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Five Types Of Bylined Content That Work For PR

ImPRessions - Crenshaw Communications

It can help deliver key messages, communicate expertise and drive thought leadership for business brands. But there are many types of content that build credibility and leadership as part of a strategic PR program. As outlined in my post on PR tips for effective bylines , bylined content is a powerful part of a B2B PR plan.

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5 Ways Our Weekly FB Live Show Helped Grow Our Business & Our Work Culture

Deirdre Breakenridge

Video content is the future of social media and for brands, businesses or influencers questioning the benefits, we detail five ways going live has improved our agency. Build and Establish Thought Leadership. So naturally, when Facebook’s Live feature debuted we immediately knew the potential for businesses, brands and our agency.

Video 283
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Agency metrics for sustainable growth and profitability

Stephen Waddington

What does good management look like in an agency? to help entrepreneurs to build and grow sustainable agencies. We’ve built a small portfolio of owner managed agencies. Financial metrics Turnover – headline revenue number typically made up of fee or project income Staff costs – the most significant cost in operating an agency.

Agency 124
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6 Things Your PR Agency Can Do Beyond Media Relations

ImPRessions - Crenshaw Communications

Thought leadership events. An excellent way to create quality content and gain exposure for a trendsetting company is a thought leadership event. We’ve produced panels and meetings on topics from art e-commerce to worker’s compensation insurance. Often, the narrower the topic, the better.) Bonus tip.

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Future skills for public relations practitioners - World PR Day

Stephen Waddington

This gives rise to a range of issues including health and safety, insurance, London weighting, and other issues. It has become firmly aligned with leadership and executive management as a strategic management function. Marketing and communication firmly rose to the top of the organisational agenda during the COVID-19 crisis.

Publicity 199
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I‘m in PR: What’s the Big Idea?

Flack's Revenge

Usually delivered via the pitch, the big idea captivated agency clients and brought each episode to a climax. Just think about ads that break through and make an impression: e.g. a gecko that sells car insurance; or the AFLAC duck. In the world of business, IBM’s use of Watson to compete in Jeopardy and show AI leadership.

Insurance 204
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Pitching Business and Technology Contributors: Q & A with Freelancer Anne R. Gabriel

Cision

Today, Gabriel covers business, technology, and IT as a freelancer and regularly contributes to BAI Banking Strategies, Channel Partners Online and Insurance Networking News. “Thought leadership” pitches on emerging technologies in the financial services sector are also welcome. What will catch your attention?