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Why Tech Is Important To PR

ImPRessions - Crenshaw Communications

As a PR agency that works with high-growth companies, including many technology brands, we talk a lot about why public relations is important for the tech industry. With complex subjects to distill and technical and product-based pitfalls to address, disruptive technology needs PR.

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Faces & Markets of PRGN: Ireland – A Dynamic Economy and a Great Place to Do Business

Bianchi Biz Blog

Faces and Markets of PRGN is a series of blog posts in 2024 that puts Public Relations Global Network (PRGN) member agencies and their markets in the spotlight. Television viewership is steady and national/local radio remains popular: on average, people watch more than three hours of TV and listen to more than three hours of radio every day.

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8 Media Interview Mistakes To Avoid

ImPRessions - Crenshaw Communications

In the PR agency world , after weeks of fine-tuning messaging, crafting stories and pitching reporters, there’s no better feeling than landing a top media interview for a client. Nailing the interview, however, isn’t always easy, especially when it comes to technology PR opportunities. Showing up late.

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AdTech Pubs Every PR Pro Should Be Reading

ImPRessions - Crenshaw Communications

As many PR agency teams know, our work can be highly specialized, particularly in B2B public relations. The Drum covers plenty of different facets of ad tech, from data and privacy to the future of television, even eSports. Guest post by Crenshaw Communications intern, Jordan Farbowitz .

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Faces & Markets of PRGN: Toronto, Canada: Diversity is Our Strength

Bianchi Biz Blog

Faces and Markets of PRGN is a series of blog posts in 2024 that puts Public Relations Global Network (PRGN) member agencies and their markets in the spotlight. Businesses draw on a large and diverse talent pool, especially in financial services, technology and life sciences. It has both radio and television in both French and English.

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CES 2025: Technology with Purpose and Impact

5W PR

Trust, relationships, and practical applications were at the forefront, shaping how technology is responding to consumers’ needs in more relevant ways. Technology communications professionals will play a crucial role in shaping the publics perception of these AI-driven advancements.

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When The CEO Should Be The PR Spokesperson

ImPRessions - Crenshaw Communications

Public relations teams and their agencies typically want to advise a CEO directly, and we routinely urge leaders to build a public profile through social media and high-level content. Photo by Foto Sushi on Unsplash. But when should the CEO of a major company serve as its public spokesperson? To launch a key product.