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In person events like tradeshows and conferences usually rank high on the list of priorities for B2B marketing organizations. A good way to do that is to build relationships through content before the show even begins. I also like to use any possible conference hashtags in a headline in advance of a show. Talk to Us!
That’s how PR and marketing executives describe trying to conduct media relations at what is arguably the world’s largest and most important tradeshow – CES ®. The airport, airlines, hotels and rideshare companies – they are all short-staffed. Exhausting. Career-making or breaking. The holidays will be here before you know it.
One thing I learned pretty quickly when I worked on the agency side is that when the client asks if you can do something, you say “yes” and figure it out later. That means a LOT of over-delivering–sometimes to the chagrin of our agency owner partners (and ourselves, as solo consultants!). To agency sites.
I got my first full-time job in 1993, working for a small London-based PR agency that shall remain nameless (largely because it doesn’t exist anymore, so little point). In the years since FM’93, I can’t remember how many tradeshows I’ve been to. It’s amazing to me that tradeshows continue to survive, let alone thrive.
And this show – which still lays claim to the title of the largest and most important business-to-business tradeshow on Earth – appears ready to resume this role after its COVID-induced hiatus. If you need help with this, tap a PR agency that has experience in helping vehicle tech suppliers shine at CES. (
You can sign up to be notified when registration for the show opens here , and it’s never too early to think about booking your flights and hotel accommodations, because you’ll be among some 150,000 attendees expected to travel to the show.
And this show – which contends as the largest business-to-business tradeshow on Earth – seems to ready to resume its role after a COVID-induced hiatus as an in-person show, though it will continue to offer a virtual component for those unable or unwilling to travel. We can offer some help here.
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