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Smart PR Helps Spread Good News

ImPRessions - Crenshaw Communications

Emotions layered with happiness make up the majority of top drivers of viral content. Today, the San Francisco-based firm employs 115 full-time staff, all of whom receive benefits like health insurance and free pizza. We all act as reporters looking for effective client and agency stories with some emotional impact.

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Lessons in Brand Cross-Promotions from ‘Barbenheimer’

PRSay

Then, user-generated “Barbenheimer” memes , which combined images from both films, went viral on social media, sparking the idea that people could see the movies back-to-back on the same day. Laura Emanuel, APR, is the managing director of Red Thread PR , a PR specialty shop part of Brownstein Group’s agency network.

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Digital PR Strategy: Industry Insights and The Methods That Secure Coverage in 2021

Buzzstream

However, in terms of Digital PR many agencies transformed their tactics to ensure that campaign concepts are not as distanced from the client’s core area as they once were. Campaigns at agencies are often planned months in advance, which can be tricky at the best of times as you never know when a breaking story will take over the news agenda.

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The Misinformation Age: Misinformation, Lies, and Communications

Scott Public Relations

This willingness to follow the crowd is amplified in the modern era of shares and viral content on social media platforms. If you’re in healthcare, insurance, technology or other professional services industries, and need help with a PR, marketing or social media campaign, contact Scott Public Relations.

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Content Scale & Alignment: 7 Steps for Building a Better Content Program

Contently - Strategy

Think of it this way: RBC’s personal and commercial banking division will care about different topics than the insurance division. Working with the help of an agency, the content team made the tough choice to try a different course of action in the hopes of growing its audience. “We million in content costs.

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5 Business Press Hits & The PR Strategy Behind Them

Shift Communications

And it went completely viral – with mentions on radio shows around the country, Good Morning America , lifestyle press like Woman’s Day and other business outlets. Is High-Deductible Health Insurance Worth the Risk? , It’s not a story the client came to us wanting to tell, but one that we found and ran with. New York Times.

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The Misinformation Age: Misinformation, Lies, and Communications

Scott Public Relations

This willingness to follow the crowd is amplified in the modern era of shares and viral content on social media platforms. If you’re in healthcare, insurance, technology or other professional services industries, and need help with a PR, marketing or social media campaign, contact Scott Public Relations. Like what you’ve read?