Communications Conversations

DECEMBER 17, 2014

If you’re a regular reader of this blog, you know I’m a big devotee of reading the hard copy print edition of my local newspaper, the Minneapolis Star Tribune. And, it also includes some syndicated content from the Wall Street Journal, which I really enjoy. Now, I’m not a career agency guy. But, it happens.

Corporate 148

Corporate Fashion Agency Travel 148

PRSay

MAY 8, 2018

Judy: I also went to UF, but studied journalism. Judy: To create brochures, we used to have to go to a printing press. I encourage interns to meet other people in the PR community — at an agency, at a Chapter luncheon etc. She encouraged me to join PRSSA in college and PRSA as soon as I graduated.

Leadership 159

Leadership Conference Local Internal 159

Cision

FEBRUARY 4, 2016

In this interview, Verónica, who leads PR agency Porter Novelli’s health and wellness practice in Mexico City, opens up about practicing PR in Latin America, her passion for healthcare communication and her transition from journalism to PR. But for Verónica González, the challenges present greater rewards.

Healthcare 120

Healthcare Print Agency Journalism 120

ImPRessions - Crenshaw Communications

JULY 11, 2018

Don’t laugh; in a busy agency, it’s easy to double-book the same line for two calls!) Most importantly, the PR agency and client will assess whether the story helped accomplished their objectives and how to merchandise it to key audiences. PR leverage and amplification. Time to leverage the win. Make it snowball!

Report 136

Report Interviews Pitching Construction 136

Solo PR Pro

APRIL 8, 2021

She began her career as an aspiring newspaper reporter, securing an internship at the Atlanta Journal Constitution before becoming a daily reporter in Greenville, South Carolina, not far from her hometown. Pivoting from journalism to PR. I knew that journalism was changing,” she said. “I Starting as a solopreneur.

Meeting 96

Meeting Journalism Employee Storytelling 96

Shift Communications

MARCH 15, 2022

Earlier this year, Oxford’s Reuters Institute for the Study of Journalism issued its annual Journalism, Media and Technology Trends and Predictions report. It’s extremely comprehensive and well worth the time to read as it outlines in detail some of the planned changes publishers will undertake this year.

Strategy 103

Strategy Media Journalism Banking 103

Cision

SEPTEMBER 29, 2016

Unfortunately, however, the misfire was one in a litany of recent missives based on bad information—a debacle that ultimately prompted me to blacklist dozens of individuals and agencies. Similarly, those reporters who contribute regularly to The New York Times likely aren’t going to want to pitch an exclusive story to The Wall Street Journal.

Pitching 0

Pitching Journalism Writing Print 0

5W PR

OCTOBER 4, 2017

We deliver: Top-tier print, broadcast and digital coverage (across women’s and men’s-focused outlets). The post 5W Knows Men’s Grooming appeared first on 5W PR News and Updates, NY Public Relations Agency Blog. CEO and expert profiling. Strategic consumer and professional awards for our clients.

Print 83

Print Journalism Consumer Agency 83

Buzzstream

JANUARY 28, 2025

Most agencies achieve a cost per link (CPL) below $750. In our link building pricing post , we explained how different agencies consider their cost per link. Print, TV, and radio only comprise 25% of journalists primary publishing medium. Muck Rack ) Digital is the future of journalism. Costs and Budgets 10. Cision ) 45.

Digital PR 71

Digital PR Branding Brand SEO 71

Cision

MAY 4, 2016

In short, I will assist CEO Thomas Graham and EVP Angela Dejene in executing our mission and in planning for and managing the growth of the agency. How do you think your background in journalism will help you in this new role? How did you make the switch from journalism to PR? They must be truthful and factual. They all get it.

Newspapers 120

Newspapers Journalism Pitching Report 120

ImPRessions - Crenshaw Communications

AUGUST 4, 2016

Often in PR, an agency employee transitions to an in-house job and, with that, the ability to hire a PR firm. ” A former colleague of mine made a smooth transition to print journalism years ago and has remained a great source for story pitches and interviews.

Employee 120

Employee Print Meeting Financial 120

Solo PR Pro

FEBRUARY 1, 2022

He developed a love of sports and print media at a young age, and set off to the University of Florida to pursue a degree in journalism. They didn’t have a lot of PR experience, but knew it could be a revenue center for the agency, and they entrusted me to handle that,” he says. In fact, he hadn’t even intended on working in PR.

