Ishmael's Corner

OCTOBER 19, 2014

As a service to the profession and advancing the client-agency relationship, we’ve captured client phrases that consistently find their way to PR agencies and what they really mean. I suggest you start preparing for an agency review.”. If you think the media training helped Brad, think again.”. Client Phrase. “We

Agency 143

Agency Media Training Conference Training 143

ImPRessions - Crenshaw Communications

JUNE 12, 2019

Even if the executive spokesperson — usually the CEO — is naturally charismatic and confident facing the media, she should never venture into the public eye without media training. For PR tips on successful media training , see our earlier post. Stop crying or I’ll give you something to cry abou t”.

Media Training 256

Media Training Training Agency Crisis 256

ImPRessions - Crenshaw Communications

JANUARY 12, 2016

If you’ve ever worked with a top technology PR agency , you know the business of developing public relations programs for hot tech companies or startups can be challenging. To be successful, there are some key things to keep in mind from the start of a PR agency relationship. Focus the team’s time.

Agency 149

Agency Tools Technology Media Training 149

ImPRessions - Crenshaw Communications

JUNE 13, 2017

The client and agency contacts have happily bonded at a new business presentation, with great chemistry all around. Of course, employee turnover can happen at any company, but when it happens on the agency side, it should be a blip, not a breakdown. The negative media story. . We’ve all been there. But it happens.

Media Training 249

Media Training Policies Agency Interviews 249

5W PR

NOVEMBER 29, 2017

Of course, the training needs to happen, but like almost everything, we get better as we practice doing it right… practice done wrong will not lead to improvement though. So a big part of media training should be putting the student in front of others who will ask them random questions. Let them answer completely.

Media Training 87

Media Training Training Film Media 87

5W PR

OCTOBER 14, 2024

A well-prepared PR team develops crisis communication plans, responds to media inquiries, and restores public trust. Media Training Providing media training to key personnel ensures preparedness for handling media inquiries. It’s also helpful in delivering consistent messaging.

B2B 78

B2B Company Publicity Media Training 78

ImPRessions - Crenshaw Communications

JUNE 10, 2016

Those seeking public relations services often pigeonhole it into media relations. Here are just a few: High-level media training. The best media training sessions train the entire team, starting at the top. For a real dash of schadenfreude, check out these examples of what not to do.

Media Relations 120

Media Relations Agency Media Training Media 120

5W PR

JULY 11, 2024

The media landscape is undergoing a seismic shift, with artificial intelligence (AI) rapidly transforming the creation, distribution, and consumption of information. Media training has become a vital component, equipping individuals and organizations with the tools to thrive in the age of AI.

Media Training 78

Media Training Training Media Privacy 78

Deirdre Breakenridge

OCTOBER 8, 2018

ET the #PRStudChat community will gather for a Twitter chat focused on Digital Media and AI. Our special guest driving the discussion will be Martin Waxman, APR, who leads digital and social media training and workshops. Martin is a communications strategist and teaches digital strategy.

Community 148

Community Big Data Media Resources 148

Communications Conversations

SEPTEMBER 14, 2017

And, they’re just not respected by big companies and agencies (that’s not me saying it–that’s coming right from the people I’ve talked to about this the last few months). People like Jamie Kvamme from Polaris who will be teaching our class on social media advertising. So, there’s a gap.

Media Training 0

Media Training Training Social Media Media 0

ImPRessions - Crenshaw Communications

AUGUST 9, 2018

Most PR agencies bill on an hourly basis, or in monthly retainer fees. But there’s another way of billing that’s fairly controversial among agency professionals, — the pay-for-placement method. So, we talked with someone here who used to work at a pay-for-placement agency and did a little research.

System 220

System Agency Media Training Reputation 220

Konnect Agency

NOVEMBER 8, 2021

PR Agency Provides Resources to Stand Out in a Record High Investment Year. 2021 has been notorious for its high volume of investments and as a result, the financial media landscape is rapidly adjusting. Why Work With a PR Agency For Your Funding Announcement. Future B2B Opportunities. Set-Up For Long-Term Success.

Agency 98

Agency Financial Media Training Training 98

Shift Communications

SEPTEMBER 14, 2017

Basic Agency Organization. The PR agency world can be a confusing one—especially for someone looking in from the outside. Let’s take a look at the basic agency organization of a PR firm and what the different people do. These teams look similar across most agencies with a few cultural twists at various firms.

