Agency Product Launch Retail 
5W PR
OCTOBER 15, 2024
Understanding the Target Audience The first step in a successful CPG product launch is understanding the target audience thoroughly. Distribute press releases to announce new product launches, partnerships, or company milestones. Use displays, banners, and other materials to promote the product at retail locations.
5W PR
JANUARY 2, 2025
Whether its a product launch, company announcement, or relationship-building opportunity, events should create lasting impressions and add meaningful value. In-person activations create buzz and position your product in the market. Relationship Building: Personal connections are key, especially with influencers.
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5W PR
MARCH 19, 2025
Seasonal toy sales represent a significant portion of annual revenue for manufacturers and retailers, with the fourth quarter alone accounting for nearly 50% of yearly toy purchases. Most major retailers finalize their holiday toy lists by July, meaning PR teams should begin their campaign development no later than early summer.
ImPRessions - Crenshaw Communications
MARCH 25, 2016
A relationship with a public relations agency can be a little like a marriage. Take a look on Quora , or talk to someone experienced in working with many different PR agencies, and you’re likely to hear about a range of experiences, from highly productive to sorely disappointing. Ask what they need.
Shift Communications
DECEMBER 18, 2015
This is exactly what we do in PR as we approach programs for new clients and new product launches. Each product launch you promote in your career will be a learning experience and will help prepare you for the next one. CES, the baby boom of product launches, is just around the corner. Denise Bertrand.
ImPRessions - Crenshaw Communications
SEPTEMBER 27, 2016
A new product launch can have a predictable trajectory. When done well at the outset, a good PR team can generate a burst of news stories that are product-specific. Retail and restaurant partnerships. Some of our most fruitful relationships have been with retail establishments – particularly restaurants.
ImPRessions - Crenshaw Communications
MARCH 28, 2017
” This enables teams to better identify what works and what doesn’t, creating more fruitful agency-client partnerships. More PR agencies today are designating a measurement guru on its team to own analytics. This strategy paid off when retailers like Best Buy and Fleet Feet began stocking Wearsafe.
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