Shift Communications

MAY 10, 2022

Brands today are built on social, but social media marketing has never been more cut-throat. In our new blog series, we talk what’s working (and not) across key social channels. In our new blog series, we talk what’s working (and not) across key social channels. Pinterest marketing strategy.

Pinterest 78

Pinterest YouTube Social Media Trends 78

Bianchi Biz Blog

DECEMBER 5, 2024

Faces and Markets of PRGN is a series of blog posts in 2024 that puts Public Relations Global Network (PRGN) member agencies and their markets in the spotlight. The Irish media landscape is dominated by the state broadcaster, RTE, whose reach extends to TV, radio, online, mobile and social media.

Radio 83

Radio Sports Marketing Local 83

Cision

AUGUST 26, 2015

As Cision’s social media manager, I use top 50 and top 100 lists for three purposes: To follow individuals who will help me stay in the loop when new trends and statistics emerge within my industry. Every year, Cision creates a list of the top 50 social media influencers on Twitter. Digital Marketing Agency.

Social Media 120

Social Media Twitter Media Nonprofit 120

5W PR

NOVEMBER 21, 2024

Leveraging Visual Platforms In the age of visual content, publishers can capitalize on platforms like Instagram, Pinterest, and TikTok to showcase their books. Create online forums or social media groups where readers can discuss the books, share their thoughts, and connect with other fans.

Industry 78

Industry Apparel Print Marketing 78

5W PR

OCTOBER 9, 2017

Launching a new social media channel for your business or brand? The first step to a successful social media presence is recognizing the need for a social content strategy and plan. Think thoroughly through the social networks on which you want to be active as there is no requirement to be on them all.

Social Media 112

Social Media Media Mobile Pinterest 112

Sword and the Script

DECEMBER 26, 2017

PR and media relations statistics. Social media marketing statistics. Paid media and advertising statistics. State of Media ). Social Media Marketing Statistics. 17) Social media spending grows. . of the marketing budget on social media — here and now. The Old New Media ).

Content Marketing 140

Content Marketing SEO Social Media Publicity 140

Axia PR

SEPTEMBER 24, 2022

A quick guide to adding your social media agency and/or team members to your company's Pinterest account. Companies need to use social media to stay accessible and up to date with their consumers. That’s why you should give multiple team members access to your company’s social media accounts.

Pinterest 62

Pinterest Social Media How To Media 62

5W PR

NOVEMBER 1, 2024

In today’s rapidly changing influencer landscape, we help brands strategically navigate where and how to show up across platforms like TikTok, Instagram, YouTube, Pinterest, Twitch, and beyond —ensuring impact at any scale. Personal touches, like handwritten notes, boost engagement and drive product awareness.

Pinterest 78

Pinterest Viral Instagram Community 78

Bianchi Biz Blog

NOVEMBER 21, 2024

Faces and Markets of PRGN is a series of blog posts in 2024 that puts Public Relations Global Network (PRGN) member agencies and their markets in the spotlight. 3) Executive advocacy: We help our clients build their image and reputation both in traditional media and social media. Pinterest : 28.1%

Marketing 90

Marketing Pinterest Radio Instagram 90

5W PR

MARCH 19, 2025

dolls demonstrates this principle – their “unboxing” concept naturally limited availability while generating organic social media buzz. Measuring Campaign Performance Success metrics for seasonal PR campaigns should extend beyond traditional media impressions. The phenomenal success of L.O.L.

Retail 78

Retail Storytelling Pinterest Product Launch 78

MaccaPR

AUGUST 20, 2014

I recently joined our agency’s VP Jean Hill in delivering a workshop on the data-driven science behind social media before more than 50 marketing executives for a Fortune 100 client. But our clients and agency quickly learned that generating followers, likes, video views and downloads was only half the battle.

Social Media 97

Social Media Media YouTube Facebook 97

Rock the Status Quo

OCTOBER 8, 2014

New social media platform Ello is touted as an “anonymous Facebook with no ads.” The exclusivity teaser approach certainly worked for Mention, Pinterest and Google Plus. Dear Digital Agency, I’m Stealing Your Clients. Is Your Twitter App Creating Negative Social Proof? Social Media'

Pinterest 159

Pinterest Social Media Facebook Google 159

Konnect Agency

DECEMBER 8, 2021

Social Media Marketing is an incredibly powerful tool that can lead to increased leads and sales. billion in sales have come from social media and this is expected to grow to $229.6 While the prospect of increasing sales through social media is appealing, it does take a lot of time and effort to be effective.