Agency 87

Agency Internal International Media Training 87

Polaris

MARCH 17, 2015

That was many years ago and here I am today running my own PR agency. After Unilever, I worked for a boutique PR agency that specialized in beverage alcohol and gourmet food. To round out my experience I also spent 4 years at multi-national Hill and Knowlton and 4 at an integrated marketing communications agency. What happened?

Agency 100

Agency eBook Training Media Training 100

Communications Conversations

MARCH 21, 2017

Google the phrase “Social media training Minneapolis.” A handful of agencies. In a nutshell, that describes my experience with social media training programs (or a lack thereof) in the Twin Cities. ” What comes up? A couple academic institutions attempting to pull it off. And an Eventbrite list.

Media Training 68

Media Training Training Social Media Media 68

5W PR

NOVEMBER 25, 2024

Media Relations Cultivating strong relationships with journalists is crucial for securing media coverage. Identifying target media outlets that align with the industry and developing compelling pitches that are newsworthy and relevant to their audience are essential steps.

B2B 78

B2B Company Crisis Management Measurement 78

Bianchi Biz Blog

DECEMBER 5, 2024

Faces and Markets of PRGN is a series of blog posts in 2024 that puts Public Relations Global Network (PRGN) member agencies and their markets in the spotlight. This in turn has put the onus on PR agencies to evolve their skillsets and service offerings to support clients’ business objectives.

Radio 83

Radio Sports Marketing Local 83

ImPRessions - Crenshaw Communications

JUNE 1, 2021

For any PR agency team , a major media interview for a company spokesperson is a solid win. At the same time, having a terrific media spokesperson who can nail the messaging, handle tough questions and make business or technical language accessible isn’t always easy. . Plan for technical glitches in the virtual world.

Interviews 268

Interviews Media Construction Report 268

Onclusive

FEBRUARY 11, 2021

No matter who speaks on behalf of your organization, it’s a good idea to provide some media training and practice. At this point, I recommend that early startups initially hire a PR contractor who can develop a relationship with the business and manage the smaller amount of work that may not be financially viable for an agency.

How To 221

How To Media Training Financial Storytelling 221

Onclusive

NOVEMBER 8, 2023

Companies often hire specialized agencies on a project basis to assist with specific repositioning or market research. Media Training With the reach of today’s media formats and the explosion of publications, media training is important for a much larger number of people in an organization.

Training 195

Training Media Training Crisis Communications Reputation 195

ImPRessions - Crenshaw Communications

FEBRUARY 5, 2019

In the PR agency world , after weeks of fine-tuning messaging, crafting stories and pitching reporters, there’s no better feeling than landing a top media interview for a client. Most importantly, of course, a media interview will lead to positive coverage – assuming it goes well. Referring to other media interviews.

Interviews 251

Interviews Media Television Media Training 251

Deirdre Breakenridge

MARCH 5, 2019

Martin Waxman, MCM, APR, leads digital and social media training and workshops, is a communications strategist and teaches digital strategy. He’s CMO of Spin Sucks, co-founder of three PR agencies, and runs a consultancy. About Martin Waxman. He’s worked in the industry for 25+ years.

Communications 208

Communications Analytics Social Media Media Training 208

ImPRessions - Crenshaw Communications

SEPTEMBER 15, 2020

PR people are nearly always involved in setting up these briefings, and at our agency, we always staff them as well. If a lack of focus is a frequent problem for a given spokesperson, it’s worth a media training session to heighten their comfort level and preparation for future conversations. Am I in the way? A fifth wheel?

Interviews 208

Interviews Media Construction B2B 208

Stuart Bruce

OCTOBER 6, 2016

Depressingly the need for more investment in training was also one of the main findings of last year’s report. I find it surprising that the most popular services clients buy from PR agencies are social influencer outreach (12%) and blogger outreach (9%), both of which are often better done by the in-house PR team.

Training 119

Training Digital PR Media Training Education 119

ImPRessions - Crenshaw Communications

JANUARY 16, 2018

Agency teams may think they’re in constant touch with clients as the emails fly back and forth, but that’s not enough. Agency teams should take the time to explain, based on personal experience and expertise, why a story will or won’t work and where possible, how to take a bland or unworkable pitch and improve it.

