ImPRessions - Crenshaw Communications

NOVEMBER 15, 2018

Is it ethical for a PR agency to smear a competitor? But one detail that interested communicators was that it brought on PR agency Definers Public Affairs to run political-style oppo against competitors like Google and Apple. But when the heat is on, it’s easy to blame the agency. So, was Definers ethical?

Facebook 224

Facebook Ethics Public Affairs Privacy 224

ImPRessions - Crenshaw Communications

OCTOBER 27, 2016

The best privacy crisis is the one that doesn’t happen, of course. Most of us don’t handle data as sensitive as a federal agency like the NSA, but we can institute clear vendor security protocols and enforceable nondisclosure agreements for freelancers and contractors. Have a digital media policy.

Privacy 120

Privacy Crisis Policies How To 120

5W PR

DECEMBER 29, 2024

First is data privacy and security. Ensure compliance with data privacy regulations and protect sensitive customer information. The post Consumer Preferences in CPG: How to Leverage Personalization for Growth appeared first on Public Relations Blog | 5W PR Agency | PR Firm.

Consumer 78

Consumer How To Privacy Fashion 78

Stephen Waddington

OCTOBER 14, 2020

A report by voice agency Vixen Labs explores how these voice devices, such as the Amazon Alexa or Google Home, are being used. Barriers to adoption Privacy of data and accuracy are two key reasons given for people not using voice. Younger age groups appear less concerned with privacy and are more worried with lack of accuracy.

Privacy 199

Privacy Retail Google Travel 199

5W PR

DECEMBER 21, 2024

First is data privacy and security. Ensure compliance with data privacy regulations and protect sensitive customer information. The post Consumer Preferences in CPG: How to Leverage Personalization for Growth appeared first on Public Relations Blog | 5W PR Agency | PR Firm.

Consumer 78

Consumer How To Privacy Fashion 78

5W PR

OCTOBER 22, 2024

As an agency we’re expanding our influencer partnerships to focus on more targeted, long-term collaborations that build trust and loyalty. With the ongoing challenge of signal loss and privacy changes, marketers are racing to adapt to a new system.

Retail 78

Retail Privacy Advertising Advertising 78

5W PR

DECEMBER 30, 2024

By leveraging the creativity and experiences of travelers and working with a hospitality marketing agency , businesses can create more engaging, relatable, and trustworthy content that resonates with their target audience. Respect copyright laws and privacy rights when using user-generated content.

Travel 78

Travel Marketing Privacy Community 78

5W PR

MARCH 5, 2025

Data breaches, privacy scandals, and security incidents can strike AdTech companies without warning, threatening both customer trust and market value. The post Managing AdTech Crises Effectively appeared first on Public Relations Blog | 5W PR Agency | PR Firm.

Privacy 78

Privacy Crisis Communications Crisis Crisis Management 78

ImPRessions - Crenshaw Communications

AUGUST 21, 2018

Privacy regulations. The GDPR privacy rule officially blazed into our lives in May. And it won’t be the last data protection or privacy regulation we’ll see. In July, the state of California passed its own data privacy regulations called CCPA , and other states are sure to follow. 5 tech PR trends.

Trends 157

Trends Privacy Data Reputation 157

5W PR

FEBRUARY 1, 2025

Topics might include: Creating engaging posts Using hashtags effectively Building professional networks Managing privacy settings Timing posts for maximum impact Brand Voice and Messaging Employees need to understand the organization’s brand voice while maintaining their authentic tone.

Employee 88

Employee Social Media Reputation Guidelines 88

ImPRessions - Crenshaw Communications

MAY 18, 2021

As many PR agency teams know, our work can be highly specialized, particularly in B2B public relations. The Drum covers plenty of different facets of ad tech, from data and privacy to the future of television, even eSports. Guest post by Crenshaw Communications intern, Jordan Farbowitz .

Advertising 322

Advertising Advertising Privacy Television 322

5W PR

MARCH 13, 2025

Tech Sector: Speed and Transparency in the Digital Age Technology companies face unique challenges during crises, particularly regarding data privacy and security. The post Crisis PR Examples: Industry-Specific Lessons from the Front Lines appeared first on Public Relations Blog | 5W PR Agency | PR Firm.

Crisis 78

Crisis Examples Industry Crisis Management 78

Agility PR Solutions

FEBRUARY 3, 2022

With a rise in screen time and device ownership, unrestrained social media usage and growing concerns surrounding privacy, today’s audiences have an increased desire to impact the world around them.

