5W PR

MARCH 15, 2025

Document these traits in brand guidelines that all content creators can reference. Choose colors that: Reflect your brand personality Appeal to your target audience Stand out from competitors Work well across digital platforms Document specific color codes (RGB, HEX, CMYK) in your brand guidelines to ensure consistency.

Branding 78

Branding Brand Guidelines Storytelling 78

ImPRessions - Crenshaw Communications

OCTOBER 13, 2021

In the wake of the Pandora papers tax fraud scandal, legislators are now proposing to penalize law firms, accounting firms and even PR agencies who fail to vet criminal clients. Should the bipartisan proposal become law, it should give large multinational agencies pause. — real-world situations are rarely as black-and-white.

Ethics 361

Ethics Facebook Case Study Guidelines 361

5W PR

JANUARY 7, 2025

The key lies in striking the right balance between local and global strategies by working with a hotel digital marketing agency. Collaborate with international travel agencies and online booking platforms to reach a wider audience. Develop a centralized global marketing plan that outlines key messaging and brand guidelines.

Hotels 78

Hotels Local Marketing Engineering 78

5W PR

JANUARY 21, 2025

Creative Freedom Within Guidelines Micro-influencers build trust through their unique voices and perspectives. Overly rigid guidelines often result in forced, inauthentic content that audiences quickly identify as advertising. The post The Rise of Influencer PR appeared first on Public Relations Blog | 5W PR Agency | PR Firm.

Guidelines 78

Guidelines Pinterest Advertising Advertising 78

5W PR

DECEMBER 6, 2024

Thats why its ideal to work with an alcohol marketing agency to navigate these waters effectively. This often requires a collaborative approach between marketing teams, legal counsel, and advertising agencies. Consider consulting with legal experts or advertising agencies with experience in this area.

Advertising 78

Advertising Advertising Ethics Local 78

5W PR

FEBRUARY 26, 2025

The Web Content Accessibility Guidelines (WCAG) provide clear standards for creating accessible digital content. The FDA’s supplement marketing guidelines intersect with ADA compliance needs, creating unique considerations for accessibility-focused campaigns.

Industry 78

Industry Nonprofit Guidelines Community 78

Burrelles Fresh Ideas

NOVEMBER 14, 2023

Earlier this year, the Federal Trade Commission (FTC) unveiled fresh guidelines aimed at regulating endorsements and testimonials in marketing and advertising, particularly in the multi-billion dollar social media influencer industry. In this continuously evolving landscape, authenticity and transparency must remain the highest priority.

Guidelines 89

Guidelines Branding Brand Advertising 89

Shift Communications

JUNE 19, 2015

In 2009, the Federal Trade Commission (FTC) came out with guidelines regarding disclosure of endorsements that were significantly updated to take into account the ever-expanding domain of online advertising and social media. Reading and then understanding said guidelines in the Federal Register caused many a migraine for marketers.

Guidelines 60

Guidelines Agency Pinterest Privacy 60

Onclusive

AUGUST 9, 2021

It’s not uncommon for specialized agencies to be hired on a project basis to help with specific repositioning or market research. The PR pro may train spokespeople themselves or hire an outside agency or consultant to lead a one-time session. PR people may also develop guidelines for interacting with the media or even social media.

Training 370

Training Media Training Crisis Communications Reputation 370

5W PR

FEBRUARY 18, 2025

The defense technology sector faces unique challenges when communicating innovations to stakeholders, government agencies, and the public. Building Credibility Through Expert Partnerships Defense technology companies gain authority by partnering strategically with government agencies, academic institutions, and industry experts.

Technology 78

Technology Wireless Government Guidelines 78

5W PR

NOVEMBER 14, 2024

Clear guidelines on what to say and what not to say during a crisis are another key element. The post The PR Playbook for Crisis Management: Protecting Your Brand’s Reputation appeared first on Public Relations Blog | 5W PR Agency | PR Firm. Companies should be training key personnel on handling media inquiries and interviews.

Crisis Management 78

Crisis Management Reputation Crisis Guidelines 78

The Proactive Report

DECEMBER 14, 2014

Because these comments were created by employees of Deutsch LA, an advertising agency hired to promote the PS Vita, they are false and misleading. Read the FTC Guidelines. Get your team trained on these social media guidelines and how to use social posts appropriately. PS Vita [ruling] the world. Learn about it! PR TAKEAWAY.

