5W PR

JANUARY 3, 2024

Participating in retail industry events offers professionals and businesses an unparalleled opportunity to engage with the dynamic landscape of commerce. NRF: Retail’s Big Show Attending the NRF Big Show offers unparalleled opportunities for professionals in the retail industry.

Retail 78

Retail Conference Trends Technology 78

Agility PR Solutions

JULY 10, 2023

The pandemic-driven e-commerce surge amplified the role of digital marketing—and consumers have learned a trick or two since as they‘ve re-incorporated physical shopping but with the assistance of online tools like brand apps and social media platforms.

Retail 66

Retail Marketing Consumer Tools 66

Agility PR Solutions

DECEMBER 5, 2022

Following the pandemic-fueled disruption of 2021, retail brands made a strong showing this year for establishing emotional connections with consumers—the industry ranked third overall, behind technology & telecom, and media & entertainment, in the latest Brand Intimacy Study from marketing intimacy agency MBLM.

Retail 86

Retail Industry Brand Branding 86

5W PR

JULY 21, 2023

In the rapidly evolving landscape of retail, variety stores have faced significant challenges due to the rise of e-commerce giants like Amazon. These traditional brick-and-mortar retailers, known for their wide product selection and affordable prices, have had to adapt to changing consumer preferences and shopping behaviors.

Retail 78

Retail Local Consumer Community 78

5W PR

OCTOBER 17, 2024

The holiday season is a prime time for toy sales when retailers and manufacturers strive to capture the hearts and wallets of eager consumers. To maximize their impact and boost revenue, businesses must employ effective cpg marketing strategies that resonate with shoppers and drive sales.

Strategy 78

Strategy Mobile Marketing Retail 78

5W PR

NOVEMBER 13, 2024

Here’s our perspective on the trends we anticipate will shape the industry, along with the role PR can play in helping leaders stay ahead in a competitive market. These narratives position brands as pioneers in reaching customers within dynamic retail ecosystems.

Advertising 143

Advertising Advertising Privacy Ethics 143

5W PR

OCTOBER 15, 2024

Launching a new consumer packaged goods (CPG) product in today’s competitive market requires a well-crafted marketing strategy. By gaining insights into who the customers are, companies can tailor all of their marketing efforts to resonate with them effectively.

Product Launch 78

Product Launch Consumer Strategy Marketing 78

5W PR

OCTOBER 10, 2024

By implementing effective marketing strategies with the help of an alcohol marketing agency , businesses can capitalize on the festive atmosphere and drive consumer demand. Partner with retailers to create exclusive holiday displays or promotions. This can increase product visibility and drive sales.

Strategy 78

Strategy Marketing Retail Consumer 78

Stephen Waddington

AUGUST 12, 2020

Nine entrepreneurs talk about the agencies they’ve launched during the pandemic. COVID-19 is creating a wave of disruption and opportunity in the media, marketing and public relations. If you’ve started an agency during the COVID-19 crisis please get in touch. Why start an agency in 2020, during lockdown? Adam Driver.

Agency 161

Agency Meeting Retail Energy 161

Agility PR Solutions

APRIL 28, 2020

New research from consumer packaged goods-focused sales and marketing agency Acosta offers new insights into how consumer shopping habits are continuing to shift due to COVID-19. The post Retail insights into new behaviors and a peek at post-pandemic life appeared first on Agility PR Solutions.

Retail 78

Retail Consumer Agency Report 78

Agility PR Solutions

APRIL 1, 2021

It can get especially tough for PR and marketing agencies. The customer is always right” is something that might work in retail, but for a PR representative, those words might be unpleasant to hear. In any given agency, you might change a lot of customers […]. Client relations can be a hassle no matter the industry.

Creativity 94

Creativity Agency Retail Industry 94

Stephen Waddington

JULY 7, 2020

COVID-19 is an opportunity for assertive agencies to scale and grow. As we kick off the new quarter and lockdown lifts, agency bosses are planning for the remainder of the year and looking to 2021. Independent agencies that specialise in sectors hit by COVID-19 have had the toughest time. Lean into the recovery with confidence.

Agency 92

Agency How To Tourism Retail 92

Stephen Waddington

JANUARY 20, 2021

Now is a great time to start or scale-up an agency. My trend is agency start-ups and scaling in 2021. It has been a boom for online retail, big tech and healthcare; and a bust for culture, entertainment, hospitality, travel and events. Public relations is a reflection of the professional services market.

