ImPRessions - Crenshaw Communications

JUNE 3, 2021

Being an intern at a top New York PR agency has exposed me to many things I hadn’t experienced before. I was a journalism major in college and had dreams of reporting before I shifted to PR, so I know all about wanting to get that big scoop. Guest post by Crenshaw Communications intern, Jordan Farbowitz . Exclusive” .

Journalism 344

Journalism Internal International Pitching 344

ImPRessions - Crenshaw Communications

JUNE 24, 2021

There are many skills that are valuable at a B2B (business-to-business) PR agency. Yet at many specialist agencies, some characteristics are more important than others. Since many B2B agencies work in the tech space, they’re also fans of clients’ technology, and sometimes their best critics. They grasp “thought leadership”.

B2B 278

B2B Leadership Survey Data 278

Sword and the Script

DECEMBER 26, 2023

This year, we saw in-house teams get downsized and agency budgets get reduced. Re-writing the AI draft “We’ll spend more time rewriting ChatGPT’s draft press releases, and less time finding relevant topics, reporters… thanks to it as well.” There will be a glut of AI-generated content as well.

Writing 211

Writing Communications Marketing B2B 211

PRSay

AUGUST 17, 2020

Would you like to speak to them because this is in the health area and you write about health?’ Lisa Arledge Powell is president of MediaSource , an award-winning communications agency that specializes in video production, public relations, social media and strategic insights, constantly securing national exposure for major brands.

Media Relations 158

Media Relations Journalism Media Survey 158

PRSay

FEBRUARY 7, 2024

So far in 2024, the Los Angeles Times , The Wall Street Journal , Time magazine, Sports Illustrated and National Geographi c, among other outlets, have all conducted layoffs, while journalists at several Condé Nast publications staged walkouts over proposed job cuts. Many of the most successful PR executives were former journalists.

Communications 193

Communications Sports Journalism Fashion 193

ImPRessions - Crenshaw Communications

MAY 13, 2021

Crenshaw Communications, a New York-based public relations agency specializing in B2B technology PR, is seeking an Assistant Account Executive (AAE) to join our dynamic B2B technology team. Write and edit media materials, including media alerts, fact sheets, bios, and case studies. Previous experience working in a PR agency.

B2B 203

B2B Policies Case Study Enterprise 203

Onclusive

FEBRUARY 22, 2018

AirPR sat down with Mika and discussed unique communications strategies, moving from journalism to PR: AirPR: Tell us about TMI and how you help brands and organizations gain visibility and manage reputation. AirPR: You started your career in journalism. Mika: TMI (The MAS Ink) is the name of my new boutique PR firm.

Interviews 284

Interviews Radio Small Business Pitching 284

Flack's Revenge

MAY 14, 2019

I’ve found that most just want great results, they’re not trying to milk an agency. PR pro and blogger Frank Strong recently wrote about challenges confronting journalism and the PR profession. I list them below, for each kind of opportunity, and shed light on agency and client roles. Image by Gerd Altmann from Pixabay.

Survey 195

Survey Journalism Agency Report 195

PRSay

MAY 4, 2017

The concern over “fake news” isn’t just a problem for the journalism industry — it’s an issue for all professional communicators. These are three, key ways that PR agencies and communications professionals can help with the cause: 1. Popkin, Newsday reporter Mark Chiusano and MediaPost writer Philip Rosenstein.

Publicity 158

Publicity Communications Journalism Media 158

Ishmael's Corner

AUGUST 24, 2014

Create a halo effect for The Hoffman Agency that ultimately differentiates the Agency in new business and the recruitment of talent. It turns out that fewer than 10 percent of posts fell into the Agency-centric bucket. As for the awards competition, I’ll keep you posted (even though that would qualify as an Agency-centric post).

Leadership 164

Leadership Blogging Storytelling SEO 164

ImPRessions - Crenshaw Communications

SEPTEMBER 18, 2018

Now more than ever, public relations recruiters prioritize writing skills. But some just entering our profession may be surprised by what type of writing a typical PR position requires. PR writing may not be what you think. Each requires different writing styles, though all feature the elements of persuasion.

Writing 147

Writing Storytelling Pitching Creativity 147

Onclusive

NOVEMBER 8, 2023

PR pros will need to either write content themselves or help to drive strategy with a team of writers, editors and guest blog contributors. Companies often hire specialized agencies on a project basis to assist with specific repositioning or market research. They may also be responsible for managing any outsourced content creators.

