Stephen Waddington

AUGUST 12, 2020

Nine entrepreneurs talk about the agencies they’ve launched during the pandemic. COVID-19 is creating a wave of disruption and opportunity in the media, marketing and public relations. If you’ve started an agency during the COVID-19 crisis please get in touch. Why start an agency in 2020, during lockdown? Adam Driver.

Agency 161

Agency Meeting Retail Energy 161

ImPRessions - Crenshaw Communications

SEPTEMBER 2, 2020

Curated by PR News, The Skinny details the top stories in the communication industry, covering social media, crisis management, media relations, content marketing, technology, and digital PR. For retail junkies, this one is a no-brainer. PR News: The Skinny. PR Daily News Feed. NRF Smartbrief. CNN Reliable Sources.

Retail 320

Retail Healthcare Crisis Management Social Media 320

ImPRessions - Crenshaw Communications

MAY 13, 2021

Crenshaw Communications, a New York-based public relations agency specializing in B2B technology PR, is seeking a Senior Account Executive (SAE) to join our dynamic B2B technology team. adtech, martech, cyber security, enterprise SaaS, artificial intelligence, retail tech, etc.) within a PR agency setting or in-house. .

B2B 291

B2B Policies Case Study Enterprise 291

ImPRessions - Crenshaw Communications

SEPTEMBER 19, 2018

Like most career PR agency people, I always drink the client Kool-Aid. Most agency PR people have similar stories. It’s good business for a PR agency team to be indoctrinated in the language, culture, and brand lore of a client. Yet one reason brands bring on agencies is that they’re relatively objective.

Agency 140

Agency Enterprise Retail Energy 140

ImPRessions - Crenshaw Communications

APRIL 20, 2020

The COVID-19 pandemic has upended long-planned marketing and PR campaigns for nearly every major brand. But I couldn’t help but think – for the price of the video ads and promotion, why not simply offer extra pay to those on the front retail lines? And can you imagine being a retail store without e-commerce capabilities right now?

Branding 284

Branding Brand Small Business Retail 284

Deirdre Breakenridge

DECEMBER 12, 2017

A Guest Post By Wendy Glavin, Founder and CEO of Wendy Glavin Agency. Several years ago, I was hired to market mobile apps and coding for Digital Pomegrante, a software entrepreneur in New York City, and LiveCode, a software platform based in Scotland. It took a year, but I joined a full-service advertising and public relations agency.

Twitter 208

Twitter Software Retail Social Media 208

Shift Communications

OCTOBER 9, 2014

Content marketing isn’t a panacea. More important, however, is that content marketing can hit diminishing returns very quickly, in a phenomenon first described by marketing expert Mark W. Our ROI on content marketing will go down. If the list is wrong, it doesn’t matter how good your direct marketing is.

Content Marketing 158

Content Marketing Marketing Facebook Creativity 158

5W PR

JANUARY 9, 2024

The retail landscape is ever-evolving, influenced by consumer behavior, technological advancements, and broader societal trends. As the world looks ahead to 2024, several key retail trends are poised to shape the industry. In 2024, retailers will focus on blending in-store and online shopping for a seamless experience.

Retail 78

Retail Trends Policies Consumer 78

ImPRessions - Crenshaw Communications

JUNE 3, 2021

Being an intern at a top New York PR agency has exposed me to many things I hadn’t experienced before. Vertical is short for vertical market, which is “a market encompassing a group of companies and customers that are all interconnected around a specific niche.” Guest post by Crenshaw Communications intern, Jordan Farbowitz .

Journalism 344

Journalism Internal International Pitching 344

Agility PR Solutions

DECEMBER 5, 2022

Following the pandemic-fueled disruption of 2021, retail brands made a strong showing this year for establishing emotional connections with consumers—the industry ranked third overall, behind technology & telecom, and media & entertainment, in the latest Brand Intimacy Study from marketing intimacy agency MBLM.

Retail 88

Retail Industry Branding Brand 88

ImPRessions - Crenshaw Communications

FEBRUARY 6, 2019

It was based on the National Geographic series Valley of the Boom , about some of the real heroes and villains of the early days of the commercial internet, and it sent me on a trip in the PR agency Wayback Machine. It was a time of easy money, market exuberance, and a drive toward the big score. Those things aren’t normal.

Agency 220

Agency Retail Reputation Course 220

ImPRessions - Crenshaw Communications

MARCH 25, 2016

A relationship with a public relations agency can be a little like a marriage. Take a look on Quora , or talk to someone experienced in working with many different PR agencies, and you’re likely to hear about a range of experiences, from highly productive to sorely disappointing. Ask what they need.