Agency 78

Agency Healthcare Retail Travel 78

Prohibition

SEPTEMBER 1, 2023

Our latest podcast episode features an engaging conversation with Chris Simmance, the founder of OMG Centre, which aims to accelerate the growth of digital agencies through consultancy, mentorship, training, and support. Recent research has shown that 70% of marketers feel ill-equipped to handle ‘big data’ challenges.

Agency 71

Agency Leadership Training Big Data 71

5W PR

OCTOBER 22, 2024

This year’s ADWEEK delivered a wealth of insights, and as we participated in sessions, connected with industry leaders, and explored the latest trends, it became clear that the future of PR and marketing is evolving rapidly. Retail Media’s Holistic Impact Insights from Criteo and Shipt shed light on the growing impact of retail media.

Retail 78

Retail Privacy Advertising Advertising 78

ImPRessions - Crenshaw Communications

SEPTEMBER 19, 2018

Like most career PR agency people, I always drink the client Kool-Aid. Most agency PR people have similar stories. It’s good business for a PR agency team to be indoctrinated in the language, culture, and brand lore of a client. Yet one reason brands bring on agencies is that they’re relatively objective.

Agency 140

Agency Enterprise Retail Energy 140

Agility PR Solutions

JULY 30, 2019

We’ve read aboutthe retail industry’s struggles with CX and customer service, but new industry rankings in brand intimacy show that retail is actually doing a good job of making an emotional connection with consumers. The post Retail delivers the goods in new brand intimacy rankings appeared first on Agility PR Solutions.

Retail 60

Retail Brand Branding Customer Service 60

ImPRessions - Crenshaw Communications

APRIL 24, 2023

Insider recognized Deepthi Venkitaramanan, senior product manager, LiveIntent for helping the people-based email marketing platform push into new areas. ” Insider’s Rising Stars of AdTech list recognizes those helping the ad industry grab new opportunities, like retail media and streaming TV ads.

Retail 156

Retail Engineering Advertising Advertising 156

Bianchi Biz Blog

JUNE 27, 2024

We are pleased to share the next post in a series of in-depth profiles of key international markets written by one of our PRGN partners. Faces and Markets of PRGN is a series of blog posts in 2024 that puts Public Relations Global Network (PRGN) member agencies and their markets in the spotlight.

Meeting 89

Meeting Marketing Print Local 89

Agility PR Solutions

MARCH 28, 2021

The segments hard-hit by the crisis—retail, hospitality, travel, to name a few—are furiously working to get back on their feet and re-invent themselves for the ‘new normal’. Rarely has there been a time when the need for support from expert marketing agencies and services providers has been so important.

Marketing 94

Marketing Retail Travel Crisis 94

5W PR

JUNE 14, 2023

However, marketing cheap healthy snacks comes with unique challenges. There are a few different effective strategies that brands can employ to market cheap healthy snacks successfully. Understanding the Target Audience To effectively market cheap healthy snacks, brands must understand their target audience.

Marketing 88

Marketing Consumer Education Retail 88

ImPRessions - Crenshaw Communications

AUGUST 30, 2023

Over the years, I’ve observed a trend with startling regularity: Many B2B tech companies, regardless of their size or stature, don’t operate with a fixed marketing plan in place. Given this scenario, a common refrain from many PR firms is, “Give us your marketing plan, and we’ll provide you with a PR strategy.”

B2B 156

B2B Company Storytelling Retail 156

Konnect Agency

NOVEMBER 23, 2021

It’s always an exciting time of the year when we get to look back at what trends and tactics were successful, and which emerging practices can be implemented by a public relations agency to make our clients “All-Stars” in the new year ahead. Why You Need A Public Relations Agency To Help You Keep Up With Trends. are safe for now.

Trends 119

Trends Publicity Communications Marketing 119

Prohibition

OCTOBER 10, 2024

In the marketing and communications industry, tapping into key dates on the calendar is a common strategy. From major retail milestones like Black Friday and Valentine’s Day to more niche awareness days such as National Dog Day or National Grandparents Day, these dates offer brands an opportunity to connect with their specific audience.

Marketing 62

Marketing B2C Retail Social Media 62

Prohibition

NOVEMBER 3, 2023

As the holiday season approaches, brands and agencies will be well underway with their Christmas campaigns, particularly influencer marketing. NYX: Showcasing the Perfect Product Launch NYX, another prominent beauty brand, opted for influencer marketing to drive its Halloween activity. We liked this one!

