Onclusive

NOVEMBER 8, 2023

Companies often hire specialized agencies on a project basis to assist with specific repositioning or market research. Media Training With the reach of today’s media formats and the explosion of publications, media training is important for a much larger number of people in an organization.

Training 195

Training Media Training Crisis Communications Reputation 195

Communications Conversations

SEPTEMBER 14, 2017

” Because, really, there’s not a solid, reputable place to send these folks. Sure, classes exist that cover social media and digital marketing at the University of Minnesota and the University of St. People like Jamie Kvamme from Polaris who will be teaching our class on social media advertising. Think about it.

Media Training 0

Media Training Training Social Media Media 0

5W PR

AUGUST 1, 2024

In today’s digital era, the reputation of a healthcare organization holds unprecedented importance. Patients are increasingly turning to online reviews and media portrayals to make informed decisions about their care. Building trust through transparency The cornerstone of a robust reputation in healthcare is transparency.

Healthcare 78

Healthcare Reputation Publicity Media Training 78

Polaris

MARCH 17, 2015

That was many years ago and here I am today running my own PR agency. After Unilever, I worked for a boutique PR agency that specialized in beverage alcohol and gourmet food. To round out my experience I also spent 4 years at multi-national Hill and Knowlton and 4 at an integrated marketing communications agency. What happened?

Agency 100

Agency eBook Training Media Training 100

ImPRessions - Crenshaw Communications

JANUARY 16, 2018

Agency teams may think they’re in constant touch with clients as the emails fly back and forth, but that’s not enough. Agency teams should take the time to explain, based on personal experience and expertise, why a story will or won’t work and where possible, how to take a bland or unworkable pitch and improve it.

Skype 170

Skype Interviews Crisis Communications Crisis 170

Stuart Bruce

JULY 15, 2014

He might have a point if you simply look at how social media can be used for consumer marketing or customer service. He apparently fails to understand social media’s importance for corporate affairs, corporate reputation, investor relations, human resources, CSR and crisis communications to name but a few.

Social Media 132

Social Media Public Affairs Media Crisis Communications 132

ImPRessions - Crenshaw Communications

OCTOBER 11, 2017

When considering an agency to handle reputation management and media relations for a company, consider these signs as indicators of the need to boost PR efforts. Without a PR firm in tow, the odds are that a company spokesperson hasn’t been thoroughly prepared to face the media. A company crisis is looming.

Company 136

Company Interviews Reputation Privacy 136

ImPRessions - Crenshaw Communications

MARCH 17, 2017

It’s not enough to research the agency you’re applying to – that’s your baseline. We owe our business partners an honest assessment of new products and advice that helps manage expectations and navigate tricky reputation situations. Think you’re up to the challenge? Gain crack research skills.

Training 159

Training Pitching Writing Video 159

ImPRessions - Crenshaw Communications

JULY 25, 2018

.” In a slightly less outrageous instance, Papa John’s founder John Schnatter is embroiled in a public fight with company officers after he, too, apparently used the n-word during a media training session with a marketing agency. But even if true, why would Schnatter comply? He’s the client.

Media Training 120

Media Training Agency Reputation Instagram 120

PRSay

MARCH 9, 2017

Meanwhile, social media posts from the affected police agencies were weak and sporadic, as were any attempts to simply post statements to their official websites. First, you need to make sure your executives know more about social media than just the name of the platforms. In what world is this acceptable?

Crisis Communications 160

Crisis Communications Social Media Crisis Communications 160

Prohibition

JANUARY 24, 2022

The negative reaction caused by unplanned events can quickly snowball into a full-fledged mess, but that’s where a PR agency comes in to provide documentation, analysis and actionable advice to help companies handle their most sensitive high stakes situations with professionalism. Reputation management.

Crisis Communications 62

Crisis Communications Crisis Agency Communications 62

ImPRessions - Crenshaw Communications

JULY 19, 2018

He’s now blaming the marketing agency involved in a media training session for goading him into uttering a racist word. But when confidence metastasizes into arrogance and self-interest, the company’s reputation – even its very survival — can be placed in jeopardy. So, what’s the answer?

