The NAACP Legal Defense and Educational Fund. Campaign Zero.

Communications 253

Communications Construction Community Groups 253

Cision

JUNE 22, 2017

This past May, Eliot was promoted to president of MCS and placed in charge of heading up the long range business plans for the agency. Congratulations on your new role as agency president of MCS Healthcare Public Relations! I would also like to see the agency become more of a household name.

Healthcare 266

Healthcare Analytics Agency Trends 266

5W PR

MARCH 20, 2025

Building Trust Through Strategic Communications Defense technology companies must establish themselves as trusted partners to government agencies. Successful companies focus their communications on solving specific agency problems rather than simply promoting their technology. Highlight past performance and customer satisfaction.

Government 60

Government Technology Case Study Leadership 60

Cision

JUNE 2, 2017

Most recently, Suki was recognized as a leader in the industry and joined the Forbes Agency Council, where she shares expert articles and insights. This week, Suki and I sat down to discuss how to create a successful agency from the ground up, the importance of social media in the industry, and the importance of identifying your end goal!

Travel 243

Travel Agency Social Media Print 243

Deirdre Breakenridge

MAY 1, 2017

Video content is the future of social media and for brands, businesses or influencers questioning the benefits, we detail five ways going live has improved our agency. So naturally, when Facebook’s Live feature debuted we immediately knew the potential for businesses, brands and our agency. Build and Establish Thought Leadership.

Video 283

Video Facebook Social Media Creativity 283

5W PR

DECEMBER 6, 2024

Thats why its ideal to work with an alcohol marketing agency to navigate these waters effectively. This often requires a collaborative approach between marketing teams, legal counsel, and advertising agencies. Consider consulting with legal experts or advertising agencies with experience in this area.

Advertising 78

Advertising Advertising Ethics Local 78

5W PR

MARCH 22, 2025

Building Strong Partnerships with Disability Advocacy Groups Partnerships with disability advocacy organizations strengthen adaptive skiing programs and expand their reach. The post Making Skiing Accessible: A Guide to PR Strategies for Adaptive Programs appeared first on Public Relations Blog | 5W PR Agency | PR Firm.

Strategy 78

Strategy Sports Training Transportation 78

Remote PR Jobs

FEBRUARY 11, 2025

Whether you were a PR Freelance professional or part of a larger agency, it was a go-to platform for helping reporters with expert insights. HARO (Help a Reporter Out) was originally founded by Peter Shankman as a Facebook group connecting journalists with sources and quickly became an essential tool for media outreach.

Media 133

Media Pitching Tools Resources 133

5W PR

MARCH 29, 2025

The post How PR Drives Sustainable Practices at Ski Resorts: An Executive’s Perspective appeared first on Public Relations Blog | 5W PR Agency | PR Firm. Water Conservation: Making Every Drop Count Water usage represents one of the ski industry’s greatest environmental challenges and PR opportunities.

Energy 78

Energy Education Employee Training 78

PRSay

DECEMBER 20, 2022

Global consumer products giant Keurig Dr Pepper — which includes recognizable brands 7up, Canada Dry, Sunkist, Schweppes, Snapple, and Dr Pepper, and at-home coffee products for Cinnabon, Krispy Kreme, McDonald’s, and Newman’s Own Organics — has ruffled some agency feathers. In a recent request for proposals (RFP) for a U.S.

Financial 158

Financial Agency Banking Groups 158

Onclusive

DECEMBER 6, 2019

This awards event celebrates the best of the best corporate, agency, nonprofit, and education teams, and the work they produced during the entry period. Formerly Impact Live, this conference is a team-focused event that aligns marketing, sales, and leadership groups. Dates: March 19, 2020. Location: New York, NY. Location: Austin, TX.

Conference 329

Conference Marketing Case Study Measurement 329

Steve Barrett on PR

OCTOBER 23, 2024

With Interpublic Group, WPP and Havas reporting this week, the Q3 agency holding company reporting season is over, but the overall trading environment remains challenging.

Agency 78

Agency Groups Report Company 78

ImPRessions - Crenshaw Communications

NOVEMBER 15, 2018

Is it ethical for a PR agency to smear a competitor? But one detail that interested communicators was that it brought on PR agency Definers Public Affairs to run political-style oppo against competitors like Google and Apple. But when the heat is on, it’s easy to blame the agency. So, was Definers ethical?

