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Those with a penchant for finance may go the IR route or look to represent banks or investment products, as someone with a love of travel takes a position with a destination or tourism bureau. If so, the agency route might be the best for you. Is industry specialist the right path for you? and wanted that to be my specialty.
In today’s environmentally conscious world, sustainable travel has emerged as a powerful force, driving a shift in tourism practices, which is why hospitality marketing agencies are important. Sustainable travel marketing is not just a trend; it is a powerful tool for driving positive change.
The key lies in striking the right balance between local and global strategies by working with a hotel digital marketing agency. Local Strategies Local strategies allow hotels to connect with their target audience on a deeper level by understanding and catering to their unique needs, preferences, and cultural nuances.
Consumer spending is taking flight, and travelers are eager to rediscover the world after a period of grounded dreams. But in this exciting, competitive landscape, the question for brands becomes how they can grab their attention, ignite their imagination, and become their travel buddy of choice.
In the increasingly competitive travel industry , it’s important for tourism boards to explore partnerships that can help draw more tourists. By forging strong relationships with travel agents, tourism boards can tap into a wealth of expertise, extensive networks, and customer base to enhance destination marketing efforts.
Mónica Cortés recently joined Comunicad LLC , the full-service, cross-cultural national public relations and marketing agency, as their Senior Vice President of Strategy Development! What are some of the differences in building a communication strategy on a national level compared to a local level? I love the outfits.
Operating a travel-related business today is more challenging than ever, with a saturated market and intense competition from low-cost airlines, ecotourism trends, and major online platforms. Storytelling and Content Creation Travel PR is all about crafting and sharing compelling stories that resonate with the target audience.
In the world of travel public relations, connecting with the essence of a destination’s culture can be a powerful strategy to attract tourists and build a strong brand identity. The allure of new experiences, traditions, and lifestyles can captivate travelers, making culture a goldmine for PR professionals.
Further, his work at MCS has led to many successful national and local broadcast media relations campaigns. This past May, Eliot was promoted to president of MCS and placed in charge of heading up the long range business plans for the agency. Congratulations on your new role as agency president of MCS Healthcare Public Relations!
COVID-19 is an opportunity for assertive agencies to scale and grow. As we kick off the new quarter and lockdown lifts, agency bosses are planning for the remainder of the year and looking to 2021. Independent agencies that specialise in sectors hit by COVID-19 have had the toughest time. Lean into the recovery with confidence.
Having to switch gears so often was a great prelude to broader agency work where we work on various clients from 3D printing to beer. What are some of the differences in building a communications strategy on a national level compared to a local level? Crenshaw Communications recently was named as the agency to represent Wearsafe labs.
Movie superstar just tweeted about his love of your travel destination – AH-Mazing! in your local areas. Having spent most of her 20-plus year career agency side, Carol Klimas has worked on everything from a Papal visit to angry protesters. Look for the good. A major athlete was just spotted with your product in hand?
Government is warning LGBTQ people about the potential for attacks overseas and counseling caution for travelers planning trips. And it acts like your straight neighbor Fran who puts a rainbow flag up on their house and volunteers to help at the local LGBTQ+ center. (And they have already been less engaged throughout the year.)
Keeping your employees, clients and customers informed will help keep the focus on what’s currently happening and allow you to tailor your strategy as new developments occur, such as changing work-from-home policies or curtailing nonessential business travel — steps that corporations from Facebook to Microsoft have already taken.
In the ever-evolving landscape of travel, destination marketing has become increasingly sophisticated. To effectively attract visitors in 2025 and beyond, destinations must employ innovative public relations strategies by working with a travel PR agency that resonates with discerning travelers.
Local Connections : Is there a local athlete from your area competing in the Olympics? Highlighting hometown heroes can create a strong local interest story. You might partner with local gyms, schools, or community centers to celebrate and support these athletes. These stories can foster a sense of pride and unity.
If you’re a regular reader of this blog, you know I’m a big devotee of reading the hard copy print edition of my local newspaper, the Minneapolis Star Tribune. One thing I learned pretty quickly when I worked on the agency side is that when the client asks if you can do something, you say “yes” and figure it out later.
Unless you’ve got the luxury of dealing with only local customers, chances are good you’ll be hopping a few time zones for work’s sake. Business travel done wrong has far-reaching negative impact. Done right, business travel advances relationships. What’s the difference between traveling well and poorly?
By leveraging their distinctive qualities, boutique hotels can attract discerning travelers seeking personalized experiences and a sense of place. Showcase a deep connection to the local community and culture. These amenities can be powerful draws for travelers seeking something special.
It dates back to the days when authors would travel from city to city to promote a new book in a blitz of media interviews, or when celebrities push a film to 20 cities in an afternoon of local TV chats via satellite. It helps build relationships between a brand spokesperson and multiple journalists over a short period of time.
Agencies and vendors. 74 percent of the #32Under32 nominees were agency-side folks (I haven’t seen a published list of the winners yet). I’m too lazy to do the math, but glancing at previous years winners, I see a heavy skew toward agency folks, too. I’d say agency folks. A full 78 of the 105 nominees.
Hispanic public relations professionals, I’m excited to work with this year’s diverse volunteer board representing corporate, agency, consultants, and media entities, to help cultivate our future leaders and propel our industry. I like all kinds of music from classic rock to country, pop and of course Latin music.