Agency 120

Agency How To Product Launch Internal 120

Cision

JANUARY 10, 2018

So, what goals does your marketing team have in the coming year? Here are three awesome branding resolutions all marketing teams should consider in preparing themselves for 2018 and beyond. The concept of niche expertise marketing is a great way to establish your brand’s credibility as an authority in your industry.

Branding 254

Branding Brand Web Content Marketing 254

5W PR

NOVEMBER 13, 2024

Here’s our perspective on the trends we anticipate will shape the industry, along with the role PR can play in helping leaders stay ahead in a competitive market. These narratives position brands as pioneers in reaching customers within dynamic retail ecosystems.

Advertising 157

Advertising Advertising Privacy Ethics 157

ImPRessions - Crenshaw Communications

MAY 13, 2021

Crenshaw Communications, a New York-based public relations agency specializing in B2B technology PR, is seeking an Assistant Account Executive (AAE) to join our dynamic B2B technology team. Undergraduate degree or equivalent ideally in the field of PR, Communications, Marketing, Business or Journalism.

B2B 203

B2B Policies Case Study Enterprise 203

Onclusive

JANUARY 20, 2020

In my last article , I laid out the three steps to introduce marketing ventriloquism into your organization: focus on what you can control; install control systems; amplify earned media. I also speculated on some of the reasons more organizations are not connecting the dots internally to maximize marketing effectiveness in this way.

Marketing 195

Marketing How To Measurement Advertising 195

Shift Communications

NOVEMBER 24, 2014

As marketers, PR professionals, and advertisers begin to wind down the year (save for those in retail who are firing on all cylinders right now), one of the top things you’ll focus on in 2014 is reviewing the numbers. How do you use the data to make changes in your business and marketing that are meaningful in 2015?

Analytics 155

Analytics Data-Driven PR Marketing How To 155

Agility PR Solutions

APRIL 1, 2021

It can get especially tough for PR and marketing agencies. The customer is always right” is something that might work in retail, but for a PR representative, those words might be unpleasant to hear. In any given agency, you might change a lot of customers […]. Client relations can be a hassle no matter the industry.

Creativity 97

Creativity Agency Retail Industry 97

5W PR

JANUARY 3, 2024

Participating in retail industry events offers professionals and businesses an unparalleled opportunity to engage with the dynamic landscape of commerce. NRF: Retail’s Big Show Attending the NRF Big Show offers unparalleled opportunities for professionals in the retail industry.

Retail 78

Retail Conference Trends Technology 78

Stephen Waddington

JULY 7, 2020

COVID-19 is an opportunity for assertive agencies to scale and grow. As we kick off the new quarter and lockdown lifts, agency bosses are planning for the remainder of the year and looking to 2021. Independent agencies that specialise in sectors hit by COVID-19 have had the toughest time. Lean into the recovery with confidence.

Agency 92

Agency How To Tourism Retail 92

Stephen Waddington

OCTOBER 14, 2020

It’s a nascent market that has accelerated because of COVID-19. A report by voice agency Vixen Labs explores how these voice devices, such as the Amazon Alexa or Google Home, are being used. One in four voice users have searched for information about fitness, food and drink, health, retail, and travel and leisure.

Privacy 199

Privacy Retail Google Travel 199

Agility PR Solutions

JULY 10, 2023

The pandemic-driven e-commerce surge amplified the role of digital marketing—and consumers have learned a trick or two since as they‘ve re-incorporated physical shopping but with the assistance of online tools like brand apps and social media platforms.

Retail 68

Retail Marketing Consumer Tools 68

Agility PR Solutions

APRIL 28, 2020

New research from consumer packaged goods-focused sales and marketing agency Acosta offers new insights into how consumer shopping habits are continuing to shift due to COVID-19. The post Retail insights into new behaviors and a peek at post-pandemic life appeared first on Agility PR Solutions.

Retail 78

Retail Consumer Agency Report 78

5W PR

SEPTEMBER 16, 2024

As the holiday season approaches, beauty brands are likely wondering how to effectively promote and maximize retail partnerships. Strategic Media Pitching : Effective media pitching is key to securing high-impact coverage that links back to your priority retailers. This approach drives traffic and strengthens retail relationships.