Skype 170

Skype Interviews Crisis Communications Crisis 170

Stuart Bruce

JULY 15, 2014

All of this growth is good for me as it means more opportunities to advise and train in-house PR teams and agencies how they can adapt to benefit from these changes and equally important to minimise the risks.

Social Media 132

Social Media Public Affairs Media Crisis Communications 132

ImPRessions - Crenshaw Communications

MARCH 17, 2017

It’s not enough to research the agency you’re applying to – that’s your baseline. But in all agencies, the importance of business communication can’t be underestimated. The good news is most agencies have a healthy supply of preferred templates to help new recruits learn the business-writing ropes.

Training 159

Training Writing Pitching Video 159

ImPRessions - Crenshaw Communications

OCTOBER 26, 2022

Regular “touch-base” calls are a PR agency staple. A PR agency is typically brought on to do more than secure media coverage. A client might not know that we had a full team discussion about media strategy or messaging, but if they weren’t part of it, they should. Go beyond tactics. Troubleshoot. Add value .

How To 156

How To Meeting Case Study Survey 156

ImPRessions - Crenshaw Communications

OCTOBER 26, 2022

Regular “touch-base” calls are a PR agency staple. A PR agency is typically brought on to do more than secure media coverage. A client might not know that we had a full team discussion about media strategy or messaging, but if they weren’t part of it, they should. Go beyond tactics. Troubleshoot. Add value .

How To 156

How To Meeting Case Study Survey 156

ImPRessions - Crenshaw Communications

AUGUST 21, 2017

For PR agencies, set realistic client expectations. The eclipse was an example a super-competitive time with countless brands vying for a slice of the media pie. This is where some targeted media training right before interviews is highly recommended. There are also some subtler connections worth exploring.

Hotels 200

Hotels Local Interviews Viral 200

Prohibition

JANUARY 24, 2022

The negative reaction caused by unplanned events can quickly snowball into a full-fledged mess, but that’s where a PR agency comes in to provide documentation, analysis and actionable advice to help companies handle their most sensitive high stakes situations with professionalism. We offer communication spokesperson training support.

Crisis Communications 62

Crisis Communications Crisis Agency Communications 62

ImPRessions - Crenshaw Communications

MAY 8, 2017

This is why we always want to make sure that a prospective client is truly ready to work with a PR agency , knowing that part of securing media coverage is a willingness to prepare in advance. Most leaders can benefit from at least a quick professional media training session to polish the rough edges and instill confidence.

Media 199

Media Interviews YouTube Advertising 199

Offleash

NOVEMBER 1, 2023

By Robin Bulanti and Julie Tangen Twenty years ago, Joanna Kulesa made her mark on Silicon Valley, launching a unique high tech PR agency model unbound by convention. Technology trends and the very tools powering our business now weren’t more than a twinkle in a founder’s eye when the agency started. The year was 2003.

Skype 122

Skype LinkedIn Media Training Agency 122

ImPRessions - Crenshaw Communications

JULY 25, 2018

.” In a slightly less outrageous instance, Papa John’s founder John Schnatter is embroiled in a public fight with company officers after he, too, apparently used the n-word during a media training session with a marketing agency. But even if true, why would Schnatter comply? He’s the client.

Media Training 120

Media Training Agency Reputation Instagram 120

ImPRessions - Crenshaw Communications

OCTOBER 11, 2017

When considering an agency to handle reputation management and media relations for a company, consider these signs as indicators of the need to boost PR efforts. Without a PR firm in tow, the odds are that a company spokesperson hasn’t been thoroughly prepared to face the media.

Company 136

Company Interviews Reputation Privacy 136

Mindful Marketing

FEBRUARY 15, 2017

Hiring an agency can seem pretty cool – having a dedicated team of professionals promoting you and your business all day sounds nice, right? So when is the right time to hire a PR agency? There are a plethora of tools to make it easy until you reach the pivot point to needing a full blown agency. That depends.

Agency 50

Agency Crisis Communications Measurement Analytics 50

Konnect Agency

JUNE 22, 2023

That’s why it’s essential for businesses to have a crisis communications plan in place and a seasoned PR agency partner to can help streamline that process and create a dependable strategy. Looking for a PR agency? Konnect with us to learn how we’ve helped other brands create strategic crisis communications plans.

Crisis Communications 52

Crisis Communications Crisis Agency Communications 52