ImPRessions - Crenshaw Communications

JULY 7, 2021

PR agency teams, like all creative services people, love to keep our clients happy. The best PR specialists know how to use creative tactics, research, and data to create newsworthy stories. While a big part of what our clients ask of us is generating media coverage, what any agency team does will go way beyond that.

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Bianchi Biz Blog

JANUARY 23, 2025

You might also be interested in: Faces & Markets of PRGN: Toronto, Canada: Diversity is Our Strength 4 Tips for A Successful Auto Supplier PR Campaign 2024s Top PR Blog Posts The post How to Tell If Your PR Agency Has the Right Automotive Expertise appeared first on Bianchi PR.

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ImPRessions - Crenshaw Communications

DECEMBER 15, 2021

The role of a PR agency in this alignment, and in building an organization’s reputation among customers, employees, and stakeholders, is central. So how do you get the most out of the PR firm relationship? After selecting an agency partner, it’s imperative to lay out expectations, deliverables and success metrics for both sides.

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ImPRessions - Crenshaw Communications

NOVEMBER 19, 2021

Here’s how to know if you’re not yet ready for the partnership. The PR investment could be squandered if goals aren’t clear, or if the client and agency aren’t aligned on what they need to achieve. A common aspect of the fuzzy-goals problem is a lack of internal alignment on the agency role or goals.

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Prowly

DECEMBER 10, 2021

There is no magic calculator for how to determine and increase PR retainers, but you can definitely narrow […]. The post PR Rates: How to Determine (and Increase) PR Agency Retainer Fees appeared first on Prowly Magazine.

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The Resolution Blog

APRIL 30, 2020

In this episode I’m joined by news experts from 72Point, part of SWNS Media Group which is an independent press agency working directly with major news-desks […]. The post How to sell in to news desks during a pandemic appeared first on PR Resolution — by CoverageBook.

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Onclusive

OCTOBER 5, 2021

The Hoffman Agency. Time: 2:00 pm EST. The post How to Build a PR Business Case and Justify the Expense appeared first on Onclusive. Following this webinar we will share a worksheet to guide you through building a PR business case. Webinar Speakers. Lou Hoffman. President and CEO. Dan Beltramo. Date: October 26, 2021.

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ImPRessions - Crenshaw Communications

NOVEMBER 23, 2021

As a PR agency team , we also have a lot to be thankful for at our firm. From Slack to Zoom, PR pros have gotten creative about how to stay connected in a remote environment. The post What PR Agencies Should Be Thankful For appeared first on Crenshaw Communications. Tech tools for staying connected .

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Prowly

DECEMBER 13, 2021

Launching my own agency would’ve been crazy, and I guess that tells you almost […]. Starting Your Own PR Agency: How to Start a Public Relations Company appeared first on Prowly Magazine. I didn’t want to start a public relations company amid a global pandemic. Left to my own devices, I wouldn’t have. The post ??Starting

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ImPRessions - Crenshaw Communications

OCTOBER 28, 2020

On the agency side, it’s sometimes because the team overpromises in their eagerness to win a new client. At our agency we create and place a lot of contributed content, and we know clients need to understand that pieces like bylined articles or op-eds cannot be promotional or commercial.

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Notified

DECEMBER 16, 2024

Shifting client and audience expectations, new tools and smarter strategies - all of these things are transforming how public relations agencies work and deliver value. Whether youre in agency leadership, or an account team, it's essential to understand these changes and how to adapt.

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ImPRessions - Crenshaw Communications

MAY 12, 2021

Starting an internship at a top PR agency can be a little nerve-wracking even under ordinary circumstances. When I first started and was instructed on how to conduct call recaps or daily digests, I wrote all the instructions in my notebook and bookmarked the page so I can easily go back in case I need a refresh.

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Onclusive

FEBRUARY 9, 2021

A strong PR agency that aligns with and understands your business can be an invaluable strategic adviser and resource for your brand in this endeavor. However, not all brand and PR agency relationships are created equal. Why work with a PR agency, and is it right for your organization?

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ImPRessions - Crenshaw Communications

SEPTEMBER 10, 2021

Occasionally public relations agencies tap freelance contractors to manage peak workloads during busy seasons or to bring specialist expertise to a project. But how can we make the most from our investment in freelance consultants? Agencies expect discretion, loyalty and professionalism from any freelance staffer. Pay promptly.

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Onclusive

FEBRUARY 17, 2021

Working with a PR agency can help you better understand your market, expand your network of valuable connections, bring in fresh ideas and extra resources, and, as a result, run a more successful communications operation. Onboarding your PR agency, and establishing the optimal scope and budget.

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Onclusive

DECEMBER 1, 2021

If you’ve ever evaluated PR agencies or communications technology providers, you have likely considered how their solutions compare to each other and how they fit your needs. The post How to get the return on investment (ROI) from media monitoring appeared first on Onclusive.

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ReimaginePR

NOVEMBER 1, 2020

Susan McLennan from Reimagine PR walks you through how to work Zoom — everything from how to optimize your video and mic settings to changing your name on the screen to spotlighting, pinning, hiding, and bringing back your video — and one career-saving thing to know about the chat function.

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ImPRessions - Crenshaw Communications

APRIL 21, 2021

People who move up at PR agencies know the best tips and tricks for persuading media why a story is newsworthy. — How do you work with media in covering your story during a busy newscycle? The post How To Convince A Reporter to Cover Your Story appeared first on Crenshaw Communications.

