5W PR

DECEMBER 21, 2024

There are several key trends shaping consumer preferences in the CPG industry. Employ advanced analytics tools to identify patterns and trends, enabling more accurate predictions and personalized recommendations. First is data privacy and security.

Consumer 78

Consumer How To Privacy Data 78

ImPRessions - Crenshaw Communications

MAY 18, 2021

As many PR agency teams know, our work can be highly specialized, particularly in B2B public relations. The Drum covers plenty of different facets of ad tech, from data and privacy to the future of television, even eSports. Campaign takes pride in delving into industry trends and strategies. Marketing Land.

Advertising 322

Advertising Advertising Privacy Television 322

5W PR

OCTOBER 22, 2024

This year’s ADWEEK delivered a wealth of insights, and as we participated in sessions, connected with industry leaders, and explored the latest trends, it became clear that the future of PR and marketing is evolving rapidly. With the ongoing challenge of signal loss and privacy changes, marketers are racing to adapt to a new system.

Retail 78

Retail Privacy Advertising Advertising 78

5W PR

FEBRUARY 1, 2025

Topics might include: Creating engaging posts Using hashtags effectively Building professional networks Managing privacy settings Timing posts for maximum impact Brand Voice and Messaging Employees need to understand the organization’s brand voice while maintaining their authentic tone.

Employee 88

Employee Social Media Reputation Guidelines 88

ImPRessions - Crenshaw Communications

DECEMBER 17, 2019

Not every tech PR agency is familiar with the ad tech category, but it keeps growing in size and significance. The boom comes thanks to data privacy concerns and the call from major advertisers for greater transparency and control over their digital advertising. A patchwork of privacy regulation s has challenged all the major players.

Privacy 156

Privacy Advertising Advertising Data 156

Prohibition

FEBRUARY 18, 2021

Since welcoming the beginning of a new year, we’ve seen some exciting social media trends and updates be introduced! Facebook overhauls its privacy setting. TikTok and WPP announced global agency partnership. Apple iOS 14 privacy features may impact ad targeting on Instagram. Social ad spend skyrocketed in Q4 2020.

Social Media 118

Social Media Trends Media YouTube 118

Stephen Waddington

OCTOBER 14, 2020

A report by voice agency Vixen Labs explores how these voice devices, such as the Amazon Alexa or Google Home, are being used. Barriers to adoption Privacy of data and accuracy are two key reasons given for people not using voice. Younger age groups appear less concerned with privacy and are more worried with lack of accuracy.

Privacy 199

Privacy Retail Google Travel 199

ImPRessions - Crenshaw Communications

DECEMBER 4, 2018

Filling PR agency positions is harder than in the past, when press relationships, networking ability, and writing chops were all that mattered. Specialized agencies have specialized needs. Take my agency; we focus on tech PR, with a particular focus in B2B technology. Are you on Twitter? This seems like a dumb question.

B2B 159

B2B Apparel Product Launch Agency 159

ImPRessions - Crenshaw Communications

MAY 4, 2018

This is the time of year when PR agencies have the opportunity to bring on fresh talent, as a crop of new college graduates enters the workforce. Unlike those entering the workforce on the heels of the recession, today’s PR hopefuls are likely to be welcomed by top agencies and corporations. Consider a PR agency.

How To 189

How To Nonprofit Interviews Privacy 189

Ronn Torossian

JUNE 1, 2018

Now that influencer marketing is becoming increasingly popular, social media company Facebook has decided to jump on the trend in an effort to attract people back to the network. This comes after scandals about privacy and changes to the Facebook algorithm pushed a lot of digital marketers away from the channel in the first place.

Engineering 150

Engineering Facebook Privacy Marketing 150

ImPRessions - Crenshaw Communications

JUNE 26, 2018

Agencies who work in tech PR are part of an industry whose signature attribute is innovation – which is both stressful and exciting. In recent years the tech sector has faced a reputation problem, from its lack of diversity to data privacy issues. Is all PR basically the same? The day-to-day work can also be different.

Privacy 149

Privacy Technology B2B Data 149

ImPRessions - Crenshaw Communications

MAY 11, 2022

Between cookies going away; the sector’s identity crisis; new privacy regulations; the rise of connected TV (CTV) and more, there’s plenty to discuss and lots of predictions to be made. Similarly, IAB also hosted its first-ever PlayFronts , which is dedicated to the rising trend of in-game advertising. Advertising Week.

