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How to Maintain Relationships With Journalists During the Pandemic

PRSay

Now, more than ever, journalists are relying on every type of video chat technology to get interviews, including Skype, FaceTime, Google Meet, Zoom and more. Journalists are being bombarded with pitches, both related and unrelated to the COVID-19 crisis, so now is not the time to be mass-pitching anything. Share some positivity.

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Coronavirus Has Changed the Media — and Those Changes Are Here to Stay

PRSay

There was once a time when a journalist would scoff at the idea of an interview over Skype or Google Hangouts. If your story isn’t relevant now , then it may not be worth pitching. That strategy won’t do much to advance your cause and make new friends. Attitudes shift about virtual interviews.

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Top 10 Reasons To Work At A PR Firm

ImPRessions - Crenshaw Communications

Of course, anyone entering the field is likely to look at the different paths to a career, which typically means exploring large agencies, in-house opportunities, and smaller firms. We’d like to make the case for agency work for any aspiring PR strategist. PR Agencies Offer Breadth of Experience.

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5 PR Mistakes And What To Learn From Them

ImPRessions - Crenshaw Communications

Agency teams may think they’re in constant touch with clients as the emails fly back and forth, but that’s not enough. Agency teams should take the time to explain, based on personal experience and expertise, why a story will or won’t work and where possible, how to take a bland or unworkable pitch and improve it.

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Break These PR “Rules of Engagement”

ImPRessions - Crenshaw Communications

Face it, the typical client-agency relationship can sink into a routine that, over time, becomes a little too comfortable. Companies partner with PR agencies to add value to their business, and that means offering new ideas and innovative ways of looking at the organization’s challenges and goals.

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How to Pitch an Influencer With Jay Baer

Beyond PR

To build a productive relationship with an influencer you first have to cut through the clutter so that your pitch is heard. In addition, as a proprietor of Convince and Convert, we’ve got a large digital marketing education and advice company, I know a lot about good and bad influencer pitches. Do you work for the agency?

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Master Podcasting Practices: Q&A With Kerry O’Shea Gorgone

Cision

If you plan to interview people who aren’t sitting next to you, you’ll also need Skype or other VoiP to conduct phone interviews. Are there services other than Skype for recording podcasts? Mark Schaefer and Tom Webster connect via Skype to record each episode of The Marketing Companion, and they each use a computer and mic.

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