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Meeting the Needs of a Diverse Client Base

Cision

PR agencies work with clients presenting a wide range of needs. Efficiency is the name of the game and agency pros are tasked to find quick ways to solve their client’s communications challenges. To get the full story, check out the case study here.

Meeting 177
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A PR Intern’s Guide to Agency Lingo

ImPRessions - Crenshaw Communications

PR intern’s guide to agency lingo. Earned media – Interns need to learn this term first, since it’s among the things clients bring on agencies for. Actually the term originates with metal printing plates of prepared text that were distributed to local newspapers. Did I miss any interesting PR office lingo?

Agency 192
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Creating Culturally Sensitive PR Campaigns for Global Success

5W PR

Recent studies show that 75% of global marketing campaigns fail to meet their objectives due to cultural misalignment. This goes far beyond surface-level translation – it requires deep knowledge of local customs, values, and communication styles. Building Local Partnerships Successful global PR requires strong local partnerships.

Local 78
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Faces & Markets of PRGN: Ireland – A Dynamic Economy and a Great Place to Do Business

Bianchi Biz Blog

Faces and Markets of PRGN is a series of blog posts in 2024 that puts Public Relations Global Network (PRGN) member agencies and their markets in the spotlight. Television viewership is steady and national/local radio remains popular: on average, people watch more than three hours of TV and listen to more than three hours of radio every day.

Radio 83
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A Guide To Top Apps For PR Pros

ImPRessions - Crenshaw Communications

Think Tinder meets pitching. Scheduling meetings can be a nightmare when juggling multiple schedules. In the fast-paced climate of a PR agency, to-do lists are essential. Download the Starbucks app (or Dunkin Donuts or a local coffee shop) and treat yourself to a large cold brew before diving into that PR plan; you deserve it.

Mobile 306
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Spotlight on a Solo PR Pro: Meet Stu Opperman, APR

Solo PR Pro

When he arrived on campus, however, he was amazed by the student-run broadcast stations, including radio and TV stations that would actually compete in the local market for ratings. “I They didn’t have a lot of PR experience, but knew it could be a revenue center for the agency, and they entrusted me to handle that,” he says.

Meeting 131
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Where can I find clients who need my PR services?

Remote PR Jobs

Whether you're an independent PR consultant or part of an agency, understanding where to look for potential clients is a crucial first step in building a network. Local Chambers of Commerce: Not only do these organizations often need PR services for their initiatives but they can also refer their members to you.