Conference 156

Conference Privacy Advertising Advertising 156

ImPRessions - Crenshaw Communications

JANUARY 9, 2020

Marty Swant is an experienced advertising reporter who went to Forbes this summer after spending four years at Adweek covering emerging tech, agencies, brands, and the growing intersection of Silicon Valley and D.C. His current beat is breaking news, trends, and controversies affecting marketers, agencies, and platforms.

Twitter 177

Twitter Advertising Advertising Report 177

ImPRessions - Crenshaw Communications

MAY 24, 2018

According to The Holmes Report’s Creativity in PR study, which surveys PR executives all over the world, 68% of PR agency respondents say their clients are more likely to approach the PR team for “big creative ideas” than in the past.

Creativity 174

Creativity Small Business Storytelling Travel 174

ImPRessions - Crenshaw Communications

JUNE 20, 2023

Yet as a PR agency with deep roots in adtech, we’ve been tracking Cannes Lions for years. Here are four ad industry and adtech trends to watch during Cannes Lions 2023. This includes how businesses navigate viral backlash, privacy laws, AI, and the metaverse to connect with audiences in meaningful ways. What have we seen?

Creativity 156

Creativity Meeting Advertising Advertising 156

ImPRessions - Crenshaw Communications

NOVEMBER 3, 2022

The most rewarding – and maybe the hardest – part of working at a top tech PR agency is pitching stories to media. Tell the journalist you enjoyed their piece on retail media networks or thought an article on data privacy was interesting. Call out specific points that stood out or share your take on the trend.

Pitching 156

Pitching How To Media Privacy 156

ImPRessions - Crenshaw Communications

NOVEMBER 3, 2022

The most rewarding – and maybe the hardest – part of working at a top tech PR agency is pitching stories to media. Tell the journalist you enjoyed their piece on retail media networks or thought an article on data privacy was interesting. Call out specific points that stood out or share your take on the trend.

Pitching 156

Pitching How To Media Privacy 156

ImPRessions - Crenshaw Communications

JUNE 26, 2018

Agencies who work in tech PR are part of an industry whose signature attribute is innovation – which is both stressful and exciting. In recent years the tech sector has faced a reputation problem, from its lack of diversity to data privacy issues. Is all PR basically the same? The day-to-day work can also be different.

Privacy 120

Privacy Technology B2B Data 120

ImPRessions - Crenshaw Communications

OCTOBER 11, 2017

When considering an agency to handle reputation management and media relations for a company, consider these signs as indicators of the need to boost PR efforts. Intrepid PR strategists pitch an editor a trend piece on new IoT security or other products and voila, a round-up story with five or six brands appears.

Company 136

Company Interviews Reputation Privacy 136

Critical Mention

APRIL 17, 2019

To help you create your social media marketing strategy, we have 15 of the top social media trends you need to follow in 2019! With the data privacy scandal that rocked Facebook in 2018, transparency became a critical social media trend this year. Transparency. Personalization. Closed groups. Employee advocacy. LinkedIn images.

Social Media 61

Social Media Trends Media Instagram 61

ImPRessions - Crenshaw Communications

AUGUST 24, 2018

What trends or challenges will affect your customers? When GDPR was approaching, tech PR teams were sure to pitch their data privacy experts for bylines and expert commentary. See this earlier post for tips on knowing when to bring in an agency. Additionally, always make room in the plan for reactive pitching.

Writing 136

Writing How To Pitching Privacy 136

Sword and the Script

JULY 2, 2024

I was working for a small DC-based tech agency that had ridden the dot-com trend. According to a press release PRophet is among the products in the Stagwell portfolio “now using Vertex AI and Gemini models to provide improved content generation, track trending topics, analyze sentiment, and more.”

Print 158

Print Newspapers Google B2B 158

ImPRessions - Crenshaw Communications

AUGUST 7, 2018

Many tech-oriented narratives, from ongoing privacy breaches to Facebook’s role as a tool for Russian disinformation in the 2016 election will be discussed for months and years after the fact. The PR team should compile a mini-media list that begins with those journalists who reported the trending topic. Choose the right media.

Pitching 136

Pitching Media Privacy YouTube 136

Shift Communications

JUNE 19, 2015

As a result, the FTC has had to play a constant game of catch-up to make sure that consumers have a fighting chance to sort out authentic comments from friends about the latest trend or product, from those that are posting and working as an “influencer” at the behest of marketing firms. Who’s Likely to Be Under Scrutiny?