Social Media 59

Social Media Agency Media Pinterest 59

Waxing UnLyrical

MAY 29, 2012

And for big brands that can’t always respond to every mention, it is important to be talked about on social media networks. Wouldn’t a Pinterest page possibly be worthwhile, so that you could pin the creativity of your customers? Manwich: A Case Study on Social Media Listening.

Case Study 87

Case Study Social Media Study Pinterest 87

Bianchi Biz Blog

JANUARY 16, 2025

David Wills, senior vice president of Media Profile We are pleased to share the next post in a series of in-depth profiles of key international markets written by one of our PRGN partners. Media Profile is well known for supporting international brands in Canada including Honda, Acura, Starbucks, Home Depot, OpenTable, Kayak and Uber.

Print 100

Print Marketing Instagram Newspapers 100

5W PR

JANUARY 21, 2025

How Brands Are Using Micro and Nano-Influencers to Build Trust and Drive Results Social media marketing has shifted dramatically in recent years, with brands moving away from celebrity endorsements toward partnerships with smaller, more focused content creators.

Guidelines 78

Guidelines Pinterest Advertising Advertising 78

Konnect Agency

NOVEMBER 14, 2022

As social media platforms continue to emerge and evolve, each innovation drives industry trends, and advertisers must quickly adapt to create and maintain relevancy with consumers in order to keep their brands top of mind. Influencer Marketing Agency Breakdown of Video Content Evolution. Final Thoughts.

Video 98

Video Agency Strategy Marketing 98

Rock the Status Quo

SEPTEMBER 9, 2014

Agencies, PR and marketing professionals, bloggers and anyone doing social media (who doesn’t?) You paid the photographer AND agency, after all, so it belongs to you!) utterly fabulous Arizona attorney who specializes in intellectual property, copyright, internet, social media, flash mob and contract law.

Blogging 194

Blogging Agency Social Media Content Marketing 194

Shift Communications

OCTOBER 2, 2015

Facebook, Twitter, and Instagram are typically the “big three” social channels a marketer has to look for when crafting a social media strategy. But as the social media landscape changes and evolves, these may no longer be enough. Pinterest = Plenty of People with Purchasing Power. Bounteous Buyable Pins.

Pinterest 60

Pinterest Tools Marketing Social Media 60

MaccaPR

SEPTEMBER 25, 2019

So, when it comes to using social media to boost your company’s visibility, all you need to do is post great content, right? To utilize social media as a powerful communications and marketing tool, you need to have a balanced strategy that includes both compelling content and a robust paid campaign across channels.

Social Media 94

Social Media Strategy Media How To 94

Shift Communications

JANUARY 13, 2015

Pew Research released an excellent report about social media usage. Take a look at this chart of which social networks people use in combination: In the last column, the green one, take note that the vast majority of users of every other social network also use Facebook. You’ll want to engage on Pinterest.

Social Media 60

Social Media Pinterest Strategy Media 60

Cision

JUNE 6, 2017

Social media professionals agree. When Altimeter polled social media communicators, they found: 35 percent of social media professionals already have a mature influencer program. The niche influencer: The niche influencer is the web star most sought-after today by agencies and marketers.

Marketing 239

Marketing Television Handbook Web 239

Stuart Bruce

OCTOBER 6, 2016

The PRCA (Public Relations and Communications Association) worked with YouGov to poll 203 in-house and PR agency executives to find in-house digital PR budgets have risen by 9% in a year, with expectation they will grow further over the next 12 months. Over half of agency people require more digital/social media training (53%).

Training 119

Training Digital PR Media Training Education 119

5W PR

DECEMBER 21, 2022

That’s why plenty of companies should actually be promoting themselves and connecting with their audiences on platforms such as Facebook or Pinterest instead. Many people might not realize how popular Pinterest is, and has always been, as well as the fact that it’s one of the biggest search engines for many consumers.

Pinterest 88

Pinterest Facebook Fashion Engineering 88

Prohibition

JULY 13, 2021

We’re back again with another monthly digest of the latest social media updates and trends – which as always, never fails to surprise! Over the last month we’ve seen ‘likes’ disappear (but only partially), radio stations launch and platforms giving users the autonomy to choose the way in which they consume content on social media.

