Agency Insurance Leadership 
ImPRessions - Crenshaw Communications
SEPTEMBER 29, 2020
It can help deliver key messages, communicate expertise and drive thought leadership for business brands. But there are many types of content that build credibility and leadership as part of a strategic PR program. As outlined in my post on PR tips for effective bylines , bylined content is a powerful part of a B2B PR plan.
Stephen Waddington
DECEMBER 3, 2020
What does good management look like in an agency? to help entrepreneurs to build and grow sustainable agencies. We’ve built a small portfolio of owner managed agencies. Financial metrics Turnover – headline revenue number typically made up of fee or project income Staff costs – the most significant cost in operating an agency.
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ImPRessions - Crenshaw Communications
JUNE 10, 2016
Thought leadership events. An excellent way to create quality content and gain exposure for a trendsetting company is a thought leadership event. We’ve produced panels and meetings on topics from art e-commerce to worker’s compensation insurance. Often, the narrower the topic, the better.) Bonus tip.
Stephen Waddington
JULY 16, 2021
This gives rise to a range of issues including health and safety, insurance, London weighting, and other issues. It has become firmly aligned with leadership and executive management as a strategic management function. Marketing and communication firmly rose to the top of the organisational agenda during the COVID-19 crisis.
Flack's Revenge
JULY 11, 2018
Usually delivered via the pitch, the big idea captivated agency clients and brought each episode to a climax. Just think about ads that break through and make an impression: e.g. a gecko that sells car insurance; or the AFLAC duck. In the world of business, IBM’s use of Watson to compete in Jeopardy and show AI leadership.
Cision
SEPTEMBER 23, 2016
Today, Gabriel covers business, technology, and IT as a freelancer and regularly contributes to BAI Banking Strategies, Channel Partners Online and Insurance Networking News. “Thought leadership” pitches on emerging technologies in the financial services sector are also welcome. What will catch your attention?
ImPRessions - Crenshaw Communications
OCTOBER 3, 2017
Extreme Leadership. Using simple stories to get to the “human” side of leadership is part of what makes Extreme Leadership a valuable read. It’s chock-full of incredible research and reports on digital insurance brands to luxury brands and everything in between. To build better work relationships.
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