Guidelines 60

Guidelines Agency Pinterest Privacy 60

Sword and the Script

APRIL 23, 2019

The report broke out answers from CEOs and in-house communicators to some of those questions for comparison purposes which reveals gaps (the demographics section reported 760 of the PR respondents came from in-house communications teams – and the rest from agencies). 1) A Difference in Communications Goals.

Technology 150

Technology Study Communications Survey 150

Contently - Strategy

APRIL 14, 2021

a search marketing agency. People have become increasingly uncomfortable with having targeted ads popping up based on their searches,” said Justin Antonipillai , founder and CEO of WireWheel , a data privacy management software company. “We’ve ” What will change for individual users. In the U.S.,

Privacy 102

Privacy Google Advertising Advertising 102

NewsWhip

OCTOBER 9, 2024

The stories that come to us through apps and feeds shape our worldviews, slowly influence our identities – and influence elections, fashion trends, and social movements. Soon after, we started attracting partners from the world of marketing and PR agencies. We take an ethical and privacy-by-design approach to our work.

Viral 78

Viral Privacy Ethics Technology 78

5W PR

DECEMBER 29, 2022

Over half of all customers have stated that they want to see changes in the way that businesses operate, putting a bigger emphasis on protecting them against the threat of personal privacy and data online. Another big trend with customers that is likely here to stay is a focus on sustainability and eco-friendly business practices.

Consumer 88

Consumer Privacy Data Study 88

5W PR

OCTOBER 18, 2018

We spoke with 5W’s B2B Tech team to get their takes on the event, and trends in the evolving digital advertising ecosystem. Meaning, the same consolidation that is happening the realm of ad-tech and media, happened around the same time 5 years ago as consultancies were beginning to encroach on the traditional advertising agency model.

Advertising 89

Advertising Advertising B2B Creativity 89

5W PR

MARCH 26, 2024

Building trust In the bustling realm of fintech, consumers can’t simply brush off concerns around data security, privacy, and adherence to rules and regulations. Underscore that the company puts user privacy first, sticks to the necessary guidelines, and fortifies user data like a bank vault.

Strategy 78

Strategy Privacy Financial Guidelines 78

Stuart Bruce

OCTOBER 30, 2014

In his interview with PRWeek Danny Rogers asked Martin if the danger was that the growth of social media meant that it would be adopted and subsumed by advertising agencies. Sorrel doesn’t think so: “Ad agencies do say they can do this stuff, but they can’t.”. Our notions of privacy and confidentiality will be challenged.

Crisis Communications 148

Crisis Communications Transportation Conference Social Media 148

5W PR

JANUARY 29, 2024

Forget the Silicon Valley playbook of viral trends and flashy apps. Government agencies with competing priorities, military branches with specific technological needs, private contractors vying for contracts, and a cautious public with varied opinions on the industry. Here, technology isn’t about entertainment.

Industry 78

Industry Publicity Ethics Privacy 78

Sword and the Script

DECEMBER 26, 2023

This year, we saw in-house teams get downsized and agency budgets get reduced. And so, I believe that those PR agencies or freelancers who over-use AI like to ‘read the room,’ with a view to becoming more productive will reveal how much less credible they are compared to those who do not do this, so create a credibility gap.”

Writing 211

Writing Communications Marketing B2B 211

Remote PR Jobs

SEPTEMBER 25, 2023

What this means for your blockchain company is: hiring a pro (in-house or an agency), budgeting enough money to support their PR plan, and orienting your expectations in terms of years not weeks. Public relations law can touch on copyright law, privacy law, and ethics. Make your message easy to understand.

Strategy 100

Strategy Privacy Ethics Resources 100

Prohibition

MARCH 22, 2023

This is all based around different data protection and privacy laws which change after leaving the EU – changes should come into effect at the end of April. Users can find this feature within Settings & Privacy on the app. Terms of service will be changed across all Meta platforms (Facebook, Instagram and WhatsApp).

Instagram 62

Instagram Social Media Twitter Privacy 62

5W PR

FEBRUARY 22, 2024

Combat misinformation, protect privacy, and engage in respectful discourse. Social media influencers shape online trends and build dedicated communities. The post A Beginner’s Guide to Digital Media appeared first on Public Relations Blog | 5W PR Agency | PR Firm. Content tailored to individual preferences is rising.

Media 78

Media YouTube Transportation eBook 78

5W PR

FEBRUARY 11, 2019

GDPR is one of the most important changes in data privacy regulations in recent years and it definitely presented itself as an added challenge to marketing teams. With different new trends and changes to different marketing platforms, marketing teams were faced with the challenge of educating their clients and higher-ups.

Marketing 68

Marketing Policies Privacy Education 68