Remove Agency Remove Retail Remove Trade Shows
article thumbnail

A PR Agency’s take on Trade Show Trends

Konnect Agency

With events and conferences making a full-force comeback, there’s no denying that the trade show landscape has undergone significant changes post-COVID. Now, virtual buyer meetings, typically handled pre-show, have shifted the importance away from an in-booth buyer meeting aimed at introducing the brand and product.

article thumbnail

Virtual Trade Shows: The Good, The Bad, and How Make The Most Of It

Konnect Agency

One industry that dramatically shifted as a result of the pandemic is the trade show industry, whose transformation to exclusively virtual formats was met with mixed reviews. Read on to decide if a virtual trade show is right for your business. What Can Be Gained From Virtual Trade Shows.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Top Trends from the Summer Fancy Foods Show 2024

5W PR

Foodservice to Retail Pipeline and Health-Conscious Trends The transition from foodservice to retail is happening rapidly. Items that start in foodservice spaces are now being made for retail shelves (think restaurant pasta sauces being jarred)! There was also a noteworthy crossover between health and specialty foods.

Trends 78
article thumbnail

What to Expect at the North American International Toy Fair

5W PR

It brings together industry professionals, manufacturers, retailers, and media from around the world. This trade show, held annually in New York City, showcases the latest trends, innovations, and upcoming releases in the toy and game industry.

article thumbnail

PR Strategies to Support Professional and Personal Haircare

5W PR

Also, having a unique presence at leading trade shows where media and industry tastemakers can engage the brand can lead to invaluable relationships, fuel business growth and coverage within top trade outlets which ultimately broadens brand visibility to potential distribution partners, retailers/salons, and investors.

article thumbnail

PR Recap: Trends from the World’s Largest Independent Beauty Trade Show, Indie Beauty Expo

5W PR

22 at Skylight Modern NYC and focused on education for emerging beauty entrepreneurs with programming that included Indie Essentials structured learning courses in the areas of finance, retail and media. The first day, CONNECT INDIE, was held on Aug.

article thumbnail

The Top Three Beauty Trends 5W Saw at Adit Live NYC

5W PR

The beauty industry is ever evolving, and Adit Live, independent beauty’s leading trade show for brands and retailers (and a client 5W is proud to partner with) is all about introducing innovative products and rising trends that capture the attention of beauty enthusiasts everywhere.

Trends 78