Privacy 164

Privacy Branding Brand Social Media 164

5W PR

MARCH 12, 2025

Data Privacy and Protection With increasing regulatory requirements like GDPR and CCPA, proper data handling has become central to ethical cybersecurity practices. The post How Can I Build A Positive Cybersecurity Brand appeared first on Public Relations Blog | 5W PR Agency | PR Firm.

Case Study 78

Case Study Branding Brand Ethics 78

ImPRessions - Crenshaw Communications

JANUARY 31, 2022

If our goal is to create a collaborative environment whereby brands, agencies, publishers, and data partners can ultimately reach consumers with positive ad experiences, why have we made it so complicated? . However, due to privacy regulations, PII has become increasingly hard to obtain unless a consumer gives permission.

Privacy 182

Privacy Advertising Advertising Google 182

ImPRessions - Crenshaw Communications

DECEMBER 17, 2019

Not every tech PR agency is familiar with the ad tech category, but it keeps growing in size and significance. The boom comes thanks to data privacy concerns and the call from major advertisers for greater transparency and control over their digital advertising. A patchwork of privacy regulation s has challenged all the major players.

Privacy 156

Privacy Advertising Advertising Data 156

5W PR

DECEMBER 3, 2024

Personalized marketing automation with the help of a SaaS digital marketing agency offers a powerful solution to enhance customer loyalty, satisfaction, and overall business growth. Overcoming Challenges Ensure that the data is accurate, complete, and compliant with privacy regulations. Track key metrics (e.g.,

How To 78

How To Marketing Privacy Data 78

5W PR

JANUARY 12, 2025

It offers a sustainable income stream, but its success hinges on a delicate balance between maximizing profit and preserving a positive user experience, which is why its best to work with an app marketing agency to handle everything else.

Advertising 78

Advertising Advertising Ethics Mobile 78

Remote PR Jobs

DECEMBER 12, 2022

Businesses and Agencies. Jobs Database. The Top 5 Intake Questions to Ask Potential Clients. public relations. Dec 12, 2022. Clients across the board may be eager to start working with you – but do you want to work with them? All Categories. public relations. social media. Recent Posts. How PR Can Support Different Business Functions.

Privacy 258

Privacy Meeting Strategy Social Media 258

ImPRessions - Crenshaw Communications

JUNE 5, 2019

Good will and strong community relations are also in demand as Silicon Valley is blamed for a host of problems, from data privacy threats to income inequality. Still, the decision to hire a PR agency can be a controversial one for a cash-strapped startup.

Technology 246

Technology Company Banking Education 246

5W PR

MARCH 22, 2025

These stories should highlight both challenges and achievements while maintaining respect for participants’ privacy and dignity. The post Making Skiing Accessible: A Guide to PR Strategies for Adaptive Programs appeared first on Public Relations Blog | 5W PR Agency | PR Firm.

Strategy 78

Strategy Sports Training Transportation 78

ImPRessions - Crenshaw Communications

MAY 4, 2018

This is the time of year when PR agencies have the opportunity to bring on fresh talent, as a crop of new college graduates enters the workforce. Unlike those entering the workforce on the heels of the recession, today’s PR hopefuls are likely to be welcomed by top agencies and corporations. Consider a PR agency.

How To 189

How To Nonprofit Interviews Privacy 189

Flack's Revenge

DECEMBER 20, 2018

Far too many brands delegate, and relegate social strategy development and implementation to their ad agencies, internal marketing departments, even their PR intern, with a mandate to replicate, share, and spread commercial messages. Both owned by Facebook, they’ll keep the monolith steady, despite its privacy scandals, for years to come.

Marketing 244

Marketing Facebook Social Media Community 244

5W PR

FEBRUARY 5, 2025

This first-party data becomes increasingly valuable as privacy regulations tighten and third-party cookies phase out. The post The Rise of Owned Media: Building Brand Authority Through Direct Channels appeared first on Public Relations Blog | 5W PR Agency | PR Firm. The benefits extend beyond just control.

Branding 78

Branding Brand Media Journalism 78

Shift Communications

JUNE 19, 2017

Marketers, advertisers, and public relations professionals are ill-informed and ill-equipped to manage the largest change in data and privacy in the last 20 years: GDPR. GDPR, the General Data Protection Regulation, is an EU regulation which strengthens data protection and privacy for EU citizens and the companies they do business with.