Social Media 62

Social Media Trends Pinterest Radio 62

Prohibition

NOVEMBER 30, 2021

As we enter another new month and winter has well and truly graced us with its presence, we’ve taken a look back at the most important social media updates that have taken place in the past few weeks. Pinterest, Snapchat, and TikTok launch mental health initiatives. To read last months post, click here. .

Social Media 62

Social Media Trends Pinterest Guidelines 62

Prohibition

MARCH 16, 2022

The value of social media for small businesses is immeasurable. The average social media user spends 2.5 Social media has the ability to create a channel of communication between a brand and the target consumer and in doing so it can nurture customer relationships – optimised ad campaign strategies can support this.

Small Business 71

Small Business Advertising Advertising Social Media 71

Prohibition

JUNE 17, 2021

Another month has past, and yet again, the social media updates and trends have not stopped coming! From platforms battling it out to master audio first, to expansions within AR capabilities, there’s been a lot going on recently in the world of social media. Pinterest announce ‘creator code’ content policy.

Social Media 62

Social Media Reddit Trends Pinterest 62

Shift Communications

JANUARY 9, 2015

Perhaps growing your brand’s social presence while avoiding a disaster that ruins the company’s reputation and lives on as a bullet point in blog posts about social media mistakes for years to come? Even though social media is far from ‘new’, there are still users and brands out there that are still trying to figure things out.

Social Media 60

Social Media Media Pinterest LinkedIn 60

5W PR

FEBRUARY 20, 2019

In today’s society, maintaining a social media presence is paramount to the success of your business, and remaining indifferent to the use of social media in setting marketing objectives is sure to curb growth. Here are six social media weapons to add to your arsenal: Know your network. Post, and Post Often.

Social Media 60

Social Media Brand Branding Media 60

Shift Communications

JUNE 19, 2015

In 2009, the Federal Trade Commission (FTC) came out with guidelines regarding disclosure of endorsements that were significantly updated to take into account the ever-expanding domain of online advertising and social media. Ok, so what does this mean in practice? It’s not painful, I promise. What about Short-Form platforms?

Guidelines 60

Guidelines Agency Pinterest Privacy 60

Shift Communications

AUGUST 26, 2015

Years ago, those sentences would have been meaningless, but today, in our personal lives, social media has become a vital part of how we connect with others. The same is true for brands trying to market themselves on social media. Social media is a microscope into the petri dish of user feedback.

Social Media 60

Social Media Tools Marketing Media 60

MaccaPR

APRIL 2, 2015

Surrounded by podcasters, bloggers and marketers, I spent last week immersed in all things social at Social Media Marketing World. It began with an insightful keynote presentation on the top trends in social media in 2015 from Michael Stelzner of Social Media Examiner, the conference host.

Social Media 48

Social Media Pinterest Marketing Media 48

Buzzstream

DECEMBER 4, 2024

Create an easy way to capture inspiring campaigns Victoria recommended using the Pinterest Chrome extension to create a “swipe file” of successful or inspiring PR campaigns, headlines, and pitch ideas. Today, I’d like to discuss in-house versus agency life. What is it like moving from agency to in-house?

Digital PR 71

Digital PR SEO Agency Pitching 71

Cision

NOVEMBER 9, 2015

According to social media expert Mark Schaefer, it depends on the type of influencer. In the “ LiSTEN: 5 Social Audiences Brands Can’t Afford To Ignore ” e-book, Mark discusses how listening to influencers can play a role in your social strategy. So how do you know which influencer is the right one to align with?

Pinterest 120

Pinterest YouTube Travel Brand 120

Rock the Status Quo

MARCH 13, 2015

It’s also a powerful agency value-add Content marketing is expensive. If you’re an agency providing content marketing services, you probably invoice a fairly hefty dollar amount each month – or if you are the company, you’re investing significant budget. Because great content is very, very labor-intensive.

Agency 100

Agency Social Media Twitter Pinterest 100

MaccaPR

JANUARY 28, 2022

Christina Milanowski, associate director of social media for Life Time. Now you too can enjoy this 45-minute Sharper Angle video workshop, “Beyond Instagram, YouTube, Twitter, LinkedIn, Pinterest and Facebook: Setting Your Brand Up for Social Media Success in 2022.” But that doesn’t always work on social media!

Social Media 62

Social Media Marketing Media Instagram 62