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ImPRessions - Crenshaw Communications

AUGUST 13, 2020

As a top PR agency we’re lucky to work with many organizations that prioritize the relationship we share. The same is true of almost any PR agency or team. With that in mind, here are some of the key building blocks of a successful collaborative relationship between a company and their PR agency or internal team.

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ImPRessions - Crenshaw Communications

NOVEMBER 28, 2022

Throughout my public relations career, I’ve done the agency-to-in-house and in-house-to-agency dance a few times. My first PR internship was for a small PR agency in my hometown in South Carolina. I quickly became hooked on the PR agency life. At an agency, time management takes on a new meaning.

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ImPRessions - Crenshaw Communications

AUGUST 29, 2022

A client might think their agency is working slowly, isn’t putting in enough care, or is doing a bad job if a journalist has gone quiet. The post How To Manage Being “Ghosted” By Media appeared first on Crenshaw Communications.

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Cision

MAY 18, 2017

Once you realize how to apply the power of social signals and the concepts of social selling to your social listening, the sky is the limit as to how many leads you might generate from social conversations. The problem now becomes how to do so efficiently and profitably in a world where there are more tweets than human beings.

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ImPRessions - Crenshaw Communications

OCTOBER 31, 2022

Today is the day to reflect on the scary moments of PR and how to avoid them – or just enjoy them, knowing that they’ll make a good story someday. Here are some of our scariest PR agency tales. The post The Best PR Agency Horror Stories appeared first on Crenshaw Communications. Pay attention to the small stuff.

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ImPRessions - Crenshaw Communications

OCTOBER 31, 2022

Today is the day to reflect on the scary moments of PR and how to avoid them – or just enjoy them, knowing that they’ll make a good story someday. Here are some of our scariest PR agency tales. The post The Best PR Agency Horror Stories appeared first on Crenshaw Communications. Pay attention to the small stuff.

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ImPRessions - Crenshaw Communications

DECEMBER 1, 2021

PR agencies are taking on international communications for businesses as they expand beyond our borders. The post How To Make A PR Impact With International Media appeared first on Crenshaw Communications. Today, many U.S. These are some of the ways for U.S.-based

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Agility PR Solutions

NOVEMBER 28, 2022

One key thing brands look for in a PR agency is the ability to develop good relationships and create brand awareness using various PR tools like press outreach or social media management. As a new PR agency, you will be the voice behind the brands you represent and will be responsible for telling consumers what […].

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ImPRessions - Crenshaw Communications

JULY 26, 2019

Eighty-five percent of agencies say they do a good job of setting client expectations during the sales process, yet 77% say they have difficulty during the relationship. Where does the disparity come from, and how can agencies correct it? What we’re after is impact. Set communication levels.

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ImPRessions - Crenshaw Communications

MAY 1, 2019

There are all types of PR problems, but the one that nobody wants to deal with is the public relations program that just isn’t generating traction, or one where outcomes fall short of expectations by the client or PR agency. ” But most PR agencies have become more sophisticated about goal-setting and measurement.

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ImPRessions - Crenshaw Communications

JANUARY 29, 2019

It’s no surprise that most ad and marketing agencies start by talking to customers because some of the best ideas can emerge from customer and market research. The post How To Develop A Winning PR Strategy appeared first on Crenshaw Communications. Prioritize your targets. Market research comes into play here, but so does focus.

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The Proactive Report

MARCH 27, 2020

Create a free booklet on how to strengthen the immune system to cope with infection and viruses. Agencies could teach graphic design to small businesses or students. The post How to Survive this Crisis appeared first on Social Media Strategy | Online PR | Proactive Report | Sally Falkow. ET on the Kennedy Center website.

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Onclusive

MARCH 17, 2021

A strong PR agency that aligns with and understands your business can be an invaluable strategic adviser and resource for your brand in this endeavor. However, not all brand and PR agency relationships are created equal.

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Contently - Strategy

SEPTEMBER 10, 2024

For more tips on how to create and execute your editorial calendar, subscribe to The Content Strategist. The post Jumping On a Trend: How To Curate A Timely Content Marketing Calendar appeared first on Contently. It’s also always a good idea to have a backlog of evergreen content ready to post ( or be updated ) at any moment.

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ImPRessions - Crenshaw Communications

JULY 26, 2022

Over the last three years remote work capabilities have transitioned from a work perk to an industry-wide expectation, especially among PR agencies like ours. Informed by my own experience, here’s how to work successfully from anywhere. Now let me clarify something – working remotely isn’t the same as working from home.

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Prohibition

FEBRUARY 6, 2025

These scammers are using stolen branding, fake invoices, and false claims of employment at well-known agencies to con people on Facebook Marketplace. You can read more about how Trio Media was targeted here. ” How This Scam Works They create fake profiles pretending to be agency employees. Their main trick?

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Prowly

JULY 22, 2020

Enterie – a network of international PR agencies – has asked their partner agencies how sending a press release looks like in their country, and present their answers in this article. The post How to pitch European journalists to get coverage appeared first on Prowly Magazine. A good press […].

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5W PR

DECEMBER 5, 2024

By harnessing the power of AI and hospitality marketing agencies , hospitality businesses can gain a competitive edge, drive revenue growth, and foster lasting customer loyalty. The post How to Use AI to Strengthen Your Hospitality Marketing Plan appeared first on Public Relations Blog | 5W PR Agency | PR Firm.

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Prowly

FEBRUARY 18, 2025

press releases, ads), and how to build momentum over time. They're well-planned, based on a solid knowledge of their target audience, tracked through precise metrics, and the agencies and teams behind them monitored those campaigns as they happened in real-time. How-to Guide with Examples (2025) appeared first on Prowly.

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