Facebook 224

Facebook Ethics Public Affairs Privacy 224

Remote PR Jobs

SEPTEMBER 25, 2023

As agency professionals, the members of Forbes Agency Council have learned their fair share of lessons about the industry, and some of the best ones have come from experienced mentors. Sasha Berson, Comrade Web Agency 3. Third is media: Use the right channels to communicate. You only have one reputation to build or destroy.

Agency 100

Agency Energy Sports Reputation 100

5W PR

DECEMBER 21, 2024

It’s not just about selling products; it’s about building relationships and creating a brand that people truly care about, which can be achieved by working with a beauty marketing agency. The Power of Authenticity and Transparency At the heart of successful community building lies authenticity and transparency.

Community 78

Community Marketing Ethics Consumer 78

ImPRessions - Crenshaw Communications

APRIL 1, 2021

In part that’s because it represents something new – an audio-only platform for real-time conversations for groups of up to 500 people. For public relations agencies and their clients, Clubhouse is a new platform for achieving what we call thought leadership — a position as a source of cutting-edge information and expertise.

Leadership 321

Leadership Conference Sports Meeting 321

5W PR

JANUARY 22, 2025

The most successful organizations now combine traditional crisis communication principles with digital-first approaches, monitoring conversations across platforms and responding with carefully crafted messages that resonate with multiple stakeholder groups.

Crisis Management 78

Crisis Management Crisis Crisis Communications Training 78

ImPRessions - Crenshaw Communications

JUNE 3, 2021

Being an intern at a top New York PR agency has exposed me to many things I hadn’t experienced before. Vertical is short for vertical market, which is “a market encompassing a group of companies and customers that are all interconnected around a specific niche.” Guest post by Crenshaw Communications intern, Jordan Farbowitz .

Journalism 344

Journalism Internal International Pitching 344

Stern + Associates

MARCH 25, 2025

After 40 years under the leadership of its founder Susan Stern, Stern + Associates, the public relations division of Stern Strategy Group, has joined VVK PR + Creative , a fast-growing Detroit-based agency led by CEO Peter Van Dyke. The post An Exciting New Chapter for Stern + Associates appeared first on Stern Strategy Group.

Leadership 62

Leadership Creativity Groups Corporate 62

5W PR

FEBRUARY 8, 2025

Companies like Unilever use AI-powered sentiment analysis to gauge how different cultural groups respond to campaign elements. This investment has helped L’Oral create more authentic connections with diverse consumer groups worldwide. The key is combining quantitative insights with qualitative cultural understanding.

Local 78

Local Training Data Consumer 78

5W PR

JANUARY 20, 2025

These tools analyze multiple data points to create detailed audience profiles, helping PR professionals understand the specific interests and communication preferences of different groups. The post The Impact of AI, Automation, and Analytics in Modern PR Strategies appeared first on Public Relations Blog | 5W PR Agency | PR Firm.

Analytics 146

Analytics Strategy System Ethics 146

5W PR

DECEMBER 28, 2024

By crafting compelling content that resonates with target audiences and working with a casino marketing agency , casinos can not only attract new customers but also foster loyalty among existing ones. Segmentation can be used to target specific groups of players, such as high rollers or slot enthusiasts, with tailored content.

Content Marketing 78

Content Marketing Hotels Marketing Print 78

5W PR

FEBRUARY 3, 2025

Consider these elements: Message Testing : Use focus groups and social listening to gauge how different audiences might interpret communications before broad release. Stakeholder Mapping : Identify and prioritize key stakeholder groups, understanding their specific concerns and communication preferences.

Reputation 78

Reputation Brand Branding Crisis 78

ImPRessions - Crenshaw Communications

MAY 13, 2021

Crenshaw Communications, a New York-based public relations agency specializing in B2B technology PR, is seeking an Assistant Account Executive (AAE) to join our dynamic B2B technology team. Here’s what you’ll be doing: -Assist the group and all supervising account members in development and maintenance of media lists.

B2B 203

B2B Policies Case Study Enterprise 203