Leadership 136

Leadership Media Training Employee Travel 136

Cision

NOVEMBER 3, 2016

With the reveal of highly sensitive and supposedly ‘private’ emails, Twitter posts, direct instant messages via Facebook and Gmail, not to mention Instagram images and hashtags, reputations have been made and lost. That’s media training 101. Social media can be a tremendous asset to leverage for global awareness.

Social Media 120

Social Media Media Reputation Training 120

Cision

AUGUST 24, 2016

In this interview, Cheryl discusses the keys to maintaining your brand reputation, the challenges social media presents and how to keep your audience engaged. I contacted an agency and had a few productive conversations, but did not hear from them for months. What are the keys to maintaining a positive brand reputation?

Social Media 120

Social Media Reputation Crisis Media Training 120

Konnect Agency

JUNE 22, 2023

In today’s fast-paced world and in our current climate, businesses are more vulnerable than ever to face a crisis that could negatively impact their public reputation and ultimately their bottom line. The goal of a crisis PR plan is to minimize the impact of a crisis on a business’s reputation, operations, and finances.

Crisis Communications 52

Crisis Communications Crisis Agency Communications 52

5W PR

JUNE 20, 2024

PR Agencies Know How to Convey the Message Defense tech is not about entertainment, it’s about protecting and saving lives. To that end, nowadays, PR agencies carefully craft tailored PR strategies for clients and help them navigate ethical gray areas. Through this, the impact of tech companies can be realized to the fullest.

Ethics 78

Ethics Technology Crisis Management Exercises 78

5W PR

OCTOBER 7, 2024

Organizations can develop comprehensive communication plans that meet their goals by understanding the target audience, building credibility and trust, leveraging media relations, creating and distributing compelling content, and preparing for crises. Crisis Management In the fast-paced digital world, crises can emerge unexpectedly.

Crisis Management 78

Crisis Management Media Crisis Reputation 78

Waxing UnLyrical

APRIL 11, 2012

Invest in getting your spokesperson(s) media trained. If you botch an interview, you run the very real risk of damaging your reputation, losing brand value and jeopardizing organizational objectives. Not only will it help your spokesperson work out some jitters, it will give him/her a good idea on what he/she needs to fine-tune.

Media Training 70

Media Training Crisis Training Crisis Communications 70

Landis PR

SEPTEMBER 27, 2021

Yup, as of October 1st, yours truly is retiring as President of LCI, where I’ve been since founding this San Francisco-based integrated marketing communications agency in 1990. A seamless transition awaits as our agency is in extremely capable hands, with General Manager Sean Dowdall becoming our next President.

Agency 105

Agency Travel SEO Nonprofit 105

PRSay

FEBRUARY 28, 2023

Media relations hinges on the relationships that we create and maintain with the press. We have to know what journalists need and how to avoid behaviors that hurt PR reputations in newsrooms. After being a professional journalist for more than four years, I recently left the field to pursue a career in public relations.

Report 174

Report Local Media Pitching 174

Reputation Us

JULY 26, 2019

Wikipedia defines public relations (PR) as the practice of deliberately managing the spread of information between an individual or an organization (such as a business, government agency, or a nonprofit organization) and the public. Media and Message Unity Training. The post Public Relations appeared first on ReputationUs.

Publicity 60

Publicity Wikipedia Nonprofit Media Training 60

Reputation Us

JANUARY 13, 2016

It’s no longer enough to protect and serve their communities; law enforcement agencies must now rebuild public trust. Step #4: Provide media training for your key personnel. The slightest hint of misconduct can lead to local and, in severe incidents, even national media exposure. Step #3: Develop a communications plan.

Communications 60

Communications Crisis Reputation Local 60

PR in High Definition

JULY 23, 2024

Partnering with a PR agency partner who manages the summer slowdown every single year for multiple clients could also be a smart move, offering that extra layer of support and expertise. For instance, if results are focused on media coverage, with high numbers secured by the time late July rolls around, some pressure will be taken off.

How To 62

How To Leadership Case Study Internal 62

PR in High Definition

AUGUST 24, 2020

When our PR agency Firefly was born, I could not have imagined the mere existence of social media, let alone the impact it would have. Fast-forward to today and social media is not only dominating the world around us but playing an active role in the comms world too. Top tips for utilising social media in your comms programme.

