Prohibition

NOVEMBER 3, 2023

TikTok’s ‘For You Page’ algorithm made it easier for content to go viral, providing a remarkable opportunity for aspiring influencers. Engagement: Viral TikTok videos often gain high engagement rates due to the short format. This allows influencers to connect with their audience on a personal level.

Marketing 62

Marketing Instagram Viral Video 62

MaccaPR

FEBRUARY 19, 2018

To explore what your company can learn from the CrossFit crisis, I checked in with Paul Omodt, a former VP of Crisis and Critical Issues with the PR agency Padilla and ex-director of communications for the Air Line Pilots Association, who now operates his own consulting firm , Omodt & Associates Critical Communications.

Instagram 98

Instagram Crisis Local Privacy 98

MaccaPR

JANUARY 15, 2019

“From a branding and marketing perspective, the Fiji Water Girl Photobombing Stunt was a combination of product placement and social media brilliance,” concludes Stacey Hintermeister, Group Director at the Minneapolis agency CBX. As an agency that’s performed our share of branded publicity stunts (from carving then-Gov. 2 - Surprise!

Marketing 78

Marketing Viral Consumer Agency 78

MaccaPR

JULY 16, 2014

Remember those glorious days before Twitter and Facebook, when a marketing executive could be dismissive, casually cruel and outlandishly rude without becoming a viral pariah thanks to social media? Paul Maccabee is president of Minneapolis-based Maccabee , a strategic public relations and online marketing agency. LinkedIn'

LinkedIn 67

LinkedIn Crisis Viral Banking 67

Prohibition

JULY 10, 2024

Consumers today are highly aware and quick to voice their disapproval on social media, where negative reactions can go viral and severely tarnish a brands image. For example, a campaign that unintentionally marginalises a segment of the population or appears tone-deaf to current social issues can result in immediate public backlash.

Marketing 62

Marketing Fashion Financial Reputation 62

Prohibition

MARCH 30, 2021

The viral tweet has now been liked over 130 thousand times and shared over 106 thousand times. Will this ruin any trust between the retail giant and consumers? Not only has Amazon had a Valentine’s Day disaster but it has now been found that sellers on the retail giant have been buying fake reviews. Matt Hancock Vs Pfizer.

Pharmaceuticals 62

Pharmaceuticals Retail B2C Social Media 62

Cision

OCTOBER 16, 2017

So, the things we’ll see in the market, you know, if it’s a retailer were seeing things like, “Well could you help us with driving some more traffic for shopping cart conversions?” Steve Barrett: We’ve all seen those go viral haven’t we? As an example.

Media 202

Media Storytelling Technology Data 202

Buzzstream

MARCH 13, 2024

For example, a fragrance retailer, Aroma Retail, created a Superbowl-scented candle to pitch around the Superbowl. This piece went viral, gaining major news coverage in the space due to the timeliness of the campaign and the creative way it came together. But sometimes, selling to stakeholders or clients can be a challenge.

Digital PR 71

Digital PR Construction Case Study SEO 71

Prohibition

JULY 21, 2023

The retailer published research that showed that searches for ‘Barbie-inspired outfit’ jumped right up by 614% ahead of the film’s launch, and the #barbieoutfits hashtag on TikTok received more than 56.5 Boohoo aren’t the only retailer to jump on the Barbie-core trend, however, the research that went into it was very clever.

Wireless 62

Wireless Retail B2C Instagram 62

MaccaPR

JANUARY 15, 2019

“From a branding and marketing perspective, the Fiji Water Girl Photo Bombing Stunt was a combination of product placement and social media brilliance,” concludes Stacey Hintermeister, Group Director at the Minneapolis agency CBX. As an agency that’s performed our share of branded publicity stunts (from carving then-Gov. 2 - Surprise!

Marketing 48

Marketing Viral Consumer Agency 48

Mindful Marketing

NOVEMBER 30, 2018

This past September, the FDA warned Juul and four smaller competitors (Vuse, MarkTen, blu, and Logic) that they had “ 60 days to convince the agency that they have adequate plans to stop kids from vaping with their products.” P & G certainly did not encourage that behavior.