Guidelines 168

Guidelines Employee Training Social Media 168

Communications Conversations

OCTOBER 14, 2014

But the marketers are often busy planning and managing agency resources. Training existing resources to handle content development requires significantly less ramp-up time than it would for an agency or solo. Don’t let the agencies/solos tell you otherwise (and this COMING from a solo consultant). Take a peek: In-house.

Agency 133

Agency Resources Employee Internal 133

Shift Communications

AUGUST 4, 2015

Below are guidelines that we drafted a while ago, refreshed for use for anyone who finds their way to them here on our blog. Feel free to repurpose and substitute your company name below and tweak as you see fit to fit your company’s guidelines. All we ask is that if you find it helpful to reach out and let us know! Todd Defren.

Guidelines 60

Guidelines Social Media Media Privacy 60

Cision

JUNE 22, 2017

This past May, Eliot was promoted to president of MCS and placed in charge of heading up the long range business plans for the agency. Congratulations on your new role as agency president of MCS Healthcare Public Relations! I would also like to see the agency become more of a household name.

Healthcare 266

Healthcare Analytics Agency Trends 266

5W PR

DECEMBER 31, 2024

By following these strategies, working with an alcohol marketing agency , and staying informed about the latest regulations, alcohol brands can effectively leverage social media to build strong brand relationships, drive sales, and maintain a positive reputation.

Creativity 78

Creativity Social Media Strategy Branding 78

5W PR

FEBRUARY 14, 2025

Establish clear guidelines for responding to negative comments – when to engage, when to take conversations private, and what language to use. The post Crisis Communication for Small Businesses: A No-Nonsense Guide appeared first on Public Relations Blog | 5W PR Agency | PR Firm.

Small Business 78

Small Business Crisis Communications Crisis Communications 78

Stephen Waddington

JULY 14, 2021

The Institute of Development Studies has developed guidelines for inclusive storytelling. The consultation was distilled into our IDS ethical content guidelines 2021. Our hope is that by sharing our process and guidelines we have created we can support other organisations to take action.

Guidelines 171

Guidelines Ethics Study Community 171

Polaris

NOVEMBER 17, 2014

Bloggers, on the other hand, don’t have an editor to pull them back before they rant about a bad pitch or other faux pas committed by a PR agency or brand. The good news is most bloggers follow strict ethical guidelines, such as indicating when they’ve been reimbursed for a product review. They’re not all “pitchable.”.

Media Relations 232

Media Relations Marketing Media Fashion 232

Ronn Torossian

MAY 18, 2022

For this reason, marketing professionals now need to create new strategies without any kind of guideline present. The rapid changes in technology have brought about rapid changes in customer demands and behavior. The post What Exactly Is Conversational Marketing?

Marketing 195

Marketing Guidelines Technology Tools 195

PRSay

MARCH 16, 2020

What follows are basic guidelines and resources that PRSA members can use to initiate and support factual conversations in your community and with your internal and external audiences. Food and Drug Administration , the Environmental Protection Agency and the Department of Labor’s Occupational Safety and Health Administration.

Crisis 218

Crisis Communications Publicity Resources 218

5W PR

FEBRUARY 3, 2025

A solid crisis response framework includes: A designated response team with clear roles Pre-approved messaging templates Stakeholder communication protocols Social media response guidelines Legal review processes Companies should maintain an updated contact list of key decision-makers who can be reached 24/7 during a crisis.

Reputation 78

Reputation Branding Brand Crisis 78

ImPRessions - Crenshaw Communications

OCTOBER 20, 2021

Entrants should definitely read the fine print in the rules/guidelines before entering. If you have a PR agency, definitely get them to do it! By the same token, U.K. based pubs like The Drum and Campaign are also open to companies and campaigns around the world. The ones where everybody wins don’t hold much legitimate PR value.

B2B 295

B2B Industry Company Case Study 295

ImPRessions - Crenshaw Communications

JANUARY 5, 2017

According to The Holmes Report, only 27% of agency leaders responding to the survey think the term “public relations” will clearly and adequately describe the work they do by the year 2020. billion over the next five years. Consequently there’s been no industry standard for evaluation of earned media outcomes.

Trends 124

Trends SEO Leadership Print 124

5W PR

FEBRUARY 22, 2025

Defense Advanced Research Projects Agency (DARPA) effectively uses multimedia content on their public website to explain advanced research projects to general audiences. Fostering Government-Industry Collaboration PR plays a crucial role in facilitating partnerships between defense tech companies and government agencies.

