Waxing UnLyrical

JUNE 14, 2011

This is the exact email exchange between a PR “pro&# who pitched me on a food-related product that took place beginning last week and culminating yesterday. If you’re not interested in following up, please don’t keep pitching me the same thing over and over again. Here it is. Way to go to not build relationships, T.

Pitching 104

Pitching Social Media Newspapers Blogging 104

PRSay

APRIL 19, 2021

There are many benefits to dividing it up this way, but the biggest is so you can earn a valuable link to your keyword-focused content on the website from a high domain authority site, such as a newspaper or magazine. It can be pretty easy to imagine keeping all of your hard work to yourself and not pitching contributed content at all.

Media 199

Media Newspapers Google Energy 199

Cision

MARCH 24, 2017

Austin & Williams, the advertising, branding and digital marketing agency has recently tapped Jody Fisher, a NYC PR veteran, to head up its new in- house PR practice. Jody joins the agency with an extensive background in communications. If you find the compelling human story in what you’re pitching, you’ll be successful.

Enterprise 227

Enterprise Agency Radio Fashion 227

PRSay

FEBRUARY 7, 2024

Sherry, before your agency career, you worked as a reporter for trade publications as well as in local NYC TV news. I was a good writer, researcher and storyteller, and had been on the other side of both print and broadcast pitches, but I did not fully understand all the nuances of public relations prior to joining the agency.

Communications 193

Communications Sports Journalism Fashion 193

Cision

MARCH 22, 2016

Your brand may have a good story, but if you’re not catching journalists’ attention with your pitch, it won’t get covered. Journalist Sharon Ward Keeble stresses the importance of providing value and detail when pitching your story. What is the most memorable pitch you’ve received? How did you get your start in journalism?

Newspapers 120

Newspapers Pitching Interviews Writing 120

Prowly

FEBRUARY 18, 2025

Besides tracking what's being said about your campaign on social media, in digital magazines, or on forums, you can stay on top of every mention you receive through traditional channelsthink newspapers, radio broadcasts, and TV news! Because people buy stories, not sales pitches.

Examples 104

Examples How To Product Launch Print 104

Buzzstream

NOVEMBER 19, 2024

Digital PR occurs online , through pitching stories or content via email to journalists at news publications. Traditional PR builds and maintains an organization’s image in offline (aka “traditional”) media coverage, including TV, radio, newspapers, and magazines. Think data studies, press releases, and expert commentary.

Digital PR 71

Digital PR SEO Radio Guidelines 71

Flack's Revenge

DECEMBER 5, 2017

I’ve known Lin Pophal for years through her work as a writer for eContent , HR Executive , and others; have pitched her client stories and my own thought leadership topics (I’m in her eContent story on content curation tools ). ” Run an ad in a newspaper and it needs to be labeled as an ad.

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Pitching Journalism Video Advertising 174

Polaris

NOVEMBER 17, 2015

Local TV, radio, newspapers, and trade magazines all conducted interviews and ran stories in response to our ideas. #2 Instead of pitching media on the products, we distributed a “creativity kit” for spring break, a time of the year when parents, grandparents, and caregivers are searching for projects to entertain their kids.

Agency 100

Agency Newspapers Radio Interviews 100

Bianchi Biz Blog

NOVEMBER 21, 2024

Faces and Markets of PRGN is a series of blog posts in 2024 that puts Public Relations Global Network (PRGN) member agencies and their markets in the spotlight. Stéphane Billiet, vice president of We change We are pleased to share the next post in a series of in-depth profiles of key international markets written by one of our PRGN partners.

Marketing 90

Marketing Pinterest Radio Instagram 90

Cision

MAY 3, 2016

Journalists can see right through your mass emails – and they’ll ignore you if they suspect you aren’t tailoring your pitches. Karen Paff, senior vice president at Ogilvy Public Relations, recommends doing your research and learning as much as you can about the journalists you target before you pitch them your story. Rapid Fire Round.

Pitching 0

Pitching Training Media Relations Newspapers 0

PRSay

JANUARY 9, 2020

When we began this decade, many local newspapers had at least 10 more pages of non-syndicated content than they do today. And people still faxed pitches! Organic reach on social media was also still possible for brands. If that doesn’t take your breath away for a minute, I don’t know what will. I’d love to hear your thoughts.

Trends 168

Trends Nonprofit Consumer Newspapers 168

ImPRessions - Crenshaw Communications

JANUARY 30, 2018

For a better understanding of the mechanics of PR, from creating media pitches that work to delivering a well-crafted results report, no one does it better than the Cision Blog. ” Finally, writer Christoph Trappe also includes a handy index of social media, content and storytelling terms that are very helpful for clients and agencies.

