ImPRessions - Crenshaw Communications

FEBRUARY 2, 2022

As a PR agency team , we know that media interviews help build connections between a reporter and a client company. If it’s just a casual call about retail trends with an executive for a major retail client, surely there’s no need to be on, right? . But how to ensure the interview goes well? Pay attention during the interview.

Interviews 308

Interviews Media Retail Course 308

PRSay

NOVEMBER 25, 2024

If you currently work in retail or food service, then consider pitching customer outreach or social media initiatives to your employer. Don’t be afraid to pitch yourself directly, even if the organization isn’t advertising openings. This can provide experience before pursuing a larger agency role.

LinkedIn 88

LinkedIn Nonprofit Retail Social Media 88

Polaris

NOVEMBER 17, 2014

In fact, they ranked third after retail and brand sites—well above online magazines and news sites. Bloggers, on the other hand, don’t have an editor to pull them back before they rant about a bad pitch or other faux pas committed by a PR agency or brand. Not all bloggers (or journalists) are “pitchable”.

Media Relations 232

Media Relations Marketing Media Fashion 232

ImPRessions - Crenshaw Communications

MAY 13, 2021

Crenshaw Communications, a New York-based public relations agency specializing in B2B technology PR, is seeking an Assistant Account Executive (AAE) to join our dynamic B2B technology team. Build relationships with key members of media and proactively pitch targeted outlets, including broadcast, print and new media.

B2B 203

B2B Policies Case Study Enterprise 203

Onclusive

AUGUST 28, 2019

it seems marketers, agencies and PR firms no longer have an excuse for why they aren’t taking a more integrated approach to paid, owned and earned media. Pitch and land positive media hits, then use LinkedIn ads to reach retail investors with positive coverage. Launching a new car model? Selling B2B software?

Media 240

Media LinkedIn Retail Consumer 240

5W PR

SEPTEMBER 16, 2024

As the holiday season approaches, beauty brands are likely wondering how to effectively promote and maximize retail partnerships. Strategic Media Pitching : Effective media pitching is key to securing high-impact coverage that links back to your priority retailers. Ready to elevate your holiday strategy?

Retail 78

Retail Case Study Storytelling Creativity 78

ImPRessions - Crenshaw Communications

AUGUST 30, 2023

Gone are the days when PR for B2B tech was a simple equation: “Give us an asset, and we’ll pitch it to reporters.” An effective PR agency shouldn’t need constant hand-holding to understand these themes. A fixed marketing plan, while beneficial, shouldn’t be the crutch that your PR agency leans on.

B2B 156

B2B Company Storytelling Retail 156

Buzzstream

DECEMBER 30, 2024

One of my favorite examples is when KFC ran out of chicken in 2018 and published this full-page ad apologizing for it: In digital PR, reactive PR campaigns typically pitch quotes, data, or new stories to journalists that tie into a trending topic or news event. Because that is what journalists want from their pitches and sources.

Pitching 62

Pitching Trends Google Data 62

OnePitch

SEPTEMBER 8, 2022

While she’s focused generally on consumer PR over her nearly 20 years in the industry, she’s had deep experience in food and beverage, restaurants, and retail communications while working at everything from boutique to global PR agencies in Chicago and Columbus. What information do you always make sure to include in a pitch?

Pitching 98

Pitching Consumer How To Media Relations 98

ImPRessions - Crenshaw Communications

NOVEMBER 17, 2023

They’re in a digestible format for offering ideas for media approaches, or insights that can inform a program or sales pitch. PRovoke sheds light on the latest and greatest PR campaigns, agency mergers, shifts in industry direction, and emerging trends. The best are succinct, informed, and tailored to deliver the freshest content.

Company 203

Company Case Study Trends Crisis Management 203

Solo PR Pro

FEBRUARY 25, 2021

My mix has always included agency partnerships, but 2020 forced me to get creative and leverage those agency partnerships to stabilize my business. What are agency partnerships? Agency partnerships usually form as a result of traditional advertising and marketing agencies not having PR pros on staff. It was great!

Agency 75

Agency Creativity Media Relations Nonprofit 75

ImPRessions - Crenshaw Communications

MAY 24, 2018

They must constantly generate fresh concepts for bylines and story angles for pitching, as well as dreaming up campaign ideas for clients. There was also a significant increase in agencies who employ a formally named creative director, from 37% to 56%. Yet creativity plays a part in much of a PR person’s daily work.