Publicity 78

Publicity Privacy Technology Ethics 78

Burrelles Fresh Ideas

NOVEMBER 7, 2023

Once upon a time, many moons ago, I worked at a large PR agency as part of the consumer technology team. PR agency life can be gratifying and exciting, just as it can be fast-paced and stress-inducing. Agencies are usually structured as teams specializing in specific industries, outlets or channels. And that’s okay!

Agency 89

Agency Energy Crisis Management Industry 89

The Proactive Report

APRIL 6, 2021

Let’s also assume that you’ve done some due diligence and found yourself a good web developer or designer or agency to help you with the process. This is your master document that states all the rules of your brand — brand colors, logo placements, rules covering use of logo, photo suggestions and image choice guidelines, etc.

Web 182

Web Guidelines Infographics Branding 182

Cision

APRIL 7, 2017

Kristin Daher, the President and founder of Powerhouse Communications , spearheads the creative communications agency providing a wide range of media relations, brand strategy, and social media services with a specialty in the foodservice and franchise space. The agency life is the only life I’ve ever known.

Pitching 228

Pitching Agency Social Media Creativity 228

ImPRessions - Crenshaw Communications

MAY 31, 2024

As a panelist mentioned, WPP CEO Mark Read was recently the target of a deepfake video scam that used AI to simulate his voice in an effort to get a potential partner agency to fund a new venture. First, it’s our obligation – as independent agents and on behalf of clients – to operate within stringent ethical guidelines.

Trends 203

Trends How To Ethics Reputation 203

Sword and the Script

APRIL 2, 2019

It found as the Wall Street Journal reported , “Advertisers with in-house agencies increased to 64% of the survey’s respondents from 42% a decade ago, according to the study.” (By So, what does this in-housing trend mean for PR agencies? I’d like to believe, PR agencies that specialized in crisis communications can identify here.

Agency 118

Agency Trends Marketing Survey 118

5W PR

SEPTEMBER 28, 2020

Finally, when all of the above steps are taken, it’s time to take all of the newly-created guidelines and use them across all of the channels that the company is using to communicate with its target audience, as well as the general public.

Publicity 158

Publicity Guidelines How To Social Media 158

5W PR

FEBRUARY 28, 2025

Foreign Corrupt Practices Act and the UK Bribery Act set strict guidelines for business conduct. The post Managing Pr For International Defense Tech Contracts appeared first on Public Relations Blog | 5W PR Agency | PR Firm. Anti-corruption laws like the U.S.

Internal 78

Internal International Crisis Management Technology 78

ImPRessions - Crenshaw Communications

APRIL 20, 2020

They changed their logos in solidarity with the new guidelines, and the effect was…awkward. To sweeten its program, Google also pledged $250 million in ad credits to the World Health Organization (WHO) and other public health agencies (this, after saying it would provide a paltry $25 million earlier.) It’s not about the logo.

Branding 284

Branding Brand Small Business Retail 284

5W PR

FEBRUARY 16, 2025

A well-structured partnership agreement should include: Clear performance metrics and goals Content guidelines and approval processes Compensation structure and terms Exclusivity requirements Exit clauses Fenty Beauty’s partnership program offers a strong template.

Branding 78

Branding Brand Marketing Guidelines 78

Buzzstream

NOVEMBER 19, 2024

Tom Hemingway, Senior PR Strategist at Ride Shotgun echoed a similar cost consideration: A purely SEO-focused approach for a digital PR agency might cost a client anywhere between £4,000 and £20,000 a month, depending on the activities involved. She has a traditional PR background but now owns a digital PR agency. Why the difference?

Digital PR 71

Digital PR SEO Radio Guidelines 71

Melissa Agnes

NOVEMBER 19, 2014

Some of our agencies have become slaves to these bureaucratic standards, keeping us from resolving the crisis through creativity or outside-the-box thinking. Policies and guidelines must allow for discretion and autonomy during crisis. There are few standards in crisis. That’s the main ingredient of a crisis: breaking from the norm.

Crisis Management 266

Crisis Management Crisis System Policies 266

5W PR

FEBRUARY 24, 2025

The post Crisis Simulation in Defense Tech PR appeared first on Public Relations Blog | 5W PR Agency | PR Firm. According to the Public Relations Society of America, the first 24 hours of crisis response often determine public perception outcomes.

Crisis 78

Crisis Crisis Management Technology Exercises 78