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Strategic PR for Defense Technology: Building Trust and Demonstrating Value

5W PR

The defense technology sector faces unique challenges when communicating innovations to stakeholders, government agencies, and the public. Building Credibility Through Expert Partnerships Defense technology companies gain authority by partnering strategically with government agencies, academic institutions, and industry experts.

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Hot Startups Join Axis Innovation at NYSE

Flack's Revenge

Focuus : Their vision is to automate the entire marketing analysis process, helping advertisers and agencies to scale easily and become market leaders. CEO Yotam Benattia said that most digital marketing systems are passive. Focuus shows campaign KPIs in real time. This helps you adjust course and boost results.

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How To Add “Borrowed Interest” To Your PR Campaign

ImPRessions - Crenshaw Communications

The next phase may include round-up or compilation stories secured by making a new market entry a part of a trend or seasonal effort. Recently we engaged a mixologist to develop recipes for a delicious craft beer in its second year on the market, adding some extra flavor and creative juice to the campaign.

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How to use Twitter Audience Insights for Marketing

Shift Communications

How can it benefit your marketing and communications program? You also get mobile data such as wireless carrier and device types. If, for example, you’re a credit card issuer and your followers don’t use your card, then you might have a marketing mismatch (or an opportunity). Vice President, Marketing Technology.

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Visible’s Pearl Savant on Creating Meaningful Connections With Consumers

PRSay

Experience means everything to Visible , the first all-digital wireless service in the United States. Without physical storefronts to engage with consumers, the Colorado-based company has employed a creative integrated marketing plan to make its meaningful connections. Our marketing ecosystem is digital and traditional.

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Masters in Marketing: Jeff Drew, fama PR

Mindful Marketing

He has developed communications strategies, managed internal teams and placed high-level business and technology coverage for companies in the semiconductor, services, security, cloud, wireless, enterprise software, marketing and consumer device industries. We caught up with Jeff for our Masters in Marketing series.

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Your audience with the public

Stephen Waddington

A n essay about the impact of the internet on corporate communication, marketing and public relations over the past 20 years. This is when telecom operators such as BT started to offer broadband to consumer users, and wireless networks appeared in public spaces. Industrialised marketing techniques have been retrofitted on the internet.