Creativity 174

Creativity Small Business Storytelling Travel 174

Konnect Agency

NOVEMBER 23, 2021

It’s always an exciting time of the year when we get to look back at what trends and tactics were successful, and which emerging practices can be implemented by a public relations agency to make our clients “All-Stars” in the new year ahead. Why You Need A Public Relations Agency To Help You Keep Up With Trends. are safe for now.

Trends 119

Trends Publicity Communications Marketing 119

Buzzstream

JANUARY 15, 2025

Through a lot of hard work and strategic pitching, the post really took off. Adapt your pitch based on how the news is covering you Start with a strong hook but be ready to pivot. If they understand the campaign deeply, theyll pitch it more effectively (and tell you what to include to make it more effective.) ” 6.

Viral 62

Viral Digital PR Pitching Data 62

Prohibition

SEPTEMBER 1, 2023

Our latest podcast episode features an engaging conversation with Chris Simmance, the founder of OMG Centre, which aims to accelerate the growth of digital agencies through consultancy, mentorship, training, and support. Do you know the numbers driving your business? Are you failing to focus on client retention? Is your team trained up?

Agency 71

Agency Leadership Training Big Data 71

ImPRessions - Crenshaw Communications

SEPTEMBER 5, 2018

PR agencies, you’re running for re-election. So whether the PR is handled in-house or with an agency, it’s a good time to demonstrate its value. For some sectors, like consumer technology, Christmas actually starts in July, when media holiday gift guides are planned and retailers are finalizing plans for the giving season.

Retail 136

Retail Creativity Leadership Agency 136

Cision

MARCH 29, 2016

He elaborates: “Your customers don’t care about your title, your organizational chart, your P&L or which of their agencies is managing which channel. And you could also cite statistics from your testing when pitching to a journalist or influencer to substantiate how this will be high interest to their readers.

Retail 120

Retail Pitching Print Writing 120

Cision

APRIL 27, 2016

What is it like to now move to an agency? I really like both the corporate and agency side, but in some respects, working at an agency is more dynamic in that you are literally working on client accounts and across industries that are enormously diverse – retail, tech, gaming, real estate, foundations and entertainment.

Real Estate 120

Real Estate Television Technology Agency 120

ImPRessions - Crenshaw Communications

DECEMBER 2, 2019

A benefit of working at an agency is the diverse list of clients across different industries. There’s a lot of “real world” value about topics ranging from retail and hiring trends to cybersecurity and gaming in the scope of a single conversation – whether it’s at work or in a more casual setting. “I love a diverse client roster”.

Conference 156

Conference Employee Retail Trends 156

Buzzstream

MARCH 5, 2025

Since I have amassed a bucket of tips, secrets, and tricks over my ~ seven years of agency work in digital PR and link building, I thought Id start sharing them in the newsletter. The authors of these stories can quickly become journalists to target for follow-up stories, additional quote pitches, and more. In fact, most isnt.

Digital PR 62

Digital PR Pitching Study Google 62

5W PR

APRIL 13, 2022

However, companies in the SaaS industry don’t always have the privilege of working with PR professionals and partnering with agencies. Companies in the SaaS industry can use all of this data to provide insights into their target market or predict industry trends, which can then be pitched to relevant outlets or journalists.

Company 88

Company Strategy Viral Retail 88

The Stalwart Blog

DECEMBER 29, 2016

So it’s with humility and some trepidation that I offer up some of the highlights where I messed up in 2016: Location Still Matters In Retail. My firm got hired by a large regional, well-known, third-party retailer to develop a marketing program that would help turn around some of their significantly underperforming stores.

Retail 101

Retail Nonprofit System Analytics 101

Mindful Marketing

MARCH 4, 2016

After all the research, writing the proposal, prepping the team, pitching and signing the contract, you’re ready for the real work to begin. But remember, it’s not only the significant, “glory” efforts, like a significant media hit or successful event, that help a PR agency retain such clients. Things go wrong.

Agency 50

Agency Customer Service Analytics Retail 50

5W PR

NOVEMBER 7, 2023

They’re published by various media outlets, blogs, influencers, and major online retailers like Amazon. Research the publications, websites, or retailers that align with the target audience and submit the product information early. To secure a spot, start the preparations well in advance.

How To 78

How To Retail Pitching SEO 78

Prohibition

MAY 13, 2022

You may not have set KPIs that you’d like a PR professional or agency to achieve right away, but you may be able to tell them your company goals, objectives and relevant marketing trends. And any good agency will advise as to what is achievable for you. Setting targets. PR is powerful because when it works, it really works.