Blogging 170

Blogging Writing Creativity Storytelling 170

Cision

MAY 4, 2016

Before you pitch a journalist, you must think about how your story adds value for your audience. In short, I will assist CEO Thomas Graham and EVP Angela Dejene in executing our mission and in planning for and managing the growth of the agency. What are some of the biggest pitching mistakes communication professionals make?

Newspapers 120

Newspapers Journalism Pitching Report 120

Cision

MAY 18, 2017

If you think about how those who used to wake up to read the newspaper are instead looking at their Facebook notifications first thing in the morning, you can understand how valuable social signals are and how they allow you to gain mindshare, which will be an invaluable asset in developing relationships that lead to business. Retweet a user.

How To 198

How To Instagram Social Media LinkedIn 198

Cision

FEBRUARY 4, 2016

Improve your online connections and prepare to pitch smarter by tracking and recording your Twitter conversations with key journalists and influencers. Use Influencer Insights charts to learn where a media contact’s audience is located, who they are and what they are interested in.

Analytics 120

Analytics Newspapers Software Google 120

Sword and the Script

JUNE 9, 2020

Many of the open-ended comments from the survey point to underlying causes such as the rise of social media and self-publishing, disruption of the advertising-heavy business model in news, subsequent cuts to editorial staff, growth among the ranks of PR, and the deluge of pitches reporters receive. More difficult to get their attention.”

Media Relations 125

Media Relations Media Survey Pitching 125

Cision

JANUARY 19, 2017

To make your voice heard, use strategic, targeted pitching techniques and broadcast authentic stories that will resonate with your audience. With today’s media being so fragmented and competitive, what works better is strategic, targeted pitching of interesting media angles to select journalists. How do you measure that success?

Social Media 120

Social Media Newspapers Pitching Reputation 120

Cision

DECEMBER 4, 2015

At my first agency job in New York, I worked alongside a media relations specialist who wanted each of his annual coverage reports to be as thick as a phone book. Since she wasn’t part of the pitch team, she never understood what an uphill battle it was to get interest. If you’re not pitching, you’re not relevant. .

Print 120

Print Interviews Pitching Conference 120

Public Relations Sydney

DECEMBER 14, 2014

Great content is essential to creating a media pitch but this is not enough for a journalist to take notice. Over time contacting a journalist with a pitch has evolved from a phone call to an email as journalists have limited time and prefer to be contacted via their inbox, but don’t be discouraged you can still follow up with a phone call.

Pitching 96

Pitching eBook Writing Newspapers 96

ImPRessions - Crenshaw Communications

NOVEMBER 15, 2016

This is obvious, but many agencies outsource heavy content production, and it’s easy to lose something in the process. Whether handled internally or outside a PR agency or department, it’s helpful for the teams to plan and brainstorm together so that each can learn from the other. Have joint planning sessions.

Content Marketing 120

Content Marketing Pharmaceuticals Marketing Software 120

Cision

APRIL 27, 2016

What is it like to now move to an agency? I really like both the corporate and agency side, but in some respects, working at an agency is more dynamic in that you are literally working on client accounts and across industries that are enormously diverse – retail, tech, gaming, real estate, foundations and entertainment.

Real Estate 120

Real Estate Television Technology Agency 120

Stephen Waddington

SEPTEMBER 29, 2021

The PRCA was started by a group of CIPR members in 1969 who wanted to create an organisation to address the specific needs of agency owners. None of the top 20 UK agencies participated in the recent PRWeek pay gap study. Publicists and agencies focused solely on the media exaggerate the issue. It’s a reasonable enough purpose.

Industry 153

Industry Publicity Agency Community 153

Buzzstream

MARCH 5, 2025

Since I have amassed a bucket of tips, secrets, and tricks over my ~ seven years of agency work in digital PR and link building, I thought Id start sharing them in the newsletter. The authors of these stories can quickly become journalists to target for follow-up stories, additional quote pitches, and more. In fact, most isnt.

Digital PR 62

Digital PR Pitching Study Google 62

Bianchi Biz Blog

OCTOBER 9, 2023

I’m Seth Clevenger, managing editor for features at Transport Topics , a weekly newspaper and multimedia outlet dedicated to covering trucking and the freight transportation industry. Later that year I moved to Smyrna, Delaware, for my first full-time journalism job at a local newspaper that was part of a small family-owned chain at the time.

