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Guest Post: The PR Generalist vs. The Industry Specialist

Deirdre Breakenridge

Those with a penchant for finance may go the IR route or look to represent banks or investment products, as someone with a love of travel takes a position with a destination or tourism bureau. If so, the agency route might be the best for you. Is industry specialist the right path for you? and wanted that to be my specialty.

Industry 316
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Sustainable Travel Marketing: Engaging the Eco-Conscious Traveler

5W PR

In today’s environmentally conscious world, sustainable travel has emerged as a powerful force, driving a shift in tourism practices, which is why hospitality marketing agencies are important. Sustainable travel marketing is not just a trend; it is a powerful tool for driving positive change.

Travel 78
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Local vs. Global: Crafting Hotel Campaigns That Resonate in Different Markets

5W PR

The key lies in striking the right balance between local and global strategies by working with a hotel digital marketing agency. Local Strategies Local strategies allow hotels to connect with their target audience on a deeper level by understanding and catering to their unique needs, preferences, and cultural nuances.

Hotels 78
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Travel PR Strategies to Connect with Travelers as Consumer Spending is On the Rise

5W PR

Consumer spending is taking flight, and travelers are eager to rediscover the world after a period of grounded dreams. But in this exciting, competitive landscape, the question for brands becomes how they can grab their attention, ignite their imagination, and become their travel buddy of choice.

Travel 78
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Why Your Tourism Board Should Network with Travel Agents

5W PR

In the increasingly competitive travel industry , it’s important for tourism boards to explore partnerships that can help draw more tourists. By forging strong relationships with travel agents, tourism boards can tap into a wealth of expertise, extensive networks, and customer base to enhance destination marketing efforts.

Tourism 88
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Behind the Headlines with Mónica Cortés

Cision

Mónica Cortés recently joined Comunicad LLC , the full-service, cross-cultural national public relations and marketing agency, as their Senior Vice President of Strategy Development! What are some of the differences in building a communication strategy on a national level compared to a local level? I love the outfits.

Local 227
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How Travel PR Drives Engagement and Customer Loyalty

5W PR

Operating a travel-related business today is more challenging than ever, with a saturated market and intense competition from low-cost airlines, ecotourism trends, and major online platforms. Storytelling and Content Creation Travel PR is all about crafting and sharing compelling stories that resonate with the target audience.

Travel 78