Print 112

Print Trends Agency Media Relations 112

PR in High Definition

FEBRUARY 12, 2019

The pan-European technology PR agency, which also celebrated its 30 th year in operation last year, secured significant success in 2018, helping to shape the reputations of technology firms across the world. Firefly UK bolsters travel and retail experience. Client wins across all offices.

Groups 59

Groups Communications Retail Travel 59

Prohibition

OCTOBER 23, 2023

In this episode, PR veteran and successful agency owner, Stephen Waddington, takes us through this complex terrain, offering invaluable insights on surviving economic challenges and exploring the ethical implications of AI in PR. And if you’re looking to create your own podcast, then Prohibition is the agency for you!

Ethics 62

Ethics Communications Pitching Retail 62

Konnect Agency

JULY 2, 2020

Whether you are pitching a new client, asking a reporter to include a client in their upcoming article or dealing with a comms crisis, familiarizing yourself with a few simple negotiation strategies and tactics can help you net more desirable outcomes. Embrace “No”. Happy negotiating! Hasmik Piliposyan.

Social Media 91

Social Media Strategy Publicity Media 91

Rock the Status Quo

JANUARY 1, 2015

When you love a product, it’s a thrill when its manufacturer or your favorite retailer engages with you. Comments Do you think agencies should include creative ideas in their. Thinking about what you would want if you were in their shoes helps. Become a part of their social community. How can you engage them? Never sell.

Brand 100

Brand Branding YouTube Social Media 100

Rock the Status Quo

FEBRUARY 3, 2015

Founder of Crenshaw Communications, Dorothy handles clients in CE and digital technology, retail, consumer products, and health promotion. Before opening her namesake agency, Dorothy was President of Stanton Crenshaw Communications, which she helped build into a mid-sized New York PR agency over 13 years.

Agency 100

Agency Advertising Advertising Twitter 100

Buzzstream

SEPTEMBER 27, 2024

If you can pitch yourself, a thought leader at your company, or your client as an expert, you can get quick links in top news stories of the day. Tip: Before pitching journalists expert commentary, ensure that you or your client is relevant and a true expert. Once the alerts start coming in, jump to step 4.

Digital PR 118

Digital PR Pitching Radio Google 118

Shift Communications

FEBRUARY 23, 2017

Partnering with a PR firm is an important investment for marketers, but in order to be successful they need to be able to work with an agency that knows how to be scrappy during slow periods, while ramping up the volume and velocity when things get busy. That’s especially true when it comes to PR. Going on a hiring spree? Katy Green.

Local 68

Local Mobile Corporate Retail 68

Rock the Status Quo

MAY 18, 2015

In fact, some use it as their primary lead generation tool or a valued revenue stream , and the PR agency or employee that can generate active leads is an extremely valuable part of the team. Customer service, chain retail storefronts, human resources, there are many rich opportunities to be more visible to those who might buy that product.

Publicity 100

Publicity Trade Shows Google Twitter 100

Buzzstream

MARCH 13, 2024

Campaigns might involve pitching a quote from a thought leader to a journalist writing about a related topic or creating and pitching content highlighting data from a commissioned industry survey. Hero Content Hero content, or content-led digital PR, is typically standalone content on a site or blog pitched for coverage.

Digital PR 71

Digital PR Construction Case Study SEO 71

Shift Communications

DECEMBER 6, 2016

To pitch broadcast, you need to be resilient and smart about how you make your case for coverage. Pitching broadcast media takes time and often requires multiple rounds of emails and phone calls. The key to success is consistently getting ahead of the new cycle by proactively pitching media opportunities weeks in advance.

How To 60

How To Film Pitching Guidelines 60

5W PR

DECEMBER 11, 2018

As co-founder of Tribe Dynamics, a marketing technology firm that works with fashion and beauty brands, Connor Begley notes that the online retailer Fashion Nova “has a small army of individuals whose only job is working with both influencers and consumers to provide really cool direct brand experiences.”. Get your customers to pitch in.

Fashion 74

Fashion Social Media Brand Branding 74

MaccaPR

AUGUST 14, 2017

But if you run a company, whether that be a PR agency or otherwise, might it be smarter to recognize that your “enemies” (aka: competitors) could actually be as valuable as your “friends”? Consider this: For years, our Minneapolis PR agency has puzzled clients by expressing respect for the PR agencies with whom we compete.

Agency 59

Agency Pitching Retail Social Media 59