Retail 78

Retail Case Study Storytelling Creativity 78

ImPRessions - Crenshaw Communications

APRIL 24, 2023

Insider recognized Deepthi Venkitaramanan, senior product manager, LiveIntent for helping the people-based email marketing platform push into new areas. ” Insider’s Rising Stars of AdTech list recognizes those helping the ad industry grab new opportunities, like retail media and streaming TV ads.

Retail 156

Retail Engineering Advertising Advertising 156

Ronn Torossian

JANUARY 18, 2021

Although online sales comprised just 16% of total retail sales based on recent estimates from both the U.S. Commerce Department and Digital Commerce 360, online is vital to retailers. The reason?

Retail 195

Retail Consumer Agency Strategy 195

5W PR

JULY 21, 2023

In the rapidly evolving landscape of retail, variety stores have faced significant challenges due to the rise of e-commerce giants like Amazon. These traditional brick-and-mortar retailers, known for their wide product selection and affordable prices, have had to adapt to changing consumer preferences and shopping behaviors.

Retail 78

Retail Local Consumer Community 78

Konnect Agency

NOVEMBER 23, 2021

It’s always an exciting time of the year when we get to look back at what trends and tactics were successful, and which emerging practices can be implemented by a public relations agency to make our clients “All-Stars” in the new year ahead. Why You Need A Public Relations Agency To Help You Keep Up With Trends. are safe for now.

Trends 119

Trends Publicity Communications Marketing 119

Agility PR Solutions

MARCH 28, 2021

The segments hard-hit by the crisis—retail, hospitality, travel, to name a few—are furiously working to get back on their feet and re-invent themselves for the ‘new normal’. Rarely has there been a time when the need for support from expert marketing agencies and services providers has been so important.

Marketing 97

Marketing Retail Travel Crisis 97

Stephen Waddington

JANUARY 20, 2021

Now is a great time to start or scale-up an agency. My trend is agency start-ups and scaling in 2021. It has been a boom for online retail, big tech and healthcare; and a bust for culture, entertainment, hospitality, travel and events. Public relations is a reflection of the professional services market.

Agency 78

Agency Healthcare Retail Travel 78

Shift Communications

DECEMBER 18, 2014

If you’re working with a data-driven PR firm, chances are at some point in your relationship you will be asked to grant access to a variety of marketing and data systems. Chances are you’ll be asked for any existing market research that’s you’ve done. Systems you may be asked about: market research, previous campaign performance data.

Data 157

Data Data-Driven PR System Analytics 157

Agility PR Solutions

DECEMBER 2, 2020

Which retail brands are making the right emotional connections with consumers during COVID? The newly released Brand Intimacy COVID Study from marketing intimacy agency MBLM reveals that the retail industry ranks third out of the 10 industries. Brand Intimacy is the emotional science behind […].

Branding 117

Branding Brand Retail Study 117

Agility PR Solutions

FEBRUARY 18, 2020

With today’s über-fast pace of brand marketing and the many ways consumers can purchase from and interact with brands and retailers, it’s become a challenge for brands to establish real emotional connections, even with their most regular patrons.

Industry 136

Industry Branding Brand Retail 136

ImPRessions - Crenshaw Communications

JUNE 2, 2020

New York, NY, June 2, 2020 — Crenshaw Communications , a New York-based public relations agency specializing in technology, today announced the analysis of dozens of B2C brand email marketing communications sent during the COVID-19 pandemic between mid-March and mid-May. Companies prioritize empathy in COVID-19 communications.

Study 170

Study Branding Brand B2C 170

5W PR

SEPTEMBER 27, 2017

The best approach to marketing is an integrated, 360-degree view. If you’re investing in a marketing endeavor without asking how PR can maximize results, you’re likely missing out on exposure, customers and return on investment. Here are five examples of marketing strategies where results can be boosted via a 360-degree PR campaign.

Trade Shows 95

Trade Shows Marketing Retail YouTube 95

ImPRessions - Crenshaw Communications

AUGUST 30, 2023

Over the years, I’ve observed a trend with startling regularity: Many B2B tech companies, regardless of their size or stature, don’t operate with a fixed marketing plan in place. Given this scenario, a common refrain from many PR firms is, “Give us your marketing plan, and we’ll provide you with a PR strategy.”

B2B 156

B2B Company Storytelling Retail 156

Cision

MARCH 13, 2017

Public Relations has always been an important contributor to any company’s branding and marketing efforts. Further, the industry is largely controlled by Omnicom, IPG, WPP and Publicis group, which together account for around 34% of overall PR market at present. can all be labeled as PR activity.

SEO 229

SEO Social Media Tools Google 229