Training 195

Training Media Training Crisis Communications Reputation 195

Burrelles Fresh Ideas

NOVEMBER 7, 2023

Once upon a time, many moons ago, I worked at a large PR agency as part of the consumer technology team. PR agency life can be gratifying and exciting, just as it can be fast-paced and stress-inducing. Agencies are usually structured as teams specializing in specific industries, outlets or channels. And that’s okay!

Agency 89

Agency Energy Crisis Management Industry 89

ImPRessions - Crenshaw Communications

JANUARY 30, 2018

Better Writing Blogs. Posts run the gamut from writing advice like “How to Write Clickworthy – but Clickbaity – Content” to marketing your efforts with topics like “What’s the Difference Between Promotion and Distribution Strategies in Digital Marketing? Authentic Storytelling Project.

Blogging 170

Blogging Writing Creativity Storytelling 170

Sword and the Script

APRIL 2, 2019

It found as the Wall Street Journal reported , “Advertisers with in-house agencies increased to 64% of the survey’s respondents from 42% a decade ago, according to the study.” (By By the way, the WSJ reporter on that byline used to write for PRWeek). So, what does this in-housing trend mean for PR agencies?

Agency 118

Agency Trends Marketing Survey 118

Cision

JUNE 29, 2017

He has also led “media for media” communications for investigative journalism non-profits. I want Fenton to be the go-to agency for advocacy organizations, non-profits, foundations and sustainable brands. We shouldn’t lose the art of the pitch or an appreciation for great writing. Become a Fenton Fellow !

Public Affairs 0

Public Affairs Nonprofit Pitching Video 0

The Stalwart Blog

JUNE 24, 2014

Use a Journal. I’ve found it very beneficial to use a journal during my internship. I recently purchased a journal, and I am now using it to record my experience. It is very beneficial to write everything down because as the weeks pass, important information is easily lost. Make Goals. Ask Questions.

Journalism 127

Journalism Marketing Interviews Internal 127

ImPRessions - Crenshaw Communications

DECEMBER 4, 2018

Filling PR agency positions is harder than in the past, when press relationships, networking ability, and writing chops were all that mattered. Specialized agencies have specialized needs. Take my agency; we focus on tech PR, with a particular focus in B2B technology. Are you on Twitter? This seems like a dumb question.

B2B 159

B2B Apparel Product Launch Agency 159

Sword and the Script

JUNE 6, 2023

Summary of PR tech news from the last 30 days: PRophet offers a white-label option for PR agencies; Meltwater joins the generative AI race; mentions and new PR statistics Despite reports everyone in PR is using generative AI – it’s simply not true. Top challenges facing journalism. How does PR’s use of gAI compare to marketing?

Survey 179

Survey Software B2B Pitching 179

Flack's Revenge

DECEMBER 5, 2017

I also learned about Lin’s agency work at Strategic Communications ; and that she teaches, and has written quite a few books on PR and marketing. Is this a sign of the future of PR (and journalism)? I definitely think that it is. I definitely think that it is. And, in fact, I think the bar is being raised here.

Pitching 174

Pitching Journalism Video Advertising 174

5W PR

FEBRUARY 4, 2025

According to Muck Rack’s State of Journalism 2023 report, 94% of journalists say they prefer email pitches tailored to their specific beat. Take time to understand their typical story angles, writing style, and the types of sources they regularly feature.

Media 78

Media Crisis Pitching Twitter 78

Sword and the Script

AUGUST 15, 2017

Recently, I received notice from the publisher of a local business journal that the “People on the Move” section is up for sale. It looks to me like this change will take place at many, if not all, of the weeklies in the American City Business Journals (ACBJ) network. Can your agency bring big ideas and execute? Talk to Us!

Journalism 69

Journalism Brand Branding Advertising 69

Critical Mention

OCTOBER 25, 2021

He is left trying to write down individual tweets, which is both humorous and pathetic. A native New Yorker, he originally began his career in journalism and later moved to marketing, discovering a passion for branding and analytics. In his spare time, Eric loves to play as much golf as possible at courses across the country.

Media 162

Media Fashion Television Radio 162

Cision

JUNE 15, 2017

Hispanic public relations professionals, I’m excited to work with this year’s diverse volunteer board representing corporate, agency, consultants, and media entities, to help cultivate our future leaders and propel our industry. . As the only non-profit organization for U.S. If I was going to sing karaoke, I would sing ….

Automotive 245

Automotive Resources Consumer Strategy 245

Prowly

FEBRUARY 20, 2025

All-in-one PR platforms ,such as Prowly , Cision , or Meltwater , come with a range of tools, including a rich media database, press release writing services, tools to pitch journalists, and much more. Drawbacks: Does not offer press release writing services; live chat support is not available. Online BASIC U.S. State BASIC U.S.