Meeting 131

Meeting Radio Sports Telecommunications 131

Buzzstream

DECEMBER 4, 2024

Build community In-house work can become repetitive and sometimes isolating from the digital PR community (as compared to an agency). Today, I’d like to discuss in-house versus agency life. What is it like moving from agency to in-house? I forgot to mention this, but I actually started out in broadcast journalism.

Digital PR 71

Digital PR SEO Agency Pitching 71

Sword and the Script

SEPTEMBER 8, 2020

Earned media still the most credible source of info Most people find independent journalism and earned media to be the most credible source of information. Their study was published in the Journal of Promotion Management and summarized in a piece for the Institute for Public Relations ( IPR ). Try our services. Give our services a try.

Survey 114

Survey Industry Leadership Study 114

Ethical Voices

JANUARY 30, 2023

My background is in radio and television journalism. I spent about the first 15 years of my career doing radio, television and also some print journalism over the years. Well, when you come from a journalism background, that’s kind of how you refer to it. If you have a concern, you raise it as far as you can.

Ethics 92

Ethics Journalism Radio Television 92

Landis PR

APRIL 12, 2021

The differences are less significant than what, at least in a good newsroom, they all share: a commitment to enduring journalism values that include accuracy, timeliness, balance, relevance, importance, emotional impact, counter-intuition, enterprise. How is reporting different at newspapers, TV and wire services?

Meeting 98

Meeting Media Print Enterprise 98

Cision

MAY 3, 2016

For example, is this a wire or a print story or both? How does your background in journalism give you an edge in managing media relations? Do you want to work at a PR agency — which means that you are likely going to be tasked with representing several brands — or are you someone who is interested in representing one brand?

Pitching 0

Pitching Training Media Relations Newspapers 0

Cision

MARCH 22, 2016

How did you get your start in journalism? Then, I worked my way through the ranks at various weekly and daily newspapers until I joined a press agency specializing in real-life women’s stories for international magazines and newspapers. Or they don’t check their emails or get back to you in a timely manner.

Newspapers 120

Newspapers Pitching Interviews Writing 120

Cision

APRIL 12, 2016

I’ve always been an avid consumer of journalism and loved writing. You’ve secured media coverage in outlets like The New York Times, The Wall Street Journal, Entertainment Tonight and more. In a fragmented media environment, the segmentation between print, online and broadcast is disappearing. What’s your secret to success?

Fashion 120

Fashion Pitching Journalism Social Media 120

MaccaPR

MAY 3, 2019

Until recently, our getting a Maccabee PR client interviewed on a podcast was seen as a peripheral “nice to have,” built upon “must-have” interviews with traditional media such as "USA Today" or the "Wall Street Journal." But, the success of podcasts such as “Serial” (downloaded more than 340 million times), “This American Life” (2.5

Company 113

Company Interviews Print Pitching 113

Sword and the Script

JUNE 25, 2019

3) You’ve worked both on the agency and the client side in PR. They wanted print coverage and would regularly frame and display significant coverage. One publication or blog you read regularly is… (BCB) Wall Street Journal CMO Today. From your perspective, what has changed the most about PR over the course of your career? .

Branding 128

Branding Brand Reputation Corporate 128

Sword and the Script

SEPTEMBER 1, 2020

>>> Can your agency bring big ideas and execute? The addition rounds out the company’s monitoring suite which includes online print and social media monitoring. Passive Voice in Journalism: How to Wield It Responsibly by Tiana Gibbs & PR Newswire “Passive voice can be an issue stylistically.

Internal 148

Internal International Tools Software 148

Cision

MARCH 29, 2016

According to a survey of the releases distributed by (a certain PR firm) on one day: 78% of public relations people spend extra money to dress up their releases with printed letterheads and color…the 78% broke down into 34% on a simple black letterhead, 16% on a one-color letterhead, and 28% on a letterhead with two or more colors.

Retail 120

Retail Pitching Print Writing 120

Critical Mention

JUNE 10, 2020

As a result, it’s important to be tracking online news , print, social media and broadcast sources constantly to see which journalists and influencers are most trusted and widely-read in a given subject area. . Social Media is an invaluable Resource for Pitching.

Media 104

Media Pitching Trends Resources 104

Bad Pitch Blog

OCTOBER 23, 2012

But a pitch from a Boston-based agency**, on behalf of throat lozengeer Pine Brothers, caught my attention. The top tier of rewards focus on print publications. USA Today: $25,000 Associated Press: $20,000 Wall Street Journal: $20,000 The rest of the bounties are broken out on the "PR Bounty" site. The issue with lozenges?