Publicity 163

Publicity Marketing Privacy Advertising 163

ImPRessions - Crenshaw Communications

JUNE 26, 2019

Public relations teams and their agencies typically want to advise a CEO directly, and we routinely urge leaders to build a public profile through social media and high-level content. For those who said they did plan to speak publicly about issues, the most pressing topics named were data privacy, healthcare, and diversity and inclusion.

Trade Shows 271

Trade Shows Airlines Leadership Corporate 271

ImPRessions - Crenshaw Communications

JUNE 26, 2018

Agencies who work in tech PR are part of an industry whose signature attribute is innovation – which is both stressful and exciting. In recent years the tech sector has faced a reputation problem, from its lack of diversity to data privacy issues. Is all PR basically the same? The day-to-day work can also be different.

Privacy 149

Privacy Technology B2B Course 149

ImPRessions - Crenshaw Communications

OCTOBER 11, 2018

Instead, the PR agency or team should work with leadership to commit to a strict definition of the brand voice — and it should come from a place of authenticity. Levie is calling for more digital privacy regulations – something not always expected from a software provider. Down-to-earth? Aspirational or emotional?

Branding 196

Branding Brand Reddit B2B 196

ImPRessions - Crenshaw Communications

DECEMBER 4, 2018

Filling PR agency positions is harder than in the past, when press relationships, networking ability, and writing chops were all that mattered. Specialized agencies have specialized needs. Take my agency; we focus on tech PR, with a particular focus in B2B technology. Are you on Twitter? This seems like a dumb question.

B2B 159

B2B Apparel Product Launch Agency 159

ImPRessions - Crenshaw Communications

JANUARY 17, 2024

Brands and agencies are misaligned on disclosure expectations According to Muck Rack, “21% of agency PR pros say they never disclose their AI use to the clients. I imagine these are factors further agitating the misalignment between agencies and brands. Most (75%) also don’t offer AI training. AI policies can take various forms.

Report 182

Report Policies Survey Ethics 182

Rock the Status Quo

DECEMBER 19, 2014

They aren’t juicy or scandalous, but they are something I can’t share outside of close friends for family privacy reasons. I have secrets. Big ones that dominate my life every single day. I’m one of those kind of people that can’t lie worth a damn and doesn’t really keep secrets of my own. Snack on This'

Social Media 157

Social Media Privacy Media Facebook 157

PRSay

JULY 12, 2024

However, AI also raises ethical dilemmas such as factual errors, misinformation, biases, social consequences, and problems with transparency, privacy and data security. David Olson is senior vice president at Brandpoint , a content-first digital marketing agency that has partnered with the PR industry for the past 25 years.

Trends 179

Trends Publicity Survey Privacy 179

PR 20/20

MAY 8, 2019

Artificial intelligence is accelerating change in the marketing industry, and your career: Consumers will demand greater personalization , while wanting to control their data and privacy. We’ve decided to accelerate the transformation to drive efficiency and performance for our agency and our clients. Career paths will evolve.

Agency 84

Agency Enterprise Technology Analytics 84

Ronn Torossian

AUGUST 7, 2018

With midterm elections looming, the folks at Facebook are still desperately trying to reverse a cataclysmic loss of consumer trust thanks to a massive privacy scandal that revealed a myriad of issues with the social media giant.

Facebook 150

Facebook Privacy Consumer Social Media 150

Ronn Torossian

JUNE 1, 2018

This comes after scandals about privacy and changes to the Facebook algorithm pushed a lot of digital marketers away from the channel in the first place. Now that influencer marketing is becoming increasingly popular, social media company Facebook has decided to jump on the trend in an effort to attract people back to the network.

Engineering 150

Engineering Facebook Privacy Marketing 150

ImPRessions - Crenshaw Communications

MAY 24, 2018

According to The Holmes Report’s Creativity in PR study, which surveys PR executives all over the world, 68% of PR agency respondents say their clients are more likely to approach the PR team for “big creative ideas” than in the past.

Creativity 174

Creativity Small Business Storytelling Travel 174

Prakkypedia

AUGUST 11, 2014

The ACCC will reportedly achieve this work by partnering with agencies to uncover patterns of banking behaviour to hopefully identify those relationship scam victims who could be wiring money overseas. Ironically, some recipients might feel that their privacy has been invaded. Scam-warning letters are on their way.

Privacy 108

Privacy Banking Print Fashion 108