Chemicals 50

Chemicals Viral Consumer Retail 50

Buzzstream

JULY 10, 2024

With his deep SEO background, he can explain technical aspects like Google’s patents while still naturally integrating that into his agency’s digital PR and content strategy without it feeling forced. I set aside time every week to look at what other brands and agencies are doing. It’s a bigger pool of data, right?

Digital PR 98

Digital PR SEO Google Travel 98

The Stalwart Blog

APRIL 26, 2020

Dave Oates: When I went to the private sector about 20 years ago, I started as a promotional PR guy working for a couple of agencies. In addition to that, I’m helping some retailers who are having to lay off staff and convert a lot of their business online, even more so than they had before and communicating that to the public.

Crisis 78

Crisis Local Facebook Social Media 78

Prohibition

DECEMBER 9, 2021

They can be very serious and with social media increasing in popularity and reach, a crisis can very easily go viral within a short space of time. It can be defined as a brand, organisation or individual receiving negative or damaging publicity.

Crisis 62

Crisis Crisis Management Reputation Crisis Communications 62

MaccaPR

FEBRUARY 10, 2015

Taylor Swift is a PR mastermind of the highest order,” confirms writer Chris Ostendorf, in his Daily Dot commentary titled, The PR Genius of Taylor Swift’s Viral Media Empire. Paul Maccabee is president of Minneapolis-based Maccabee, a strategic public relations and online marketing agency. So is it time to "Shake It Off”?

Social Media 48

Social Media Marketing Media YouTube 48

ImPRessions - Crenshaw Communications

JANUARY 19, 2017

A company can spend millions on a brand reputation campaign, use high-powered PR agencies, and reap the benefits of CEO thought leadership, but if unhappy customers hit a brick wall instead of help, those investments may be squandered. So how can public relations and customer service work together?

Customer Service 120

Customer Service Publicity Insurance Insurance 120

Konnect Agency

JANUARY 17, 2020

In order to be successful, companies and social media agencies must strike a balance between analyzing social data while also finding new ways to engage with customers through the use of these new tools and platforms. The platform essentially represents another arm for e-commerce and retail brands looking to start selling on Instagram.

Social Media 87

Social Media Trends Media Instagram 87

Prohibition

FEBRUARY 27, 2023

Bert’s Books’ viral display of the Prince Harry autobiography It felt like Prince Harry’s autobiography was everywhere at the beginning of the year – and one independent bookstore in Swindon capitalised on its success in a very clever way. This is a great example of how simple but well done content can go viral.

Brand 62

Brand Branding Viral Fashion 62

David PR Group

JULY 28, 2015

And this is true not just at a Panera Bread in Florida but nearly every restaurant and retail store in the United States. Law enforcement agencies have widely adopted dashboard cameras on police cars, again as the technology has improved. Any misstep could turn into an online reputation issue within moments. 200 Million Camera Phones.

Reputation 40

Reputation Viral Privacy Retail 40

MaccaPR

JUNE 27, 2018

Christian faith-driven retailer Hobby Lobby and restaurant chain Chick-fil-A, for instance, seem to have accepted that their conservative political views may alienate their more liberal customers, while forging a tighter bond with their core audience of family-values shoppers. Take our hometown retailer Target, for example.

Brand 70

Brand Branding Marketing Retail 70

Masters in Communications

FEBRUARY 12, 2022

He is also understood to be the world's first book retailer whose business model was to sell books to the public. There is some concern that the media influences the agenda too much - stories that go viral don't always have merit, they are not always completely true. The Englishman was the first person to take the invention to England.

Ethics 52

Ethics Communications Print Television 52

Mark My Words

FEBRUARY 23, 2018

A few critical tweets directed at a trailer to an upcoming Peter Rabbit film, which features an animated child with a blackberry allergy being pelted with them by a gang of bunnies, escalated into a viral campaign and led to a grovelling apology by the studio. All very nice, their PR agency tells them, but not enough to get media attention.

Print 60

Print Viral Film Construction 60