Media 68

Media Journalism Print Pitching 68

Critical Mention

FEBRUARY 6, 2020

During the vetting process, ask potential providers to show you how to track TV, radio, online news, licensed print and social media in one tool—the proof is in the pudding. A native New Yorker, he originally began his career in journalism and later moved to marketing, discovering a passion for branding and analytics.

How To 82

How To Media Radio Print 82

Waxing UnLyrical

DECEMBER 11, 2013

It is rightly said that PR and journalism are interdependent. However, I believe that the PR agencies should take this as an opportunity rather than a challenge. It’s time for the next big leap in the way PR agencies work in India. The Monday and Saturday papers will remain unaffected.

Digital PR 86

Digital PR Newspapers Advertising Advertising 86

Bianchi Biz Blog

NOVEMBER 11, 2021

Traditional print titles, who now also have large online audiences, still have tremendous power and credibility. For example, a typical news story in the Wall Street Journal may be read by up to 100,000 C-suite executives. Top Automotive Suppliers’ ESG Reports Focus Mostly on Environment and Little on Governance. Author: Jim Bianchi.

Automotive 77

Automotive Media Report Print 77

Sword and the Script

APRIL 12, 2022

In an interview on this blog in 2021 , Propel Co-Founder and CEO Zach Cutler said as a former PR agency owner, he couldn’t find software that met his agency’s growth needs. The company says it has “150 business and agency customers, including Real Chemistry, Textron, Insurify and many other unicorns.”

Software 91

Software Pitching Measurement Enterprise 91

PRSay

AUGUST 30, 2016

Ten years as a print journalist didn’t push me toward grad school, and even when I entered the public relations field, I continued to cling to my spot on the sidelines, focusing on tactics rather than a wider scope or the spotlight. I was, and am, happiest promoting someone or something — anything — other than myself.

Exercises 74

Exercises Print Groups Conference 74

Communications Conversations

MAY 30, 2018

“I’m done with agency life. You could replace “agency life” with “corporate life” and insert a whole other sub-set of people, too. Kelly Groehler, Tim Westermeyer and Betsy Andersen all traded in their corporate and agency PR careers for work in another field. But, these three people did.

Apparel 106

Apparel Public Affairs Corporate Training 106

Solo PR Pro

DECEMBER 27, 2022

Thrive PR and Kelly Kirkendoll ( Founder/CEO) won four PRSA Dallas Pegasus Awards, including the top award in two categories (Internal Communications Program and Publication, Print or Digital), a Pegasus Award of Honor for Most Effective Campaign on a Budget and BEST OF SHOW!

Print 58

Print Financial Journalism Healthcare 58

Critical Mention

FEBRUARY 27, 2020

As owner of PR Media , a full-service public relations agency located in Philadelphia/New York area, Publicist Robyn Stevens has created innovative media and marketing strategies with her extensive industry knowledge and connections. We spoke to her about her views on public relations strategies and where she sees it heading in the future.

Journalism 78

Journalism Social Media Radio Fashion 78

Shift Communications

JANUARY 20, 2015

Currently a Technology reporter for the Boston Business Journal covering startups, venture capital and the tech sector. Newer trends like predictive analytics and big data are emerging and increasingly replacing traditional marketing tactics such as cold-calling and print advertising. Who is Sara Castellanos? Zach Burrus.

Marketing 60

Marketing Privacy Big Data Technology 60

MaccaPR

MAY 23, 2018

What could the producers and editors of The Wall Street Journal , “The Dr. Oz Show,” BuzzFeed, Parents magazine and NBC’s “Today Show” teach you about successfully pitching a story to the most sought-after media outlets in America? Are you pitching a print publication? Consider the Medium.

Pitching 82

Pitching Print Journalism Local 82

PR Conversations

APRIL 24, 2018

Probably because of my background in journalism (see the next answer), the thing I continue to enjoy the most is writing (for effective communications). For that matter, I don’t know why I felt at a young age the “call” of journalism, as there was no family tradition in this type of career. Why do you work in PR?

Journalism 79

Journalism Ethics Film Construction 79

Prowly

FEBRUARY 20, 2025

Packages and pricing: Package/Key Features Basic PRO Account Price Starting at $6.21 Drawbacks: A 15% service fee is applied on top of publishers' costs to cover order processing and platform maintenance.

Analytics 104

Analytics SEO Engineering Financial 104