Social Media 86

Social Media Media Television Ethics 86

5W PR

JANUARY 31, 2024

Here are some common types of Tech PR and how they’re implemented: Product Launch PR: Focuses on creating buzz and generating media coverage for new product releases, highlighting their features and benefits. Social media is also used to manage and enhance the company’s online reputation.

Technology 78

Technology Product Launch Crisis Management Case Study 78

Waxing UnLyrical

JULY 3, 2013

Staffing agencies sell “solutions.” Instead, many entrepreneurs attempt to achieve pie-in-the-sky concepts that lack focus and force of a particular shape or personality that stands out in the mind of the prospect. Tech companies start calling themselves “idea incubators.” Design firms become “marketing strategists.”.

Marketing 104

Marketing Writing SEO Engineering 104

PR in High Definition

AUGUST 28, 2024

These goals can range from increasing brand awareness and improving reputation , to raising the profile of an exec and establishing them as thought leaders in your industry. Are you considering bringing on board a PR agency or looking to switch agencies to help you elevate your brand’s reputation through an effective PR Strategy?

Strategy 62

Strategy Crisis Management Measurement Product Launch 62

Norton's Notes

OCTOBER 13, 2014

Put together after a YouGov study of 228 agency and in-house PR professionals across a wide range of sectors, the results are, for me, both encouraging and worrying. Agency and in-house skill sets continue to grow, which makes common sense considering the growth in digital and practitioners having no choice but to skill up.

Digital PR 45

Digital PR Trends Training Media Training 45

Prohibition

APRIL 23, 2020

Brands and businesses know how important it is to protect their reputation. In the midst of a crisis, reputations that have been so hard to build can be easily destroyed and the effects can be hard to undo. It doesn’t take much to provoke a crisis, sometimes just a simple mistake on social media can be enough.

Crisis 62

Crisis Telecommunications Reputation Crisis Communications 62

Communications Conversations

NOVEMBER 20, 2017

She has a sterling reputation. I handle our media relations, whether it’s local consumer news or national industry pubs, I work to build relationships and create partnerships that can help enhance our brand. This includes strategy, pitching, building talking points, media training staff and distributing through applicable channels.

Meeting 0

Meeting Social Media Employee Pinterest 0

Communications Conversations

JULY 18, 2019

You also do a ton of media relations-TV work in town. How have you built that reputation? And, what’s the one tip you’d give other PR/media relations folks for getting their clients more TV appearances? You started an agency back in 1984 with Deb Garvey. This isn’t your first stint as a business owner.

Local 94

Local Course Community Interviews 94

Victorious PR

FEBRUARY 16, 2023

Media training is also one of the forgotten aspects of working with a great PR team. Suppose you are ever worried about your personal presence when promoting your brand through various media outlets. This is essential to combat the risk of having a negative reputation.

Branding 52

Branding Brand Training Viral 52

Victorious PR

FEBRUARY 16, 2023

Media training is also one of the forgotten aspects of working with a great PR team. Suppose you are ever worried about your personal presence when promoting your brand through various media outlets. This is essential to combat the risk of having a negative reputation.

Branding 52

Branding Brand Training Viral 52

Victorious PR

FEBRUARY 16, 2023

Media training is also one of the forgotten aspects of working with a great PR team. Suppose you are ever worried about your personal presence when promoting your brand through various media outlets. This is essential to combat the risk of having a negative reputation.

Publicity 52

Publicity Branding Brand Training 52

Prohibition

JULY 19, 2018

So, fundamentally marketing activity is commercially focused and PR is focused on reputation. Social media promotion and responses to negative comments online. Media training. Should you use a public relations agency? Depending on your needs, an agency can be a great asset. Influencer relations. Organic SEO.

Publicity 48

Publicity Advertising Advertising Tools 48

Norton's Notes

JULY 29, 2015

Without a doubt it’s online reputation. So many organisations have experienced negative consequences of trusting SEO agencies to manage content marketing for them, only for them to be penalised by Google. This is shown by the requests we get as an agency. Is content really still king and if so which type?

Interviews 28

Interviews SEO Banking Radio 28

5W PR

NOVEMBER 18, 2024

This was a great segue to break down what PR truly entails, especially around earned media, including brand messaging, story generation, thought leadership, newsjacking, media training, data leverage, and reputation management. Can’t wait for next year’s event!

Strategy 60

Strategy Leadership Product Launch Retail 60