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Now, more than ever, journalists are relying on every type of video chat technology to get interviews, including Skype, FaceTime, Google Meet, Zoom and more. Journalists are being bombarded with pitches, both related and unrelated to the COVID-19 crisis, so now is not the time to be mass-pitching anything. Share some positivity.
There was once a time when a journalist would scoff at the idea of an interview over Skype or Google Hangouts. If your story isn’t relevant now , then it may not be worth pitching. That strategy won’t do much to advance your cause and make new friends. Attitudes shift about virtual interviews.
Of course, anyone entering the field is likely to look at the different paths to a career, which typically means exploring large agencies, in-house opportunities, and smaller firms. We’d like to make the case for agency work for any aspiring PR strategist. PR Agencies Offer Breadth of Experience.
Agency teams may think they’re in constant touch with clients as the emails fly back and forth, but that’s not enough. Agency teams should take the time to explain, based on personal experience and expertise, why a story will or won’t work and where possible, how to take a bland or unworkable pitch and improve it.
Face it, the typical client-agency relationship can sink into a routine that, over time, becomes a little too comfortable. Companies partner with PR agencies to add value to their business, and that means offering new ideas and innovative ways of looking at the organization’s challenges and goals.
To build a productive relationship with an influencer you first have to cut through the clutter so that your pitch is heard. In addition, as a proprietor of Convince and Convert, we’ve got a large digital marketing education and advice company, I know a lot about good and bad influencer pitches. Do you work for the agency?
If you plan to interview people who aren’t sitting next to you, you’ll also need Skype or other VoiP to conduct phone interviews. Are there services other than Skype for recording podcasts? Mark Schaefer and Tom Webster connect via Skype to record each episode of The Marketing Companion, and they each use a computer and mic.
Runck explained how “Twin Cities Live” has pivoted from in-studio interviews to Skype-driven interviews with guests outside the station. But now we’ve been able to add Skype into our control room as, essentially, a live shot.”. cell service, Skype, Zoom) may drop due to technical issues. Do your research before you pitch.
If you know the reporter, their likes/dislikes, and have the right pitch to share with them, they don’t care that you’re not sitting across the street. Sometimes when you have the luxury of meeting weekly, it devolves into tactical conversations and both the agency and client can become lax. Leveraging video chats for shorter meetings.
Every agency has its own unique culture, but the general stereotype is that agency life is fast-paced and creative, and that a successful PR professional is one who can “sell” an idea. It takes a special environment to enable employees to promote their ideas both internally and to the editors and others being pitched.
I began my career in agency tech PR in 1999 during the dotcom boom. Suggest a Skype here and there. The more tailored and relevant you can be with your pitches to them, the more you’ll be seen as a trusted, go-to source. If there’s a chance to meet in person, jump on it! Molly DiLorenzo. Account Director.
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