Analytics 104

Analytics SEO Engineering Financial 104

Cision

SEPTEMBER 29, 2016

Unfortunately, however, the misfire was one in a litany of recent missives based on bad information—a debacle that ultimately prompted me to blacklist dozens of individuals and agencies. Freelancers pride themselves on following good stories, but all of us have certain stuff about which we like to write. So don’t ask.

Pitching 0

Pitching Journalism Writing Print 0

Cision

JUNE 2, 2016

In this interview, Eileen shares her thoughts on the challenges of creating meaningful content, the importance of listening well to build relationships and the need for strong writing skills in public relations. I am thrilled to be part of a team of such talented people and part of a thriving agency that is in growth mode.

Insurance 120

Insurance Insurance Writing Sports 120

Business Wire

JUNE 28, 2017

By Agnes Deleuse, Senior Marketing & Communications Manager Recent studies published coincidentally by The New York Times , Reuters Institute and Business Wire Media Survey are highlighting how journalism is changing in order to survive. 5/ Think social media - Write pertinent and quality content; it will drive sharing and engagement.

Mobile 153

Mobile SEO Web Training 153

Ishmael's Corner

FEBRUARY 14, 2017

The post Similar to PR, Journalism Comes in Different Grades appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. Others communicate with the finesse of a carnival barker. Most fall somewhere in between. For the sake of discussion, let’s say that 3 percent of the PR population falls into.more.

Journalism 64

Journalism Storytelling Communications Publicity 64

Ishmael's Corner

APRIL 28, 2015

Since Craigslist eviscerated the classified ads business in newspapers, journalists have been writing the “poor me” story. At some point, it became fashionable for these “poor me” stories to blame the PR industry for journalism’s shrinking job pool. Will the world of journalism be like the “good ole days” ever again?

Journalism 60

Journalism Exercises Storytelling Fashion 60

Cision

MAY 26, 2016

Keeping up with new regulations can be tedious, but finding the right specialized PR agency can help financial brands connect with their clients and prospects through the use of social media and third-party credibility. You’ve earned clients coverage in publications such as The Wall Street Journal, Reuters, CNBC and more.

Financial 168

Financial Infographics Pitching Consumer 168

Communications Conversations

NOVEMBER 12, 2020

You had a vibrant and long career in PR, working in almost every possible setting–from corporate to agency to non-profit. I liked agency life because you could specialize in media relations and have the company of other professionals in marketing and PR. But journalism does addict you to quick results and to working alone.

Publicity 174

Publicity Leadership Corporate Agency 174

PRSay

MAY 8, 2018

In one class, we were asked to write a release based on a police report. Judy: I also went to UF, but studied journalism. Karlie: Writing is still key, along with planning and being organized. I encourage interns to meet other people in the PR community — at an agency, at a Chapter luncheon etc. What hasn’t changed in PR?

Leadership 159

Leadership Conference Local Internal 159

Sword and the Script

JULY 26, 2022

In this guest post, Rudi Davis, Head of Agency at Intelligent Relations, argues organizations should focus on earned media during a recession because it has credibility and a low relative cost with high impact. The easy answer is to hire a PR agency that does this all for you, but you can absolutely do it in-house, too.

Media 185

Media Pitching Agency Guidelines 185

Communications Conversations

DECEMBER 17, 2014

And, it also includes some syndicated content from the Wall Street Journal, which I really enjoy. One thing I learned pretty quickly when I worked on the agency side is that when the client asks if you can do something, you say “yes” and figure it out later. But at the end of the day we write off a fair amount of work.

Corporate 148

Corporate Fashion Agency Travel 148

Solo PR Pro

APRIL 8, 2021

She began her career as an aspiring newspaper reporter, securing an internship at the Atlanta Journal Constitution before becoming a daily reporter in Greenville, South Carolina, not far from her hometown. Pivoting from journalism to PR. I knew that journalism was changing,” she said. “I Sure, I can do that. ”.

Meeting 96

Meeting Journalism Employee Storytelling 96

ImPRessions - Crenshaw Communications

AUGUST 28, 2017

International business helps put a PR agency (quite literally) on the map, opening doors to expanded business opportunities. English may be the universal language of business, but we don’t all speak or write the same English. agency totally rewrites helps edit. Given our large number of clients beyond the U.S.,

Internal 147

Internal International Skype Meeting 147