Faces and Markets of PRGN is a series of blog posts in 2024 that puts Public Relations Global Network (PRGN) member agencies and their markets in the spotlight. It is a business hub of innovation and economic vitality, with several thriving sectors such as technology, consumers products, luxury goods, K-contents, travelling, and many more.
A boutique agency that shares your passions and has established relationships in your industry can provide a great boost to your brand, but part of authenticity is also having hands on deck in the cultural centers that cater to your target audience. What unique challenges do you face as an agency specializing in fine wine and spirits?
My mix has always included agency partnerships, but 2020 forced me to get creative and leverage those agency partnerships to stabilize my business. What are agency partnerships? Agency partnerships usually form as a result of traditional advertising and marketing agencies not having PR pros on staff. It was great!
million to local customers. It was part of a summer 15th anniversary promotion to challenge the local baseball team into winning 15 straight games. Local Author Stages Book-Signing at Favorite Retailer… 7-Eleven? European hotel chain Warner Leisure has a core audience of older, even elderly, travelers with healthy incomes.
To truly stand out in a crowded market, these hotels must employ innovative marketing strategies that resonate with discerning travelers. It’s a portal into the world of the hotel, showcasing its unique personality, local culture, and insider tips. Collaborate with local businesses to create authentic experiences for the guests.
An agency can help craft the most interesting version, something we tackled in a recent post. On securing interest in a particular market, she followed up with what she thought was the appropriate media alert for that locales, but it was for an event that had taken place the week before, so the editor was unable to use it.
As summer approaches, tourism, and travel businesses begin to prepare for the anticipated rush of visitors. With the COVID-19 pandemic subsiding in many regions, and the World Health Organization declaring the end of this global health emergency, people are eager to travel again.
Faces and Markets of PRGN is a series of blog posts in 2024 that puts Public Relations Global Network (PRGN) member agencies and their markets in the spotlight. The presence of major global media outlets alongside local ones offers businesses multiple channels to reach their target audiences.
You had a vibrant and long career in PR, working in almost every possible setting–from corporate to agency to non-profit. I liked agency life because you could specialize in media relations and have the company of other professionals in marketing and PR. Arik, thanks for the chance to reflect on my career and give some tips!
And, I see no end in sight as brands find new and interesting ways to partner and work with influencers ( including agencies using influencers as creatives ). Give you some free information and list out 10 influencers right here in the Twin Cities that I would be targeting for my next local campaign–and why. Feels far more real.
The niche influencer: The niche influencer is the web star most sought-after today by agencies and marketers. They’re tech, food, photography, and car bloggers; the most popular Pinterest stars posting about travel, recipes, and style; and the YouTubers and Instagrammers with thousands of followers promoting everything under the sun.
Katja Schroeder, managing director at Bloom, Ruder Finn Group’s new incubator agency and adjunct professor at St. This means that the traditional hub and spokes model where companies adapted and localized programs from US headquarters and then rolled them out to local markets is antiquated. But what is the right way?
Media outreach Cultivating relationships with journalists, travel bloggers, and other media outlets to share stories and unique offerings is crucial. Pitching newsworthy content, such as the launch of a new spa treatment at a hotel or the inclusion of locally sourced ingredients on a restaurant menu, can be particularly effective.
If you're considering leaving a traditional agency or in-house communications gig to go out on your own, you probably have a lot on your mind. I considered going in-house but the right opportunity never materialized, so I kept being lured back into agency life. In hindsight, I think it was because agency life was my comfort zone.
Social media can quickly turn local events into breaking national news which means every season is crisis season. for any mention of actual or contemplated changes in people’s travel plans. Q: How did Visit North Carolina communicate with area businesses to assure them the agency was working on their behalf?
When it comes to choosing a hotel group for travel accommodations , there are two options to consider. This makes it a popular choice for business and leisure travelers alike. With a global footprint and a wide range of accommodations, Marriott caters to travelers seeking reliable and familiar experiences across various destinations.
Traditional media relations Established media platforms, including outdoor magazines, travel publications, and local news channels, can serve as powerful vehicles for brand promotion. The post Elevating Outdoor Brands Through PR Strategies appeared first on Public Relations Blog | 5W PR Agency | PR Firm.
Now several years later, I have been able to grow as a PR professional at various agencies around the country as well as overseas, which is more than I could’ve ever imagined when I started out. I ended up moving to Chicago and landing an internship at Weber Shandwick. I immediately fell in love with the fast-paced world of PR.
Helping relaunch southaustralia.com back in the heady days of gigantic website projects – big budgets, interstate agencies, teams travelling around SA to become immersed in our tourism gems before writing about them. The PR industry is sometimes the subject of derision, especially when aligned with ‘spin doctors’.
Yup, as of October 1st, yours truly is retiring as President of LCI, where I’ve been since founding this San Francisco-based integrated marketing communications agency in 1990. A seamless transition awaits as our agency is in extremely capable hands, with General Manager Sean Dowdall becoming our next President.
Giadzy is an e-commerce brand that offers Italian pantry products, lifestyle content, and a curated selection of travel guides and recipes. With travel restrictions and limited access to local Italian markets and restaurants, people turned to online platforms to explore and purchase food products.
The typical approach to the so-called Three Peaks Challenge is to complete them all in 24 hours, spending approximately half your time travelling, and half your time climbing. The landlady on hearing about our challenge and fundraiser gave us a tee-shirt to auction signed by local climbing legends Chris Boddington and Doug Scott.
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