Marketing 62

Marketing Product Launch Retail Creativity 62

5W PR

JULY 3, 2024

Family Recipes Brought to Market and Tweaking Traditions A heartwarming trend at the show was the presence of family recipes scaled up for commercial success. Foodservice to Retail Pipeline and Health-Conscious Trends The transition from foodservice to retail is happening rapidly.

Trends 78

Trends Retail Trade Shows Ethics 78

Bianchi Biz Blog

FEBRUARY 1, 2024

We are pleased to share the first in a series of in-depth profiles of a key international market written by one of our PRGN partners. Faces and Markets of PRGN is a new series of blog posts in 2024 that puts Public Relations Global Network (PRGN) member agencies and their markets in the spotlight.

Marketing 105

Marketing Newspapers Print Corporate 105

ImPRessions - Crenshaw Communications

MAY 13, 2021

Crenshaw Communications, a New York-based public relations agency specializing in B2B technology PR, is seeking a Senior Account Executive (SAE) to join our dynamic B2B technology team. adtech, martech, cyber security, enterprise SaaS, artificial intelligence, retail tech, etc.) within a PR agency setting or in-house. .

B2B 291

B2B Policies Case Study Enterprise 291

Prohibition

SEPTEMBER 8, 2023

Influencer marketing, the art and science of leveraging popular figures to promote a brand, has evolved significantly over the years – which is the focus of our bonus episode. Today, influencers play a vital role in the marketing world, bringing about an undeniable magnetism that attracts consumers like never before.

Marketing 62

Marketing B2C Advertising Advertising 62

5W PR

NOVEMBER 9, 2023

3 Trends We Saw at AdWeek 2023 AdWeek, the annual advertising and marketing conference, is a crucial event that brings together industry leaders, marketers, and innovators to discuss and forecast the evolving landscape of advertising. Advertisers are actively exploring AI for personalization and automation.

Trends 78

Trends Retail Advertising Advertising 78

Solo PR Pro

FEBRUARY 25, 2021

My mix has always included agency partnerships, but 2020 forced me to get creative and leverage those agency partnerships to stabilize my business. What are agency partnerships? Agency partnerships usually form as a result of traditional advertising and marketing agencies not having PR pros on staff.

Agency 76

Agency Creativity Media Relations Nonprofit 76

Prohibition

OCTOBER 18, 2018

Prohibition is a PR agency first but in the last three years or so we have moved into much more than that with media relations making up just 40% of what we do here. The majority of our work is now clever engaging content marketing in its various guises. I am so proud of the team but I rarely get an opportunity to say so.

Content Marketing 59

Content Marketing Agency Video Marketing 59

ImPRessions - Crenshaw Communications

JULY 10, 2020

PR agencies must stay up to date on current events and industry news. The PR Week highlights news, opinions and insight from members of the PRWeek staff as well as newsmakers in the world of PR, marketing and communications. Each episode features a PR pro from a known agency. Marketing Smarts. The PR Week. On the Media.

Sports 332

Sports Radio Retail Advertising 332

Stephen Waddington

APRIL 12, 2020

This is the fourth time that I’ve experienced a downturn running an agency. Tear up your 2020 financial forecast and plan for these market conditions. If you work in bricks and mortar retail, hospitality, travel or tourism that likely means scaling back activity and planning for post-lockdown. Here’s what I’ve learnt.

Crisis 78

Crisis Agency Government Tourism 78

Agility PR Solutions

DECEMBER 2, 2020

Which retail brands are making the right emotional connections with consumers during COVID? The newly released Brand Intimacy COVID Study from marketing intimacy agency MBLM reveals that the retail industry ranks third out of the 10 industries. Brand Intimacy is the emotional science behind […].

Brand 117

Brand Branding Retail Study 117

ImPRessions - Crenshaw Communications

MARCH 25, 2016

A relationship with a public relations agency can be a little like a marriage. Take a look on Quora , or talk to someone experienced in working with many different PR agencies, and you’re likely to hear about a range of experiences, from highly productive to sorely disappointing. Ask what they need.

Agency 120

Agency How To Product Launch Internal 120

ImPRessions - Crenshaw Communications

MAY 13, 2021

Crenshaw Communications, a New York-based public relations agency specializing in B2B technology PR, is seeking an Assistant Account Executive (AAE) to join our dynamic B2B technology team. Undergraduate degree or equivalent ideally in the field of PR, Communications, Marketing, Business or Journalism.

B2B 203

B2B Policies Case Study Enterprise 203