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A Journalist’s POV: 3 Questions From A PR Agency

ImPRessions - Crenshaw Communications

If your story has resonance to residents of Westchester County, look to John Bruno Turiano, longtime senior editor of premiere regional publication, Westchester Magazine. John was good enough to answer our “three questions from a PR agency” for this post. You just have to know how to communicate effectively.

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Does PR Help in Reputation Management for Your Company?

Victorious PR

Quickly, the business gets a bad reputation, whether because the government is on their case or their employees and customers write bad reviews. Reputation management, really, is just a fancy word for public relations. It is the relationship you and your business have with the public, with your target audience.

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A Journalist’s POV: 3 Questions From A PR Agency

ImPRessions - Crenshaw Communications

In public relations, it’s often said that you’re only as good as your media contacts. We at Crenshaw pride ourselves on nurturing real relationships with journalists, beyond mere constant pitching. For clients for whom key trade or vertical publications are important, those connections are doubly important.

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How and Why You Should Merge Your Multiple Spaces in PR

Victorious PR

Well, it’s time to take a look at how AND why you should merge multiple spaces, niches, and industries in your public relations campaign! If there are two industries that complement each other, it would be to our disadvantage to not write about them. Why write about one when you can write about two?!

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The Difference Between Paid and Earned Media, and Why You Need Both

Victorious PR

That being said, paid media is also YOU writing about YOURSELF. Many people have dubbed forms of media as “ publicity.” There are many forms of earned media including, publications, news articles, T.V. This can be built through earned media, or rather, a stellar public relations campaign. Earned Media. Why You Need Both.

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Coffee with a Journalist: Alcynna Lloyd, Insider

OnePitch

Alcynna writes stories on the economy pertaining to housing and real estate. 00:02:16] AL: Well, my beat specifically for the economy team is focusing on real estate and housing in the rental market. Well, my beat specifically for the economy team is focusing on real estate and housing in the rental market.” . [00:02:31]

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Behind the Headlines With Holly Beverly

Cision

What is it like to now move to an agency? I really like both the corporate and agency side, but in some respects, working at an agency is more dynamic in that you are literally working on client accounts and across industries that are enormously diverse – retail, tech, gaming, real estate, foundations and entertainment.