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Transportation Meeting Newspapers Media 100

Sword and the Script

DECEMBER 22, 2020

is $100,000 in 2020; it’s higher for in-house PR and corporate communication roles at $145,500 and lower for PR agencies at $90,000. The deluge of PR pitches. Pitch proof points with claims. PR professionals have a wider variety of responsibilities these days, going beyond just pitching to journalists.

Survey 183

Survey Marketing B2B Study 183

Sword and the Script

DECEMBER 29, 2020

The first two places journalists go to find news is online newspapers and magazines (60%) and Twitter (22%); 85% of journalists say Twitter is the most valuable social network. was $100,000 in 2020; it was higher for in-house PR and corporate communication roles at $145,500 and lower for PR agencies at $90,000.

SEO 119

SEO Software Resources Newspapers 119

Waxing UnLyrical

DECEMBER 11, 2013

Apart from the usual layoffs, cost reduction, and restructuring, we have seen newspapers and magazines getting thinner, TV stations cutting back on programming, and several publications and channels are on the block. However, I believe that the PR agencies should take this as an opportunity rather than a challenge.

Digital PR 86

Digital PR Newspapers Advertising Advertising 86

Shift Communications

AUGUST 9, 2017

When I first started in PR, the desire was an article in a major national newspaper, above the fold and on the right side. Having executives that are thought leaders with a strong point of view on a topic ensures that the team is pitching an interesting topic and that reporters will have a productive interview. Amanda Monroe.

Media 100

Media B2B Data Pitching 100

Bianchi Biz Blog

MARCH 21, 2022

As special publications editor for The Keene Sentinel in New Hampshire (the fifth oldest continuously published newspaper in the U.S.), Back when I was a newspaper reporter, I wrote a series of articles about an embattled high school principal accused of misconduct, including secretly altering the grades of several students.

Meeting 74

Meeting Newspapers Agriculture Media 74

PR Insiders

MAY 5, 2021

But regardless of that ultimate audience, your first audience is always the editors, reporters, TV producers or others who receive your press release or pitch. So, how do you do that these days, when some news agencies have cut staff, leaving the journalists who are still employed swamped with work? CISION-State of the Media Report.

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Pitching Government Financial Survey 78

MaccaPR

FEBRUARY 25, 2015

If you’re a corporate communications or public relations executive in Minnesota, the status of our state’s largest newspaper – the Minneapolis-based Star Tribune , with more than 250 editors and reporters – is always of intense interest. There’s a challenge because we have to put out 7 newspapers a week. Think again.

Newspapers 48

Newspapers Journalism Real Estate Agriculture 48

PR Fuel

MARCH 22, 2022

Explore media outlets outside of newspapers, too. Create the Pitch. Before you can distribute press release materials, you need to create a pitch email. Your pitch will encourage journalists to publish and distribute your release. Journalists receive hundreds of pitch emails daily.

How To 105

How To Guidelines Writing Pitching 105

Prowly

FEBRUARY 20, 2025

All-in-one PR platforms ,such as Prowly , Cision , or Meltwater , come with a range of tools, including a rich media database, press release writing services, tools to pitch journalists, and much more. Packages and pricing: Package/Key Features Basic PRO Account Price Starting at $6.21 Where can I distribute a press release?

Analytics 104

Analytics SEO Engineering Financial 104

Public Relations Sydney

DECEMBER 7, 2014

Keep on pitching Though December is the busiest month of the year in the lead up to the holiday season, journalists are still looking for good stories, particularly newspapers and news sites. This is an opportunity for you to keep pitching articles and stories to capitalise on the low news period of the holiday season.

eBook 90

eBook Newspapers Social Media Pitching 90

Bad Pitch Blog

AUGUST 31, 2006

AGENCY was honored yesterday by the NON-PROFIT for our creative work documenting the distribution of donations to Katrina victims. I’ve also attached a photo of AGENCY OWNER receiving the award. I can hear the agency owner’s ulna snapping at the ceremony. If you want to generate more coverage for your client, pitch less.

Pitching 40

Pitching Agency Exercises Newspapers 40

Sword and the Script

SEPTEMBER 8, 2020

is $100,000 in 2020; it’s higher for in-house PR and corporate communications roles at $145,500 and lower for PR agencies at $90,000. It could be a way to cut through the clutter since reporters are deluged with pitches. Keep in mind, the story you are pitching has to actually be worthy of an exclusive. Give our services a try.

Survey 114

Survey Industry Leadership Study 114